Article Marketing – Page 26 – TP Javeton WebNet

One of the first things an article marketer will need to do after deciding on a niche topic is to choose a catchy URL (Uniform Resource Locator or web address); and if the marketer needs a little inspiration s/he might leave the choice of an article URL for last. Whether such a selection is first or last, however, it is important that whatever the URL is, it should be one that will stand out and be easy to remember for those visitors who plan on returning to the site.

Before proceeding further, it may be helpful to take a closer look at exactly what is being referred to with the terms “URL” and “Web address,” since a URL could be used to describe a number of different things. Think of it in the sense that every website, Web page and blog must be located at an extension of a domain name or the domain name itself, such that when a particular site is being searched for the first thing the searcher might type is www.example.com (the domain) and then type “/” after which the extension is typed (“index.html,” “pagename.html,” or other identifier).

“Most web browsers display the URL of a web page above the page in an address bar” which in most cases will be displayed with “http://” preceding the domain. Thus http://www.example.com/index.html is the format which typically describes a URL or Web address of a site, page, document or other resource found on the Internet. While there is much more that can be said about URLs, URIs, domains and Web addresses, the information provided above should be enough for the purpose of this article.

That having been said, it is important to note that article writers are often in search of creative ways to convey thoughts to their readers, and to that end they need new ideas as well as inspiration; but even after they have completed an article it is still necessary to find a “catchy” or creative URL to adequately describe their article’s location on the Web if they expect to get maximum exposure for their work, thereby increasing its monetary value.

One suggestion for finding a catchy URL is to take a look at the various keywords that have been selected for use with the niche being written about to see if any of those keywords have a catchy or memorable quality. For example, if the niche is “oomph”, suggested names might be “MegaOomph,” “Oomph4u,” “HouseofOomph,” or “OomphKingdom;” All be original titles which explain what the niche is and, most importantly, will be easy for visitors to remember.

The ease with which a URL can be remembered is among the most important elements in marketing an article, product, website or anything else, because folks have a tendency to gravitate towards that which is easy to deal with (“path of the least resistance?”); So if you are the article marketer, visitors to your site (or URL) will respond in a similar fashion by returning to your site – since you have made it easy to remember – instead of clicking on other affiliate links.

So what is a keyword anyway?

Among the most important features of an article written primarily to generate money are well-chosen keywords, the density of those keywords in the article, and the manner in which they are placed within the the article. Proper keyword density and placement often enhance the optimization of articles for search engine spiders that scan website pages; and when they do, it is important that a keyword be detected and recognized as a keyword, thus delivering the article to any person who searched for that keyword.

A keyword is a word that is relevant to the subject of any article in which it is placed, and will be repeated several times throughout the article, since being placed only once would hardly distinguish it from every other word. So when a search engine spider recognizes that a particular word has been placed several times in an article, it will determine that the page containing that article may be useful to users who search for such a keyword.

Over optimizing your articles?

While it is important to properly optimize a money-making article, it is just as important to note the critical error in over-optimizing articles for particular words, since such an act would be recognized as “keyword stuffing” which is frowned upon by search engines. In fact, search engine spiders can detect when attempts are being made to trick them into placing articles high in the SERPs (search engine results pages) for a given keyword, and as such, often penalize websites and pages for such acts.

So instead of propelling an article – and the website it is published to – atop the SERPs, keyword stuffing will have the adverse effect of dragging an article and website down in the rankings, in addition to possibly causing other pages of the particular website to be blacklisted from the search engine that discovered repetitive keyword stuffing. Such activity, if continued without regard for the adverse action of one search engine will soon result in similar actions by all search engines.

Keyword Density? What’s that?

Keyword density is how many times your keyword is placed in your article. Most article writers use a percentage to determine how many times they will place a keyword in an article. Consider for a minute that you, as an article writer, completed a 500 word article in which you wish to achieve a keyword density of 5%. In order to achieve such density you will need to have the keyword in your article exactly 25 times, which of course is derived by taking 5% of 500.

While there are hundreds of resources and guides on the Internet recommending one keyword density over another, and the reasons behind the logic, the appropriate density for your articles as dictated by how profitable your articles are, will have to be determined by you. Each webmaster has their own density level they’d like to achieve based on their own past results; but as long as you don’t over optimize and you are generating acceptable profits, you are master of your own density level.

The right density

No matter what particular density you choose, it is important to place keywords so that there are more at the beginning and end of the article in order to produce an hour glass effect. Having the right keyword density in your articles makes it more likely that you’ll make money off those articles since they will rise in the SERPs and be seen by an increased number of people.