Category: Affiliate Business

Traffic Converted to Buyers Equals Money

Find product. Sell product!

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I recently viewed a video in which the presenter said, “there are two things you need to do in order to make money online. The first is to to promote and sell, and the second is to find an audience…” (a market) to sell that product (in this case product refers also to service) to. With that in mind the product can be your own which you developed and created yourself, or belonging to someone else, in which case you can get authorization from that person/vendor to promote and sell the product as an affiliate and get paid a percentage of the sale in the form of a commission.

The first part of this equation – finding a product to sell – has been made exceedingly easy over the two decades since the introduction of digital products – created and made available – via the WWW (World Wide Web), so anyone looking for can take his/her pick from among the vast numbers available in the eCommerce marketplace. It is the second part of the equation and all the various aspects of finding an audience, as well as the inherent challenges that must be dealt with in pursuading – friendly, though it may be – that audience to buy a product from you.

Traffic to your

Of course it is understood in most marketing circles that the first step in finding an audience is getting exposure for your product, which is another way of saying attracting Internet users, also referred to as traffic to your website or product page

In order to achieve this most basic of goals many Web marketers advertise their utilizing some of the more popular advertising resources such as Google AdWords, Facebook Ads, and Bing/Yahoo! Ads, while others utilize the more economical methods like Traffic Exchanges, Link Exchanges and Email Marketing Campaigns. A third category of website owner relies on their own SEO techniques and formatting directly on their sites to induce the search engines to place their site on the SERPs (search engine results pages) which they expect would gain the site maximum exposure.

The conversion principle

It is important to point out at this juncture that whether a owner succeeds in getting traffic that is costly, economical or free s/he must still convert that traffic into an audience that knows, trusts and likes who s/he is and what s/he represents (reputation and credibility) before that audience will buy a product s/he is promoting and selling. Therefore certain steps must be taken by the website owner in order to achieve this goal.

This is where the importance of conversion rates comes into play, along with the steps needed to convert visitors into buyers, and the skill with which to adebtly initiate and execute the conversion process. It is only then that a website owne, Web marketer, product owner or any other entity attempting to promote and sell a product that s/he will be successful in doing so.

The cold, hard cash factor

In the Ebook, 110 Bite-Sized Tips to Boost Website Conversion Rates, the author states that, “A lot of factors are involved with ensuring that visitors click on, and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those website views and random clicks actually turn into cold, hard cash (otherwise known as sales).” It is in the manner of this approach that an affiliate marketer or product owner shoud view the traffic that s/he manages to attract to a website or product page.

It is possible however, that many do not devote enough time and/or attention to this important aspect of selling products, while others simply ignore it altogether. If you are a member of either group today might just be your lucky day, because TPJaveton WebNet is giving away a free Bonus copy of the Ebook, 110 Bite-Sized Tips to Boost Website Conversion Rates, which will be a big help to you in your efforts to convert traffic into buying customers and money in your pockets. Get the Bonus Ebook AND Free Report Here! Good luck with it and Thank you!

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If you get a lot of traffic – or a little traffic – to your website, but can’t seem to make any sales, today might just be your lucky day; because TPJaveton WebNet is giving away a free Bonus copy of our Traffic to Buyers Conversion Manual, which we hope will be a big help to you in your efforts to convert traffic into buying customers and money in your pockets. Get the BONUS Manual Plus A Second FREE Report Here! Good luck with it and Thank you!

 
 
 
 
 
 

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Subtlety in Email Marketing

Know the distinctions!

Typical Web users receive tons of emails encouraging them to purchase certain products or visit specific websites owned or managed by the email senders or merchants with whom they are affiliated; and while these emails arrive in inboxes of unsuspecting web users each day, most of them pay very little attention to such emails. This is because emails which are blatant advertisements are often viewed as spam, and most Web users have very little tolerance for spam; but it is very important to understand the distinction between these two types of communication.

One distinction is the reaction of recipients, which is to say that reactions to spam tend to range from simply ignoring such emails and having the email addresses blocked from sending future communications, to reporting such emails to their Internet service providers (ISPs) for further investigation. We realize many Web marketers have difficulty keeping their email marketing subtle and, as such, this article will provide some information which we hope will be useful in determining how email marketing can be kept subtle so it is not viewed as spam.

Criteria for subtlety

Among the most important criteria for ensuring your email marketing is done in as subtle a manner as possible and not be viewed as spam is to provide something of quality to your recipients. This thing of quality may consist of insightful articles, interesting quizzes or other useful facts which members of the target audience are likely to find useful, if not valuable.

The simple fact is when email recipients realize that an email they received is offering them something worthwhile such as knowledge or information about a particular niche subject they are much more likely to spend some time reviewing the email and therefore will not likely consider the email to be spam. In addition to using the creation of something qualitative to convince recipients that the email is not spam, business owners can also take advantage of qualitative content to provide subtle advertising which may include product references in the articles or links to his/her website throughout the email.

Avoid outrageous claims

Avoiding language which makes outrageous claims can also help to keep advertising quite subtle since the opposite – using certain superlatives and adjectives of greatness with which to describe specific products – is likely to be viewed as blatant advertising. When such language is used, it is highly unlikely that email recipients will believe there is validity in anything contained within the email because they will believe the entire email is simply one big advertisement for the senders’ products or services.

One method proven to be most effective in keeping advertisements subtle when running email marketing campaigns is to only send your email(s) to those who are likely to be extremely interested in your products and services. This is important because when email recipients receive an email that does not reflect their interests in any manner or form, they are not likely to take the email seriously and may very well view such email(s) as a blatant advertisement or spam.

Blatant advertisement is taboo

However, when emails are sent only to those who share a common interest the email seems more personalized and therefore, those email recipients are not likely to view every product reference as a blatant advertisement since they understand there is sometimes a need to mention products or services in emails of high quality content which are sent legitimately.

Finally email marketing is considered subtle – and remains so – when the content of campaign emails is written as though it is not coming directly from the business owner. In other words, the copy might discuss products and services as though they are being offered by a third party. This method makes the advertising seem more subtle because it does not appear to come directly from the business owner.

Be minful of perceptions

Of course, business owners can help to ensure their email marketing efforts are not viewed as blatant advertisements by keeping reference to their own website to an absolute minimum, while being mindful of the fact that most Web users often view links from one website to another strictly as advertisements. For this reason it might be advisable for business owners who are promoting products/services via an email campaign to keep links to a minimum and to carefully weave these links into even the most quite benign copy.

The links should be provided as though they were only included to provide readers with an opportunity to learn more about certain products/services and not as a way to encourage them to purchase these products/services. It might be worthwhile for business owners to consider hiring a writer with this type of skill and experience to ensure the copy conveys desired message, message formats and message intent which should therefore convey the desired effect to the email recipients.

 

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