Advertising & promotion – Page 43

Get Your Website Noticed with These 5 Tips

If you own a website then you are certainly concerned with getting it noticed and increasing your traffic. However, you might not have a large budget for advertising or marketing and simply don’t know what to do to get your website noticed without spending a lot of money. Well, the following 5 tips will help your website attract attention without spending any money!

Submit to directories

Submitting your website to directories is generally free and all you have to do is provide your website’s URL, a brief description, and then your site will be listed in the directory for people to browse. In addition, not only will people be able to browse the listings, but your site will also have more one way links pointing back to your site that will increase your rankings in the search engines.

Submit to search engines

If you want to get your site noticed then you want to make it easy on web surfers to find your site. So, submit your site to the search engines to have it indexed. Then , when people search the web for certain keywords they just might find your site and drop by to take a look.

Reciprocal links

Reciprocal links are another good idea if you are interested in increasing your search engine rankings. Simply trade links with other websites and you host their link on your site and they host your link on their site. This does not take much effort or time and once you have the links you will basically have free advertising.

Include your URL everywhere

Your URL needs to be on all types of communication you use. For example, make sure your URL is included on your stationary, business cards, in all of your e-mails, and the like. When your URL is posted everywhere you will surely increase your site’s traffic.

Email lists

You can create an email list from all the visitors that have visited your website and periodically send them updates advertising different services or specials. Make it easy to unsubscribe, too. Before you know it you will have more people visiting your site and others recommending your site as well.

Boosting Traffic To Your Website For Increased Sales

Traffic boosting tips and techniques

1. Design your web site to be a targeted resource center. Choose one subject and build on it. You’ll gain repeat visitors that are interested in that topic.

2. Offer something that is really free. If people go to your site and what you said was free really isn’t, you’ll lose their trust and they won’t buy anything.

3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.

4. Entice people to link to your web site by giving them something free in return. This’ll increase your ranking in some search engines.

5. Trigger your reader’s emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they’ll get when they win money.

6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers

7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?

9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you’ll have.

10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.

11. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few months.

12. You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.