Author: Admin

Hi, I'm Tony, a Web Services Consultant (WSC) and Entrepreneur. Currently I manage the online activities and business operations of TPJaveton & Associates, a Web-based entity I established at my New Jersey residence in 2009. View my full bio here! 

Get Tons Of Traffic! Ten Top Ways


Let’s agree on one simple undeniable fact. Without a ton of traffic to your site you aren’t going to get any sales or any leads. Seems obvious doesn’t it?

The number one question on the minds of most website publishers and Web marketers is… “How do we get more traffic to our websites?” Well, I’m about to let you know some easy ways to get visitors flocking to your site starting today. Lets look at some obvious but often overlooked tips discussed further down this page.

Methods one to three

  • Get a killer domain name – People will never forget a catchy domain name. Be sure to choose a short and easy to remember domain name that is appropriate to your business and has a nice ring to it. Remember the domain name is your online brand.
  • Upload fresh and useful content – These days people are banner blind. They want more than ads. Give them information they can’t find anywhere else, and give it to them for free. Give them the content they want and need. If you do don’t know what it is, Ask them.
  • Get your site seen by the Search Engines – Search engines bring more than 75% of traffic to most web sites. You can submit your site all day long but the best way to get seen is to get links on quality relevant sites. The search engines will find you within days. You can seek out both one way links from other sites and also reciprocal link exchanges with other webmasters. Just stay away from those nasty link farms!

Techniques four thru six

 

  • Pay For Top Spots – The quickest way to get website traffic without trying too hard is to pay for it. These advertisements would be posted on prime locations or banners of websites. Banners are cheap and are great for branding, although you shouldn’t expect a ton of click throughs. Popular websites like leading newspapers and search engines would provide immediate recognition and visibility to their customers. If you have the cash, spend it. Many don’t or won’t.
  • Form a Community – Start a message board, email group, or even a chat forum. Actively participate in these groups by posting answers to other people’s questions. Be visible and always include your signature at the end of your postings. The best thing about these types of sites is that people come back again and again. Check your hosting account to see if you have free forum software included. I bet you do.
  • Start your own mailing list – It is the best way to keep in touch with your prospects and your customers. Build a relationship with your list. Your email list can make your site a success again and again. The best customer is an existing customer.

Methods seven, eight & nine

  • Start an eZine for your website – An ezine is an extension of your site, but this will highlight new information and features of your site. People will be reminded of your website as they read each issue. If they find the issue interesting or worth sharing, they can easily and instantly pass this on to the people within their network. Give them a freebie for signing up.
  • Submit Articles – Write your own article just like this one and submit it to e-zines, websites and magazines that accept article submissions. Be sure to include your business and contact information and website address in the resource box.
  • Exchange ads with other websites – Create ads that will promote your business and website. Submit this to e-zines or other websites in exchange for free ad space in your own electronic publication. Your presence on other sites is very important in getting the increased traffic that you want. This is usually facilitated with either simple links or flashy banners.
The tenth traffic-driving tip
  • Always update your website – Your website should always be up and running and full of fresh content. It is to your advantage if you maintain your website with new articles and updated features. If your visitors always find what they want and need, they will definitely be coming back again and again. Additionally, search engine spiders love a site with changing content!
Review multiple times

Now go back to the top and read through this list again. You may think you know this information already, but I wonder how many of you have actually taken action on it. Also don’t be discouraged if you don’t see amazing result straight away. I guarantee working on these strategies a little bit each day will bring some serious traffic in the weeks and months ahead.

Proven Traffic Building Methods


As the internet age advances, more and more businesses are finding new life online. The potential benefits of such a venture are great as the internet allows for access to millions of possible customers across the globe. The startup costs tend to be lower as many entrepreneurs run their online businesses from home. Unlike a physical store or office, online businesses are usually open 24hrs a day, everyday. That’s the good news.

The bad news is that the success rate for startup online businesses is about 10% as 9 out of 10 online businesses simply don’t work. Getting traffic to your site can be the most difficult of tasks. There you are eager and ready, your website looks great, your merchandise or service is ready and the future seems bright. So how do you get people to come to your site? The following paragraphs feature a number of methods that will help steer you in the right direction.

Search engine optimization

Search engine optimization (SEO) is the method used to allow for your website to be ranked higher as a result of a search for specific keywords or phrases by a search engine such as Google or Yahoo. Businesses will target certain keywords that are relevant to their content and place them on the homepage and/or other pages on their site. As an example we can look at the online retailer, jewelrypayless.com. They optimize words such as “silver jewelry” or “men’s ring”, etc.  When Google receives a request for one of these key words jewelrypayless.com will come up in the search results.

It is, however, not as simple as that. Your site may show up on page 100 buried deep within the search result listings. In order to get listed higher more work has to be done, as described in this article. Also, the act of optimizing a site requires some knowledge of HTML which is the basic language with which websites are built. You can use an HTML editor such Dreamweaver or Frontpage to add keywords to the pages which you are optimizing.

Linking strategy

Websites often reserve an area of their site dedicated to links. The page usually consists of categorized links pointing to other recommended sites. Usually, websites will exchange links for mutual benefit. The more links you have pointing to your site, the better. Links to your site(inbound) show the search engines that your site has value. The best way to go about this process is to establish good content on your site and begin targeting websites you would link to exchange links with. You can buy software to help you do this or you can manually send out link exchange invitations via email.

Pay per click

The fastest way to get traffic is through pay-per-click advertising. Essentially, every time a web surfer clicks on an ad of your creation, you will pay. The price can range from 25 cents to $2 per click depending on the popularity of the keyword or phrases you’ve chosen. Basically, your ad will pop up in an area designated for paid ads once the keyword has been searched. It is important that you understand the correct keywords for your business in order to avoid paying unnecessary fees for irrelevant keywords.

The most effective and popular of the pay per click ad sponsors are Google and Overture. You can also use shopping malls such as Nextag.com, Bizrate.com or Shopping.com to advertise via pay-per-click. Make sure to set your budget and monitor the results carefully making adjustments as you go along. Pay-per-click can be unreasonably expensive if not managed carefully.

Affiliates

Affiliates are companies, individuals and organizations that you have established business relationships with in order to increase your exposure and sales revenue. Affiliates send traffic to your site via a link representing your business on their site. If the prospective customer should buy from you the affiliate gets a commission from the transaction.

In order to use affiliates you are required to register with an affiliate program and begin recruiting affiliates to work for you. Offering a handsome commission can attract affiliates to sign up. Having a professional website that will be easy for them integrate with their own site can also peak the interests of potential affiliates. Always treat your affiliates well, paying them on time and communicating with them on a regular basis.

Offline Advertising

An often neglected part of marketing online businesses, offline advertising, can be an effective means by which to bring in new customers and create “word of mouth” interest in your site. Ads in magazines, newspapers, tv, radio and local publications are some of the ways through which you can promote your business.

Passing out flyers or sending out postcards can also result in new business, especially if you are offering a discount in the form of an exclusive coupon code. Be creative in trying to promote your business on a grass roots level. Read books such as “Guerilla Marketing” by Jay Levinson to gain insight on how to go about marketing in a cost effective manner.

In conclusion, succeeding online can be difficult but rewarding. If you use these methods to help you in your research and application of a business and marketing strategy, along with sacrificing time and putting forth a strong effort there is a good chance that you will be successful with your online business.