Pondering the Type of eZine to Publish

When choosing a suitable topic on which to publish your eZine, it is important that you consider a number of important success factors that can determine the purpose, goals and objective of your online newsletter. First and foremost the eZine should be on a subject with which you’re thoroughly familiar so that once you start writing, ideas flow effortlessly throughout all articles and your knowledge (mastery?) of the subject shines through.

Obviously there are many topics to choose from, and while the eZine does not necessarily have to be restricted to just one, you are encouraged to write content that is not time sensitive. Such content is often described as short tips, mini stories, proven techniques and – in some cases – scripts from interviews conducted by you or another publisher. Focusing on “non-time-sensitive” content will enable you to create content in advance so that you can conveniently dispense it to subscribers pursuant to a future schedule.

Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. What this means is that you should zero in onto a demand that has been, is and will always be there. Such a demand might exist in subjects specific to the Internet like Web hosting, digital information products, website creation or Internet marketing, among others. These are but a few Web-based topics that are expected to be in demand for as long as there is the Internet.

However, we must not forget such imperishable niches as relationships and dating, which have been on Earth long before the World Wide Web came along; the food industry that will always be there as long as there are chefs cooking for anyone with an appetite; and the real estate industry – a topic I know a little about – which will be in popular demand as long as folks need a suitable place to call home.

Having said that, you will also need to have a steady stream of products and/or services of your own, or belonging to an affiliate, merchant or advertiser which you can advertise in your eZine readership and promote to the mailing list you will develop, in order to earn a little (or a lot of) money that will go a long way in helping to keep your eZine business flourishing.

This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, since products and services are created almost around the clock. And as long as there Internet Businesses cropping up all over the globe, there will always be special and unique needs to be fulfilled.

A Few Rules and Practical Tips for New Entrepreneurs

It’s a great time to be an entrepreneur–in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.

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But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise:

First – Don’t Quit Your Day Job.

Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.

Second – Find Your Niche.

The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need–something a specific group of people want, but can’t get at the big chain stores–and fill it. Advises Lesonsky, “You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.

Third – Have an Online Presence.

Even if you’re not planning to start an online retail business, consider that the internet can still play a valuable role in your company. Having an online presence eliminates the limitations of physical location and broadens your customer base by, literally, millions. It’s also a great tool for promoting yourself and letting people, even in your own area, know that you’re there, and what you’re doing.

Fourth – Refuse to Quit.

Successful entrepreneurship requires creativity, energy, and a drive to keep going when you fail. Few people realize that before Bill Gates created the extremely successful Microsoft 3.0, he created a Microsoft 1.0 and 2.0, both of which flopped–but he kept at it. And that determination and refusal to give up is what will separate successful entrepreneurs from unsuccessful ones. Says Lesonsky, “Arm yourself with optimism to get beyond the ‘No’ or the trouble. There’s nothing wrong in failure–just don’t repeat the same mistake!”

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Disadvantages of Publishing Your Own eZine

As with any other types of businesses, publishing an online newsletter (also known as eZine) has its share of drawbacks, in spite of the numerous benefits it also offers; and any individual who wishes to pursue eZine publishing as a business should be apprised of what such a business would entail. Having said that, we will attempt to cover one aspect of the eZine publishing business and deal with other aspects in future posts. So if you have an interest in this business type, please read on.

First let me point out that the purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, since the benefits are often more attractive, and therefore would be more encouraging to write about, and probably do more to attract your attention. However, it is important to understand both sides of any business – including eZine publishing – so instead of just listing the pitfalls, you will also be provided with a few tips on how to easily tackle the cons.

One obvious challenge most beginning eZine publishers face is the creation of eZine content, because creating your own content can be tiresome, especially if you are not a gifted writer; but even if you are an accomplished writer you can (will?) run out of ideas quite frequently and as a result, your publishing schedule can become threatening your young business.

One way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to more capable freelance writers which you can find at places such as www.elance.com, www.rentacoder.com, or even www.fiverr.com. While you need to pay for such services, you are at liberty to take the credit for the written articles.

Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in order to generate content for your new eZine business providing of course, that you include the resource box of original authors and that articles you use have republishing rights conveyed.

In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid. Hope the few tips provided here are of use to you and you revisit this site for more eZine publishing information. See you soon and good luck!


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