The way reciprocal linking works most effectively is when you – with the agreement of another webmaster – place your link on his/her website and they in return will be permitted by you to list link(s) to their website on your site. It is a trade off. However, there have been quite a lot of controversy in recent years about these linking arrangements.
Do they work to help improve your page rank in search engines? Do they hurt your page rank? Should you bother investing in them? To answer these questions, you’ll need to take a moment and consider both sides of the equation. The bottom line, to most webmasters, is that they are capable of working for you.
Why they may not be good
When reciprocal links were first introduced, they were used as a trade off between one webmaster and another. If you were in the home decorating business, for example, it would be beneficial to work with and have a link to a company that provides windows. You both would benefit. When the webmasters did this, they found that their websites did in fact rank better. In fact, it worked so well that they went out and sought more and more of them.
Therein lies the problem. Instead of working with other website owners to develop a relationship and create reciprocal links that benefited both parties, many website developers found that they could buy these links instead.
Now, they did not have to go to the trouble of luring in those that they would like to have links from but they could just buy them. Okay, this is not so bad right? The problem was that people were buying and using thousands of reciprocal links on their website. This is completely unnatural and it just didn’t work well for them.
The search engine factor
The search engines soon became wise to this scheme of getting your website to rank well. They developed programs that would spot this problem and in fact people that used this large amount of reciprocal links, in this fashion, were ranked WORSE! They would spend top dollar to get these links from companies that were all too willing to sell them and would end up well back into the search pages.
Keeping these thoughts in mind, you need to consider wisely if you should in fact use reciprocal links for the websites that you put up. In most cases, if you take the time to work at getting reciprocal links from qualified webmasters instead of buying large amounts of them, you will improve your ability to secure a sound method for increasing your page rank. If you decide to purchase hundreds of them and slap them on your website quickly, you will face a worst case scenario of lowering your page rank.
Linking path of the least resistance
Keep in mind as well that one of the best ways to increase traffic to your web page with links is to use one way links. You can get these by using article directory sites. There may not be a sure-fire way to take a brand new site and get it as number one in the search engines, you can gain some movement upwards if you use links properly.
As millions of people are desperate to escape the 9 to 5 grind,one popular alternative is to look for a business opportunity that can transform you from an employee to a self-employed entrepreneur running your own business.
There are many good reasons why this can be a wise move. Of course it is true that being your own boss means you can set your own hours, and this element of self-employment can be very important if you have small children, or simply want to spend more time at home. Working from home can also save valuable time if the alternative is spending two or three hours every day commuting back and forth to your work place; but perhaps the most important aspect of working for yourself is the opportunity it represents to make a whole lot more money.
In other words, being your own boss gives you that valuable commodity called freedom. It sets you free from the limitations of being someone else’s paid employee, and in return makes you responsible for your own financial circumstances as well as your own future. As a self-employed person, commonly referred to in some circles as entrepreneur, you are free to set your own hours, establish your own work habits, choose what work you will do or will not do, create your own products, drum up your own customers, and do what you have to do to make those customers happy.
Getting started alternatives
And perhaps most importantly, when you are self-employed you are free to set your own prices and make as much or as little income as you are able to make. You will not have to answer to anyone other than yourself, your suppliers, and of course, your ever-present Uncle SAM (for tax collection), after you become successful.
There are two obvious ways you can go about starting your own business. The first way is to quit your day job and launch full bore into your new business. We’ll call this the “All or Nothing Approach”. The second way is to continue on with your current employment and develop a business on the side, in your spare time. We’ll call this the “Spare Time Approach”.
Depending on your point of view, taking the All or Nothing Approach can be either an act of bravery or just plain recklessness. Unless you are independently wealthy, planning and timing will be very important with this approach. That’s because once you leave your previous employment your source of income will be gone and you will have a limited amount of time to make your business work. It is “sink or swim”. And you can sink pretty quickly without a source of income.
Starting from scratch: A popular option
So that means you should plan the changeover to self-employment very carefully. Every situation will be different. An acquaintance of mine was able to step from his quasi-government job into a private consulting business because he spent the last few months of his employment developing leads and contacts within his industry. When he went out on his own he had customers waiting in the wings and was able to more than double his income in his very first year.
But most of us are not so lucky, and we do not have the quality leads or specialized skills. Nor do most of us have the opportunity to use our present employment to build a launching pad of potential customers before we take off into the wild blue yonder of self-employment. The cold, hard truth is that most of us are starting from scratch with a few vague ideas, a questionable set of yet-to-be-defined skills, and severely limited income; so our venture into self-employment had better take off within a few months or we’re likely to crash and burn.
That is why the Spare Time Approach is best for most new self-employed entrepreneurs, because it lets you test your ideas, develop your skills, and build your business slowly. If you are unsure about the products or services you intend to sell, this approach lets you try out different product lines and see how well they fit in with your overall objectives.
In many cases new entrepreneurs states that their first ideas are not realistic, or there is no market for the services they want to provide. Or they find they cannot charge enough to make any money providing the products or services they have chosen.
Carefully choose your product & approach
Like all new entrepreneurs, whether you take the “all or nothing approach” or the “spare time approach” you should be very tight-fisted with your limited resources. That means do not invest any serious money in a product or business idea until you have checked it out thoroughly. The best way to “check it out” is to:
Talk to other entrepreneurs who are already selling the product or service.
Establish the credibility of the product or service provider (person or company).
Make sure the company provides on-going support for their product(s).
Make sure there are no hidden or unexpected costs (such as franchise fees) that will eat away your profits.
This applies whether you are looking at an online product such as an MLM or affiliate marketing opportunity, or a more traditional product or service aimed only at local customers. But whatever business or product you decide on, you must be willing to put in a few months of hard work at the beginning until your business has picked up a little steam and is, at least, generating enough income to cover the expenses of running it.
Work your butt off!
In other words, work your butt off until your business is self-supported, and then you could start looking at ways to expand in a way that would generate even more income, if not a profit that will give you a little stipend until you can collect a full-time income. Then you can quit your day job.
As any successful entrepreneur will tell you, your choice of products is crucial to your success or failure. Many products are simply bogus ideas with no hope of working. And many others are designed to produce maximum profits for their creators, and minimum profits for people like you and me who sell them. So no matter how hard you work, or how committed you are to being successful, if you choose the wrong product you will be operating at a disadvantage straight out of the gate.
