Month: January 2012

Get Tons Of Traffic! Ten Top Ways


Let’s agree on one simple undeniable fact. Without a ton of traffic to your site you aren’t going to get any sales or any leads. Seems obvious doesn’t it?

The number one question on the minds of most website publishers and Web marketers is… “How do we get more traffic to our websites?” Well, I’m about to let you know some easy ways to get visitors flocking to your site starting today. Lets look at some obvious but often overlooked tips discussed further down this page.

Methods one to three

  • Get a killer domain name – People will never forget a catchy domain name. Be sure to choose a short and easy to remember domain name that is appropriate to your business and has a nice ring to it. Remember the domain name is your online brand.
  • Upload fresh and useful content – These days people are banner blind. They want more than ads. Give them information they can’t find anywhere else, and give it to them for free. Give them the content they want and need. If you do don’t know what it is, Ask them.
  • Get your site seen by the Search Engines – Search engines bring more than 75% of traffic to most web sites. You can submit your site all day long but the best way to get seen is to get links on quality relevant sites. The search engines will find you within days. You can seek out both one way links from other sites and also reciprocal link exchanges with other webmasters. Just stay away from those nasty link farms!

Techniques four thru six

 

  • Pay For Top Spots – The quickest way to get website traffic without trying too hard is to pay for it. These advertisements would be posted on prime locations or banners of websites. Banners are cheap and are great for branding, although you shouldn’t expect a ton of click throughs. Popular websites like leading newspapers and search engines would provide immediate recognition and visibility to their customers. If you have the cash, spend it. Many don’t or won’t.
  • Form a Community – Start a message board, email group, or even a chat forum. Actively participate in these groups by posting answers to other people’s questions. Be visible and always include your signature at the end of your postings. The best thing about these types of sites is that people come back again and again. Check your hosting account to see if you have free forum software included. I bet you do.
  • Start your own mailing list – It is the best way to keep in touch with your prospects and your customers. Build a relationship with your list. Your email list can make your site a success again and again. The best customer is an existing customer.

Methods seven, eight & nine

  • Start an eZine for your website – An ezine is an extension of your site, but this will highlight new information and features of your site. People will be reminded of your website as they read each issue. If they find the issue interesting or worth sharing, they can easily and instantly pass this on to the people within their network. Give them a freebie for signing up.
  • Submit Articles – Write your own article just like this one and submit it to e-zines, websites and magazines that accept article submissions. Be sure to include your business and contact information and website address in the resource box.
  • Exchange ads with other websites – Create ads that will promote your business and website. Submit this to e-zines or other websites in exchange for free ad space in your own electronic publication. Your presence on other sites is very important in getting the increased traffic that you want. This is usually facilitated with either simple links or flashy banners.
The tenth traffic-driving tip
  • Always update your website – Your website should always be up and running and full of fresh content. It is to your advantage if you maintain your website with new articles and updated features. If your visitors always find what they want and need, they will definitely be coming back again and again. Additionally, search engine spiders love a site with changing content!
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Now go back to the top and read through this list again. You may think you know this information already, but I wonder how many of you have actually taken action on it. Also don’t be discouraged if you don’t see amazing result straight away. I guarantee working on these strategies a little bit each day will bring some serious traffic in the weeks and months ahead.

Marketing on the Web


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Spirit of the entrepreneur

You probably heard the term “spirit of the entrepreneur” uttered from time to time – as I have – in an attempt to define a certain characteristic of an individual. The independent, creative, professional type who relies solely on his/her skills to carve out a special niche and make a life for him/herself without having to rely on someone (a boss) or something (the government) to provide it.

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The entrepreneur and the independent contractor (known also as commission sales persons in some circles) share many qualities and tendencies. Both take certain risks by foregoing a salary and opt for compensation based solely on their own performance. Both are relatively independent; and both are creative in their own uniquely special way. Having been a commission salesman for most of my adult life probably explains my respect for entrepreneurs and captivation of the entrepreneurial spirit.

In discussing entrepreneurship and writing articles on the subject, it seems logical to me – or sensible anyway – to begin the discussion by agreeing on exactly what the word or term means to us as participants in the discussion.

Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it… Read more!

The Web experience

Part of that Web experience I referred to earlier is contacts made and relationships formed with other marketing professionals. One such professional is copywriter John Forde of the Copywriter’s Roundtable who sent me a recent article which I found insightful, motivational (especially in a New Year), and humorous.

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Here’s an excerpt from that article titled, How To Reinvent Yourself. I hope you get as much enjoyment and insight from it as I did:

Lots of people just seem like they were born great. I’m sure you know the ones I’m talking about. From leaving the hospital nursery ward to ovations and tears from the nurses… and graduating summa cum laude from kindergarten…

To catching their own touchdown passes on the playground… papering bird cages with scholarship offers from the Ivy Leagues… and making billion dollar fortunes selling widgets they dreamed up one morning in the shower. The threads of their very DNA are 24 carat gold fiber… they wrote, direct, and star in their own biopics… and ‘getting the girl?’

Forget about it. The girls get them instead, as buxom beauties with trust funds and graduate degrees line up to be counted. These are the greats. The blessed. The destined that history long awaited and whose legends will be whispered generations hence, into the ears of children.

And then there’s you. The sad sack whose dropped toast has always hit the ground butter-side down. You, who gulped air at the genetic pool, got dealt a deck of all jokers, and whose mouth-spoon is plastic not silver. The girl? She laughs at you. What’s the point of trying, you’ve asked. And a wind echoes back, ‘there isn’t one.’ You haven’t even two sticks to rub together, and even if you did, they would both have short ends.

You’d crawl under a rock and eat mud for breakfast, if you could, but even the bugs won’t have you. I know what you’re thinking…”Hey, wait a minute, you flaming SOB of an e-letter writer — I’m not THAT bad off!” To which I reply…

“MY POINT EXACTLY.”

You’d sock a stranger in the mouth for talking about you like that. So why tolerate it when it’s you kicking at yourself, hobnail boots and all? Point being, you’re probably neither as great or the failure you think you are. And in either case, there’s always an opportunity to change something for the better.

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Mike was cut from his high-school basketball team before he became Michael Jordan, the greatest basketball player of all time. Steve got stuck in a learning-disabled class back in junior high school, before he dropped out. But he still grew up to be Steven Spielberg, history’s most financially successful film director.

And I’m sure you’ve heard about N.J. Baker. Talent agents told her she’d be better of as a secretary. She decided to go on to be Marilyn Monroe instead.

Or how about Jerry, who froze up his first night on stage and couldn’t talk, but went on to become Jerry Seinfeld anyway — now worth over $800 million and climbing. All floundered before they flew.

General Observation: In civilized society we adhere to certain codes, some of which you may be familiar with: Code of Ethics, Code of Conduct, Code of Honor, Dress codes, Tax codes, Penal Code, etc. And that’s only a smidgen of the offline codes we are all subjected to in one way or another.

 

But there are also a number of codes that are specific to the online world that affect those of us who are frequent users of the Internet and the digital marketplace; and if you are reading this you may also be familiar with some of these online codes: Country codes, QR codes, Internet Access Codes, Promo codes, Coupon codes, HTML codes, CSS codes, PHP codes and various others that cannot be listed here at this time.

However, there is one basic code which is the most fundamental of all codes pertaining to the use of this incredible resource we know as the Internet. It’s the codes upon which strong passwords are being created. How frustratingly difficult and vulnerable you think our Internet lives would be without codes on which to base strong passwords that are easy to create and remember, but tough to crack into? I think very difficult indeed without these particular codes!

Then you’ve also got Mozart and Elvis, the Beatles and Beethoven, Babe Ruth, Dr. Seuss, Monet, Stephen King, Charlie Chaplin, and Fred Astaire… Not to mention Continue reading “Marketing on the Web”