Month: January 2012

Analyzing Your Website Traffic – Part 1 Of 2


Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your Web host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be.

For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behaviour. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

This article concludes with the second part of Analyzing Your Website Traffic.

Defining Success Of The Home Business Entrepreneur


Confidence

Studies have shown that successful entrepreneurs and home business owners possess certain characteristics, the most important of which might be confidence in themselves or, simply, self confidence.

So the question many would-be entrepreneurs may have to ask themselves is, do I have self-confidence? This kind of self-confidence refers to the magical power of having confidence in yourself and in your strengths and abilities. We’re not talking about bravado or blind and reckless daring, but an unshakeable belief in yourself.

Achievement oriented

Results are gained by focused and sustained effort so if you, as an aspiring entrepreneur, concentrate on achieving a specific goal and not just accomplishing a string of unrelated tasks then you probably have an above average chance of achieving success. But here is another question you may have to contemplate during your planning. Are you a risk taker?

There is a chance of loss inherent in pursuing any goal, yet you have the confidence necessary to take calculated risks to achieve your goals. So which of these three main characteristics is the most important? Believe it or not, it is self-confidence.

Without self-confidence, nothing else is possible. If you don’t believe in your abilities, then the first challenge that arises may knock you off the path to achieving your goals. Here are a few things to keep in mind for maintaining a higher level of self-confidence.

Positive thinking

It all starts with a positive attitude! Believing that something good will happen is the first step. Negative thinking is just not allowed (so stop it right now). You must truly believe that there are no circumstances hard enough to deter you from reaching your goals.

Try the exercise created by Og Mandino, author of The Greatest Salesman In The World – every morning for 30 days repeat the reading of one chapter of your favorite motivational book. If you don’t have one go out and buy The Greatest Salesman In The World. It’ll run you about $3.50 at Amazon.com. You might be surprised at the results this simple exercise will produce!

Remember too, that positive thinking can be contagious. When positive thinking spreads, it can open doors to new ideas, customers, friends, etc.

Persistent action

All the positive thinking and believing in the world is useless if it is not applied towards a goal. You have to take action, no excuses allowed. This action must also be persistent. Trying once and then giving up is not going to be enough. Keep at it one step at a time. If you can’t get by a certain step, then find a creative way to try again or go around it.

Entrepreneurs are people who make decisions, they take action and control their own destinies. They are often motivated by a spirit of independence which leads them to believe that their success depends on raw effort and hard work, not luck.

As Ronald Regan pointed out: Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.

Look ahead and see yourself where you want to be, maintain a strong belief in yourself and your skills, stick with it, and never give up. If you can do that, you’re already half way there!

We’ll leave you with a couple of quotes from Sir Winston Churchill (1874 – 1965):
“Success is the ability to go from one failure to another with no loss of enthusiasm.”
“For myself I am an optimist – it does not seem to be much use being anything else.”