Business – Page 113 – TP Javeton WebNet

My Web Marketing Basics

To start with

Digital & Electronic Products – Unbeatable in Quality and Price!

Web Marketing has become a sophisticated and creative way to promote (and sell) a product or service to the largest number of potential buyers, regardless of the physical location of your (brick and mortar) store. In fact, depending on the product or service you’re selling, you may not even need a brick and mortar store or “offline” establishment because marketing on the Web requires neither.

You can literally begin doing business on the Web with just a few simple tools which I refer to as Web marketing basics. First you’ll need a website or blog. Second, you’ll need web hosting in order to get your website or blog on the Web (Internet). And third you’ll need traffic (or visitors) to your website or blog so that your product/service can be exposed to potential buyers.

What & how to promote

The Web marketing basics mentioned above apply to would-be web marketers who already have a product or service to sell but need Web exposure. However, if you do not already have your own product or service but still wish to start your own Web marketing career, you’ll need to add a fourth step. Promote and sell other people’s products/services. You can do this by joining affiliate networks such as Amazon.com, clickBank, LinkShare, Covert Commissions and other similar affiliate networks.

Once you have your basics, it is time to start promoting and competing against other web marketers (and there are many), so a big part of your new job/career as a Web marketer is learning (getting training, tutoring, etc.), optimizing your website/blog, tweaking your message (adding content to your website/blog), and advertising your business (product/service) which is necessary to drive more traffic to it.

Startup costs

So what will it cost (you knew there would be a cost, right?) to get your business up and running with just a few Web marketing basics? The answer is: Not much, if you use the right sources. Creating the website or blog cost nothing if you have some knowledge of HTML. Web hosting cost less then $10.00 per month for 4 websites if you deal with the right Web Host.

Traffic to your website/blog – although the most costly of the basics – could be less than $100.00 if you are willing to work hard and learn a little more about SEO (Search Engine Optimization), and prepare (optimize) your website/blog so that it appeals to the search engines (Google, Bing, etc.).

A lesser cost startup

Let’s face it, even if you have to shell out $100.00 to start a new career in web marketing, it’s a lot less than starting a brick and mortar business in your local business district which could run in the $Thousands or $Tens-of-Thousands.

Recommended Tools & Resources:

Website Creation Package

The Business Network

Article Video Robot

Storytelling for Marketing

Top Digital Products

FREE Classified Ads

A complete overview of the tools and resource package, including FREE training on website/blog creation and the use of basic tools, can be seen on display at CovertCommissions.com.

Surefire Ways to Increase Sales

The Internet has changed how people do their business. Even small business owners are able to reach global markets inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. The core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them.

On the Internet, everybody has the same opportunity to succeed – or fail as the case may be – but how the online opportunity differs from offline is, you can fail fast and learn from it. Better still, after years of testing and tracking what works online, people can just learn from other people’s experience and cut the learning curve tremendously. Discussed in the following paragraphs are some of the surefire ways you can use to increase sales.

Establish a sound affiliate program

If it is just another affiliate program, then don’t expect to have different results. Focus on building a sound affiliate program, with the tools and materials to support affiliates to promote a program easily. After all, affiliates work like clockwork and should be seen as a team. Provide them with the right promotion tools and they will more likely promote the program.

Give the customers an option to join the affiliate program after purchase. Satisfied customers are one of the best marketing for any business. Spread the good words through word of mouth. Best of all, they are paid just for doing that.

Follow-up after first purchase

The hardest task in any business is acquiring the first sale. Make sure that capturing customers’ names and email addresses are the least information gathered from any sale. With that information in hand, follow-up with existing customers, probably through an automated mechanism like timely autoresponder.

This effort has been proven to decrease refund on products and increase customers’ satisfaction. Every once in a while, mention a related product that might be of interest to the customers. Write a review and provide real results. Such promotion is extremely inexpensive, but very effective in practice. The product can be anything, including an affiliate program.

Up-sell techniques and coupons

Just before a customer check out to the payment gateway, prompt for optional upgrade to the better, bigger, or nicer product for a fairly steep discount, preferably not available elsewhere. A certain number of customers will choose the option, which translates into additional sales, almost without additional effort.

Provide discount coupons in an effort to urge customers to come back and shop. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy. Coupons make it so real and tangible.

Cross-promote

Cross-promote with other related products and, truth be told, there is no limit as to how this could be accomplished. Joint ventures with other business owners or even competitors is feasible as long as it brings a win-win situation. One example would be to give away samples of other products or services as part of the whole package. As long as the sample is relevant to the customer, this promotion would be seen as only an added value instead of pure advertising.

There are many other tactics to increase sales but those techniques outlined in the above paragraphs have been proven to work again and again. Choose one at a time and take action. Good luck.