Google Adwords and similar resources

The continuation of Traffic Creation Tips For Your Website begins with another method of generating traffic, albeit a paid method. Google AdWords.

Another method of traffic generation is to buy it. Yahoo, Google, Bing, Overture and similar paid traffic sourses, sell advertising space. In the case of Google adwords you can pay to have you site on the first page but this can be an expensive proposition, $1 or more per click, to mere pennies. Why do people choose this method. First, it brings targetted traffic to your site. The advantage of targetted traffic is, the folks who come to your site are looking for your exact topic and thus are more likely to stay on your site, which results in higher conversion rates.

The problem is although Google says it rewards content rich sites with lower click costs the truth is the better ad wins, not necessarily the better or most relevant site. To explain this further, Google will lower the cost of your clicks and even raise you in the list if more people are clicking through. The truth though is, you’re being rewarded for having a great ad that people want to click on.

The advantage of this method is you are guaranteed traffic. The disadvantage is the costs and the time it takes to tweek your ads so they work at maximum efficiency. However I do know of businesses that survive on Google Adwords alone for advertising and make a very good turnover on their business products, so it works well for them. But again the greater demand for the keyword, the greater the number of competitors there are.

Bang for your buck! Surfing programs!

There is one way to reduce or eliminate the cost disadvantage. Simply choose to limit your target audience to a particular country, region or even city. Obviously the target audience is further limited by language. Not much point in advertising your English content site in Bulgaria because first, it’s not an English-speaking country and second, they may not have access to the Web. If you’re paying money for advertising on the Web make sure you are reaching the right audience for your ad(s).

Another way to generate hits to your site is to join numerous surfing and traffic exchange programs that will create site activity. These exchanges will generate “hits” to your site so the traffic is not targeted as in paid traffic sources. In fact you can buy thousands of hits and get them in a very short space of time but although normally cheap e.g. $9 for 1000 hits, it has a myriad of disadvantages.

First, you are only advertising to other exchange and surf members, many of them are competitors, already in the same programs as you, not really interest in your ad. I’ve found that you can build a down-line and contact list from surfing and exchange programs, however keep the ad or website display very basic. With a 15-30 second counter on most programs, people just aren’t going to read a Hollywood movie script even if its glowingly good, they are going to scan and then click the required button to move on to the next site. It that 15 seconds you’ve got to grab there interest.

The best type of ads to use in TEs and surfing programs are free offers, appealing to their needs or wants. Often in this case a single page with an e-mail enrollment form is the best bet for getting results. One distinct advantage of most of these programs though is, if you build a downline with them the amount of free traffic you get increases.

You can surf for traffic at your leisure if you can’t afford to pay for it, you might even find a program that perks your interest. Also in this category you can nclude banners, banner exchanges, text links, videos, etc., which work on the same principle of one hand washes the other. If you are interested in surfing programs the link below to free traffic hits is one suggestion.

Longer term methods.

I refer to these techniques as longer term methods because they require a greater work output on your part, but they can result in great traffic results. One such longer term method is article writing. Articles submitted to articles directories like Goarticles, Article Fever, Isnare, etc., act as a magnet for search engines. Content rich and quality controlled, if you get an article listed in one of these forums/libraries you have the ability to have a constant stream of traffic through attached links.

Another long term method is to contact and link to other similar sites. You can do this by requesting other webmasters to do this or create you own sites and link them to one another. Another long term method is to create an op-in e-mail list and encourage people from your list to visit your ‘great’ site with your ‘unbelievable’ offer.

Of course, creating a blog with interesting and fresh content doesn’t hurt either. In conclusion, I don’t recommend any method over the other. Each has its advantages and disadvantages. It depends only on what you are advertising and what fits best for your campaign. On the whole I don’t think you can go wrong if you do all the above methods as an encompassing Web marketing strategy. If you do, over time your internet presence will increase as will your total traffic.

We all know that traffic is most essential for a successful Internet business. There are several ways to jumpstart your traffic flows which have been proven reliable, though most of them would cost some money. In this article I’d like to tell you about my favorite web promotion tactics, which wouldn’t cost you a single cent. Moreover, some of them will save you hundreds or even thousands of dollars. The first tactic alone can generate the equivalent of over $2,000 of free targeted traffic for you.

Per-per-click ads

Free pay-per-click (PPC) advertising works, especially Adwords by Google, Yahoo’s Overture and a number of other PPC search engines provide great sources of targeted Web traffic. They are very popular among web marketers. However, as the PPC search engine managers need to expand their customer base they obviously must convince people like you that pay-per-click advertising really works.

Here is the good news. There are dozens of PPC search engines who will give you up to $100 in free credits to prove that pay-per-click advertising will work for you. To claim your credits all you need to do is visit the various engines and web directories and sign-up. There are no catches and it won’t cost you anything except your time.

It couldn’t be simpler to obtain such free PPC advertising. The table at this page: http://www.affiliated-business.com/promotion/Pay-Per-Click5.html lists over 60 Pay Per Click Search Engines offering in excess of $2,000 of free web promotion credits. One after another select the PPC search engines from the list, click on the links to open the corresponding sign-up pages and sign up for your free advertising accounts.

Popular keywords

Using profitable (the more popular a keyword or key phrase is, the more profitable it is, generally) keywords or keyword niches for your site’s content. Generally speaking, Internet users utilize search engines to find what they are looking for. Search engines in return use keyword rankings to give away relevant search results. If you’d like your site to appear at the top lines of search engine results, you must use proper keywords and keyword phrases.

Try to employ the most profitable (or highest in-demand) keywords in your site’s content. You can write your own content or you could hire someone to do it for you. If you’re writing content by yourself you have to make it more entertaining as well as informative.

In doing so, you can get high rankings in search engine results and strong incoming traffic without any costs.

Link exchanges & article writing

Exchange links with partner sites is another great idea that works well especially when both sites feature the same niche, precisely because such link trading or exchanging could result in both of websites benefiting. When one site features another site’s link, they will provide one another with the traffic they both generate.

The efforts are doubly beneficial because it seems like both sides are working to generate doubly enhanced traffic so, in essence, he more links exchanged with more sites the more traffic those sites could expect to gain.

And again, you don’t have to spend a red cent. All you have to do is to communicate to another webmaster and come to an agreement with him/her covering the terms and respective responsibilities of the mutually beneficial transaction.

Write articles and publish them across the Internet is an excellent traffic-generating strategy, especially in view of the fact that there are many sites that offer free article submission and posting of your articles. You’d do better to submit articles to sites containing the same subject that your site deals with. If you sell computers write press releases and articles about computers and computer parts. Try to provide helpful tips guides and good advice. Writing articles that contain good service and knowledge would bring the necessary mileage your traffic flow needs.

When people find in your article is something of interest, you have good chances of following the track by finding out where the article originated. It’s best for you to just to attach a brief description of your site or service at the end of the article and to include a link.

Online communities

Here is a strategy that eludes many website owners. When you as a website owner join forums, blogs and other online communities you can really take advantage of these web communities, because the great thing about them is that you can target a certain group that fits the specific demographic that you are looking for. You can discuss lots of things about the products and/or services merchants you represent or offer yourself.

With online communities and forums you can build a reputation for your company. You must capture the market niche you represent and show your expertise and credibility. When you create a good foundation for your site, people will trust you and your web business. Your customers will pass on their trust and credibility to many people all over the Internet. Traffic will certainly increase because they know that you can provide what they need.

Newsletters and ezines

When Web marketers have offered newsletters and eZines in their marketing campaigns they have been extremely successful which indicates that if a newcomer were to learn the methods used to employ this strategy s/he can also make use of newsletters to drive traffic to his/her website. And the steps are relatively simple. Provide people with a catalog of your products along with interesting useful articles, and if your content really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people will be willing to visit your site. So, if you arouse the curiosity of your customers they would be pushed to help you grow your traffic.

The viral marketing edge

There are many advantages a website owner can gain with the use of viral marketing. It is a promotional method that allows you to spread the word about your company and product without any costs, and all it takes is to bring a great idea, a good addicting game, or funny story and let the Web do the rest. Many ideas are still out there, and if you can create a gossip or a buzz, you will likely benefit from the many web projects that are advertised by using scandals and rumors to make them more popular.

Also you can provide your web site visitors with content they wouldn’t read anywhere else. People will stay longer at your web site to read the original content. With this method, people get infected with the creativity and entertainment of the website content and they will pass it on to many people.

Each of the methods mentioned above can drive streams of free traffic to your website. All it takes is a bit of effort and extended man hours. Learn all you can about the techniques discussed here and you will soon have a site with a great traffic flow without the usual costs that come with it.