Keywords – Page 17 – TP Javeton WebNet

In pursuit of instant Web traffic

The primary reason for a website succeeding or failing is a consistent flow of Web traffic or the lack of it; but you already knew that. Of major concern however, for many webmasters, is after they have created quality content, beautiful graphics, excellent sales letters, in-demand product(s) and/or service(s) and then don’t get instant Web traffic to their websites. Some website owners know all to well that good quality traffic and quality targeted traffic in a matter of days after launching, may not be achievable, but they still pursue it.

Every webmaster has the same problem in the beginning. Even I!! Solutions like Google Adsense, Adwords, Classified Ads, Banner Advertising, Blogging, Seminars, niche advertising, article advertising, press releases, opt in lists, affiliate programs and search engines – among others – can be rather costly and may not be accomplished with the kind of speed that many webmasters want to achieve.

In actuality, there is a hidden and unexplored method which many webmasters are attracted to. Link Trading!! At a Webinar I attended sometime ago, this method was discussed as one that will get Web traffic within a day. Specifically, the host indicated that you can increase traffic flow to any newly-launched website faster than any other traffic boosting technique. He said, “…imagine having your website link added to over 8000 websites which are linked to many more, you are instantaneously connected to a network of millions of websites which are already generating a huge traffic flow.”

The instant traffic utopia that isn’t

Although I was familiar with back-linking and knew a little about link exchanges, this “8000 websites” number made me a little skeptical, so I wanted to do a little more research before diving into this “traffic to my website” utopia. My first stop was Wikipedia where I learned a little more about certain linking methods to see if I could “legally” achieve the kind of Web traffic results being discussed.

Here a little of what I learned:

“A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic”;
Resource linking. “Resource links are a category of links, which can be either one-way or two-way, usually referenced as “Resources” or “Information” in navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called “links”.
Directory Link Building. “Website directories are lists of links to websites, which are sorted into categories. Website owners can submit their sites to many of these directories. Some directories accept payment for listing in their directory, while others are free”.

Which brings us to “search engine bias”, as discussed on Wikipedia in the following manner:

Although search engines are programmed to rank websites based on their popularity and relevancy, empirical studies indicate various political, economic, and social biases in the information they provide.[14][15] These biases could be a direct result of economic and commercial processes (e.g., companies that advertise with a search engine can become also more popular in its organic search results), and political processes (e.g., the removal of search results in order to comply with local laws).[16] Google Bombing is one example of an attempt to manipulate search results for political, social or commercial reasons”.

Traffic the old-fashion way: Earned over time!

You can read more about it on this Wiki page.

You and I may have a different way of looking at search engine bias as it relates to link exchanges, automated link swapping and link directories based simply on how Google, the number one search engine on the World Wide Web, views artificially created links and backlinks to our websites; But one think is clear. The search engine (especially Google) will not reward such activity with a high rank on the SERPs (Search Engine Results Pages).

The point is this. Although traffic generators like search engines will take time to crawl your website and manual linking by trading links with webmasters may take longer than you would like, these methods are better and safer for attracting traffic to your website and not get penalized by the search engines. Accordingly, you need to create content that is relevant to the niche market you are targeting and utilize all of the “white hat” techniques you are familiar with, such as:

Google Adsense, Adwords (PPC), Classified Ads, Banner Advertising, Blogging, Seminars, Niche Advertising, Article Advertising, Press Releases, Opt-in Lists, Affiliate Programs and Search Engines, because in the final analysis, despite the cost and slow pace (lack of speed), you would be assured of one thing. Your work will not go in vain due to your website being penalized by the search engines. You and I cannot afford that kind of penalty and therefore should resist the attraction of instant web traffic.

If you have been in the eCommerce market for at least 6 months, you are already receiving offers from many companies promoting their products/services to you, and this will continue as businesses offer you the opportunity to become a distributor of those products and/or services. While many of these businesses offer the opportunity free of charge, others may require you to pay a fee similar to that of a franchise, based on their willingness to set up a website with your name on it and provide instructions on how to make it a success.

Regardless of the motives behind their willingness to share knowledge, techniques and strategies, you’re still able to share in the wealth of their business operations. Where many people make the mistake, is in getting involved with a home-based Web business and then believing – mistakenly – that just by filling out the online forms and paying the required fees, they will immediately start on a money-making journey to riches, wealth and the realization of their dreams.

This could not be farther from the reality of what actually happens after getting involved with a home-based web business. Failure to think long enough about how you came to be involved in this type of business, and the fact that someone was marketing this plan to you, can often lead to failure to grow your new business by marketing it to others; as many “others” as you possibly can during the early years of the new venture.

So the time to relax is not in the beginning of your new business but after you put in the required time (10 to 18 hour days and 7 day weeks, for as long as it takes) to make your business a success. The major portion of your time, work and and money will be spent – or should be spent – promoting and advertising your new business.

There are numerous ways to promote your home-based Web business, such as old-fashion advertising, handing out business cards or even putting you web address on the side of your vehicle to be seen while you drive to the grocery store or around town. All that may be good to draw a half dozen people or so to your new business venture, but to help it really grow and ultimately succeed, it may be necessary to rely more on the network marketing strategy.

Oil millionaire J. Paul Getty is often quoted as saying, he would rather have one percent of the efforts of 100 people, than 100 percent of his own efforts; and that is the basis of network marketing. The Kirby vacuum cleaner company devised its own form of network marketing as far back as 1935 before the phrase was coined and the concept totally understood.

The KVC company knew that in order to sell their sweepers, a sit-down presentation was needed. They had a few dealers with whom they shared the profits of their sales and using their proven methods they taught others to sell the sweepers and each person who was brought in as a sales representative could also share in the profits off the efforts of others once s/he followed the proven success plan.

While a few people may make a lot of money in a short period of time with network marketing, most must grow their business slowly, because of the learning curve, as well as the marketing tests (or test marketing as the case may be) that must take place if your home-based Web business is to be a success. Test marketing is a time-consuming activity which cannot be rushed.

You owe it to your business and yourself (and family, if applicable) to devote the number of hours every day, week and month to learn all you need to know from and about the sponsoring company (if your business is network marketing or milti-level marketing in nature), and anything else you need to know about how to market the product or service you are selling.

Once you educate yourself, you can train others to be successful by teaching them to market the product or service and make money from their sales as well. The more people they have working under them, the more money they can make; And since you devoted valuable time, money and resources to train them, you will also make more money which you would deserve.