Keywords – Page 14 – TP Javeton WebNet

Utilizing Search Engine Optimization Reaps Rewards

The traffic is in the SERPs

eCommerce is a cut throat business in which you have to arm yourself with proper know-how, as well as the tools to make your site a cut above the rest. Each day more and more sites are clambering to optimize their rankings in search results and if you let down your guard, you might just get trampled on and be left in an abyss, already filled with so many failed eCommerce sites.

Search Engine Optimization or SEO is a term widely used by the vast majority eCommerce sites to describe one manner in which a website can attract Web users. For the past few years search engines were the most used resource on the Web to generate traffic and they are expected to continue in that role for the foreseeable future. Since Web users have made search engines the most widely used internet tool to find the sites they wish to visit for the product or information they need, Web marketers and eCommerce businesses seek to use these search engines to attract buying customers.

Most people that use search engines view only the top ten search results of the first page; so making it to the first page is a barometer of a sites success in SEO, and to a lesser extent, the same can be said of the top three pages. Your ad (or website link) will achieve a higher probability ratio of being clicked on when you rank high on the SERPs (search engine results pages); and this ranking often results in more traffic for your site and more sales for your business.

But, it is essential to grab hold of that spot or make your ranking even better. As mentioned earlier, each day is a new day for all eCommerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

Proper SEO will get your site noticed

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one in the SERPs, or maybe at least make your site competitive in the income generating arena.

With search engine optimization you can get the benefits of generating high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods that make your site a top-ranking competitor in the search engines results pages (SERPs). Getting yourself on the first page and better yet in the top 3 to 5 results on that page will ensure that your site generate public awareness of its existence and subsequently generate more traffic, which ultimately, could lead to potential income and increased business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site’s structure to achieve proper search engine optimization. These will include getting lots of information about the keyword/keyphrases that are popular in regards to your sites niche or theme.

Begin with relevant keywords and key-phrases

You may also need to rewrite your sites content so that you could get the right keywords or key-phrases in your site’s content without making it too commercial but light and informative. There are certain rules and guidelines that should be followed while making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffic generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful tips, guidelines and methods for search engine optimization which are plentiful. Reading top rated articles on the subject should also help you optimize your site in search engine results. The more knowledge and information you gather the better your chances in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

Outsource the optimization work if necessary

If you can part with a few dollars, there are many sites on the internet that can help you with search engine optimization. There are many sites that specialize in tracking keyword phrases that can help improve your site’s rankings. There are also some content writers that have lots of experience in making good content with acceptable keyword density levels for your sites to have good or great quality, depending on the dollars you are willing to spend.

Use A Tell-A-Friend Script To Drive Traffic

Traffic flowing from viral marketing

An increasing number of webmasters have the recurring dilemma of exactly how to increase the flow of traffic to their websites. During the past few years a variety of approaches and methods have been created to deal with this predicament; and while most of these approaches could work – some certainly did – most of them would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic to websites is viral marketing. Viral marketing makes use of an individual’s desire to share something s/he finds interesting, and/or informative as well as entertaining, with others in his/her sphere of influence.

Many companies rely on this behavior to create interest in their products and increase the popularity of their company brand or website. Viral marketing makes use of multiple media forms in order to entice this behavior. Such behavior might be in the form of an interesting story, an addicting flash game, an amusing video, or a number of other activities that might attract a person’s interest.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. One reason for this is simple; the benefit greatly outweighs the cost or efforts to initiate such a marketing scheme. Any website would greatly benefit from the proper implementation and utilization of viral marketing.

A tell-a-friend script traffic solution

It bis somewhat ironic however, that one of the easiest methods used to implement viral marketing is the utilization of a tell-a-friend (TAF) script. TAF is a simple programming script that you can attach to the programming functions of your website. More specifically, tell-a-friend scripts are installed in pages where a media program is placed so that a person can easily send the media to any friends or family members s/he chooses.

The basic concept of a tell-a-friend script is to enable an individual to enter his/her name and e-mail address, as well as the recipient’s e-mail address, and send that media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail s/he would not think of the mail as spam mail because s/he would see the sender’s name as someone s/he knows and trusts.

Tell-a-friend scripts eliminate to a great extent, the chances of being blocked, because they use information provided by the sender. This allows for wider spreading of such a unique and relatively unfamiliar marketing method. It can be quite sneaky, but it is very effective.

With the e-mail sent and opened, the attached media will either be read, viewed or played. Also, along with the mail, would be a brief description of the company or site that sponsors the sent media. This allows for the introduction of either the site, company name or its products; and along with it, another tell-a-friend script.

Then the process begins again, because as more individuals use the tell-a-friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside such an mail who liked what they see would go and click on the link and visit the site. This drives traffic to the originating site which results in a greater number of potential customers.

Availability of tell-a-friend scripts

A tell-a-friend script is very simple and does not require a complicated method of programming. In fact, you can copy & paste a script and simply put it on an intended page. Finding one is even simpler, since all you have to do is go to a search engine and type in the search box “tell a friend script,” and then press enter or click go.

In the search engine results page (SERP) you will see many links that will direct you to a site where you can get a tell-a-friend script. It would then be just a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell-a-friend script viral marketing strategy, you can drive traffic to your site which could potentially result in huge profits. This is a simple and harmless script that offers great benefits at low cost, coupled with great creativity and foresight.

It is imperative that you have patience in your use of a tell-a-friend script. If your chosen media doesn’t get the mileage that you anticipate and desire, it may take some time before it is spread around or shared. But certainly there are many people who will see your ads, and there is a great probability that they will visit your site, thereby increasing your traffic flow.