Category: Advertising & promotion

  • Money Earned with Articles is Sustainable

    The amount of money which can be made from placing articles and affiliate links on your website differs from person to person, mainly because the amount of money you are able to make will depend largely on how successful your site is, based primarily on the number of visitors it attracts; and in order to attract a large number of visitors to your site a few things must be in order.

    Your site must be getting good search engine rankings through your SEO efforts, and your site must also be enjoyable for your visitors to read and it must also be informative through engaging content built around a great niche (specialized) topic. Some experts contend that the size of your website (number of pages), and the number of sites you own are also important factors in determining your success, but no one desputes the importance of great original content and SEO.

    As far as earnings go, some webmasters (website owners/publishers) have made claims of earnings as much as $10,000 per month ($120,000 per year) through building and promoting niche sites. However, these claims are not considered average earnings; furthermore most beginning webmasters (and even those with some experience) should not expect this kind of success, as such success is achieved only by seasoned and highly skilled webmasters.

    A reasonable income to expect from a niche site, after you have worked for months to gain traffic and have have acquired good affiliates, reliable supporters and reputable vendors (merchants) may be $500-$1,000 per month. However this is recurring income, so you will make that much monthly from the efforts you put into that one site, it is not a one shot deal.

    After you have a successful site, you could choose to continue building niche sites as many others do, since you can a reasonably assume that the more sites you build, the better an income you can generate. You can choose to build very fast sites with a limited number of pages, instead of sites which consist of larger volume of content articles that are slightly longer in length.

    If you approach site building with the thought that the longer visitors stay on your site the greater a chance they will click on one of your promotional banners, then you will probably accept the premise that the larger each of your sites are, the more income you will likely generate off of them, and therefore create larger sites, but the choice is yours to make once you get going.

    When starting out, it is important to remember that your first site will always be your most difficult task, since you are just learning the ropes of a new business; and that not everyone is cut out to market and promote niche sites.

    You should also be prepared that in the event it does not work out, it could result in the loss of your money used to launch such a venture, but that is a risk everyone in this affiliate marketing business has to take, and hopefully you will be able to stick it out and weather the early storms that you are bound to encounter.

    The important thing is that you don’t give up without a good fight, because if this is really what you want to it deserves your best “hard-fought” efforts. Your first site may take a long time, the work may be tedious, and you may feel like throwing in the towel; but if you give up too early, you will never know what could have been, and who knows, you may be the next great affiliate marketer.

  • Making Money with Articles as an Affiliate

    If you can do one of two things relating to article marketing, you can become an affiliate and earn money on the Web. The two things are writing good to great articles and possessing the promotion and marketing skills to publicize articles that others write. Many successful affiliates will tell you that becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home.

    You can be like many affiliates who receive part of the revenue from sales that are the result of Internet users who visit a merchant’s product/service page via “click throughsa” from your website on which the merchant’s links are strategically placed on various pages.

    Since you will be promoting a product or service, your most helpful tools are going to be a powerful and effective sales pitch as well as compelling website content intended to pique your readers’ interest in the products/services you’re promoting; because ultimately your objective is to convince them that they cannot live without the product/service in the hopes of keeping them coming back to your website time and time again for more recommendations in addition to your useful content.

    All these steps combined are geared to get them clicking on your links once again. Although many affiliate companies only give you money off of the first sale you make from each customer, you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers.

    If you cannot write this kind of content on your own, there are many ways to pick up free or paid-for content to place on your affiliate website, keeping in mind – of course – that there are many reasons why paying for such articles would be to your advantage.

    First, you will be able to tell the writer exactly what you want, the kind of product you are trying to sell, and what direction they can go in to keep your readers interested and informed. On the other hand, when you search for free content, you are limited to what is already out there.

    Secondly, you will own the copyright to this content. That means that no one else can reuse it without your consent; but if you opt for free content, you will be sharing that content with an unknown number of other affiliate websites, plus the original author will be able to place their byline at the bottom of each article which could result in them stealing your traffic.

    There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers that are ready to buy. As long as you choose to promote a product or service that can be very useful to a wide variety of people, then pre-selling your chosen company may not be that difficult at all. The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links.

     

  • Money from Content Articles and Banner Ads

    What banner ads can do for you

    When you are trying to make money off the articles on your website, it is important to effectively promote your website so that you will attract customers and they can see just what a good, quality site you have. There are several ways to market and promote your website, one of them being with banner ads.

    Banner ads can help bring visitors from other sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, it may be cheaper and/or faster in the long run to start seeing significant revenue from your website advertising efforts, rather than waiting for SEO techniques to bring your site to the top of search engine results pages (SERPs).

    Aside from paying to advertise on website owned by someone else, there are also free banner exchanges you can choose from, so we will look at the pros and cons of each banner advertising method below.

    Free banner exchanges

    Free banner exchanges are the result of various website owners (webmasters like you and other site owners) exchange each others banners in a way that allows their banner(s) to go on your site and your banner(s) to go one theirs; and although this option is free, there are two main problems with it.

    First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with banners from all these other website owners. This could even work to defeat your purpose if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links.

    Secondly, you have to be really careful about the types of sites that you exchange banners with, since some sites like to gather a as many banners as they can so that they can create a banner a directory or portal site and not really have any relevant or useful content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

    Paid banner ads

    As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that their owners say they do, and that they have your ad placed in a strategically conducive location which works to invite visitors to click without being too pushy.

    You’ll also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page. All in all, banner ads can end up being profitable for you site if you go about it the right way; so if you do decide to check out banner advertisement as a marketing strategy, be sure to keep the above tips in mind.

    NAVAN Global, the REAL SEAL!

  • Utilizing Search Engine Optimization Reaps Rewards


    The traffic is in the SERPs

    eCommerce is a cut throat business in which you have to arm yourself with proper know-how, as well as the tools to make your site a cut above the rest. Each day more and more sites are clambering to optimize their rankings in search results and if you let down your guard, you might just get trampled on and be left in an abyss, already filled with so many failed eCommerce sites.

    Search Engine Optimization or SEO is a term widely used by the vast majority eCommerce sites to describe one manner in which a website can attract Web users. For the past few years search engines were the most used resource on the Web to generate traffic and they are expected to continue in that role for the foreseeable future. Since Web users have made search engines the most widely used internet tool to find the sites they wish to visit for the product or information they need, Web marketers and eCommerce businesses seek to use these search engines to attract buying customers.

    Most people that use search engines view only the top ten search results of the first page; so making it to the first page is a barometer of a sites success in SEO, and to a lesser extent, the same can be said of the top three pages. Your ad (or website link) will achieve a higher probability ratio of being clicked on when you rank high on the SERPs (search engine results pages); and this ranking often results in more traffic for your site and more sales for your business.

    But, it is essential to grab hold of that spot or make your ranking even better. As mentioned earlier, each day is a new day for all eCommerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

    Proper SEO will get your site noticed

    So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one in the SERPs, or maybe at least make your site competitive in the income generating arena.

    With search engine optimization you can get the benefits of generating high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if any at all.

    So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods that make your site a top-ranking competitor in the search engines results pages (SERPs). Getting yourself on the first page and better yet in the top 3 to 5 results on that page will ensure that your site generate public awareness of its existence and subsequently generate more traffic, which ultimately, could lead to potential income and increased business.

    Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site’s structure to achieve proper search engine optimization. These will include getting lots of information about the keyword/keyphrases that are popular in regards to your sites niche or theme.

    Begin with relevant keywords and key-phrases

    You may also need to rewrite your sites content so that you could get the right keywords or key-phrases in your site’s content without making it too commercial but light and informative. There are certain rules and guidelines that should be followed while making your site’s content applicable and conducive to search engine optimization.

    You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffic generated by sites among others are one of the components search engines uses to rank sites.

    Try to search the internet for many useful tips, guidelines and methods for search engine optimization which are plentiful. Reading top rated articles on the subject should also help you optimize your site in search engine results. The more knowledge and information you gather the better your chances in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

    A primary business tool on hold

    Outsource the optimization work if necessary

    If you can part with a few dollars, there are many sites on the internet that can help you with search engine optimization. There are many sites that specialize in tracking keyword phrases that can help improve your site’s rankings. There are also some content writers that have lots of experience in making good content with acceptable keyword density levels for your sites to have good or great quality, depending on the dollars you are willing to spend.

  • Use A Tell-A-Friend Script To Drive Traffic


    Traffic flowing from viral marketing

    An increasing number of webmasters have the recurring dilemma of exactly how to increase the flow of traffic to their websites. During the past few years a variety of approaches and methods have been created to deal with this predicament; and while most of these approaches could work – some certainly did – most of them would not make even a small impact.

    One of the methods that have spawned many success stories in driving traffic to websites is viral marketing. Viral marketing makes use of an individual’s desire to share something s/he finds interesting, and/or informative as well as entertaining, with others in his/her sphere of influence.

    Many companies rely on this behavior to create interest in their products and increase the popularity of their company brand or website. Viral marketing makes use of multiple media forms in order to entice this behavior. Such behavior might be in the form of an interesting story, an addicting flash game, an amusing video, or a number of other activities that might attract a person’s interest.

    This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. One reason for this is simple; the benefit greatly outweighs the cost or efforts to initiate such a marketing scheme. Any website would greatly benefit from the proper implementation and utilization of viral marketing.

    A tell-a-friend script traffic solution

    It bis somewhat ironic however, that one of the easiest methods used to implement viral marketing is the utilization of a tell-a-friend (TAF) script. TAF is a simple programming script that you can attach to the programming functions of your website. More specifically, tell-a-friend scripts are installed in pages where a media program is placed so that a person can easily send the media to any friends or family members s/he chooses.

    The basic concept of a tell-a-friend script is to enable an individual to enter his/her name and e-mail address, as well as the recipient’s e-mail address, and send that media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail s/he would not think of the mail as spam mail because s/he would see the sender’s name as someone s/he knows and trusts.

    Tell-a-friend scripts eliminate to a great extent, the chances of being blocked, because they use information provided by the sender. This allows for wider spreading of such a unique and relatively unfamiliar marketing method. It can be quite sneaky, but it is very effective.

    With the e-mail sent and opened, the attached media will either be read, viewed or played. Also, along with the mail, would be a brief description of the company or site that sponsors the sent media. This allows for the introduction of either the site, company name or its products; and along with it, another tell-a-friend script.

    Then the process begins again, because as more individuals use the tell-a-friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside such an mail who liked what they see would go and click on the link and visit the site. This drives traffic to the originating site which results in a greater number of potential customers.

    Availability of tell-a-friend scripts

    A tell-a-friend script is very simple and does not require a complicated method of programming. In fact, you can copy & paste a script and simply put it on an intended page. Finding one is even simpler, since all you have to do is go to a search engine and type in the search box “tell a friend script,” and then press enter or click go.

    In the search engine results page (SERP) you will see many links that will direct you to a site where you can get a tell-a-friend script. It would then be just a simple matter of looking and searching for the script and copying it to your intended web page.

    With a tell-a-friend script viral marketing strategy, you can drive traffic to your site which could potentially result in huge profits. This is a simple and harmless script that offers great benefits at low cost, coupled with great creativity and foresight.

    List-building the easy way

    It is imperative that you have patience in your use of a tell-a-friend script. If your chosen media doesn’t get the mileage that you anticipate and desire, it may take some time before it is spread around or shared. But certainly there are many people who will see your ads, and there is a great probability that they will visit your site, thereby increasing your traffic flow.

  • Monetizing Your Traffic for Maximum Profit


    Customers generated from traffic

    Establishing your own E-commerce site is not like what it used to be. There are thousands of competitive sites doing everything possible to get a bigger share of the profit pie. So every scheme, method and technique you can find to augment your sales must be utilized in order to derive any benefit or achieve what can reasonably be considered success.

    We obviously have to admit to ourselves that most of us are in it for the money, otherwise why would we go about wasting our time, effort and money just for the fun of it. Of course we also must understand that while some of us take a measured approach, many others would not wait very long to see their profits. They would never take things lightly or take the measured approach because they are bent on grabbing an ever bigger portion of the profit pie.

    So what is this commodity that gives any one business a competitive edge over another? Customers! It is common knowledge that without customers we have no business, because without customers to buy our product or service we can’t get sales which is ultimately the fuel that powers the engine of your business, mine and any other.

    In Internet terms, large numbers of customers are generally referred to as traffic which represents all the people that get a chance to see what you have to offer, and it is therefore reasonable to conclude that the more people who see your products/services, the more people might decide to buy them.

    Seldom does anybody put up an E-commerce without expecting to make a profit, especially when there is startup capital that needs to be recovered. With a consistent traffic flow, we may at least have a fighting chance to achieve that profitability, and monetizing your traffic would optimize your chances of making the best out of it.

    Making money out of your traffic

    The best and most proven method of making a profit out of your traffic is using advertising. The Internet generates hundreds of thousands upon hundreds of thousands of traffic streams everyday and most of them are searching for something. While some are just looking for information there is also a good percentage that is shopping for something that they need.

    The Internet has proven to be a very reliable source of finding what was once deemed to be a very unsearchable products and in this respect, the internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia or Beijing.

    Generating traffic is not an easy task though. You have to contend with a great number of sites to generate a reasonably satisfactory traffic flow; but if done correctly this could open up a Pandora’s Box of possibilities with one of the benefits derived is the monetization of your traffic flow.

    So, to get to the core of it the more traffic you generate the more likely you are considered a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with a good advertising scheme you can use your traffic flow to your advantage.

    When you have above average traffic you’ll most likely have an above average potential to grab what can be considered a respectable share of customers that are willing to pour money into your coffers. Other than those who will buy from you directly, there are also those that can be redirected to sponsored links that are willing to pay you for a sizable portion of the traffic that you have generated.

    This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that occurs would result in more profits.

    Traffic from affiliate programs

    Another method of monetizing your traffic is the utilization of affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site. The basic idea is, traffic generated from your site will go to another site which can offer a product or service that you do not carry. Many programs can keep track and make records of transactions that was made possible because of this site linkage.

    When purchases are made by customers that sent by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need to carry or promote a certain product.

    There are so many ways and methods to monetize your traffic with the only requirement being a bit of hard work and the desire to successfully launch a profit-generating site. The Internet is a veritable source of information, tips and guides which are offered everywhere on how to monetize your traffic and make your site a good profit producer. Ultimately a traffic-generating site is a profit-producing site.