TP Javeton WebNet

Category: Advertising & promotion

  • Utilizing Free Traffic Generation Methods


    Traffic is a start-up business essential

    Starting up a company would of course include a number of steps; and to be quite frank, the most important of these steps is acquiring the start-up capital needed to sustain your business until you start to make a profit; because, as you know, “it takes money to make money” despite the kind of enterprise you are creating. But with the versatility internet offers there are several methods an individual could utilize to help optimize the traffic generating potential of his/her business website, thereby increasing revenue and ultimately growing the business.

    While there are ways to jump-start traffic flow, many start-up businesses don’t have the resources that might be required to generate a constant flow of website traffic. So it becomes necessary for these business owners to find creative ways that will be instrumental in reducing expenditures.

    To accomplish this objective, you will need the proper mindset and a healthy dose of eagerness. You should also possess the drive and perseverance necessary to do hard work and research that must accompany any quest for business success.

    Paying for traffic vs earning free traffic

    That having been said, it would indeed be a great accomplishment to have more traffic for your business website without spending a single cent; but that is, in many cases, easier said than done. We know that many sites publish articles that offer tips and guidelines on how to generate traffic using only free methods. But to be quite honest, all the methods and techniques promoted in these articles will take time – sometimes extended periods – to produce desired results.

    Although you will get better results by paying for your advertising, you still have a fighting chance with some of these free methods discussed in the following paragraphs

    Traffic from online forums and communities

    The great thing about forums and online communities is that you can target a certain group that fits the specific demographic you are looking for. You can have discussions about lots of things that relate to the niche your offer represents. Another great advantage is that you know what you are getting into and you will be prepared.

    With online communities and forums you can build a reputation for your company. Show them what you are made of and win them over with your range of expertise about the subject. With that you can build a reputation and build trust with the people in your sphere of activity and knowledge.

    Newsletter-generated traffic

    Provide people with a catalog of your products in interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people, including their own spheres of influence. The more people who signs up for your newsletter, the more people there will be that will go to your site thereby increasing your traffic.

    Traffic from link trading and other sources

    Trading links with other sites does not require you to spend any money. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts put forth by both sites benefit each. Every visitor that goes to the link partner site could potentially click on the link to your site and visit it as well. This works well, especially when both sites feature the same niche-type.

    Write articles on interesting topics – Articles that could pique interest and draw the attention of people that want to learn more about your niche and product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

    Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

    Create good content for your site – Many search engines track down the keywords and keyphrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content creator. You could do your own but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

    Generally, internet users use search engines to find what they are looking for. Search engines in turn use keyword searching in providing their search results. With the right keywords, you could get high rankings in search engine results without the cost.

    All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

  • Paying For Your Traffic – The Pros and Cons


    Does your brand of luck bring traffic?

    You’ve probably heard – and will likely continue to hear – many stories about businesses achieving great success from their internet activities. The troubling thing is, there may be tenfold or even a hundredfold of stories that are contradictory to their amazing success. This trend of ambitious business launches and subsequent failures continues to this day when still only a handful of Internet businesses succeed.

    So the question becomes, what makes a successful Internet business launch? And what leads to subsequent failures of so many (the vast majority?) Is some luckier than others? That hardly seems fair if such a thing as luck is the answer, unless it is the kind of luck made famous in this Thomas Jefferson quote: “I find that the harder I work, the more luck I seem to have.” So if it’s this brand of luck that is responsible for that “handful” of Internet businesses that achieves success, then it would seem to make sense.

    The most important ingredients any aspiring business person could have is ambition and the eagerness to succeed which, when combined with the determination to learn and the willingness to invest a lot of hard work and some money, will indeed go a long way in creating a lot of that Thomas Jefferson brand of luck for his/her own uses in the operation of his/her enterprise.

    Traffic is the one and very basic element

    If you are familiar with the popular movie, The Matrix, you know that Neo was “The One.” Well for any Web business to achieve success, traffic is “The One”. Without traffic, all your efforts would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to.

    In the world of Internet business, traffic is to a website as the walk-in customer is to a brick and mortar (offline) business. The more traffic your website attracts, the more people you would have to sell your products to.

    But like any business located in any corner building or mall, not everyone that goes in will buy, so it must be considered a numbers game in the sense that the more visitors that do come to browse your merchandise, the more people that will likely become customers and eventually buy your products. The law of averages is another way of stating this simple but well known fact.

    Enough traffic need not be large traffic

    That having been said, how do you get traffic? Traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Enough traffic to satisfy your own law of averages? Many big companies generate traffic in amounts of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good enough profits to satisfy their numbers requirements.

    Many of these success stories get their traffic from paying others. Yes that’s right, you have to spend money to make money. Advertising is the key. The more people who knows that your site exists, the more people would of course go to your site. If that seems to make sense, it is because it is practical and is also a basic component of the law of averages.

    While there are many ways that can get you advertising for free, they do not generate the same high volume as those methods that must be paid for. Another statement that seems to make sense and does, because when a product or service is paid for the payee is obligated to deliver satisfactory results, as opposed to when the product/sevice is free, you take it as is without guarantee of the quality. In addition, paid advertisements include advertising schemes by reputable companies like Google and Yahoo.

    The value of searches

    A Web search is and will continue to be the easiest and fastest method of finding something on the Web. Search engines have been very popular because they provide a vital service to many Web users. They are free and easy to use. With this popularity, they get many visitors and clicks which make them some of the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

    Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, chances are good that they will go to your site.

    While search engine optimization is a cheaper and lower cost way to get your site a high rank, paying for advertisements will ensure that your website will rank very high in the SERPs (Search Engine Results Pages).

    When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed a consistent traffic flow to your site. You will never go with an empty sales day; and that, ultimately, is the results every business on the Web wants and craves.

    Paying for traffic that pays you back

    Usually, you will be charged with the number of hits a link gets when your ads is clicked. This advertisement and payment method is known as pay per click (PPC). For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

    All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer guaranteed.

  • Three Solid Ways to Start a Sales Letter


    This post is an authorized reprint of a COPYWRITER’S ROUNDTABLE article published and sent to me on July 3, 2012. Copywriter’s Roundtable is owned and managed by John Forde. The article’s author is a colleague of John Forde and fellow copywriter, Jason Strachen who has done a masterful in job delivering such a powerful piece.

    On this eve of our nation’s independence, what could be a better celebration than a discourse on honing your own entrepreneurial skills, strategies and business acumen? It is my opinion that the Sales Letter is singly THE most important tool a Web Marketing Entrepreneur can have in his/her toolkit; And a superbly composed sales letter puts you heads and shoulders above your competition. So here we go!

    Introduction

    Copywriters and article writers are often pre-occupied with the best ways to start an article or sales letter, so it’s not uncommon for questions lke, ‘what’s the perfect opening line?’ to recur frequently. While the answer is not “Call me Ishmael”, and the opening thought is hardly, “Was your Dad a baker? ‘Cause you’ve got a nice set of buns”, the true answer to such a question is, there isn’t one. At least not one that’s perfect for every situation.

    There are some, however, that work a lot more reliably than others. And we’re fortunate to have copywriter Jason Strachan show us three of the best ways to start a sales letter. So sit back, relax, and enjoy this free lesson in sales letter writing, titled…

    THREE SUREFIRE WAYS TO START ANY SALES LETTER

    by Jason Strachan

    So…

    Why is the start of the direct mail letter so important? Here is the answer in a nutshell: Because when reading begins your target customer will be glaring point-blank into the loaded barrel of your promotion. You are NEVER going to get such a great chance to get her interest again.

    So what are you waiting for? When you start your letter or email, or video, go ahead and fire the most powerful, single most seductive message you possibly can! Because the cold truth is, as corny as it may sound, if you don’t get her (or him) at hello’ you wont get her at all.

    NAVAN Global, the REAL SEAL!

    Now In this article I’ve selected my 3 most tried and tested letter openings that I’ve used with a lot of success in my career. You could call them my ‘old faithfuls.’ Because if my life was on the line, and I was in a position where I had to write a letter that worked, or I’d be executed by firing squad, I would use one of these three openings, every time. So here’s the first one…

    First favorite

    If you’re like me – i.e. If you’re like me, you spend way too much time in front of your computer…

    Now there are two distinct reasons why I like this opening. First: because it is an approach that works for practically ANY market place. And second: because it establishes immediate rapport.

    The whole tone of “If you’re like me” immediately conjures up the feeling of a trusted friend wrapping her arm around your shoulder to give you a bit of counsel. And it causes your prospect to just drop her guard a little, while she starts to read what you have to say.

    Now even though a LOT of marketers have discovered how powerful this opening is and have started using it a lot. It’s STILL very effective in the marketplace today. Just as long as its expressed with sincerity. So in other words, don’t attempt to write an “If you’re like me” opening if you’re actually nothing like your customer.

    *TIP: Remember what David Ogilvy famously said: ‘The customer is NOT a moron – she’s your wife’

    Second favorite

    Ask a provocative question
    –     Okay, here’s where we step into some dangerous territory…

    You see, a lot of people who attempt to write sales copy understand how to write a question. It’s the qualifier ‘provocative’, that they do not seem to get a handle on. However if you get it right, it works like a charm!

    First let me show you how most marketing agencies mess it up.

    The way they get it wrong is by opening the letter with a question that has no relevance to your prospect, so they dismiss it straight away. For example: If I open a letter with, ‘Do you know the name of the ancient Greek God of sunshine?’

    Your response will likely be: A) Are you nuts?’ B) ‘Who cares?” or worse C) Something’s wrong with you, and If I did know the ancient Greek God of sunshine there’d be something wrong with ME.”

    A provocative question is a question that really triggers some type of dominant emotion inside your target customers. Here are some examples…

    (more…)

  • Techniques that Drive Traffic To Your Site

    List-building the easy way

    Traffic-boosting techniques

    So you’ve finally set up a website packed with very useful information which you think will benefit your visitors. Day to day you update your website with the most recent information by publishing articles, while hoping people will visit it and find your content useful.

    But day in day and day out you check your website traffic stats just to find there are no comments and very low impressions. One reason for this and maybe the main reason is, nobody knows about your website.

    You see, there are millions of website on the World Wide Web, so when you put your website up on Web, no one will know about it if you do not announce it. By this I mean that you need to drive traffic to your website. That having been said, the next question becomes…HOW? The answer to that question is the topic of this post.

    The following website traffic techniques are in no particular order of importance, but each one is an important cog in your “drive traffic to my website” machine, and you can start using them now to get traffic moving to your website.

    Search engine submissions to audio postcards

    Submitting or Adding Your Site to Major Search Engines – Search engines submission will increase your Page Ranking position, such that when your web page is ranked in a high position on the SERPs (Search Engine Result Pages), your website will be easily searched and seen by Internet users as long as your pages contain the user’s search term.
    Focus on the major search engines such as Google , Yahoo and MSN. Just don’t use the free submission service or fee submission which will submit to many search engines because those services might hurt your page ranking as many of them have been banned by the major search engines.

    Pay-per-click (PPC) Marketing – If you have set up a sufficient enough marketing budget, you could use Pay-per-click (PPC) marketing service provided by Google (Google Adwords) & Yahoo. PPC is one of more effective ways to drive traffic to your website, as long as you have the budget for it.

    Audio Postcard for email marketing – The Web has been around for only a short time, comparatively speaking, but it has gone through a number of revolutions, so to speak. The once silent web can now talk in the form of videos, audio tools and integrated human voice audio clips, all of whch are now being used to help you to promote your website.

    Because the human voice has the power to influence, motivate, and persuade prospects to click “Order Now” buttons faster and with less resistance, AudioGenerator.com is a very powerful tool you can use to help you drive significant traffic to your website.

    Press releases to link trading

    Press Announcements/Releases – A Press Announcement/Release can be one of the most effective methods of creating backlinks to your website and it really help in your page rank positions. Websites like prweb.com  will provide FREE press release/announcement service, and you can utilize it to drive traffic to your website.

    Article Submissions – Articles submission to article banks and directories is one of the best ways to expose your website to the public. There are many visitors that frequent these sites to look for related information and your articles could be among their search results … if you submit them.

    Trade Link Request and One Way Incoming Links – One search engine optimization technique is to have as many incoming links to your website as possible. You could request to trade links or link exchanges with other webmaster, but be mindful of “Best Practices” when performing such activities.

    One way incoming link occurs when another website links to yours without the need of you to link back to it. If your website has useful information to other websites, they probably will add a link to their website and link to yours. There are many websites that provide one-way links service, but almost all of them require a monthly or yearly subscription fee.

    RSS feeds to viral marketing, blogs and forums

    RSS Feed – Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary or Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication.

    Viral Marketing – Viral marketing is another way to say “word-of-mouth”. On the Web, “word-of-mouth” spread very fast thru email. The key to successful viral marketing is to send out something that people want to share. That can be anything from a joke, funny story or link to a home-made video and put your website link in it.

    Blogs and Forums – Blogs & forums invite comments from readers and most of them will allow you to leave a link in your signature line. This is another way to create back-links and drive traffic to your website.

     

  • Traffic Void? Use Manual Traffic Exchanges!

    List-building the easy way

    Can manual traffic exchanges fill the traffic void for you? MTEs come a dime a dozen on the Web. Just do a search of the term and you will get about 3,930,000 results. That having been said, they are people who say traffic exchanges really work, and others who feel that they are a waste of time. However, as with most other systems on the Web, there is a method of using manual traffic exchanges that will help you to get the best results, so you need to do your homework.

    Traffic exchange solution viability

    There are many manual traffic exchanges that depend on bells and whistles to attract members, they present games to play, bonus credits for answering questions while surfing, (some of the questions are to discourage cheating, and failure to answer them correctly could result in the suspension of your account); but first you need to know your target audience.

    Most people who use traffic exchanges – manual and auto – are not looking to join your program or buy your product, they are looking for the same thing you are. How to get more traffic to their website or product page. They are looking for information. Information is what sells on traffic exchanges, information on how to get more traffic to the members’ websites/pages.

    Traffic exchanges can be useful

    So how does this help you if you are not selling information? The answer is splash pages and squeeze pages! Use splash pages and squeeze pages to collect leads, then develop personal relationship with them and introduce them to your product or service.

    Next you’ll need to find the best traffic exchanges for your purposes. Different people have success with different traffic exchanges even when they promote the same page. Why? The answer to this question will depend on a number of things… What time you surf, how often you surf, etc.

    To join a few traffic exchanges for driving traffic to your website, you will need a tabbed browser such as Firefox or Chrome. Firefox is highly recommended because of the extra virus protection it provides, but some have had issues with that browser, so if Firefox won’t work for you try Google Chrome, which is also tabbed, or another tabbed browser of your choice.

    Learn the TE features and procedures

    Set up your traffic exchanges in groups according to their timer. Timers run anywhere from 10 to 60 seconds, and the closer the timers the smoother your surfing will be. Try to surf no more than 5-8 traffic exchanges at a time, but no more than 10, and keep a look out for the same pages as many pages have the member’s name and/or a photo on them.

    If you see the same page over and over, one of two things are happening. One, the member has put his/her page in the exchange more than once – which is encouraged by some traffic exchanges – or; Two, most likely you really are seeing the same page over and over.

    If this is the case you don’t want to waste your hard earned credits in that particular traffic exchange. If in doubt use the traffic exchange(s) with a built-in hit ratio. This tells you what percentage your page(s) will be viewed by unique members each day. Some owners only care about the quantity of clicks and not the quality of those clicks – but more often than not – quality will be preferred over quantity, although both are important in the traffic exchange arena.

    Use traffic exchanges that deliver best results

    Set a certain time to surf, twice a day if possible and the amount of time you can devote to surfing each day. Surf each exchange about an hour each day, for instance if you have three hours to surf each day divide your traffic exchanges into three groups. Whatever time you can allot to surfing, it’s a good idea to divide it up evenly.

    You also have to track your pages to see which ones are working and which ones you need to change. If a page works in some exchanges and not in others, simply change the ones that are not working or remove them from the traffic exchange that it isn’t working in. Make sure to always have an extra splash page ready to try in your traffic exchanges.

    And remember that the bigger the exchange the more people see your page, but that doesn’t always mean that it is the best exchange. You may get more signups from some of the smaller exchanges than the biggest ones. So if you want more bang for your click, don’t just settle for bells and whistles, do your “Due Diligence” and select the best traffic exchange that suit your traffic needs.

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • Targeted Marketing Drives Website Traffic!

    List-building the easy way

    Driving traffic to your website

    Drive traffic to your website! You’ve probably heard the phrase repeated often, but actually performing the action of driving traffic to a website has caused many new website owners to lose sleep at night and, in some cases, a lot of money in SEO (Search Engine Optimization), pay-per-click, classified and other advertising methods. Targeted marketing can be the answer for many of these new website owners, but it must be done right through proper keyword research, website layout and well-written content; Because let’s face it, simply having the website alone doesn’t get it done!

    So you’ve got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers; And you have the best online shopping cart service out there so that your customers can buy from you with no hassles and you provide next day shipping. That’s great! Now where are your customers?

    The traffic hype does not conform to reality

    Yes, driving traffic to your website is a much discussed and much misunderstood topic. There are a million theories out there that claim to drive tons of new visitors to your site daily; and there are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net, and by doing so, they claim that this kind of blanket exposure will explode your website traffic within days.

    But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is “productive.” You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you … quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that’s what you’re after, right?


    So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps in the following paragraphs.

    Hire an experienced copywriter

    The copy that is published to your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website’s code.

    An experienced copywriter will know how to determine the most effective keywords, and s/he will place them strategically in your site’s copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags. You can start by taking a look at our page about copywriting, and the one dealing with salesletter writing.

    Join and participate in PPC search engines

    Obviously, Google is the leading pay-per-click (PPC) searching engine, but most of the keywords with the highest degree of popularity are already taken; but if you can think of some original phrases (key phrases) that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay Google a nominal fee.

    Submit articles to free eZines and directories

    Submitting articles to directories is especially helpful if you are a service provider. You can write – or hire someone to write – an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine, newsletter or article directory they must use your web address at the bottom.

    These are just a few of the many ways to ensure you get “productive” – or targeted – traffic. Empty clicks are just that … empty… and your wallet will stay that way, too, if you fail to attract paying customers to your website or product page. If you find this article helpful to you, please tell your friends about this website and make a return visit yourself. Thanks!