Answer to the question

Consider this scenario for a moment: You’ve put all of the work in creating your website and making content, and then you admire your great work for a few minutes; but then the reality sets in… the reality of the reason you created your site in the first place. Making MONEY! So your next step might just be to ask the all too familiar question. Now what?

Well, the answer to that question is simply, now it’s time for the fun part… Making it make YOU money; but you can’t treat this the same way you might have treated those micro niche sites that were so popular a few years ago. It takes finesse! However, you may be looking for a shortcut, and if you are, I have just the one for you. It’s called ShopABot!

Wanna take a look?

Why not visit ShopABot and take a look at how this software helps to create that shortcut for you while putting money in your pockets at the same time. You’re not going to believe this, but ShopABot suggests the products, recommending them for you based on what’s proven to sell, and get shared by most users; but if you haven’t got access to ShopABot, or want to do it manually you need to be a bit more choosey about the ones you pick, so that you’re not wasting all that work on something that won’t make you money, see what I mean?

Clicking this link could well be that second step that answers your “Now what” question, because it will take you directly to ShopABot where you can get a first-hand view of what many site owners have considered the most powerful, cutting edge, money-grabbing piece of software on the Web today.

What others has said

It is important to point out here that many of the site owners who use this software – including the owner – have suggested that the best way to do things on your blog is to demonstrate the use of the product in some way without making your posts seem like nothing but ads for products you’re selling; and that’s the most unique function of this software.

Let’s say for example, that you want to sell some really cool kitchen gadget. You could make a video of yourself preparing some dish that uses the gadget and shows just how cool it really is. (Alternately, you could embed someone else’s video and just talk about how cool it is in your article.) Or, create a giveaway report teaching something valuable and then recommend your affiliate product as the resource they should use.

At the end of your article, or in the report, add your affiliate link. Do not use banners or anything like that, because you don’t want to seem too promotional, but at the same time, don’t hide that you’re using an affiliate link, because that’s against Amazon’s terms, and could also upset your visitors.

Ads-to-posts ratio?

Some marketers promote affiliate products in maybe 1:5 posts while others promote them in 1:10; and while this technique seems like you won’t be making much money, they caution that you should not woory too much, since promoting affiliate links too frequently (over saturating your blog with affiliate product links), people will become blind to them and think you’re all about money rather than user experience. In the long run, you’ll make more money with fewer ads, because more people will visit your site often in anticipation of new content.

Make sure you find the best-of-the-best when it comes to the products you promote, though; and if possible, test each item yourself so you can be sure it really works. An added bonus to testing it yourself is the ability to post your own pictures and/or videos using the product, which will help you seem more authentic and enhance your credibility in its promotion and in your readers’ eyes, thus increasing sales and profits.

Wide-range product prices

Also, be sure to promote products in a wide range of prices. If you’re only promoting products over $100, people will grow tired of it. Not everyone can afford to splurge on expensive items very often. Be sure you throw the occasional $5 item into the mix. In fact, you can even say, “I can’t believe how inexpensive this is!” And don’t worry about the miniscule commission you’ll receive when you promote a $5 item. Many people will end up ordering more than just that $5 commission, and you’ll make money on whatever else they purchase, too!

Here’s that link to ShopABot again. Good luck!

The concept

Whether you choose to do your marketing online or offline one thing does not change: The concept that no single marketing strategy will be as effective as utilizing a blend of two or more marketing strategies. This does not mean that it is necessary to implement every known marketing strategy to promote your business; but rather, it implies that it’s worthwhile to market from a few different perspectives in order to help achieve business-related goals.

In this article we will take a look at the viability, need and practicality of combining email marketing with other types of marketing to create a successful, multi-tiered marketing strategy and in addition, offer a few observations on managing more than one marketing strategy simultaneously in the hopes that they will prove useful to you in your Web marketing efforts.

The adage

There is an old adage which states that, “Two heads are better than one,” and this could certainly be applied to a multi-pronged approach to Web marketing; because although you may enjoy a great deal of success with your current email marketing efforts it does not mean you should refuse to try other types of Web marketing strategies such as, website creation, participation in industry-related message boards, placing banner ads on your website(s), orchestrating an affiliate marketing campaign and generating inbound links to .

It is important to keep in mind that, while the possibility exists that not all of these strategies will be effective for your business, the liklihood that at least one other option which complements your email marketing will help you to achieve your business-related goals. But there is only one way to actually test the blend of marketing types, and that is to test each one in a methodical fashion simililar to the kind of “split testing” that proved to be so effective for many marketers a decade or so ago, and is still utilized by marketers to evaluate the effectiveness of their marketing strategies.

The offline factor

Alternately you even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Let’s face it, just because these types of advertising do not take place the Web does not mean they will be ineffective in helping you generate more business and profits.

In fact advertising both online and offline can allow you to reach a larger audience to which you can target your advertising. This is especially true in view of the fact that you can reach Web users around the world, but reaching potential customers who do not utilize the Web for purchasing or researching products or services similar to the ones you offer can only be accomplished using offline marketing strategies.

A powerful statement

Popular marketing strategies to combine with email marketing include banner ads and message board participation, but these are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement, in the sense that when you send out emails offering useful information about your products or services, while simultaneously purchasing banner ad space on with content which may also be of interest to your potential customers, you can earn the respect and pique the interest of potential customers.

Furthermore, let’s say you add a third marketing strategy like participation in industry-related message boards. When done right this could well be a powerful representation of your business, even if your potential customers are not currently in need of the products and services you offer; because seeing your business name so often will most likely have a branding effect that is credible and positive in their minds. And branding, which is essentially a process during which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers, will go a long way in boosting your reputation and customer base.

The caveat emptor mindset

Of course you must approach your experiment in blending marketing strategies with a “Caveat Emptor” mindset, because if you are planning to combine multiple forms of advertising, you should be aware that this might involve a degree of difficulty when evaluating the effectiveness of each marketing strategy.

This difficulty is especially true when the marketing strategies are implemented simultaneously. When using only one type of marketing strategy, you can generally attribute increases in sales or traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the most success can be quite difficult.

Methodical work

But remember, this experiment must be done in a careful and methodical manner. Meaning that the best way this situation can be handled is by not making changes to more than one marketing strategy at a time. By doing so you will be able to pinpoint which changes produce an increase in sales or traffic. The methodical approach can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information as to how they learned about the products or services your business offers.

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