TP Javeton WebNet

Category: Advertising & promotion

Benefits of Publishing Your Own eZine

Making money on the Internet is a long sought-after goal of many individuals and companies; and as such they employ various methods in their attempt to achieve this goal. Most who pursue this goal start out by building a website, creating a product/service (‘product’), or establishing affiliations to promote, market and sell products – and some are active in all three areas.

However, did you know that it is very possible to make money on the Internet without promoting or selling products? One way this can be accomplished is by publishing of your own eZine, if you are one of the above mentioned pursuers of Internet money-making success; because an eZine, also known as an electronic newsletter, can be started with your own dynamic and creative ideas put in article form and shared regularly with those whom you have determined are interested in subscribing to it.

Put in a nutshell, after you format the eZine publication, simply send out issues periodically to your subscribers. The good part is that you have a great deal of flexibility in determining whether you wish to automate the process of sending out your eZine issues, or manually sending them on a periodic basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise – on one subject, or range of subjects – to your base of readers of subscribers from the perspective of an ordinary individual (you).

In other words, you do not have to invest in expensive printing equipment, like a traditional brick and mortar publishing business; and it’s certainly not necessary to hire a staff just to run your own newsletter publication. These types of expenses represent hindrances and obstacles in the form of capital, time and exhaustive effort that have stymied many businesses before they even get started. You would not encounter such problems with an eZine, but could derive substantial benefits.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects also. So if you do not have the skill, money and time necessary to create your own for-sale product, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Most importantly, when publishing an eZine it is strongly recommended that you insert a resource box, the purpose of which is to list your name – as the eZine author – your website address and perhaps a few lines of information about yourself at the end of content you shared with subscribers. It can be said that your resource box is the most important part of the eZine for those who wish to monetize it.

03/30/2015
Affiliate Products: A Boost to Money-Making Articles

In order to maximize the money-making component of articles published to marketing websites, the owners of these sites must make sure that they integrate a variety of good affiliate links created to generate revenue. It’s important that website owners know where to find the most profitable affiliate programs, which in turn will assure them of obtaining the best affiliate products and services (‘products’) to place on their niche sites.

When an affiliate site owner chooses an affiliate product, it is important that s/he understands which companies are likely to be most reputable, reliable and profitable based on the frequency of product creation, service and likelihood of selling. While there are several types of affiliate programs and products in the marketplace to choose from, some will offer more money from a sale than others will.

However, before a website owner gets all hazy-eyed by big dollar signs, s/he must keep in mind that some products are bound to sell more than others, but it’s how they sell (frequency of sales), and what kind of profit they yield to the site owner. For examply, if an article marketer sells one $100 product from a little known company four times a year, or one $10 product from a well known company 3 times a week, income generated from the $10-per-sale product will far exceed that of the $100 product.

It has become a practice of large, well known companies to offer significantly less of a percentage or payment per sale than those offered by smaller, less popular companies, because the larger companies are more established and know that their product is likely to sell better, and probably faster. Small, lesser known companies on the other hand, need all of the promotion they can get and, therefore, offer bigger payments; because since they are unknown and less popular, their products are likely to sell less frequently.

For the article marketer in you, an important rule to remember when choosing affiliate products to promote on your site, is to select products that would be of interest to those who would likely visit your niche site. Otherwise you will be promoting a product to readers who do not want, or have any interest in what you are offering. A good example to help you remember this rule is: If your niche site targets parents of young children, then promote baby products; and if your niche site targets gardeners, it makes esense to promote gardening products.

You could see the obvious problem created by promoting baby products to gardeners, and gardening products to baby nurseries, right? If you engage in this type of impractical promotion, you are almost guaranteed not to make a penny in income no matter how much money the affiliate company offers for a sale.

In conclusion, we revisit paragraphs 1 and 2 which touched on how and where to find good affiliate programs/products. There are two basic methods of locating a good affiliate company for your niche website. First, you can sign up with a network that manages accounts of hundreds of companies, big and small, and apply for the products within these networks; or you can do a web search for companies and/or networks that would integrate well with your niche. Just visit their websites and see if they advertise an affiliate program. That’s it! So good luck!

03/26/2015
Catchy URLs Can Add Value to Money-Making Articles

One of the first things an article marketer will need to do after deciding on a niche topic is to choose a catchy URL (Uniform Resource Locator or web address); and if the marketer needs a little inspiration s/he might leave the choice of an article URL for last. Whether such a selection is first or last, however, it is important that whatever the URL is, it should be one that will stand out and be easy to remember for those visitors who plan on returning to the site.

Before proceeding further, it may be helpful to take a closer look at exactly what is being referred to with the terms “URL” and “Web address,” since a URL could be used to describe a number of different things. Think of it in the sense that every website, Web page and blog must be located at an extension of a domain name or the domain name itself, such that when a particular site is being searched for the first thing the searcher might type is www.example.com (the domain) and then type “/” after which the extension is typed (“index.html,” “pagename.html,” or other identifier).

“Most web browsers display the URL of a web page above the page in an address bar” which in most cases will be displayed with “http://” preceding the domain. Thus http://www.example.com/index.html is the format which typically describes a URL or Web address of a site, page, document or other resource found on the Internet. While there is much more that can be said about URLs, URIs, domains and Web addresses, the information provided above should be enough for the purpose of this article.

That having been said, it is important to note that article writers are often in search of creative ways to convey thoughts to their readers, and to that end they need new ideas as well as inspiration; but even after they have completed an article it is still necessary to find a “catchy” or creative URL to adequately describe their article’s location on the Web if they expect to get maximum exposure for their work, thereby increasing its monetary value.

One suggestion for finding a catchy URL is to take a look at the various keywords that have been selected for use with the niche being written about to see if any of those keywords have a catchy or memorable quality. For example, if the niche is “oomph”, suggested names might be “MegaOomph,” “Oomph4u,” “HouseofOomph,” or “OomphKingdom;” All be original titles which explain what the niche is and, most importantly, will be easy for visitors to remember.

The ease with which a URL can be remembered is among the most important elements in marketing an article, product, website or anything else, because folks have a tendency to gravitate towards that which is easy to deal with (“path of the least resistance?”); So if you are the article marketer, visitors to your site (or URL) will respond in a similar fashion by returning to your site – since you have made it easy to remember – instead of clicking on other affiliate links.

03/21/2015
Suitable Articles & Banner Ads for Your Niche Sites

Selecting suitable articles and banner advertisements for your niche sites is a process which must be approached and completed with the utmost care, because both these content types should be in conformity with the niche site theme. Articles must discuss the niche site topic in a manner that is intelligent and engaging, thereby demonstrating to readers that they were well-researched; and banner ads – which are graphical in nature – must depict images that relates to the niche topic or a topic that correlates to it.

In both cases the objective is to generate income, which results from increased traffic created by the articles and direct payments from merchants whose products/services are reflected in the banner messages and whose websites (product landing pages) to which the banner URLs are pointed. Another aspect of placing banner ads on high visibility websites – whether such websites are niche sites or not – is providing the site owner with a continuous source of income via monthly fees whether clicks result in sales or not.

It is important to point out here that in order to command a monthly fee for banners ads placed on a site, that site must have a demonstrated history of high traffic volume that must justify payment of such a fee; thus the term “high visibility” websites. Interestingly enough this is also where the attractive quality of articles placed on such sites are integral to the sites’ traffic generation attributes; so the articles and banners which represent 75 to 90 percent of a typical site’s content must compliment each other.

Consider for a moment that you are the website owner and your aim is to utilize free website content articles for whatever reason (unwillingness or inability to write your own), then it may be difficult for you to find articles that contain your exact keywords; so you may have to either make revisions to these articles – which may not be allowed on some free article writers – or base your keywords on articles you find, which could leave you with very competitive keywords that would be too costly and time consuming to attain a high ranking for.

If you are going to buy content, make sure that you let the writer know what your niche keywords are and what specifically your preferred keyword density and placement are. Remember, the wrong articles can leave you with little traffic and very low search engine rankings if they do not fit in properly with either your niche or with keywords that are easy to attain high rankings for, either of which could derail your marketing (income?) objectives before you even gain a little traction.

Where banners are concerned the most important thing is for you to create an informative website filled with relevant, engaging and useful articles, so that you can generate a high amount of returning visitors. And as your site rises in credibility, reputation and position in search engine rankings, the blank spaces on your site will begin to look more and more appealing to advertisers, at which time you can command fees which will both be acceptable as well as guaranteed.

Keep in mind that anyone can be an affiliate, but when affiliate marketing is compared to having a banner or several banners placed in good spots on high-ranking websites, the latter will bring that site owner the most revenue. So once you have established your website as one that can be profitable for merchants and advertisers, you can rent different spaces on your sites for them to place banner ads. Each month you will be paid the same fee, no matter how much they do or do not make off of your efforts.

03/15/2015
Good Web Hosts Help Articles Make Money

Choosing a good web hosting company is among the most important steps an affiliate marketer – who relies on articles (Article Marketer) – can take in keeping his/her website or product page up, and marketing costs down; and there are many Web hosting companies to choose from offering a variety of pricing plans for marketers to look over.

Depending on the amount of sites an article marketer intends on building, s/he may want to consider a larger web space for long success, since larger a Web space will often carry a steeper discount off the price. That having been said, however, there is wisdom in testing the waters with a small space where there is uncertainty about procedures, technical skills and/or budgetary concerns in the early days of a marketing business, with the option of adding more space later on; but the marketer must make sure that this option is available.

Uppermost on an article marketer’s list of ‘what makes a good Web Host’ is reliable service, but if s/he hasn’t much exposure to, or experience dealing with, the various Web hosting providers it may be difficult to determine which provider has the most reliable service; so under such circumstance s/he might have to rely on reviews, recommendations from friends, or awards earned by Web hosting providers in order to make an informed decision/choice.

Reliability and reputation in a Web Host is important, because the lack of either characteristic can be devastating to any Web-based business, and probably more so for an article marketer, since it is almost certain that such marketers will face almost impossible odds in making money with articles in the offline world. So consider for a moment that you are the article marketer and your site is down or it takes too long to open when visitors are trying to get in and view your content; what would your visitors do?

A natural tendency of such visitors in this circumstance will be to click away from your site and move on to the next one, and if this occurs too often, you can see how your chances of ever building a customer base, subscriber list or reliable readership will be greatly reduced. Furthermore, any readers you were fortunate to have visited your website likely not revisit in the future since they will remember the bad experience they had at your website.

It is for this reason that some of the more established marketers who can afford it opt to host their business sites with the larger, more recognized hosting companies where you can check references for reliability and consistency in providing acceptable reliable service to the marketplace. On the other hand there are many small hosting providers that offer space for as low as $1.99 to $3.99 per month; however, you never know what you will be getting, and many of them want you to pay for at least a year’s worth in advance.

The happy medium for a article marketing beginner is a Web Hosting company that offers the most reliable hosting at the most affordable prices; and such a gosting plan will be ideal for marketers who can create their own small sites – or have them created – and then find space for as low as $3 to $4 per month. However, if you need to choose a company that offers a What You See Is What You Get (WYSIWYG) website builder, then you will probably end up paying $10 to $15 per month for the smallest amount of space.

Of course, if this is the only way in which you can build a site, then it is necessary to do it and get your business started. Keep in mind that some web hosting providers may also offer a deal on a yearly domain or other products when you make a web hosting purchase, so this is another consideration that could enter your decision-making equation.

Ultimately, whatever web hosting provider you choose will depend on your individual needs and what you can afford; and hopefully you will be able to snap up a well-managed, reputable providerwell-managed, reputable provider that offers reliable Web hosting service at a low price with the option to upgrade your service as needed. Good luck!

03/09/2015
Make Money by Letting Others Use Your Articles

An integral part of article marketing is maximizing exposure for your articles, and one of the most effective ways of achieving this objective is letting others use your articles – which of course must include your byline telling visitors who wrote it and how they can contact you – on their websites.

This single strategy will go a long way in helping you to promote your own website, thereby resulting in a significant number of visitors from other websites, as well as increased traffic via the search engines making the strategy doubly beneficial when search engine optimization and promotional efforts of others are combined.

For you this means absolutely free advertising and improved marketing just for writing a quick (but engaging) article about a subject that you are already familiar with. Keep in mind that the more people who use your articles as content as their websites, the more potential traffic you will receive; and this helps you to reach your advertising (exposure) objectives.

The webmasters upon whose websites your articles are being published will probably be using SEO techniques, banner exchanges, and possibly even a Pay-Per-Click campaign to get visitors to their affiliate site; and these advertising methods either take a lot of time, a lot of money – or both – but they will be absolutely free for you simply because you placed your articles where others can use them.

There are many places on the Internet that offer to post your articles so that others may view and/or use them. These places are readily accessible and can be located via a quick search for “article sharing websites,” “article directories,” “ezines,” and other such terms, on Google or your search engine of choice (Bing, Yahoo!, etc.). This writer will suggest that articles be placed on every single one of these sites – while avoiding content farms/content mills – so that you can reach as many webmasters as possible.

02/28/2015