Category: Traffic

  • Blogging: A Money-Making Web Marketing Tool


    From mere comments to profits!

    Blogging has come a long way since the late nineteen-nineties when it was seen as a way to merely comment on existing webpages, or an opportunity for visitors and readers to interact with each other and voice their opinions about various types of content. The amazing thing is, what started as a single-sentence commentary has evolved into pages of personal views on just about any topic imaginable; and as it stands today – March, 2016 – and continues into the future, blogging has increased its by attracting an increased share of online advertising.

    So if you are already a blogger who have spent, and still spend, a fair amount of time blogging, you could simply by asking for it, as long as you had previously laid the groundwork for this eventuality. In other words, if you’ve already established a blog for which there is a regular readership (following), the expectation that a portion – if not the majority – of this following can be transformed into a customer base for any products/services you recommend is certainly reasonable. Therefore you would have an easier time turning a profit by hosting sponsored links or banners on your blog, thereby deriving an income from this activity practically overnight.

    But even if you did not start your blog with the intentions of turning a profit, the ability to may be easier than you think. Keep in mind, however, that there is still a lot of time, work and effort involved in the monetization process; but the question any serious-minded blogger must address is, if s/he is already putting in the appropriate time, work and effort needed to monetize a blog just to maintain it, why not also opt for the monetary reward? And for anyone who is not currently blogging, but might want to embark on a career in blogging, this method of making money on the Web might be just the thing that could start your Web marketing career as will be discussed later.

    Blogging: Simple, authentic, free!

    The simplest and fastest way to express your point of view on the Web is through blogging, because there really no skills required other than the ability to legibly convey your thoughts in a way that others can understand; so in this regard, an average adult who can read, type and click a mouse can start a blog and be good at it. Blogging can be compared to having a virtual piece of paper on which you write your ideas, experiences and new products while hoping that the truth and quality of your articles shine through and entice readers to also try your product. And to think that all you need is a PC and an Internet connection to begin blogging and attracting advertisers.

    In this day and age when advertising saturate our lives, we question the credibility of promoters’ claims, and this is where the authenticity of a blog is not only an asset to its owner, but is seen as a valuable resource to those who read and follow it. And although blogs, in their truest form, allow real people to share their real-life experiences without the distraction of paid advertising, reading a blog about first-hand product use is like talking to an individual about his/her first-hand experience. And after all, don’t most people prefer to buy tried and tested products?

    Blogging is free, and despite the fact that, today, it is considered a marketing tool from which , many blogging platforms like WordPress, Blogger and Tumblr as well as several others, still see it as something to augment current marketing tools and offer it free of charge. This opportunity for a free web space and time is definitely a plus for new businesses that are just starting up, and needless to say, a blogger having the ability to monetize his/her blog pages without incurring an expense for the space and time in which the blog is accessible, can generate a generous income for his/her growing blogging business.

    Blogging credibility builds your market

    A prerequisite to establishing a following and is credibility. Your blog’s title, content and availability on the Web (reliability) must be credible; so that as you proceed through the writing of your experiences on a particular product or industry, your readers will come to realize that they can depend on your posts for their own information needs. Therefore, you become an expert in the particular topic of conversation and are seen as such, which results in more readers visiting your blogsite and more bloggers linking to it.

    When companies and professional organizations notice the growth of your readership base, they will soon contact you with offers for advertising on your blog page or make you an affiliate, in which case you’ll be compensated by the affiliate program for every referral to the merchant’s site that was generated from your blogsite. So credibility is that element of blogging which must be maintained at all costs in order to begin the very important task of ; because unless you are a known entity (pro athlete, Hollywood star, politician, etc.) chances are that nobody reads your blog, except maybe your mom and a few friends and family members.

    However, the group of people you know is certainly not big enough from which to build a market, so you’ll need to start looking at a number of different methods that can be effective in your market-building objective and . because without a viable market for the products and service promoted on your blog, you could be destined to the same fate of those who have spent months or even years blogging just to realize that the money they make from advertising adds up to such a negligible sum that it is hardly worth mentioning.

    Blog market-building tips

    Concentrate on those elements (prequisites) mentioned earlier (title, content and reliability), and then make sure that the subject matter is appealing to your target audience, which in turn will enduce advertisers to reach out to you and help you to . With this in mind, we hope you find the tips and methods provided in following paragraphs helpful to your your blog marketing aspirations.

    Start using your email to communicate, if you are not currently doing so; because today’s blogging is overcoming the popularity of emails to quickly and effectively reach and expand a market. And in this age of speed and quick access, logging in and downloading email is simply taking much longer than clicking into a blogsite. So allow them to explore your blog by using a short email message as a teaser to your blog site; and if your email is on an entirely different subject, simply use your email signature to provide them with a link to the site.

    Invite readers to subscribe to your blog or to a newsletter. In order to do this you’ll need an opt-in form through which your your readers can provide their name and email address, two of the items needed for them to authorize you top send them information via email. Giving your readers an opportunity to subscribe to your blogsite, and providing them with exclusive information that is not given to anybody else, will entice them to subscribe by giving their name and email address. Just make sure to be responsible in your use of their information, as the last thing you want is a comment on your blog that you are a spammer.

    Surveys and blogging networks

    Make a serious and ongoing effort to understand your readers. You can start by conducting a simple survey for them to complete, which will provide you with a better understanding of their profiles and advertising preferences. Ask your blog followers and readers to give you feedback on a post, an ad link, or a product trial that you shared. Using this approach is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

    Consider joining a blogging network, which is a collection of blogsites that consist of content about a common industry, common interests, common readership base, common payment mode, and other similarly common characteristics. Most consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. In this regard, than, and more influential, than a single one.

    Ultimately, the only way to find out if you can succeed in blogging by taking advantage of the free software offered by the various platforms, build credibility, create a market and succeed in attracting advertisers to monetize your blog, is to start one; and if you are already blogging, you really have nothing to lose. So give your online presence a boost by effectively using this that could propel you to new heights in the blogosphere.

  • Selection and Proper Use of Free Blogging Software


    Free blogging software platforms

    There is plenty of free blogging software available on the Web, including WordPress, Blogger, Tumblr and Medium which are positioned atop a list of the fifteen best platforms. These blogging platforms and many others, have been propelled to their respective positions atop the popularity list because there are simple to use by design. But given such simplicity of use, some users – especially newcomers to the blogging community – who have not spent enough time learning the features and functionality of blogging software in general, can still feel overwhelmed when they attempt to use it.

    That having been said, if you are among that group of individuals who feel comfortable expressing themselves in another medium, it may well prove to be worth your time and effort to software, even though the task will not be easy. The important thing to understand about learning to use free blogging software is, it must be approached in a step by step, methodical way, instead of trying to absorb all the features at one time. One way to simplify the learning process is to avoid loading up your blog with all the free accessories you can find, since doing so will be a time consuming distraction.

    Blogging software features

    Features like, a visitor counter, flashy background, exciting new font(s), and a cluster of other quirky animated gifts can certainly wait until you have a better grasp of basic features like standard fonts, paragraph formatting, number of columns, layout, admin panel features and comments mediation, among many others. In other words, the recommended way in which a from free blogging tools is to be discriminatory in his/her selection. The main thing that will help a user find success as s/he learns the new kind of blogging software is to take things slowly, as stated earlier.

    Unfortunately, some folks get so excited about learning to blog that they rush into the thick of it and start exploring the most complicated features of a program right away, which invariably gets them into trouble and cause some of them to lose confidence which often results in them quitting before they can even get to stage two of the learning process. Taking your time to learn the basic functions of any blogging software before undertaking more advanced techniques, is likely to help you retain what you have learned, as well as to instill confidence and a positive sense about your ability to .

    Approach blogging software with discretion

    What might also be an excellent idea is to learn about different kinds of free blogging tools that are available so that you can make an informed decision about what to add to your blog; but keep in mind that simply because you can have something doesn’t mean that you need to get it. It may be more important to practice restraint by selecting only those options that you think will be useful – if not valuable – to you in .

    A good example of such discretion is determining how many visitors read your blog, in the sense that if you can check your traffic stats without installing a visitor counter, which is likely to add unnecessary clutter, then by all means do so. Another example is the enormous distraction a flashy background will cause, and limited benefit it would provide, if installed on a text-based blog. And remember that even a blog tool that doesn’t cost you any money may not be an asset in the long run; so be realistic about assessing, and select the kinds of blog accessories that will help you crystallize your vision and .

  • Blogging and Teenagers: Perfect Together!


    The blogging movement

    Today’s teenagers are the first generation to have grown up using the Internet at every stage of their development, as evidenced by the seemingly innate sense of Web technology usage skills and familiarity possessed by many adolescents when expressing their innermost thoughts and ideas.

    It’s true that by people of all ages and from all walks of life, but in the case of blogging as a communication vehicle, teen bloggers are truly on the cutting edge of that movement; and while older writers often experience a kind of learning curve when they begin to blog, many young people find that using a word processor and blogging software is a more natural and direct mode of communication than writing in a diary could ever be.

    One of the reasons for blogs having undergone kind of an explosive growth in the teen community, and is still expanding by leaps and bounds, is the fact that they provide a unique mixture of visibility and anonymity. A teenager can invite friends and peers to read his or her with a simple email, thereby attracting the attention or possibly even praise for the content s/he is creating and sharing.

    Communicating through blogs

    Of course, with visibility usually comes the possibility of embarrassment, but having anonymously with an invented handle or nickname, negates a lot of the potential for humiliation. In fact, there are many blogging teens who live in fear of their blog being discovered by a parent or guardian; but by publishing under an alias teenagers can spill their fiercely-guarded secrets without fear of being traced.

    Outside , teen writers often have very limited opportunities to be published; because magazines and journals are often reluctant to publish young writers who may not have as much credibility as older writers who possess a lot of experience and extensive credits to their names. And this kind of reticence can discourage many adolescents from seeking the opportunity to publish their work, or from writing altogether.

    With the advent of , young people can begin to gain a following of readers without first having to obtain the approval and support of an editor or publisher who may not be very interested in teenaged authors; and in view of the fact that blogs provide young people with a chance to demonstrate their impressive technical aptitude, to gain visibility without compromising privacy, and to build a readership for their writing without having to jump through the traditional hoops of a publishing industry which shows little interest in their work, it comes as no surprise so many teenagers blog.

    …And the social aspect

    For some teenagers, as a social endeavor that allows them to meet people with similar interests from all over the world; and a great number of blogging teens have discovered that having a personal blog on the Web is as great a way to explore self-expression and to win positive feedback from new friends as any other medium in existence today.

  • To Blog Developing News Stories Instantaneously


    An active blogosphere

    Blogging news stories as they unfold is one of the most exciting and controversial applications of . One thing that makes the blogosphere so active is the possibility for a blog to be updated instantaneously, so that the news on blogs tends to be more current than news in a paper or on television.

    Unlike news delivered by the other media outlets, news stories that appear on blogs do not have to travel through a series of editors and administrators before it reaches the public eye; and this is one of its big advantages, among many others; but of course there are distinct disadvantages associated with this form of news dissemination also.

    Case in point

    One of the most notable cases of news hitting a blog before appearing in other media took place in July 2005 when terrorism struck London. As passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online.

    First-person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing photos posted by bloggers.

    The fact that these stories and images were being spread directly by individuals operating without the added filter of a reporter helped people across the globe to get information about the crisis more immediate and direct.

    Weblog movement seen as democratic

    We must view blogging as news that often appears in a very personal context which has the potential to augment the modern era of reporting in a very exciting way, and take “New Journalism” to it’s logical next step; a step which puts the power of shaping how news is written and read directly into the hands of consumers.

    Many bloggers and cultural commentators who are champions of the weblog movement view this growing trend of individuals getting their news from , because it makes the flow of information more democratic. By decentralizing the control of news, blogs allow more voices to enter the field of debate about important current events.

    One glaring deficiency

    However, many people are adamantly opposed to as news outlets; and there are plenty of good arguments on this side of the debate as well. Unlike newspapers or television stations, few blogs have fact-checkers, and there is little attention paid to journalistic accountability on many individual blogs.

    This can lead to the rapid spread of misinformation and, as such, more than one falsehood has taken the blogosphere by storm. This raises the questions as to whether as it happens is ethical or not; and it is a very complicated one, but no matter where you stand on the issue of current events blogs, you’ll like to agree that this movement has the potential to revolutionize how modern people get their news.

  • Business Owners Blogging for Success

    Your business blog

    If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of, because blogging is a great way to get the word out to consumers about your product or service; and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale.

    Keep in mind that people blog for a variety of reasons, consisting mostly of profit; and you’ll find that many of these bloggers are not individuals with extraordinary high intellect, but bloggers who possess only a basic grasp of blogging technology and a willingness to work hard. However, many bloggers who start out only to make a profit but do not have a plan with which to do so, often fail to reach that goal.

    But if you already have a business, a reasonable assumption would be that you are also familiar with plans, goals and objectives, unlike many bloggers who have unrealistic expectations of how fast their readership will grow, and how much money they will make; and when their expectations are not met disappointment sets in and expectations remain unmet.

    See the whole picture

    You, on the other hand, can take your business to the next level by starting a blog, creating a plan and avoiding some of the unique pitfalls and strengths involved in blogging; because the key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging objective, since it can be all too easy to get sidetracked while working with the blogging technology; but if you want your blog to succeed you need to stay focused.

    You cannot afford to think only about profit, gut rather on your long-term goals, one of which is to establish a loyal readership and build upon it, because the larger your readership, the more traffic your blog will attract and this will help your business to grow, both from your customer base and from the advertising revenue you will receive as a result of the large traffic volume .

    So write up a plan for how often you will update your blog and how you will promote it, as well as retain readers; plus you can consider whether or not to feature photographs and/or videos on your blog, in addition to other aspects of your business; and then stick to your plan with the same kind of determination that you used when you built your company.

    Learn and grow rich

    You can learn a valuable who spend all of their time writing posts and almost no time marketing their project, especially since you have a business to manage. Of course you should update your blog on a regular basis, but also take the necessary time to promote your business by way of a link to your blog submitted to the search engines, directories and other websites of similar subject matter.

    Understand that even if you are a marketing genius or have a really great idea for a blog, achieving success is not going to happen overnight; but rather by building the kind of readership that is necessary to maximize the exposure for your business, and in so doing, continue to increase your customer base on a month-to-month basis until; such time as you can be comfortable with the results of and confident that you’ve achieved success.