TP Javeton WebNet

Category: Traffic

  • To Build a List of Eager Subscribers

    Business growth via email

    The goal of every business (Web-based, home-based or otherwise) is to deliver great enough service that provides satisfaction among its customer base, with the primary objective being that, as each and every customer expresses satisfaction with products purchased or service delivered by the business, there is a greater chance that s/he will be transformed from just a casual customer to a returning customer and make more purchases. Better yet, they will recommend the business to other people that could generate even more sales – now and into the future – for that business and its representative website.

    It is already a foregone conclusion that as more traffic is driven and attracted to your website the chances of enticing many of them to subscribe to your mailing list or opt-in list grows; and such a list will be comprised, essentially, of website visitors who agree to receive emails from you that include promotional materials such as newsletters, catalogs and other such content designed to keep them updated about your site and/or the topic or niche upon which that site is based. These promotional materials are sent via email to members of the list at different time intervals.

    The low-cost marketing tool

    When using email as the medium by which to broadcast your marketing and advertisement agenda, you accomplish two goals. First you eliminate the need for high costs associated with this activity, because email is free. And second, if you can manage to make your own promotional ads and content you can save a bundle there also, especially with opt-in subscribers whom you are pretty sure will be interested in what you are sending and therefore will receive it, open it and read it, instead of simply relegating it to the trash folder. All this is made possible because these subscribers have signed up for the service and have consented to receive your emails.

    This means that you (your business/company) can deliver constant reminders to subscribers about all your existing products, any new products you create and your great service, as well as any promotions and special deals you are planning to introduce. There is also the chance that your emails can be forwarded to other potential customers as current customers/subscribers tell their friends and families about your business and website.

    Of course, it is important to keep in mind that subscribers do have the right – by law – to unsubscribe, and may do just that when they feel that they are not getting what they signed up for or expected. This is the one aspect of list-building and email marketing that you must pay special attention to by making sure that they are satisfied with your opt-in marketing approach and overall strategy, thereby keeping them excited and eager to receive your newsletters and catalogs.

    Begin the list-build process

    The following paragraphs provide a few tips designed to help you build a list of eager subscribers.

    Begin with the premise that most people are turned off by dull, uninteresting content – even if it is materially factual – that will put them to sleep; but by setting such a premise then you’ll find that will write in a way that makes your promotional materials interesting and fun to read. At the same time you might try to be a little creative without being too artsy; and when the extra work generates positive results and feedback you will probably agree that it’s worth putting in the time and energy to get it done. It is important, however, to build around your product or service and what your business is all about.

    Building around your product(s) and service(s) should not be too difficult since you probably know more about what you do on a daily basis than something you do occasionally; so for example, if you sell refrigerators and other kitchen appliances, put some pictures of what is new in the world of appliances, like a new stainless steel unit with automatic ice maker; or a new dish washer that actually wash, dry and places dishes back into the dish rack (dish washers don’t perform all these functions…yet, but you get the idea). In other words, give your readers everything they need in order to be as informed as they can be.

    Give it all you got

    Another important aspect of your email marketing should certainly be honesty and credibility; so while you’re trying to keep your content interesting and fun, make sure to do good (adequate?) enough research about what people are actually looking for in an attempt to stay one step ahead of them all the time, and by making this extra effort you will be their bearer of great new information that is both interesting and credible. Make a habit of doing these two things and your subscribers will be eager to receive what you are sending to them and they might also get in the habit of knowing that you always have fresh and new information and ideas to share with them.

    Well written content pays

    Keep this little tidbit in mind: Sloppy written articles can turn off readers as quickly as dull, uninteresting, dishonest content; so make sure to write good articles and never cut corners on the quality of your writing. Naturally, if your subscribers enjoy the articles you send them they will go to your website by clicking the links you include so they can read some more of what you write. You can provide articles that will connect to many people, but be diverse in your approach by inserting a little humor and then placing some informational eye-openers in the articles when possible.

    Look, I understand that everybody is not fond of writing, and therefore may not be too eager to write even a paragraph of content; and if you are among this group of marketers, don’t worry too much because there are many professional and experienced article writers that can do the job for you at minimal rates. They know what they are doing and can fill the email marketing void that may otherwise exist in your marketing strategy. They can provide the content you need for your newsletters, and the money that you pay for your articles will probably be one of the best investment you make as measured by the many sign-ups and potential profit from sales will result.

    The digital book

    One of the many promotional tools that get overlooked by Web marketers is the ebook (what I like refer to as digital book) which can increase your exposure and boost your brand in ways that other tools cannot; so whether you write the digital book or pay to have it written, you should create and to your customers about anything that is related to your business or website. For its contents you should rely heavily on your knowledge and expertise in the field you have chosen to help other people with and those who are similarly interested.

    Offer this , because you can write about anything informational and helpful to your subscribers, including how-to manuals and guides in so many different areas. Keep in mind that if you do a good enough job creating the digital book it may very well be used as a reference guide by many of your subscribers, as well as their family and friends. Share this digital book with everyone, even other sites; but make sure they don’t change the links you placed in the book that are designed to lead people to your website.

    If you want, you can always mentioned earlier to write it for you just as with your articles. Your investment once again will be covered by the great marketing this will generate; and when coupled with ecoupons in your digital newsletters that help them take advantage of special discounts, subscribers will be delighted to receive your marketing emails, recommend them to others and come back for more. If your subscribers can derive benefits from your marketing emails and inclusions, they will be very eager to receive them as long as you don’t flood your mailing list with emails and annoy those subscribers.

  • A Newsletter Adds Value to Your Opt-in List

    Give it all you got

    A thing of value

    As the owner or possessor of a given item the one thing you would like to have happen to that item is its appreciation in value, in the same or similar way that your home appreciates in value. Well, consider for a moment that when you subscribe to a list the subscription, in and of itself, is something you in along with other subscribers, and you get an opportunity to increase its value. You would welcome such an opportunity, wouldn’t you? Of course you would.

    And although the appreciation here is not in $Thousands as it would be in real estate, but rather, in increased knowledge and helpful information which you might be able to use in your own home or business to increase cash flow, the fact still remains that your subscription would become a more valuable commodity. My point here is this: If you, as a subscription owner, would welcome the opportunity to enhance its value, wouldn’t you also provide such a value enhancer to YOUR subscribers or list members if you had such a list? Of course you would because you know they would benefit from it.

    Such a value enhancer to any opt-in list is a newsletter which, when provided to your opt-in list subscribers, provides many benefits, one of which is sharing your expertise and knowledge about a given topic – preferably the one in which you’re most adept – as well as industry news, trends and other informational pieces that may be beneficial to them. Providing such a newsletter will be helpful to you/your business also, since it will give you an opportunity to put your expertise on display, thereby making a positive impression on your list members, who in turn might respond with positive feedback.

    Subscriber-to-customer conversion

    One benefit you/your business might derive from this entire process is the conversion of your list members from subscribers to actual buying customers; and another is the probability that these newly converted customers will recommend their friends, colleagues and family to you based upon their satisfaction with your knowledge, expertise and other ways they’ve benefited from your newsletter. In fact, all of them could very well be future customers.

    But there are indeed other ways in which you/your business could benefit from a newsletter that you publish and send to your subscribers, not the least of which is driving traffic to your website, which often results in boosting the sales and profits of your site and company. It has been said that sending a newsletter to a subscriber list is merely a marketing ploy that will not make a huge dent in the sender’s marketing budget since it does not require many man-hours to develop; but my response is, such an important value enhancer is much more than a mere ploy. It is an integral part of your list maintenance and servicing program.

    Ask yourself this question about sending a newsletter: If I could inform the my subscribers – and through them, the public – about my company, products and services, while keep them informed with valuable info, market data and industry trends, would I do it? If you answered yes then you are certainly in agreement with “78 percent of respondents” to a Content Marketing Institute study who said that they used newsletters; and 90 percent of respondents to a Nielsen Norman Group study who, when asked “how they preferred to receive company updates,” cited newsletters.

    Theme-specific consistency

    Of course it is entirely possible that you are not currently publishing a newsletter or having one sent to your list of subscribers on your behalf; and if this is the case then you may have to start doing a little research so that you can be as well informed as possible about how to have one published, if not publishing it yourself. I must admit that this task is not as easy as it may seem, but if and when you get an idea of what the process entails, the difficulty of such a task will be greatly reduced. So try to take the time to learn what you need to learn and get the work started on a newsletter that will add value for your list members’ subscription and enhance your credibility at the same time.

    Contained in the following paragraphs are a few suggestions you can take into consideration when you decide to start your/your company’s newsletter.

    First – Make sure that the content of your newsletter pertains to, and is closely associated with, your business or the theme of your website; and even when you divert from your main theme make sure not to stray too far from your field of expertise. Obviously you’ve started a website and your theme for that site will always be a topic you are knowledgeable about, so make your newsletter content based on that topic as consistently as you can, even if you have to include content about your company, your own origin and that of your staff.

    Remember that visitors to a given website are there because they are interested in the content offered by that website, and if they sign up for a subscription via an opt-in list or for a newsletter, it should be interpreted and understood by the business/marketer that they want to be updated and informed about the same subject. So be sure that when you publish your newsletter you are providing information that meet the needs, and satisfy the interests of your subscribers.

    Professionalism throughout

    Second – It is of the utmost importance that you create well written, informative, content rich articles. Articles will be the body (main attraction?) of your newsletter, so they must be written in a clear, concise and – when possible – compelling manner so that your readers can understand and appreciate the content and feel a sense of gratitude to have received them, while they look forward with some excitement to your your next issue. Make sure to fact-check articles and spell-check them for spelling and grammatical errors to keep them looking professional and believable. The trust of your client to you and your newsletter is at stake here.

    Third – Make sure to provide fresh, new articles that consist of new information that subscribers can use and appreciate. If you publish stale and rehashed content in a newsletter that your subscribers have probably read and known about already you will lose their interest and they won’t get to read what is most important to you, the offers you are promoting. In most cases they might not open or read any of your subsequent newsletters which will result in erosion of your own credibility in their eyes, and the trust they placed in you, thereby defeating the whole purpose of the newsletter.

    Plagiarism is taboo!

    Fourth – Avoid plagiarism by never using copyrighted material (content created by others without prior written authorization) such as photos and articles. Engaging in plagiarism will get you into a lot of legal trouble, which often results in financial loss. You can lose your business and get sued over copyright infringement. So if you do not have the time to write your own articles, there are many professional article writers who are ready, willing and able to do it for you at reasonable rates. Such an investment in writing and publishing articles by capable professionals will be well worth it when you see your list-building pursuits paying dividends in increased traffic, profit and value.

  • Proven Steps for Building a Subscriber List

    Birth of the WMS model

    According to Internet Growth Statistics provided on the Internet World Stats website, in December 1995 only 0.4 percent of the world’s population used the Internet; by December 2005 that percentage had risen to 15.7 percent (fueled in part by addition of the World Wide Web, circa 1997); and by June of this year (2017) the number stood at 51.7 percent of the world’s population using the Internet. So it is reasonable to state that there was a growth rate of Internet use which was indeed rapid.

    That having been said, it is probably as reasonable to state that the growth rate of online marketing have surged just as rapidly as that of the Internet (Web), except that it did not cover the same period of time; but as more Web-based businesses were created and vied for a share of the eCommerce marketplace, the need to develop new marketing skills and information products became more evident and, as a result, an increased number of marketing strategies were being discovered and developed to cope with the changing face of business in the eCommerce world.

    Needless to say, such growth could not have occurred without a demand for the services provided via the Web and the new business type it fostered. However, there was also demand for online marketing tips and strategies which resulted from the astronomical number of new businesses that were created on the Web and continue to be created, leading to the birth of a new Web-based business known as Web Marketing Strategies (WMS). Part of understanding this seb-set of Web Marketing is accepting the nature of business, the market it serves, and its motivating factor which is profit.

    Staple of email marketing

    So it follows that while there are companies engaged in WMS activities that are all too eager to help your Web-based business build a clientele for a fee, there are also a number of methods you can utilize to promote your website in a more cost effective – and in many cases – free way. One of these methods is Email Marketing (EM), also known as permission marketing, in which Web-based business owners (known as merchants) can actually engage by getting permission from site visitors to send them emails about their company and/or product offers. Those who grant such permission become subscribers to such emails and are considered members of a subscriber list maintained by the merchant.

    The staple of email marketing is a subscriber list which, as stated above, requires permission from website visitors, supporters and past customers of a merchant or publisher (website owner) who are willing to subscribe to marketing materials, newsletters, catalogs and other promotional material via email; and the more marketing emails are sent by the merchant or marketer, the more chances s/he has of making sales and perhaps encouraging more future purchases. To do this s/he, the email sender, must build a list consisting of all those who wish to subscribe to the list.

    From this list the merchant or email marketer will be able to designate certain members of the subscriber list as target customers for some product types and other members for different product types. This is considered a good list since these different sections of it will have already shown interest in different product offers the merchant has to show and sell. As list members have a preference for what they’ve seen on the merchant’s site, and have decided they want to see more, and maybe even purchase whatever product or service the merchant – through his/her website – offers they will have the opportunity to follow through on that preference.

    Strategic patience

    In view of the above many people may harbor the opinion that building a subscriber list takes a lot of hard work and a lot of time to build and collect names and addresses; and when approached in the wrong way this could indeed be true. However, if the correct steps are taken, the process takes a bit of patience and a few solid strategies that have been proven to be effective in building subscriber lists. Such a list-building process can be instrumental in a publisher’s ability to open his/her website and business to a whole new world of target marketing.

    The central point here is that simply making the effort to build a subscriber list by utilizing strategies that have been proven effective can take your business to a new level which will often result in increased traffic and decent profit, if that’s your objective, and can ultimately do wonders for your business venture. keep in mind that there are many sources and articles which are accessible from the Web to anyone wanting who wish to build a subscriber list, even though they can sometimes be confusing because there are so many sources; and seldom do they all promote the same approach.

    And while different groups of marketers, “gurus” and tutorialists have different approaches in building subscriber lists, be assured that there are certain fundamentals that must be adhered to when building your own list; and some of those fundamental steps are outlined in the following paragraphs.

    Steps one & two

    Step one – requires that you install a good, workable, legible web form on your website which can be located immediately following each of your articles and/or blog posts, or in the side bar of your website. While some may say that immediately placing a web form on a newly created website is too soon ask visitors to subscribe to a list, there is really no best or ideal time to ask a visitor to opt-in to your list. As long as your homepage provide a quick, good (first) impression and a website visitor finds something s/he likes, that might just be enough reason for signing up.

    A good web form for opting into a subscriber list is not hard to come by, and asking your website visitor opt-in to your list is really not hard to do. Simply write a simple short statement inviting your visitors to see more and get updated information about the site and what it stands for. Then there should be an area where they could put in their names and e-mail addresses. This web form will automatically save and send you the data entered on the form; and as more people sign in, your list will grow accordingly and proportionately.

    Step two – requires your site’s home page (or landing page if other than your home page), as mentioned in the first step, be as impressive as you can make it; and the articles, as well as the description of your website should be clear, well-written and free of any derogatory language or graphics. Depending on what your site is all about, you need to capture your website visitor’s interest while making your content useful and your site easy to navigate. Do not expect everyone to be tech savvy! Invest in having good programming on your site and make your graphics beautiful while making sure to not overload it.

    Don’t waste your time making the homepage or landing page overly large megabyte-wise, since there is a strong possibility that all visitors to your website will not have dedicated T1 connections; so the faster your site gets loaded (a consequence of reduced number and size of the graphics placed on it), the better experience your visitors will have. Go for a look that borders between simplicity and sophisticated knowledge.

    Steps three & four

    Step three – requires that any products or services you offer via your site be of high quality, value and reliability which in turn will have the affect of satisfying any customer who makes a purchase, and can therefore result in very positive responses. Remember that a returning customer is more likely to bring in more business; and a satisfied customer will more likely recommend new customers that do business. Word of mouth and recommendations alone can rake in more and better business than an expensive ad. As your clientele roster grows, so too will your list; and with more members on the list even more people will get to know about what you have new to offer.

    Step four – requires that you maintain a clean and private list while never losing the trust your customers who have entrusted to you their email addresses and other private information; and remember this rule if you don’t remember anything else you’ve read thus far: NEVER, NEVER, NEVER engage in unlawful activities by sending SPAM email to anyone! Bad news has a tendency of spreading fast, and such illegal activities will reach your subscriber list members quicker than you can compose a one-line email.

    Be assured that many of your subscribers will most likely unsubscribe from your list as a result of such activity, or even accusations of doing so. Keep your reputation untarnished, because a good reputation will drive more traffic and subscribers to your site/business, as well as strengthen the loyalty of current customers.

  • Free Blogging Platforms: A Few Pros and Cons




    To start blogging

    For first time bloggers, a free blogging platform is a great way to get started in the blogosphere in the sense that, popular free blogging platforms like Live Journal, Blogger or Eponym allow users to set up and host a blog without paying any fees at all. This encourages people to start blogging, because the fact that one of these sites can provide you with all of the tools you’ll need to get your blog up and running without spending any money means that you have nothing to lose by starting a blog. The fact that it is so easy to find a way to blog for free is one of the reasons why so many people who have never had any other kind of web presence before find themselves drawn to blogging.

    By signing up with a free blogging platform, you may find it easier to get listed in search engines than you would if you were starting your own blog from scratch. For example, Google runs a free blog hosting site known as Blogspot and crawls its pages on a regular basis looking for updates; so if you have your blog hosted by Blogspot you are almost guaranteed to be listed on Google’s blog search engine. This easy access to search engines can take some of the work out of promoting your blog, and can help you gain a following with a minimum of marketing effort.

    So utilizing the tools and resources provided by established free blogging platform to do your personal blogging will provide plenty of advantages; for the blogging newcomers as well as some seasoned bloggers who started with such a platform and find no reason to move. Keep in mind also, that platforms which host many different blogs often provide very useful tutorials about building and updating a typical blog, and most newcomers to blogging will likely encounter very user-friendly software interfaces at most of the established blogging platforms like those mentioned above. In addition, these platforms provide a kind of instant community of fellow bloggers who are capable of providing advice, insight, and feedback.

    Advantages and challenges

    Furthermore, some of these free platforms often keep directories of their members, a practice which can be of great benefit for your traffic logs since it means that other bloggers on the platform will find out about your pages and probably take steps to learn more about your topic (or niche), your writing style and your personal views, among other things. In short, users of that particular blogging platform will want to get acquainted with each other and improve relationships, thereby strengthening common bonds and making the platform stronger and better while supporting each other as well as the overall platform.

    That having been said, it is important to understand that participation in one of these blogging platforms, while advantageous in most instances, can also present some challenges which often come with linking up with any large blogging platform. One example of such challenges is, posting within existing templates of a platform like Blogger, would likely result in an individual blogger – presumably like you if you are an active blogger – running the risk of having your blog look and feel like that of every other blogger on the platform, so that we lose some of the uniqueness and individuality which would otherwise identify your specific brand on a platform of our own creation if we possessed the skills and resources to create it.

    Deciding when to move

    In other words, if your blog attracts a large readership, you may want to consider moving your site. In fact, you might agree with those who feel that being hosted by a free blogging platform gives a blog kind of an amateur flavor that is fine for a new member of the blogosphere, but is not appropriate for a high-profile blog, and if so that maybe even more incentive to move. Having your own domain can help you make your blog sound, look and feel professional, and finding a company that will host your domain is not difficult or expensive. Once your blog takes off, you will probably be able to sell enough advertising space to be able to financially afford a domain and pay for a hosting package, and still have money left over. However, it does not make sense, in most cases, to invest in these glossy luxuries before you have a sizable readership.

    It is no secret that the blogging movement is very much about the creation of distinctive sites which feature, represent and promote the development of individual voices, so it makes plenty of sense that many bloggers would shy away from so-called “cookie-cutter” look and feel that blogging platforms like Live Journal, Blogger or even WordPress (the non-self-hosted variety) often promote. Many bloggers feel that the content of a blog is what makes it distinctive, not the look of the blog, but many members of the blogging community feel that the visual impact of a blog should match the originality of the writing and individuality of the writer.

    The fact remains

    Nevertheless, starting your blog on a free blogging web site is a great way to build a following before you spend any money on your blog; but if and when your blog becomes popular and you are ready to take the next step and purchase your own domain, your readers will follow you to your new home. The fact that it is possible to use a free blog host like any of those mentioned above, or one of the many o0ther platforms available on today’s Web, as a kind of incubator for your blog is great news for bloggers everywhere.

    As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • Selection of a Blogging Platform to Fit YOU




    For your unique blog

    The selection of a blogging platform will probably be one of the most important decisions you will have to make as a blogger; because the right platform can make blogging such a smooth and enjoyable writing experience, while the wrong platform can surely make this popular online activity more of a puzzling and frustrating chore. And since the program used to blog with is such a powerful part of an individual’s blogging prowess, it is well worth an investment of whatever time it takes to find a platform that provides the most ideal balance between a user-friendly interface and a flexible framework that allows you, the blogger, to make your blog look and feel unique.

    That having been said, it is also true that finding the right platform isn’t always easy, even though a little contemplation coupled with a bit of research could put you on your way to finding the perfect blogging platform for your purposes. Let’s use video blogging, for example, as a blogging type that might best demonstrate the importance of a blogging platform; especially since video blogging is a relatively new and popular technology. Video blogging has a lot of advantages over text-based blogging, can very effectively grab the attention of web surfers, and can make people much more likely to become excited about the blog’s content because of its dynamic nature; but only when it’s presented properly.

    Ease-of-use versus customization

    But, the wrong blogging platform can make a video blog look terrible, fail to play and get stuck in frames just like the old malfunctioning TVs used work (or not work) when their antennas broke. It is true that video blogs require a lot of digital tools and resources in order to get the best results; including a considerable amount of server space, more time to process and upload a video file, and more time to load. So already there are a number of issues inherent with video blogs which place even more importance on making sure that the blogging platform you choose is supportive of all types of blogging, from text blogging to photo and video blogging.

    Deciding what your priorities are as they pertain to ease-of-use versus customization, it is important to point out that the blogging platforms most adaptable to high customization, like Movable Type, are a bit more difficult to use than very automated platforms like WordPress. So if you are new to blogs and to internet technology, you might want to sacrifice the ability to create a custom background design, or to integrate a unique font into your template, in order to find a program that will be easy for you to use. On the other hand, if you are a veteran web designer with knowledge of HTML or JavaScript, you will probably find the limitations of a user-friendly platform to be frustrating.

    Read between the (reviewer’s) lines

    Keep in mind that there is really not such a thing as a platform that is objectively the best blogging platform, because every blogger has unique needs, and the blogging movement is more about individuality than anything else, so it makes plenty of sense that there would be many different platforms available that are designed to meet the needs of different kinds of individuals undertaking different kinds of projects. But this diversity is a good thing because it means that you will almost certainly be able to find a program that suits your level of technical aptitude.

    However, the fact that no two bloggers require the same things from a blogging platform can certainly make your search for the right platform a bit tricky; so when you are reading reviews of different platforms, try to keep your priorities in mind and do your best to take the reviewer’s viewpoint into consideration. In other words, a negative review written by an accomplished software designer who complains that a popular platform is too limited may tell you that the platform in question is ideal for a beginning blogger.

    What’s your UBR?

    Simply put, there is no such thing as “one size fits all” where blogging platforms are concerned, so instead of looking for the “best” platform, look for the best platform for your specific criteria. It’s similar to many of the conversations me and my buddy, Douglas, has had over the years about why he finds Joomla so easy, smooth and straightforward to work with, but do not like WordPress and can’t do the things with WP that he often does with Joomla; while I, on the other hand, prefer WP to Joomla for all the same reasons. So take the time to look for the blogging platform you’ll most comfortable with, which simultaneously meets your unique blogging requirements (UBRs). Good luck!

    As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

    Digital & Electronic Products – Unbeatable in Quality and Price!