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Category: Traffic

  • Give Your Website A Traffic Boost

    Boosting website traffic: Basic steps

    Boosting your website traffic seems to be a simple enough statement, and if approached with the right mindset, tools and resources that simple statement can become a reality in less time than you think. But – and this is an important but – if your approach to boosting website traffic is lacking in any important areas, the simple statement will remain just that…a simple statement and nothing more because the traffic boost will be very long in coming, if at all. To begin, let’s take a look at some of those traffic sources.

    Directories help locate websites within specific or definitive categories. The difference between search engines and directories is that, directories feature only vetted websites – sites that have a certain standard and contain information of substance – and search engines cover just about all types of existing Web traffic.

    One aim when using directories is simply to boost traffic. To achieve this, you must choose to have your website featured in large, organized directories like Yahoo, DMOZ, and LookSmart. These will drive highly targeted traffic to your site (subject specific), increase significantly your website’s link popularity, and your website’s Google PageRank.

    To maximize your website exposure

    1. Find a category that is most relevant to your website. The category and subcategories must totally fit the subject of your site and its purpose. For example, if your website is a health related business the site must be featured under health and not business. Only then, will surfers seeking health related websites access yours. Do a keyword search that is relevant to your website on the directory. The directory will present categories relevant to those keywords. Choose one which is suited in all aspects.
    2. Create a title and description that will boost traffic not reduce it. The title must be “dead on.” It should include the most important key word and if possible start with a letter towards the beginning of the alphabet. Plus, the 15-25 word description should succinctly summarize the purpose and/or functions of your website. While being descriptive and informative, try and weave in as many keywords pertaining to your website’s subject as possible.

    Utilize Available Tools & Resources

    Prioritize your to-do traffic list

    • Purchase keywords from one of the pay-per-click search engines or directories
    • Make your website search engine-friendly.
    • Pay attention to text and image content. Heavy images reduce search engine visibility.
    • Use backlinks on appropriate directories and trade or business listings.
    • Check out the backlinks used by competitors.
    • Add new content regularly. This encourages visitors and search engine spiders to return. Make sure the content is keyword rich.
    • Start and maintain a web log or blog. This can become an active way to boost traffic while simultaneously disseminating information.
    • Market your website by printing its address on business cards, paper bags, packaging and so on. Distribute an e-zine or updates as newsletters regularly to customers and business associates.
    • Consider paying search engines for improved listings and fast appraisal of your site.
    • Direct content towards search engines by utilizing cloaking technology.
    • Run advertisements on related websites and mailing lists.
    • Adopt a reciprocal link program.

    Monitor, analyze, and be unique

    Maximize traffic by monitoring your traffic regularly. Analyze visitor movements and frequencies. Find out what is effective and what is redundant. Use cookies efficiently. Understand technology and use it to the maximum. Keep updated on new innovations and developments. Write down a workable website marketing strategy.

    There are simple steps to accomplishment: be different, make sure your website is refreshing and delivers what it promises; create a network of supporters; be honest in your business ventures; deliver on time at affordable prices; always be a diligent student, constantly innovate your website to keep stride with changing times and technology; carve out an exclusive niche and diversify in directions that are relevant to your business model.

    Create a daunting presence!

  • Traffic Creation Tips For Your Website-Part Two

    Google Adwords and similar resources

    The continuation of Traffic Creation Tips For Your Website begins with another method of generating traffic, albeit a paid method. Google AdWords.

    Another method of traffic generation is to buy it. Yahoo, Google, Bing, Overture and similar paid traffic sourses, sell advertising space. In the case of Google adwords you can pay to have you site on the first page but this can be an expensive proposition, $1 or more per click, to mere pennies. Why do people choose this method. First, it brings targetted traffic to your site. The advantage of targetted traffic is, the folks who come to your site are looking for your exact topic and thus are more likely to stay on your site, which results in higher conversion rates.

    The problem is although Google says it rewards content rich sites with lower click costs the truth is the better ad wins, not necessarily the better or most relevant site. To explain this further, Google will lower the cost of your clicks and even raise you in the list if more people are clicking through. The truth though is, you’re being rewarded for having a great ad that people want to click on.

    The advantage of this method is you are guaranteed traffic. The disadvantage is the costs and the time it takes to tweek your ads so they work at maximum efficiency. However I do know of businesses that survive on Google Adwords alone for advertising and make a very good turnover on their business products, so it works well for them. But again the greater demand for the keyword, the greater the number of competitors there are.

    Bang for your buck! Surfing programs!

    There is one way to reduce or eliminate the cost disadvantage. Simply choose to limit your target audience to a particular country, region or even city. Obviously the target audience is further limited by language. Not much point in advertising your English content site in Bulgaria because first, it’s not an English-speaking country and second, they may not have access to the Web. If you’re paying money for advertising on the Web make sure you are reaching the right audience for your ad(s).

    Another way to generate hits to your site is to join numerous surfing and traffic exchange programs that will create site activity. These exchanges will generate “hits” to your site so the traffic is not targeted as in paid traffic sources. In fact you can buy thousands of hits and get them in a very short space of time but although normally cheap e.g. $9 for 1000 hits, it has a myriad of disadvantages.

    First, you are only advertising to other exchange and surf members, many of them are competitors, already in the same programs as you, not really interest in your ad. I’ve found that you can build a down-line and contact list from surfing and exchange programs, however keep the ad or website display very basic. With a 15-30 second counter on most programs, people just aren’t going to read a Hollywood movie script even if its glowingly good, they are going to scan and then click the required button to move on to the next site. It that 15 seconds you’ve got to grab there interest.

    The best type of ads to use in TEs and surfing programs are free offers, appealing to their needs or wants. Often in this case a single page with an e-mail enrollment form is the best bet for getting results. One distinct advantage of most of these programs though is, if you build a downline with them the amount of free traffic you get increases.

    You can surf for traffic at your leisure if you can’t afford to pay for it, you might even find a program that perks your interest. Also in this category you can nclude banners, banner exchanges, text links, videos, etc., which work on the same principle of one hand washes the other. If you are interested in surfing programs the link below to free traffic hits is one suggestion.

    Longer term methods.

    I refer to these techniques as longer term methods because they require a greater work output on your part, but they can result in great traffic results. One such longer term method is article writing. Articles submitted to articles directories like Goarticles, Article Fever, Isnare, etc., act as a magnet for search engines. Content rich and quality controlled, if you get an article listed in one of these forums/libraries you have the ability to have a constant stream of traffic through attached links.

    Another long term method is to contact and link to other similar sites. You can do this by requesting other webmasters to do this or create you own sites and link them to one another. Another long term method is to create an op-in e-mail list and encourage people from your list to visit your ‘great’ site with your ‘unbelievable’ offer.

    Of course, creating a blog with interesting and fresh content doesn’t hurt either. In conclusion, I don’t recommend any method over the other. Each has its advantages and disadvantages. It depends only on what you are advertising and what fits best for your campaign. On the whole I don’t think you can go wrong if you do all the above methods as an encompassing Web marketing strategy. If you do, over time your internet presence will increase as will your total traffic.

  • Drive Traffic To Your Website With Great Keywords Selection




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    SERPs ranking

    Getting a website to appear in the first page of search engine results pages (SERPs) is a common goal for most webmasters, yet few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to your site, and taking your time to research the best possible phrases for your site is an important step on the ladder.

    Many webmasters make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. Although that one generic term may provide a good stream of traffic and brand awareness, this doesn’t mean the traffic will convert into sales or leads, and the costs of targeting that term will tower over your return on investment. It is best for the webmaster to target multiple terms that not only drive traffic, but also lead to that all important conversion.

    First of all you need to consider who your target audience is and the purpose of your site. Do you sell products online? Do you offer services? Is it more content focused? There are all sorts of potential visitors which will have varying ways of finding your site, so understanding your audience, and the reasons they will visit, will help focus your efforts.

    Keyword selection

    With this in mind, you can now consider those generic terms that you think people will use to try and find your site. It shouldn’t just be one term – a trap that many webmasters fall into is assuming that one term will provide enough traffic to sustain business and are surprised that business doesn’t increase if they do achieve that ranking.

    All of the possible phrases and themes of your site must be taken into consideration, even if you have to use a thesaurus to find related terms, or checking competitor websites for ideas. It can be surprising just what terms your potential visitors will be using!

    Once you have put together a list of short generic terms, you can start using tools to gauge how popular and competitive those terms are, and also refine those generic terms to be more targeted to your site’s purpose. The first step is to find out the popularity of terms, which can be done using various keyword suggestion tools.

    Keyword tools

    Keyword suggestion tools tell you which terms were typed into searches, and how many searches were conducted on those terms. Typing a phrase in will return a selection of alternative phrases that contain your generic term, alternative suggestions with a similar theme as well as an estimate of how much traffic the phrase provides per month.

    These tools can be flawed as they query different search engines and the traffic estimations can be inaccurate, but they are still good for getting a ball park estimation of the amount of searches conducted, and for suggesting multiple terms you may never have thought of targeting.

    The Overture Keyword Tool, located at inventory.overture.com/d/searchinventory/suggestion/, is free to use and gives you a list of suggested terms as well as the amount of searches conducted on the Yahoo! Search Marketing network during the last month (Yahoo! Bought Overture and rebranded it Yahoo! Search Marketing).

    A similar tool is located at www.wordtracker.com. Wordtracker queries the meta search engine Dogpile so may not be representative of what is being searched on the web as a whole, but is still good for suggesting alternative phrases and related phrases. Wordtracker has a subscription service, with which you can order between one day and one year’s access.

    Trellian’s KeywordDiscovery at www.keyworddiscovery.com is a relative newcomer to the keyword suggestion market. KeywordDiscovery can query multiple search engines across the world and provides similar results to Overture and Wordtracker.com as well as other services, but with subscriptions starting at $32.50 per month this premium option is geared more towards search marketing professionals.

    Keyword popularity, competitiveness

    The next step in picking the best terms is checking how competitive they are. Ideally you want to find terms that have high volume traffic but few websites competing to rank for those terms, and you can use various tricks to judge this. Any page that is optimized for a term will at least have that term in the title tag and in anchor text of links pointing to the site.

    By going to Google and using the queries intitle:”phrase here” and inanchor:”phrase here”, you can figure out how many other pages have optimized for your chosen phrase. The lower the number for these searches, the less competitive the term is. For more information about what these Google advanced search operators do, go to www.google.com/help/operators.html.

    Using these tools should have now provided you with a list of terms that are much more targeted than your original generic phrases. These can include breaking your term down by geographical location, or a specific product. You will be able to optimize your site for multiple phrases – remember that search engines index web pages and not just websites. That means all of the pages in your site can be found in search engines, which in turn means all of those pages can be optimised for different terms!

    Longtail keywords

    You may also want to consider the “long tail” of search phrases. These are obscure multi word phrases that are only searched a couple of times, but are so specific they can end up being the most targeted terms and carry with them higher conversion rates. The best way to target the long tail is to have a content rich site – the more content you have the more likely you are to be picked up for obscure terms that can be found in your copy.

    So you should now finally have a list of the best possible targeted phrases for your website! As you can see, the process of choosing your keywords isn’t something that should be taken lightly, and there is a lot of work to do if you want to maximize the ability of your site to attract natural search traffic. With your final list you will now be ready to optimize your pages to be found for those terms, but that is for another time.

  • Analyzing Website Traffic Part 2 of 2


    Grab Your FREE Viral Traffic Guide Here!

    This is the final part of a two part article explaining how you can analyze your website traffic.

    Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

    If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

    As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Web marketing campaign.

    Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page.

    In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on keeping your visitors moving through your site instead of exiting at the wrong page.

    After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor – meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the more valuable that keyword is.

    However, if you find a large number of visitors are being directed – or should I say misdirected – to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

    Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

  • Analyzing Your Website Traffic – Part 1 Of 2


    Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your Web host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

    These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

    There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be.

    For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

    The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behaviour. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

    The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

    It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

    This article concludes with the second part of Analyzing Your Website Traffic.

  • Highly Effective Web Traffic Techniques


    We all know that traffic is most essential for a successful Internet business. There are several ways to jumpstart your traffic flows which have been proven reliable, though most of them would cost some money. In this article I’d like to tell you about my favorite web promotion tactics, which wouldn’t cost you a single cent. Moreover, some of them will save you hundreds or even thousands of dollars. The first tactic alone can generate the equivalent of over $2,000 of free targeted traffic for you.

    Per-per-click ads

    Free pay-per-click (PPC) advertising works, especially Adwords by Google, Yahoo’s Overture and a number of other PPC search engines provide great sources of targeted Web traffic. They are very popular among web marketers. However, as the PPC search engine managers need to expand their customer base they obviously must convince people like you that pay-per-click advertising really works.

    Here is the good news. There are dozens of PPC search engines who will give you up to $100 in free credits to prove that pay-per-click advertising will work for you. To claim your credits all you need to do is visit the various engines and web directories and sign-up. There are no catches and it won’t cost you anything except your time.

    It couldn’t be simpler to obtain such free PPC advertising. The table at this page: http://www.affiliated-business.com/promotion/Pay-Per-Click5.html lists over 60 Pay Per Click Search Engines offering in excess of $2,000 of free web promotion credits. One after another select the PPC search engines from the list, click on the links to open the corresponding sign-up pages and sign up for your free advertising accounts.

    Popular keywords

    Using profitable (the more popular a keyword or key phrase is, the more profitable it is, generally) keywords or keyword niches for your site’s content. Generally speaking, Internet users utilize search engines to find what they are looking for. Search engines in return use keyword rankings to give away relevant search results. If you’d like your site to appear at the top lines of search engine results, you must use proper keywords and keyword phrases.

    Try to employ the most profitable (or highest in-demand) keywords in your site’s content. You can write your own content or you could hire someone to do it for you. If you’re writing content by yourself you have to make it more entertaining as well as informative.

    In doing so, you can get high rankings in search engine results and strong incoming traffic without any costs.

    Link exchanges & article writing

    Exchange links with partner sites is another great idea that works well especially when both sites feature the same niche, precisely because such link trading or exchanging could result in both of websites benefiting. When one site features another site’s link, they will provide one another with the traffic they both generate.

    The efforts are doubly beneficial because it seems like both sides are working to generate doubly enhanced traffic so, in essence, he more links exchanged with more sites the more traffic those sites could expect to gain.

    And again, you don’t have to spend a red cent. All you have to do is to communicate to another webmaster and come to an agreement with him/her covering the terms and respective responsibilities of the mutually beneficial transaction.

    Write articles and publish them across the Internet is an excellent traffic-generating strategy, especially in view of the fact that there are many sites that offer free article submission and posting of your articles. You’d do better to submit articles to sites containing the same subject that your site deals with. If you sell computers write press releases and articles about computers and computer parts. Try to provide helpful tips guides and good advice. Writing articles that contain good service and knowledge would bring the necessary mileage your traffic flow needs.

    When people find in your article is something of interest, you have good chances of following the track by finding out where the article originated. It’s best for you to just to attach a brief description of your site or service at the end of the article and to include a link.

    Online communities

    Here is a strategy that eludes many website owners. When you as a website owner join forums, blogs and other online communities you can really take advantage of these web communities, because the great thing about them is that you can target a certain group that fits the specific demographic that you are looking for. You can discuss lots of things about the products and/or services merchants you represent or offer yourself.

    With online communities and forums you can build a reputation for your company. You must capture the market niche you represent and show your expertise and credibility. When you create a good foundation for your site, people will trust you and your web business. Your customers will pass on their trust and credibility to many people all over the Internet. Traffic will certainly increase because they know that you can provide what they need.

    Newsletters and ezines

    When Web marketers have offered newsletters and eZines in their marketing campaigns they have been extremely successful which indicates that if a newcomer were to learn the methods used to employ this strategy s/he can also make use of newsletters to drive traffic to his/her website. And the steps are relatively simple. Provide people with a catalog of your products along with interesting useful articles, and if your content really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people will be willing to visit your site. So, if you arouse the curiosity of your customers they would be pushed to help you grow your traffic.

    The viral marketing edge

    There are many advantages a website owner can gain with the use of viral marketing. It is a promotional method that allows you to spread the word about your company and product without any costs, and all it takes is to bring a great idea, a good addicting game, or funny story and let the Web do the rest. Many ideas are still out there, and if you can create a gossip or a buzz, you will likely benefit from the many web projects that are advertised by using scandals and rumors to make them more popular.

    Also you can provide your web site visitors with content they wouldn’t read anywhere else. People will stay longer at your web site to read the original content. With this method, people get infected with the creativity and entertainment of the website content and they will pass it on to many people.

    Each of the methods mentioned above can drive streams of free traffic to your website. All it takes is a bit of effort and extended man hours. Learn all you can about the techniques discussed here and you will soon have a site with a great traffic flow without the usual costs that come with it.