Category: Entrepreneur

Individual skilled in a specific field or area working independent of established “salaried job” setting. Best described by the term “spirit of the entrepreneur”, this type of person is known to carve out his/her own niche, call his/her own shots and work according to his/her own schedule.

  • Defining Success Of The Home Business Entrepreneur


    Confidence

    Studies have shown that successful entrepreneurs and home business owners possess certain characteristics, the most important of which might be confidence in themselves or, simply, self confidence.

    So the question many would-be entrepreneurs may have to ask themselves is, do I have self-confidence? This kind of self-confidence refers to the magical power of having confidence in yourself and in your strengths and abilities. We’re not talking about bravado or blind and reckless daring, but an unshakeable belief in yourself.

    Achievement oriented

    Results are gained by focused and sustained effort so if you, as an aspiring entrepreneur, concentrate on achieving a specific goal and not just accomplishing a string of unrelated tasks then you probably have an above average chance of achieving success. But here is another question you may have to contemplate during your planning. Are you a risk taker?

    There is a chance of loss inherent in pursuing any goal, yet you have the confidence necessary to take calculated risks to achieve your goals. So which of these three main characteristics is the most important? Believe it or not, it is self-confidence.

    Without self-confidence, nothing else is possible. If you don’t believe in your abilities, then the first challenge that arises may knock you off the path to achieving your goals. Here are a few things to keep in mind for maintaining a higher level of self-confidence.

    Positive thinking

    It all starts with a positive attitude! Believing that something good will happen is the first step. Negative thinking is just not allowed (so stop it right now). You must truly believe that there are no circumstances hard enough to deter you from reaching your goals.

    Try the exercise created by Og Mandino, author of The Greatest Salesman In The World – every morning for 30 days repeat the reading of one chapter of your favorite motivational book. If you don’t have one go out and buy The Greatest Salesman In The World. It’ll run you about $3.50 at Amazon.com. You might be surprised at the results this simple exercise will produce!

    Remember too, that positive thinking can be contagious. When positive thinking spreads, it can open doors to new ideas, customers, friends, etc.

    Persistent action

    All the positive thinking and believing in the world is useless if it is not applied towards a goal. You have to take action, no excuses allowed. This action must also be persistent. Trying once and then giving up is not going to be enough. Keep at it one step at a time. If you can’t get by a certain step, then find a creative way to try again or go around it.

    Entrepreneurs are people who make decisions, they take action and control their own destinies. They are often motivated by a spirit of independence which leads them to believe that their success depends on raw effort and hard work, not luck.

    As Ronald Regan pointed out: Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.

    Look ahead and see yourself where you want to be, maintain a strong belief in yourself and your skills, stick with it, and never give up. If you can do that, you’re already half way there!

    We’ll leave you with a couple of quotes from Sir Winston Churchill (1874 – 1965):
    “Success is the ability to go from one failure to another with no loss of enthusiasm.”
    “For myself I am an optimist – it does not seem to be much use being anything else.”

  • Ebooks And The Entrepreneur


    Breaking the mold

    Most home business opportunities are overdone and oversaturated. With most home-based business opportunities that are promoted in magazines and on websites the options are all the same; start a day care center, become a personal shopper, sit at home and stuff envelopes and so on. While a dedicated person can earn an income, and sometimes great incomes from such ideas, the market can only handle so many work at home personal shoppers.

    Ebooks however, are in a market that is only just starting to see entrepreneurial interest. Ebook authors are starting to be called “info entrepreneurs” – infopreneurs? They compile high quality information or write their own fiction ebooks and sell them online. Some people are able to secure very comfortable full time careers from this, and yes, they do it 100% from their own home.

    Ebook entrepreneurship

    Being an ebook entrepreneur is no easy feat. It will require long hours of research and writing, web design and gaining a little knowledge about ecommerce. However, the payoff could be huge. And unlike many other home-based businesses you won’t be limited to your region.

    The beauty about ebooks is that you can publish them and then distribute them throughout the world. You could get orders from Indonesia, Canada, USA, France and so on. This global opportunity doesn’t apply to many other work at home opportunities.

    Ebook Stores don’t close

    Another defining feature of Ebook Entrepreneurs is that they don’t have the regular 9-5 hours of operation. You will sell ebooks while you’re awake and while you sleep. Not bad huh? Most of the work that goes along with setting up an Ebook business is done in the beginning stages. This industry is front heavy, but after you set up your infrastructure you can continue to sell with very little daily maintenance.

    Not just for authors

    Likewise, ebook authorship is not just for authors. Anyone who has an interest in anything could write about their interest and convert in into an ebook. Some of the best ebooks are actually from unknown authors and some of the highest selling ebooks have been written by unknown authors who have a knack for online promotion.

    If nothing else, Ebook publishing is something worth consideration. Ebooks may not replace traditional paperback books this year or next, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.

  • Marketing on the Web


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    Spirit of the entrepreneur

    You probably heard the term “spirit of the entrepreneur” uttered from time to time – as I have – in an attempt to define a certain characteristic of an individual. The independent, creative, professional type who relies solely on his/her skills to carve out a special niche and make a life for him/herself without having to rely on someone (a boss) or something (the government) to provide it.

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    The entrepreneur and the independent contractor (known also as commission sales persons in some circles) share many qualities and tendencies. Both take certain risks by foregoing a salary and opt for compensation based solely on their own performance. Both are relatively independent; and both are creative in their own uniquely special way. Having been a commission salesman for most of my adult life probably explains my respect for entrepreneurs and captivation of the entrepreneurial spirit.

    In discussing entrepreneurship and writing articles on the subject, it seems logical to me – or sensible anyway – to begin the discussion by agreeing on exactly what the word or term means to us as participants in the discussion.

    Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it… Read more!

    The Web experience

    Part of that Web experience I referred to earlier is contacts made and relationships formed with other marketing professionals. One such professional is copywriter John Forde of the Copywriter’s Roundtable who sent me a recent article which I found insightful, motivational (especially in a New Year), and humorous.

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    Here’s an excerpt from that article titled, How To Reinvent Yourself. I hope you get as much enjoyment and insight from it as I did:

    Lots of people just seem like they were born great. I’m sure you know the ones I’m talking about. From leaving the hospital nursery ward to ovations and tears from the nurses… and graduating summa cum laude from kindergarten…

    To catching their own touchdown passes on the playground… papering bird cages with scholarship offers from the Ivy Leagues… and making billion dollar fortunes selling widgets they dreamed up one morning in the shower. The threads of their very DNA are 24 carat gold fiber… they wrote, direct, and star in their own biopics… and ‘getting the girl?’

    Forget about it. The girls get them instead, as buxom beauties with trust funds and graduate degrees line up to be counted. These are the greats. The blessed. The destined that history long awaited and whose legends will be whispered generations hence, into the ears of children.

    And then there’s you. The sad sack whose dropped toast has always hit the ground butter-side down. You, who gulped air at the genetic pool, got dealt a deck of all jokers, and whose mouth-spoon is plastic not silver. The girl? She laughs at you. What’s the point of trying, you’ve asked. And a wind echoes back, ‘there isn’t one.’ You haven’t even two sticks to rub together, and even if you did, they would both have short ends.

    You’d crawl under a rock and eat mud for breakfast, if you could, but even the bugs won’t have you. I know what you’re thinking…”Hey, wait a minute, you flaming SOB of an e-letter writer — I’m not THAT bad off!” To which I reply…

    “MY POINT EXACTLY.”

    You’d sock a stranger in the mouth for talking about you like that. So why tolerate it when it’s you kicking at yourself, hobnail boots and all? Point being, you’re probably neither as great or the failure you think you are. And in either case, there’s always an opportunity to change something for the better.

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    Mike was cut from his high-school basketball team before he became Michael Jordan, the greatest basketball player of all time. Steve got stuck in a learning-disabled class back in junior high school, before he dropped out. But he still grew up to be Steven Spielberg, history’s most financially successful film director.

    And I’m sure you’ve heard about N.J. Baker. Talent agents told her she’d be better of as a secretary. She decided to go on to be Marilyn Monroe instead.

    Or how about Jerry, who froze up his first night on stage and couldn’t talk, but went on to become Jerry Seinfeld anyway — now worth over $800 million and climbing. All floundered before they flew.

    General Observation: In civilized society we adhere to certain codes, some of which you may be familiar with: Code of Ethics, Code of Conduct, Code of Honor, Dress codes, Tax codes, Penal Code, etc. And that’s only a smidgen of the offline codes we are all subjected to in one way or another.

     

    But there are also a number of codes that are specific to the online world that affect those of us who are frequent users of the Internet and the digital marketplace; and if you are reading this you may also be familiar with some of these online codes: Country codes, QR codes, Internet Access Codes, Promo codes, Coupon codes, HTML codes, CSS codes, PHP codes and various others that cannot be listed here at this time.

    However, there is one basic code which is the most fundamental of all codes pertaining to the use of this incredible resource we know as the Internet. It’s the codes upon which strong passwords are being created. How frustratingly difficult and vulnerable you think our Internet lives would be without codes on which to base strong passwords that are easy to create and remember, but tough to crack into? I think very difficult indeed without these particular codes!

    Then you’ve also got Mozart and Elvis, the Beatles and Beethoven, Babe Ruth, Dr. Seuss, Monet, Stephen King, Charlie Chaplin, and Fred Astaire… Not to mention (more…)