TP Javeton WebNet

Category: Work at Home

work at home describes any task, job or specialty that can adequately and satisfactorily be performed in the home without creating a hazardous or unsafe environment.

  • First Steps Towards Your Own Web Entrepreneurship


    First steps: Choosing the business

    When starting an Web-based business there are a few things you should consider must-have requirements.

    1. Business Name – Domain
    2. Web Hosting
    3. Advertising (Marketing) Budget
    4. Web Marketing Tools

    Among the most important requirements when starting your Web-based business is the business name. Since you will also need a domain name to make it possible for Web users to find your business, it will serve you well if you can get a domain name that is the same as, or very similar to your business name. Reason being, in the case of a Web-based business, your website IS your business; so having a domain name and business name that is the same will improve your marketing and optimization efforts.

    Web Hosting is to your Web-based business as commercial space is to your offline (brick and mortar) business. You need a space in which to operate, where your customers can come and visit your store, look around, browse and perhaps make a purchase. Web Hosting provides that space for your web-based business. The Web Hosting company may be viewed as similar to your offline – retail space – landlord. They both provide the space from which you operate your business, making it a must-have requirement.

    Exposure for your business

    Now that you have your business/domain name and your Web hosting, you’re going to need exposure for your business. This aspect of your Web-based business can also be compared to an offline – brick and mortar – business in that advertising is essential to the success or failure of the brick and mortar and is even a more crucial element to your Web-based business because you would not have the benefit of “walk-in” traffic with a Web-based entity. So you must have an advertising and marketing budget.

    In order to be as proficient in marketing your Web-based business – as you must assume your competitor is – you will need a Web marketing toolkit consisting of the kind of Web marketing tools you’re most comfortable with to facilitate your marketing campaigns. This is an area in which you will find several options. Web marketing tools you will be able to choose from include (it’s assumed that you’ll have a computer and internet connection):

    • Website/Blog
    • Lead Capture Software
    • Autoresponder
    • Video Producer
    • Web Conferencing
    • WYSIWYG or Other HTML Editor

    You will also have at your disposal a number of Web marketing methods, techniques and resources that are proven to get results based on prior use by many successful and well established Web business owners who came before you. Types of marketing I refer to are:

    • Content Creation (Article Marketing)
    • Social Media Marketing (Social Networking)
    • Copywriting (Salesletter Composition)
    • PPC (Pay-Per-Click) Campaigns
    • Traffic Exchange Surfing
    • SEO (Search Engine Optimization)

    Profitability: The ultimate goal

    Some of these methods you may not be familiar with in the early days of your Web-based business. However, you will always have the option of hiring someone who is an expert in one of these areas to do a professional job for you, which is why an “advertising and marketing” budget is among your must-have requirements.

    After you’ve put together the best combination of your must-haves, Web marketing tools and types of marketing you intend to utilize, you can then decide whether or not you want to do most of the work, hire professionals to do the work or automate – as much as possible – your Web-based business so as to reduce your workload.

    Let’s not forget what may be the most important element of your Web-based business. It must be Profitable! You may requireme that the business have the potential to generate at least $1,000 per month in profit, so as to replace the income from your job, thus making your Web-based business your full time job.

    Only you will know the amount of revenue you want your Web-based business to generate. Once you’ve set a monetary goal and your other must-have requirements are in place, you can be off to the best start expected of any Web-based entity. Good Luck!

  • Starting A Business With The Three ‘Ps’ In Stock

    The first of three ‘Ps’? Plan!

    A primary business tool on hold

    There are a lot of factors to consider when starting a business. Primary among these factors are what has commonly been referred to as the three “P”s – Plan, Prepare, Persist. As the business owner you are responsible for eveything that happens in that new business and all decisions are yours to make, so it follows that you must utilize every tool, strategy and resource that will enhance your ability to operate the business efficiently and effectively with an eye towards ultimate success.

    After you have selected some ideas from your brainstorming to base your business around, the next step is to create a plan of attack. List all that you think you’ll need before your business starts.

    What will your ongoing expenses be? Factors may include rent, utilities, permits, licensing, legal fees, inventory, staff, design, marketing collateral, mailing lists, software, advertising and more. Get as much as you can down on paper and set deadlines to get things accomplished. In every business there is goal-setting (or should be) and every realistic goal has a deadline. This will allow you to evaluate your pace.

    Prepare: The second of three ‘Ps’!

    Once you have a plan, you must implement it by working in accordance with the steps set forth in that plan. Preparing to start a business can be a lot of work. Tasks may include getting an identity designed (or logo), creating business cards, brochures, web sites and other marketing material, consulting with CPA’s, lawyers, and HR professionals, in some cases finding and renting or buying a storefront or office, furnishing the business space, getting utilities in place, receiving and organizing inventory, getting a database for your customers and leads and any number of other tasks.

    By running a home business, some of these steps will already be taken care of, yet opening a business of any kind can be an enormous task. While planning your business make sure to leave plenty of time to get it up and running. Better to plan your setup time too long than too short and finding yourself running out of money.

    The third ‘P’ is Persist

    This is the most important step of running a business. Without persistence, you won’t even be able to finish your business plan. Hang on like a pit-bull. When the going gets tough, get tougher. Have worst case scenario plans to fall back on, as well as best case scenario plans.

    Some businesses become over-night successes, while others take a year or two develop. Along the way there will be occurrences and events that will have an effect on your business. If it’s based offline (brick and mortar), you may experience power-outs, acts of God (hurricanes, floods, snow storms, etc.), acts of the local municipality (tax increases, license rate changes, highway construction & repair, etc.), and a host of other changes that could cause you to lose momentum, if not money.

    But the one thing you must have is focus on your goals. If you plan, prepare and persist, you’ve got a very good chance of business success, because you would have a foundation upon which to build.

  • Customers: The Entrepreneurial Blueprint For Marketing Success

    TPJaveton WebNet welcomes past readers and supporters of the Web Marketing Tips for Entrepreneurs Website!

    As you may already know, the content of Web Marketing Tips for Entrepreneurs was recently merged with TPJaveton WebNet in our efforts to consolidate the various Internet properties owned and operated by TPJaveton & Associates into one comprehensive site. If you experienced any inconvenience during your efforts to find the content you’re used to reading at WMTfE, we extend our sincerest apologies. However, we will try to bring you content that is qualitatively as good as what you’ve become accustomed to at WMTfE. Thanks for visiting again!

    Customer discovery

    The headline to this article that Customers Are The Entrepreneurial Blueprint For Marketing Success is a rather obvious statement. However, it is being emphasized here to express the point that what is obvious or may seem routine is oftentimes the very thing that is neglected in entrepreneurships and businesses all over the world, and invariably leads to the failure of those businesses. Thus the question…

    How well do you know your customers? a little introspection can get the ball rolling in you getting a pretty good idea of who your customers are and exactly what is the primary reason your they (customers and/or clients) come to your website, product page or – if your business is offline – your business establishment? What is the primary reason your customers purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don’t know or are not certain, your marketing could be missing the mark, and you could be missing out on sales.

    Uncovering Your “Key Selling Point”

    This is the Single Marketing Message that is central in all of your communications about your business, product or service. You might say it is your Unique Sales Proposition. It can be difficult for small business owners to determine what their single marketing message or USP should be. Why? Because they are too close to their business; And, because they are viewing their business from their side of the desk, or counter as the case may be.

    That having been said, how are you keeping your marketing customer-focused and dealing with the challenges it is most certain to present? And even if you, the forward thinking business owner have figured out how to meet such a challenge, have you considered looking at your business from our customers’ perspective? We both know it’s often easier said than done. It very easy to many business owners to get caught up in all the amazing features of our product or service and the reasons WE THINK our clients are attracted to or buying from us.

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    But sometimes our vantage point is clouded by our own perceptions and beliefs. And those perceptions and beliefs may be inaccurate. So how do you pinpoint the real reason customers are attracted to your product or service and the true reasons they are choosing to buy?

    The easy way to stay on track

    Very simply, YOU ASK THEM! Okay, I know it seems obvious, but you’d be surprised how often we don’t think of the obvious, a sentiment expressed earlier in this post. Your prospects and customers (and yes, even your non-buyers) can provide great insights about the benefits they value most in your product or service and why they chose to buy, or not buy, in the case of the non-buyers.

    Let’s get straight to a very integral part of every entrepreneur’s duty – yes, I said duty – which will bring things more into focus: Research! You don’t have to have a large customer or prospect base to do some research and see if you are on track; because even if you only have a handful of clients or customers, you could contact them and ask them what they like most about your product or service.

    Talk to your Clients or Customers

    1. What is the one thing that got them to purchase?
    2. Have you delivered on that promise?
    3. What do they like least about your product or service?
    4. How could you improve your product or service?
    5. What else (in your business category) do they have a need for?
    6. How else could you help them be successful, be happier, or solve whatever problem your product or service solves for them?

    Talk to & survey your non-buyers (This have been done very successfully by a number of eCommerce companies) – find out why they DIDN’T buy.

    • Ask them what product or service they bought instead of yours? And why?
    • Ask them what that competing product or service offered that yours did not?
    • Ask if there is anything you could do to get their business in the future? Product or service changes, additions, deletions?

    Talk to your Prospects

    Do you have a list of prospects – those who have expressed an interest in your product or service but have not yet purchased? Perhaps they have subscribed to your newsletter or ezine.

    • Ask them for feedback on your newsletter or ezine content.
    • What topics are they interested in learning more about?
    • How can you help them to be more successful, happier, etc?
    • Find out what they want and who they are.

    And in all three cases — Clients/Customers, Rejecters, and Prospects — if it seems appropriate, ask for a little information about who they are. Age, gender, profession, where they live, how much they typically spend in your product or service category.

    This will help you get a better understanding of your target audience and you’ll know if you are attracting the kind of people you thought would be interested in your product or service. And if you need to change your marketing strategy to reach a different audience, or to perhaps change your target audience, doing so will help you better serve them.

     

    The more you can learn about your prospects and customers the better you can serve them. And the more effectively you can market to them. You may be in for a surprise, but customers and prospects will tell you why they are buying from you or not buying, if they are asked. What you hear surprise you.

    Very often what you hear can help you zero-in on a Unique Selling Proposition that you never thought of. And because it came from the mouths of your customers you know it is compelling and effective, but don’t change everything based on a few opinions.

    My only caution is if you only have a handful of customers or prospects to survey, don’t make any major changes or decisions until you are able to validate your findings among a larger group of people… Or at least test any changes you do make before making a final decision to overhaul your entire business or marketing plan. Common sense is the rule here. Just use your own good judgment and don’t over-react to comments made by only a handful of people.

    Don’t be afraid to ASK

    There are any number of ways to collect research from your prospects and customers. You can telephone them, email them, mail them a written questionnaire, or you can meet with them in a group (called a focus group) to collect their opinions. You can be as formal or informal as is comfortable for you, while also making them as comfortable as you possibly can. Typically the larger number of clients you survey, the more formal the survey. If you have only a handful of people to talk to, simply pick up the phone and call them.

    Don’t be afraid to ask for opinions on your products or services or how you can serve your clients better. What you find out could be extremely valuable in helping you to build and grow your business; And…

    Don’t forget to say the magical word(s): “Thanks” or “Thank you”, as the case may be.

    You will also want to consider offering an incentive to encourage your prospects and clients to participate or respond. A bonus, such as a special report, or a discount on a future purchase is a nice way to show your appreciation for them taking the time to respond to your survey.

    Read more about the entrepreneurial experience and business-related topics take a look at some of the following articles published right on this website:

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • Entrepreneurship: A Risky Business!

    Ideas do materialize… and don’t

    Give it all you got

    How many times have you had a great idea that you just knew was going to be the foundation of next multi-million (billion?) dollar company? If you’ve had the idea(s) but don’t see the beginnings of that fortune 500 company yet, don’t worry because you’re certainly not alone in that big-idea-big-dreamer’s club. I have had a number of those ideas – and believe me – they’re still coming, and I’m still working with each one in its own allotted time.

    Having said that, there are a few owners of multi-million/billion dollar companies whose ideas did materialize. But the path from great idea to huge success evidenced by enormous assets is often a long and difficult one. The key is to recognize the uniqueness and potential of the idea and commit to working with it.

    To take the idea to fruition

    The “spark” for many entrepreneurs is seeing an opportunity that doesn’t yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turner’s part to realize the vision, but he had read the market in a way that few “experts” did at the time.

    In realizing the promise of CNN (the idea), Turner demonstrated another facet of the entrepreneurial spirit. Persistence! There are a lot of bright ideas that never reach fruition; but taking a “raw” idea and converting it into a successful business model is, to restate the point, very hard and time consuming work.

    And that work never stops. No matter how innovative your idea, the competition is always just behind you. With anything less than constant creative effort on your part, they may not stay behind you. If you’re still with me, here is where I want to elaborate a little on a few thoughts I had as to why everyone isn’t an entrepreneur.

    The few million details

    No opportunity is a sure thing, even though the path to riches has been described as, simply “…you make some stuff, sell it for more than it cost you… that’s all there is except for a few million details.” The devil is in those details, and if one is not prepared to accept the possibility of failure, one should not attempt a business start-up.

    It is not indicative of a negative perspective to say that an analysis of the possible reasons for failure enhances our chances of success. Can you separate failure of an idea from personal failure? As scary as it is to consider, many of the great entrepreneurial success stories started with a failure or a number of failures, and more often than not the latter was true.

    Some types of failure can indicate that we may not be entrepreneurial material. Foremost is reaching one’s level of incompetence; if I am a great programmer, will I be a great software company president? Having the wrong attitude can also be fatal, such as excessive focus on financial rewards, without the willingness to put in the work and attention required. Addressing these possibilities requires an objectivity about ourselves that not everyone can manage.

    Failure: An option to grapple with

    Other types of failure can be recovered from if you “learned your lesson.” A common explanation for these is that “it seemed like a good idea at the time.” Or, we may have sought too big a “kill;” we could have looked past the flaws in a business concept because it was a business we wanted to be in. The venture could have been the victim of a muddled business concept, a weak business plan, or (more often) the absence of a plan.

    When small businesses fail, the reason is generally one, or a combination, of the following:

    • Inadequate Financing – often due to overly optimistic sales projections;
    • Management Shortcomings – such as inadequate financial controls, lax customer credit, inexperience, and neglect, and;
    • Misreading the Market – indicated by failure to reach the “critical mass” required in sales volume and profitability, usually due to competitive disadvantages or market weakness.

    In a recent Wall Street Journal article titled “Why My Business Failed,” Ken Elias cautions that “even if the concept is right, it won’t fly if the strategy is wrong.” Still, on being asked whether he would start another business today, he answers: “Absolutely. The experience is fabulous, exciting and the possibility of success is always there.”

    In fact, even when you have an entrepreneur’s checklist – which might serve as your road map to this relatively unknown path to business development and ultimate entrepreneurial success, the possibility of failure still looms large because there are so many other aspects to business creation, development and management that one misstep or seemingly inconsequential error could be the proverbial straw that breaks the camel’s back and cause the collapse of your entire enterprise. So plan well, be brave, be passionate and don’t give up.

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  • How Is Entrepreneurship Defined?

    Fashion world descends upon us

    In discussing entrepreneurship and writing articles on the subject, it seems logical to me – or sensible anyway – to begin the discussion by agreeing on exactly what the word or term means to us as participants in the discussion.

    Entrepreneurship defined

    Entrepreneurship is the process of creating or seizing an opportunity, and pursuing it regardless of the resources currently in one’s control. According to Wikipedia entrepreneurship is defined as “the act of being an entrepreneur, which can be defined as ‘one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods’. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity”.
    Dictionary.com defines entrepreneur as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk”.

    These are rather abstract concepts for a person just beginning to consider whether s/he ought to start a business rather than take a job, or leave a secure job for a chance at greater self-fulfillment. Let us try to refine our understanding of entrepreneurship by asking some more specific questions.

    Narrowing the scope of entrepreneurship

    Is everyone who runs a business an entrepreneur? Many would not consider the newspaper carrier, shoeshine person, and grass cutter entrepreneurs, though these are often the youthful pursuits of those with an entrepreneurial characteristics, if not aspirations. In fact, lawn manicurists today are managers of well-managed businesses.

    Does it matter whether the endeavor is merely part-time? Whereas some part-time activities are basically hobbies, or undertaken to supplement income – similar to certain jobs and types of employment – some entrepreneurial ventures can be tested in the marketplace on a part-time basis.

    The path to an entrepreneurial venture might begin by earning a salary in the business you expect to enter, while learning more about it, and waiting for the opportune time to go out on your own. This time can be used to develop a support network – professional and personal – and generate ideas to “bounce off” people whose opinions you respect.

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    At what scope does self-employment become a venture? The primary objective of many self-employed people is merely to employ themselves (and others if necessary) at a moderate to good rate of pay (or salary); some are even willing to eke out a living to do what they enjoy. This approach is often referred to as a “lifestyle” business, and is generally accompanied by little, if any, plan for growth.

    Entrepreneurship: An attitude?!

    These questions are intended, not to develop a precise definition of entrepreneurship, but to develop a better understanding of our attitude toward its many forms of expression. We may each answer these questions differently, yet we all answer them appropriately within our own frames of reference.

    Entrepreneurship is more an attitude than a skill or a profession. Some of us may prefer employment in a corporate or public service field, but many would choose an entrepreneurial opportunity that “feels right.”

    Would you consider a person who inherits a business an entrepreneur? From the point of inheritance on, it is their own money and financial security at risk. They could possibly sell the business, invest the proceeds in blue-chip stocks, and live off dividends. Some might consider managing a personal stock portfolio for a living as an entrepreneurial venture.

    Would a person who inherited a small or marginal business, then took it to new dimensions be considered an entrepreneur? The inheritor could have tried merely to keep it going, or even to pace the business’ decline to just carry them to retirement. In a family-held business, long-term success is often a central goal.

    In conclusion…

    Are franchise owners entrepreneurs? Many feel that, for those who have access to the large up-front investment, franchises are sure things. For many, operating a franchise is similar to investing in “blue chips,” a relatively sure thing with generally unexciting returns.

    A primary business tool on hold

    So whether you’re inclined to work in an atmosphere where you call your own shots, take your own risks and take your destiny into your own hands; Or you prefer the guaranteed salary, set hours and safe (free of risks) circumstances offered by a job, it is good to have a clear understanding of both kinds of work before pursuing either. And since most people have a relatively good understanding of a salaried job (or position as the case may be), I hope we’ve defined entrepreneurship in a way that is easier to understand.

  • Entrepreneurs Get Google Support Boost


    A Sunday browse discovery

    During my usual Sunday browsing of some favorite websites I came across a few articles about entrepreneurs being supported by Google. The first article drew my attention because the area in which the support was being provided was the Gulf region where hurricane Katrina had made a visit and left severe devastation.

    Understanding that entrepreneurs often find it difficult get the kind financial support afforded to big business, and some small businesses (via SBA loans), I was pleasantly surprised to learn that Google is active in supporting Crescent City (New Orleans) entrepreneurs.

    The article excerpt

    Almost seven years later, I find myself amazed at the recovery and revitalization of the entire region, specifically in New Orleans. The city has come to embody a spirit of perseverance and evolved into a model for economic and community redevelopment. In 2010, Google provided $102 million of economic activity for Louisiana businesses, website publishers and nonprofits—and there’s still more work to do. Read more here!

    The second article also involved Google but the entrepreneurs being supported are women entrepreneurs who are operating in what would have been a very unlikely place a decade or two ago. That place is India! In the Web Pro News article “Google Launches Program For Women Entrepreneurs”, the sub-heading read, “Females In India Get A New Voice”, and my reaction was kind of a this-is-great-news-let-me-read-more one. So I was sure that this kind of news would be of interest to you.

    The other article excerpt

    Google can now add a launching pad for female entrepreneurs to their long list of accomplishments. As reported today on their blog, they recently began a program called Women Entrepreneurs On The Web, or WEOW. The program was created specifically to help women in India find a voice and…read more here!

    Entrepreneurs – a group in which I include independent contractors, sole proprietors, small business men/women, artists, musicians and some commission sales people – have been going it alone for a long time without a lot of needed support (mostly financial, but affordable healthcare and retirement plans must be mentioned also) and to know that one of the most influential companies on the Web (and one with the largest Web presence) is doing something about entrepreneurial support is reassuring.

    Worth mentioning

    One thing worth mentioning is the need for many in the entreprenur community to control costs; And those who do most of their business on the Web know that, in order for them to succeed, they MUST utilize tools that are not only critical to their operation, but must also be low in price and high in quality. Such tools that we Webpreneurs cannot work without include:

    • A website or blog
    • Web Hosting
    • Autoresponder
    • Lead Capture Software
    • And, in some cases, A Video Producer and Ad-free Video Hosting.

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    A primary business tool on hold

    I can’t begin to elaborate on how much I’m actually saving every month (I’m sure it’s in the $Hundreds, if not $Thousands) with this package because it will take more time and space than I have allotted for this post; But what I must say is this: As a Webpreneur, it suits my purposes AND my budget like a smooth-running, paid-for, business vehicle.

  • Tips For Setting Up Your Own Business


    To create a thriving small business

    Are you thinking about setting up your own business? Do you have an idea for a new business but you are unsure about how to proceed? If you have answered yes to either of these questions, this article could be of benefit to you. It covers various aspects of how to plan and create a successful small business.

    Many people are looking at ways in which they can become self-employed as they have had enough of being dictated to, and they’re fed up with long and frustrating commutes to work. They want the freedom of being their own boss and to be able to choose their own hours of work.

    It must be said however, that leaving a full time career can be quite a scary prospect. The security of having a regular income and other benefits such as a pension and a shared savings scheme can seem hard to let go. I am sure many people, whether rightly or wrongly, have opted to stick with this security and to merely keep their business plan as a back-up idea, which they never see through or use.

    Be willing to take the risk!

    On the other hand there are people who are willing and happy to take the risk and see it as a way of getting out of the “rut race” (that’s not a typo!).

    When you have an idea for a new business you then need to think of a name to call it. It would help to keep this name quite short as it makes it easier for people to remember. It obviously needs to have something to do with the type of business you are entering.

    You will now need to work out how much money you will need to set up the business. This can be quite daunting but is essential. In the short term it would be wise to keep these start up costs as low as possible. You can always buy or rent better machinery in the future, as only on example of keeping costs low in the beginning.

    Once you are aware of how much money you need, you then have to find it. You may have enough yourself via savings or a redundancy payout, however most people are not in this position. If you do not have enough money, you could try and raise money via the family, by seeking a partner or by tapping into the equity from your home. There is also the option of a business loan.

    Market your product or service

    There are many ways of doing this, including:

    • The Web via a website you create
    • An ad in your local newspaper
    • Direct marketing in the form of flyers & business cards
    • An ad in the local yellow pages and B2B pages
    • Exhibitions
    • Trade fairs and other advertising methods.

    It is advisable that you find out where other people from your industry advertise as they will have tried and tested many of the above options.

    You will need to work out how much to charge for your product or service. A good practice is always keep these charges fairly low in the early going so as to attract as many people as you can and to get some income in. Then you look forward to the time when word of mouth (and your other promotional efforts) take over after a few months you will be in a position to increase your fees.

    Maintain a positive mindset

    It is also important to realize that you, like many new business owners (and some veterans) will make mistakes along the way. When this happens you’ll need to think positive and not to beat yourself up. Consider it an experience you can learn from.

    Always have belief in yourself. Any business will go through a rocky period from time to time, but during these times is when you need to be strong. In my opinion the more work put in, the more rewards you are likely to reap; and this, ultimately, is the reason you’ve opted to start your own business in the first place. The rewards for you and your family!

    Self-discipline: Critical!

    Self-discipline is one of the keys to your success. Being able to choose your own hours of work may seem like a dream but it can prove to be the downfall for many people. Business owners and entrepreneurs have to ensure that we work the required amount of hours. It is far too easy to stay in bed for that extra hour or to arrange yet another game of golf. These things are fine once you are established, but this is a long way off in the early stages.