Category: Work at Home

work at home describes any task, job or specialty that can adequately and satisfactorily be performed in the home without creating a hazardous or unsafe environment.

  • Fresh Content for Your Self-Published eZine

    Creating your fresh content can be a challenge if you publish and manage the operations of your own online newsletter or (self-published) eZine. The challenge becomes real simply because there is so much more to running an eZine than just writing feel-good articles and getting them up on the Internet. Consider for a moment that, in addition to written content, there must also be complimentary graphical content which may require as much editing time devoted to it as the written content.

    So both types of content have to be created and edited, the material has to be formatted in a manner that is both pleasing to readers and acceptable to search engine algorithms; and the eZine must be marketed in as effective a manner as possible, so as to attract a diverse readership and expand the enterprise. In addition, the eZine publisher must ensure that article topics are continuously relevant and offer value to the readership.

    That having been said, the question a prospective eZine publisher must ask him/herself is whether or not s/he has the skills required to adequately complete various eZine publishing tasks and/or the resources needed to pay skilled professionals to perform those tasks thereby freeing up the publisher’s time to do what s/he does best, organizing the eZine’s content and getting it published on time.

    Regardless of the type of eZine being published however, subjects can be generally divided into multiple categories, which might include factual topics such as short tips, proven techniques, workable strategies, mini stories and case studies. Once the publisher decides on a particular format, s/he can save a copy to be used as the template for future publications and this will save a little time going forward.

     

    To save even more time an eZine publisher could utilize other options made available by content providers, most of which would remove the task writing the content him/herself. Some of these optyions have been referred to as the quick and easy way to obtain unique content. This is done by organizing an interview with an expert or leader in the particular field s/he wishes to write about and publishing the interview transcript.

    Very often, this can be done for free and since a given interviewee will be writing out most of the content, there is nothing else for the publisher to do other than giving such interviewee something valuable in exchange (maybe a meal, gift certificate, free advertising space in the eZine, etc.).

    On the other hand, if you aspire to be an eZine publisher and have money to spare, you can hire a ghostwriter to write unique content for you without taking any credit. Such professional ghostwriters are readily available in the marketplace and can be located with a few searches; but the most popular among them might be www.elance.com, www.fiverr.com and http://www.rentacoder.com.

    Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, it simply means anything that is NOT protected under US copyright law. This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.

    Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work. If you fancy the idea of publishing content without doing any of your own writing, this method might work for you.

  • Pondering the Type of eZine to Publish

    When choosing a suitable topic on which to publish your eZine, it is important that you consider a number of important success factors that can determine the purpose, goals and objective of your online newsletter. First and foremost the eZine should be on a subject with which you’re thoroughly familiar so that once you start writing, ideas flow effortlessly throughout all articles and your knowledge (mastery?) of the subject shines through.

    Obviously there are many topics to choose from, and while the eZine does not necessarily have to be restricted to just one, you are encouraged to write content that is not time sensitive. Such content is often described as short tips, mini stories, proven techniques and – in some cases – scripts from interviews conducted by you or another publisher. Focusing on “non-time-sensitive” content will enable you to create content in advance so that you can conveniently dispense it to subscribers pursuant to a future schedule.

    Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. What this means is that you should zero in onto a demand that has been, is and will always be there. Such a demand might exist in subjects specific to the Internet like Web hosting, digital information products, website creation or Internet marketing, among others. These are but a few Web-based topics that are expected to be in demand for as long as there is the Internet.

    However, we must not forget such imperishable niches as relationships and dating, which have been on Earth long before the World Wide Web came along; the food industry that will always be there as long as there are chefs cooking for anyone with an appetite; and the real estate industry – a topic I know a little about – which will be in popular demand as long as folks need a suitable place to call home.

    Having said that, you will also need to have a steady stream of products and/or services of your own, or belonging to an affiliate, merchant or advertiser which you can advertise in your eZine readership and promote to the mailing list you will develop, in order to earn a little (or a lot of) money that will go a long way in helping to keep your eZine business flourishing.

    This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, since products and services are created almost around the clock. And as long as there Internet Businesses cropping up all over the globe, there will always be special and unique needs to be fulfilled.

     

  • Disadvantages of Publishing Your Own eZine

    As with any other types of businesses, publishing an online newsletter (also known as eZine) has its share of drawbacks, in spite of the numerous benefits it also offers; and any individual who wishes to pursue eZine publishing as a business should be apprised of what such a business would entail. Having said that, we will attempt to cover one aspect of the eZine publishing business and deal with other aspects in future posts. So if you have an interest in this business type, please read on.

    First let me point out that the purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, since the benefits are often more attractive, and therefore would be more encouraging to write about, and probably do more to attract your attention. However, it is important to understand both sides of any business – including eZine publishing – so instead of just listing the pitfalls, you will also be provided with a few tips on how to easily tackle the cons.

    One obvious challenge most beginning eZine publishers face is the creation of eZine content, because creating your own content can be tiresome, especially if you are not a gifted writer; but even if you are an accomplished writer you can (will?) run out of ideas quite frequently and as a result, your publishing schedule can become threatening your young business.

    One way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to more capable freelance writers which you can find at places such as www.elance.com, www.rentacoder.com, or even www.fiverr.com. While you need to pay for such services, you are at liberty to take the credit for the written articles.

    Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in order to generate content for your new eZine business providing of course, that you include the resource box of original authors and that articles you use have republishing rights conveyed.

    In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid. Hope the few tips provided here are of use to you and you revisit this site for more eZine publishing information. See you soon and good luck!

     

  • Is Experience Needed to Make Money With Articles?

    A quick answer to the title question might be: “No experience is needed to make money with articles! And the reason this might be the most appropriate “quick” answer, is that when the subject of article marketing is studied for a longer period, the answer might be very different. The quick answer is easy because there are no applications to fill out – no employment history to provide – and therefore no questions about a job applicant’s experience. This is because article marketers do not often begin their careers as salaried employees within a company structure.

    Most article marketers acquire knowledge and writing skills, as well as the tools and resources (computer, Internet access, website, etc.) needed to become top-tier article marketers through trial and error in the early stages of what can otherwise be referred to as independent agent careers. So the independent nature of this type of business might categorize those who are active participants more as self-employed entities than prospective employees who must provide proof of their abilities/histories.

    That having been said, the road to a successful article marketing career is well traveled, but not without the collection of hurdles, obstacles and pitfalls, as well as the inevitable setbacks that article marketers can expect to encounter along the way. For any individual to make money with articles, s/he must have the unique ability to write in a way that is satisfactory to both humans and machines; and while s/he begins writing articles to attract readers to a website or blog it soon becomes clear that in order to monetize articles there is a lot more to be learned.

    Acquiring the skills necessary to make money with articles can only be made possible with trial and error, which effectively translates to experiences the article writer accumulated during a period long enough to be considered meaningful in academic terms. So while that individual doesn’t really need a previous career as an article marketer in order to become one, s/he can certainly learn the ropes over a period of time.

    Most article marketing skills are self-taught; some picked up along the way while writing for self-owned blogs/websites, and others from the teachings (books, articles, videos, etc.) of those already successful in the field. In view of this particular method of “learning the ropes,” aspiring article marketers would seldom enter such a competitive field devoid of any knowledge about that field in which they expect to make a satisfactory income. They would, at a minimum, need a working knowledge of a few basic steps similar to those outline below.

     

    First, they’ll will need to know how to select article content that is most likely to make their marketing websites successful, because these websites will most likely be the showcase for their work. Types of article content range from free content (self-written and rehashed) to high dollar content, and each comes with its own advantages and disadvantages (although high dollar content is more likely to provide more of an opportunity to achieve success).

    Second, article marketers will need to know how to choose keywords that can help them attract a good amount of traffic; although such keywords should not be overly competitive, but can compete for first or second page ranking. They must realize that selecting highly competitive keywords used by large, mammoth websites are likely to impede ranking on the much desired first or second search results page.

    Third, they will need to know how to optimize their websites for various search engines (a skill they should really try to develop – at least partially – during the early days of website/blog ownership), especially if they wish to attract generic (free) traffic from search engines. These search engine optimization (SEO) skills will be the foundation upon which an article marketer’s career will be built, because they will enable marketers to consistently get high rankings for their chosen niche keywords, thereby attracting more visitors (from the search engines) which will often translate into income.

    Fourth, an article marketer must choose early on between a large website on which to base his/her internet marketing career, or a small website. Each size will attract a specific type of of reader and the marketer must take the time to study, track and cater to that readership. This is all part of knowing how to market a particular sized website to the intended audience, and whether or not certain ads (paid banner ads, text links, videos, etc.) will appeal to that audience. Small niche sites are usually 2 to 5 pages, and large sites can run into the hundreds of pages.

    Article marketers who have developed and mastered these skills and attack them aggressively while still in the early stages of website ownership, or the first few months of learning the ropes of writing articles for money, will eventually become experts in this field and achieve success. Keep in mind that nothing can replace hard work and determination; but if an aspiring article marketer studiously learn the ropes and glean all the available information (tips, techniques, sales tactics, etc.) before s/he delves into a new career, knowledge acquired and skills developed will alleviate some of the grind from such hard work.

    Give it all you got

     

  • Catchy URLs Can Add Value to Money-Making Articles

    One of the first things an article marketer will need to do after deciding on a niche topic is to choose a catchy URL (Uniform Resource Locator or web address); and if the marketer needs a little inspiration s/he might leave the choice of an article URL for last. Whether such a selection is first or last, however, it is important that whatever the URL is, it should be one that will stand out and be easy to remember for those visitors who plan on returning to the site.

    Before proceeding further, it may be helpful to take a closer look at exactly what is being referred to with the terms “URL” and “Web address,” since a URL could be used to describe a number of different things. Think of it in the sense that every website, Web page and blog must be located at an extension of a domain name or the domain name itself, such that when a particular site is being searched for the first thing the searcher might type is www.example.com (the domain) and then type “/” after which the extension is typed (“index.html,” “pagename.html,” or other identifier).

    “Most web browsers display the URL of a web page above the page in an address bar” which in most cases will be displayed with “http://” preceding the domain. Thus http://www.example.com/index.html is the format which typically describes a URL or Web address of a site, page, document or other resource found on the Internet. While there is much more that can be said about URLs, URIs, domains and Web addresses, the information provided above should be enough for the purpose of this article.

    That having been said, it is important to note that article writers are often in search of creative ways to convey thoughts to their readers, and to that end they need new ideas as well as inspiration; but even after they have completed an article it is still necessary to find a “catchy” or creative URL to adequately describe their article’s location on the Web if they expect to get maximum exposure for their work, thereby increasing its monetary value.

    One suggestion for finding a catchy URL is to take a look at the various keywords that have been selected for use with the niche being written about to see if any of those keywords have a catchy or memorable quality. For example, if the niche is “oomph”, suggested names might be “MegaOomph,” “Oomph4u,” “HouseofOomph,” or “OomphKingdom;” All be original titles which explain what the niche is and, most importantly, will be easy for visitors to remember.

    The ease with which a URL can be remembered is among the most important elements in marketing an article, product, website or anything else, because folks have a tendency to gravitate towards that which is easy to deal with (“path of the least resistance?”); So if you are the article marketer, visitors to your site (or URL) will respond in a similar fashion by returning to your site – since you have made it easy to remember – instead of clicking on other affiliate links.

     

  • Money-Making Articles are Powered by Keywords

    So what is a keyword anyway?

    Among the most important features of an article written primarily to generate money are well-chosen keywords, the density of those keywords in the article, and the manner in which they are placed within the the article. Proper keyword density and placement often enhance the optimization of articles for search engine spiders that scan website pages; and when they do, it is important that a keyword be detected and recognized as a keyword, thus delivering the article to any person who searched for that keyword.

    A keyword is a word that is relevant to the subject of any article in which it is placed, and will be repeated several times throughout the article, since being placed only once would hardly distinguish it from every other word. So when a search engine spider recognizes that a particular word has been placed several times in an article, it will determine that the page containing that article may be useful to users who search for such a keyword.

    Over optimizing your articles?

    While it is important to properly optimize a money-making article, it is just as important to note the critical error in over-optimizing articles for particular words, since such an act would be recognized as “keyword stuffing” which is frowned upon by search engines. In fact, search engine spiders can detect when attempts are being made to trick them into placing articles high in the SERPs (search engine results pages) for a given keyword, and as such, often penalize websites and pages for such acts.

    So instead of propelling an article – and the website it is published to – atop the SERPs, keyword stuffing will have the adverse effect of dragging an article and website down in the rankings, in addition to possibly causing other pages of the particular website to be blacklisted from the search engine that discovered repetitive keyword stuffing. Such activity, if continued without regard for the adverse action of one search engine will soon result in similar actions by all search engines.

    Keyword Density? What’s that?

    Keyword density is how many times your keyword is placed in your article. Most article writers use a percentage to determine how many times they will place a keyword in an article. Consider for a minute that you, as an article writer, completed a 500 word article in which you wish to achieve a keyword density of 5%. In order to achieve such density you will need to have the keyword in your article exactly 25 times, which of course is derived by taking 5% of 500.

    While there are hundreds of resources and guides on the Internet recommending one keyword density over another, and the reasons behind the logic, the appropriate density for your articles as dictated by how profitable your articles are, will have to be determined by you. Each webmaster has their own density level they’d like to achieve based on their own past results; but as long as you don’t over optimize and you are generating acceptable profits, you are master of your own density level.

     

    The right density

    No matter what particular density you choose, it is important to place keywords so that there are more at the beginning and end of the article in order to produce an hour glass effect. Having the right keyword density in your articles makes it more likely that you’ll make money off those articles since they will rise in the SERPs and be seen by an increased number of people.

  • Suitable Articles & Banner Ads for Your Niche Sites

    Woman in a neon triangle

    Selecting suitable articles and banner advertisements for your niche sites is a process which must be approached and completed with the utmost care, because both these content types should be in conformity with the niche site theme. Articles must discuss the niche site topic in a manner that is intelligent and engaging, thereby demonstrating to readers that they were well-researched; and banner ads – which are graphical in nature – must depict images that relates to the niche topic or a topic that correlates to it.

    In both cases the objective is to generate income, which results from increased traffic created by the articles and direct payments from merchants whose products/services are reflected in the banner messages and whose websites (product landing pages) to which the banner URLs are pointed. Another aspect of placing banner ads on high visibility websites – whether such websites are niche sites or not – is providing the site owner with a continuous source of income via monthly fees whether clicks result in sales or not.

    It is important to point out here that in order to command a monthly fee for banners ads placed on a site, that site must have a demonstrated history of high traffic volume that must justify payment of such a fee; thus the term “high visibility” websites. Interestingly enough this is also where the attractive quality of articles placed on such sites are integral to the sites’ traffic generation attributes; so the articles and banners which represent 75 to 90 percent of a typical site’s content must compliment each other.

    Consider for a moment that you are the website owner and your aim is to utilize free website content articles for whatever reason (unwillingness or inability to write your own), then it may be difficult for you to find articles that contain your exact keywords; so you may have to either make revisions to these articles – which may not be allowed on some free article writers – or base your keywords on articles you find, which could leave you with very competitive keywords that would be too costly and time consuming to attain a high ranking for.

    If you are going to buy content, make sure that you let the writer know what your niche keywords are and what specifically your preferred keyword density and placement are. Remember, the wrong articles can leave you with little traffic and very low search engine rankings if they do not fit in properly with either your niche or with keywords that are easy to attain high rankings for, either of which could derail your marketing (income?) objectives before you even gain a little traction.

    Where banners are concerned the most important thing is for you to create an informative website filled with relevant, engaging and useful articles, so that you can generate a high amount of returning visitors. And as your site rises in credibility, reputation and position in search engine rankings, the blank spaces on your site will begin to look more and more appealing to advertisers, at which time you can command fees which will both be acceptable as well as guaranteed.

    Keep in mind that anyone can be an affiliate, but when affiliate marketing is compared to having a banner or several banners placed in good spots on high-ranking websites, the latter will bring that site owner the most revenue. So once you have established your website as one that can be profitable for merchants and advertisers, you can rent different spaces on your sites for them to place banner ads. Each month you will be paid the same fee, no matter how much they do or do not make off of your efforts.