When choosing a suitable topic on which to publish your eZine, it is important that you consider a number of important success factors that can determine the purpose, goals and objective of your online newsletter. First and foremost the eZine should be on a subject with which you’re thoroughly familiar so that once you start writing, ideas flow effortlessly throughout all articles and your knowledge (mastery?) of the subject shines through.
Obviously there are many topics to choose from, and while the eZine does not necessarily have to be restricted to just one, you are encouraged to write content that is not time sensitive. Such content is often described as short tips, mini stories, proven techniques and – in some cases – scripts from interviews conducted by you or another publisher. Focusing on “non-time-sensitive” content will enable you to create content in advance so that you can conveniently dispense it to subscribers pursuant to a future schedule.
Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. What this means is that you should zero in onto a demand that has been, is and will always be there. Such a demand might exist in subjects specific to the Internet like Web hosting, digital information products, website creation or Internet marketing, among others. These are but a few Web-based topics that are expected to be in demand for as long as there is the Internet.
However, we must not forget such imperishable niches as relationships and dating, which have been on Earth long before the World Wide Web came along; the food industry that will always be there as long as there are chefs cooking for anyone with an appetite; and the real estate industry – a topic I know a little about – which will be in popular demand as long as folks need a suitable place to call home.
Having said that, you will also need to have a steady stream of products and/or services of your own, or belonging to an affiliate, merchant or advertiser which you can advertise in your eZine readership and promote to the mailing list you will develop, in order to earn a little (or a lot of) money that will go a long way in helping to keep your eZine business flourishing.
This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, since products and services are created almost around the clock. And as long as there Internet Businesses cropping up all over the globe, there will always be special and unique needs to be fulfilled.
