TP Javeton WebNet

Category: Web Traffic

Web Traffic is the topic of this category. Businesses that operate on the Web are similar to those that operate offline in one category. Traffic! Getting traffic – or potential buyers – to your product or service location is the most important thing a business person can do whether s/he be operating online or offline.

  • Targeted Marketing Drives Website Traffic!

    List-building the easy way

    Driving traffic to your website

    Drive traffic to your website! You’ve probably heard the phrase repeated often, but actually performing the action of driving traffic to a website has caused many new website owners to lose sleep at night and, in some cases, a lot of money in SEO (Search Engine Optimization), pay-per-click, classified and other advertising methods. Targeted marketing can be the answer for many of these new website owners, but it must be done right through proper keyword research, website layout and well-written content; Because let’s face it, simply having the website alone doesn’t get it done!

    So you’ve got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers; And you have the best online shopping cart service out there so that your customers can buy from you with no hassles and you provide next day shipping. That’s great! Now where are your customers?

    The traffic hype does not conform to reality

    Yes, driving traffic to your website is a much discussed and much misunderstood topic. There are a million theories out there that claim to drive tons of new visitors to your site daily; and there are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net, and by doing so, they claim that this kind of blanket exposure will explode your website traffic within days.

    But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is “productive.” You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you … quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that’s what you’re after, right?


    So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps in the following paragraphs.

    Hire an experienced copywriter

    The copy that is published to your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website’s code.

    An experienced copywriter will know how to determine the most effective keywords, and s/he will place them strategically in your site’s copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags. You can start by taking a look at our page about copywriting, and the one dealing with salesletter writing.

    Join and participate in PPC search engines

    Obviously, Google is the leading pay-per-click (PPC) searching engine, but most of the keywords with the highest degree of popularity are already taken; but if you can think of some original phrases (key phrases) that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay Google a nominal fee.

    Submit articles to free eZines and directories

    Submitting articles to directories is especially helpful if you are a service provider. You can write – or hire someone to write – an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine, newsletter or article directory they must use your web address at the bottom.

    These are just a few of the many ways to ensure you get “productive” – or targeted – traffic. Empty clicks are just that … empty… and your wallet will stay that way, too, if you fail to attract paying customers to your website or product page. If you find this article helpful to you, please tell your friends about this website and make a return visit yourself. Thanks!

  • Getting Traffic to Your New Website: A Dilemma?

    List-building the easy way

    One of the most frequently asked questions by new website owners, a question that is still being asked today, is “how do I start getting traffic?” It has definitely become more of a challenge due to the rapid growth of the Web in general, and of Web marketing in particular; But it’s not impossible to get traffic to your new website! There are still TONS of ways to build up your website traffic. Here are some of the most common methods.

    To generate website traffic!

    Learn Search Engine Optimization – This is probably the most important way that you would want to get traffic and probably the hardest too. Search engine traffic is highly targeted traffic of people who are searching the web for a specific item. If they get to your site after searching for it, you’re almost guaranteed a sale or at least a “bookmark for later”. lot of ebooks on the subject

    Trade links with other sites – It’s important to get your site name out there. So trade links with several other sites, even your competitors! People really do look at those links pages and they will find their way to your site from another site.

    Post on message boards – When you post on highly trafficked message boards, BE SURE to put your site link in your signature! This is a highly effective form of marketing, especially if the message board you are posting at is relative to your site content. While we’re on the subject of message boards, joining Yahoo Groups is worth mentioning because this method is pretty much the same as message boards. Join groups that pertain to your site’s content and advertise (but don’t spam!!) your site there.

    Email signatures, classified site postings, ad space buys

    Use email signatures – Make it easy for your customers to contact you! When they write to you and ask for more information, be sure that you are using a signature with your site URL and name inside of it. That way if they want to retrieve it later, it’s easier for them than having to memorize your URL and open a web browser.

    Post on free classifieds sites – Sites like Craig’s List or other free advertising classifieds sites will accept your site for free! Just do a Google search for “free classifieds” and you’ll see a ton of sites come up where you can promote your site!

    Buy ad space – If your monthly budget allows, you can buy some ad space for your site. Find another site that pertains to your site’s content and ask them what their advertising prices are.

    Auctions, offline ads, directory submissions

    Hold auctions – Ebay gets TONS of traffic a day, while you’re not allowed to post your site URL within your auction listings, you are allowed to put it in your “about me” page. So think about listing some of your products as auctions and advertise your URL.


    Offline advertising – Get custom t-shirts, bumper stickers, car decals, etc made for your site URL. Then whenever you are out in public, you are passively advertising yourself!

    Submit your site to directories – If your site is a site about “fishing” for instance, do a Google search for “fishing directories” and see how many directories are out there that pertain to your subject matter. Most of these directories will allow free submissions.

    Article writing, press releases, interactive content

    Write articles – Writing articles that pertain to your site is another excellent way to get your site out there. Just write a short, informative article of 5-6 paragraphs and submit it to any site that accepts article submissions and make sure that your article includes a link back to your site in your “author biography”.

    Submit press releases – Even if your site is a small work from home site (i.e. “Jane’s Recipes”) it IS newsworthy! Let’s say your recipe site released a new recipe called “Vanilla Cream”. Submit a press release about it, I’m serious!! A good place to start is called http://www.prweb.com Or you can do a Google search for “submit press release” and a zillion other sites will come up.

    Have great interactive content – People will bookmark your site if you have interactive and dynamic content. Have polls, message boards, interactive games, news items, guest books, item of the day….whatever! Just make the site relevant and have good SUBSTANCE in your site content.

    Make traffic generation a routine!

    Don’t overload it with silly animated graphics, sounds, etc. That just makes it look like you had nothing else to fill your site up with but this annoying stuff. And Flash intros are only good if you are two years old and need to see flashing lights and colors. Most of all they are slow loading, and people generally click away if they see Flash.

    Note: Submitting a press release as a traffic-getting technique may involve more effort and time than most new website owners care to invest in the early going. But you can use this method to get traffic to your new website as long as you take the time to format your press release properly and don’t violate the terms of the press release site(s).

  • Getting Enough Highly Targeted Traffic

    List-building the easy way

    More traffic equates to more sales!

    I guess most Web marketers will agree if I said that getting enough highly targeted traffic is the key to success in the affiliate marketing business. Driving targeted traffic is proven to be effective if you’re promoting or reselling products or services on the Web. One of the best and most effective marketing strategies that affiliate marketers can employ is the “pay for performance” method. This means that your investments are used only for results such as additional sales and/or subscriptions.

    In Web marketing businesses like affiliate marketing, no traffic means no sales. That’s why many affiliates and webmasters easily shell out big bucks just to get top rankings on the search engine results pages (SERPs). Once you are promoting a product or service on your website or Web page, you need to have more visitors that may ultimately become consumers of your products and services.

    Paying for performance is fundamentally practical

    As one of the fundamental requirements for succeeding in the Web marketing business, top search engine rankings not only assures the marketer of great sales and a decent income, but establishes credibility in his/her area of expertise. Here, you just need to start, get the right combination of free and paid traffic and you can be on your way to a successful Web marketing career.

    Let’s take a practical example. Paying for performance! This could mean giving a commission to a sales person only when a new sale is made. This strategy assures you real profit because you can already compute the amount of money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you use up has either come from a sale or will generate a sale in the future.

    The viability of PPCSEs

    Another of the recognized and popular methods of driving targeted traffic is proven to work and is an efficient way of acquiring sales for affiliate marketers. It is the method of attracting laser-targeted traffic to your website and converting it to sales by means of “Pay-Per-Click” Search Engines (PPCSEs).

    PPCSEs like Overture can bring impressive sales because they permit you to pay for performance by means of attracting precise targeted traffic to your niche. And this means people or site visitors who are actively searching for precisely what you are offering or selling. Overture’s secret is to drive laser-targeted traffic to your website by proposing or bidding on keywords that are related to the product or service that you are offering. And the strategy works this way: The more exact your keyword is, the better results you’ll receive and the less you’ll have to spend for each new sale.

    Combining pay-per-click with your USP

    Overture claims to be the Web’s best pay-per-click search engine. It is one of the leading resources of Pay-For-Performance search on the web; And what’s more enticing about the company is, when you advertise in Overture Premium Listings, your site is guaranteed to appear in may leading U.S. search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more than 80% of active Web users.

    Other things that will surely attract lifetime customers to your site include offering valued customer discounts, giving seasonal and special offers, especially to your repeat customers, and “buy one get one free” promotions; plus your unique sales proposal (USP) which is used to distinguish you from your competitors. Don’t get me wrong with this; because the above mentioned strategies can certainly develop a trusted relationship between you and your customers. Aside from patronizing your business, they may even refer others to you via your site.

  • 3 Tips Proven to Generate Website Traffic

    List-building the easy way

    Effective traffic-driving methods

    There are time-tested methods shown to increase traffic to your website which have been working since being discovered and introduced to the overall Web marketplace. Sometimes as new methods and marketing technologies become available they are quickly picked up; in some cases because of the novelty and in other cases because they are promoted and advertised better than most.

    As the new marketing methods replace the old, some may get the mistaken idea that the old ways of marketing and increasing website traffic are no longer relevant or effective and, as a consequence, they stop using them in their marketing campaigns. However, as will be pointed out later in this post, older doesn’t mean ineffective! Especially if your objective is to increase revenue for your Web-based business.

    Did you know that it is actually quite easy to increase your online revenue? And you can do it using established marketing techniques that others may have discontinued using. The first trick is to drive more traffic to your Web business(es). As you know by now, more traffic generally means more money.

    Proven methods that generate traffic

    No matter what type of site you have, your success hinges on getting as much traffic to it as possible. But like many Web-based business owners, you have probably exhausted many sources for increasing traffic and are now in search of new sources. If so, then I’ve found three traditional ways that are incredible for driving more traffic to your site. The good news is that all these methods are not being utilized by many webmasters.

    So if you want to increase traffic to your website for the rest of 2012 and beyond, be sure to use each of the following three traffic-building mechanisms:

    Proven traffic method #1: Data Feeds

    Do you like the idea of creating hundreds, even thousand of pages of legitimate content? With a data feed, this is possible! There are a number of Web-based businesses that still utilize data feeds as a way to help their affiliates. If you are not familiar with this concept, data feeds are described as files that contain lists of products, descriptions and prices for individual items that are sold by a particular company.

    With a data feed, you can create a specific content page for each product. So if an affiliate program has thousands of products, then you can create thousands of pages of quality content. As you probably know, the more content usually leads to more traffic. Data feeds are great for getting natural search engine traffic because they list specific products that people are looking for. If you can find a data feed that is related to your specific website, then you can easily generate more natural traffic for your online business.

    Proven traffic method #2: Viral eBooks

    Another tool that can dramatically increase your website traffic is a viral ebook or report. Most of the time, a viral ebook will be prepared in PDF format that people can send to their contacts, and it contains your marketing message. It is called viral because every person that receives the ebook is given a reason to pass along your material.

    Before starting a viral marketing campaign, it is important to create a reason why people will want to pass along your marketing message. Some of the best reasons can include simple greed or a desire to provide entertaining information to their friends. If you can develop a hook that will take advantage of either of these, then it will be easy to create a successful viral marketing campaign.

    What I usually do is create a special 5 to 10 page report on a specific topic. Then I find an affiliate program that is related to the topic. Then I create a mechanism where people can easily brand this ebook with their own affiliate link to monetize the report for themselves. This type of viral ebook is valuable because you can place a mini advertisement or sponsorship on every copy. In addition, you can let the reader know that he or she can make money by offering this viral ebook. As a result, there is a chance that every person that reads the book will click over to your site.

    Proven traffic method #3: Blogs

    By now, you have probably heard about the power of blogs. If you haven’t created one, then you should use this new information as a good enough reason to do so and take advantage of this traffic pulling tool. With blogs, you are providing your audience with fresh new content about your topic. People love to read them, because most blogs contain new information in an entertaining and easy-to-read format.

    The best part about blogs is how much they are valued by search engines. The majority of search engines consider any information on a blog to be important current news, so they pay special attention to articles listed there. As a result, you can use blogs to drive a larger portion of traffic to your Internet business. Learn more about blog marketing techniques

    If you don’t consider March 2012 to be too late for setting goals for the rest of the year you should set a goal to get more traffic to your site this year. By implementing these three tools into your marketing mix, you will discover that your web traffic (and income) will dramatically increase.

  • Getting a Consistent Flow of Website Traffic


    Setting the foundation for traffic

    Anyone who owns a website knows the importance of website traffic. An individual may have a terrific idea for a website with an excellent product or service, superb design, great content and excellent functionality; but if s/he does not use the right techniques, that site may not attract the all important highly targeted website traffic required to keep it visible and relevant.

    Getting a consistent flow of traffic to your website has very little to do with the site itself and a lot to do with how the webmaster or website owner advertises and promotes it. With hundreds of competing sites, you must employ the most effective Web marketing techniques that will actually deliver results.

    There are different Web marketing techniques a webmaster can use; and all these methods and strategies aim at increasing your website traffic because s/he must find a way for web surfers to find his/her site. So, if you are such a website owner and want to drive traffic to your website, you have to put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes.

    Make the search engines love your site

    Where do they usually go whenever they are looking up something on the web? The answer is a search engine. In fact, of the two most popular websites on the web today, one is a search engines and the other is a social network portal. Thus, you should focus your Web marketing efforts on the search engines, unless you have some expertise in the area of social media marketing.

    People will usually search for something using a search engine and click on the top sites – sometimes the top 3 to 5 sites – found on the search engine results page (SERP). Therefore, you must use the right Web marketing techniques to get a high search engine ranking. To gain a high ranking in the SERPs, you can use several Web marketing strategies.

    Search engine optimization is a set of methods that are aimed at improving the visibility of your site in the SERPs. Since the method of indexing sites utilized by search engine is looking at the site’s popularity (one-way links), content relevancy, meta description and – in some cases – keyword density, your site’s content must have favorable popularity, content, meta-tags and a keyword density that will make it “search engine friendly”.

    Use the article submission strategy

    Content relevancy is one of the most important internet marketing techniques itself. If you provide excellent content on your website that is fresh (not duplicated), geared towards achieving a high search engine ranking as well as provide useful information to your visitors, then you can expect a reasonably high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing technique as you are. Thus, you must continuously find new ways of attracting more website traffic.

    Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must also use other effective Web marketing methods to gain additional website traffic. One of the most popular internet marketing techniques today is submitting articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services.

    By writing short articles on the topic related to your website, you can offer these articles for other website owners or newsletter publishers to use by submitting them to a number of article directories.

    Article directories: attractive to humans and bots

    These directories get crawled by search engine “bots” on a regular basis because of the high value of content they provide. If you have not yet been picked up by the search engines this is the easiest way to get them to find you. You also get exposure to those who are looking for articles in the directories for use on their sites.

    List-building the easy way

    When they make use of your articles on their websites or in their newsletters, you will get the credit as the author along with a link back to your website. Not only will you get visitors, but you will benefit from the hyperlinks that are created. This internet marketing technique is now being used by thousands of site owners. It has gained popularity because of its relatively high success rate in attracting a consistent flow of website traffic.

  • How Reciprocal Linking Affect Page Rank

    How reciprocal linking works

    The way reciprocal linking works most effectively is when you – with the agreement of another webmaster – place your link on his/her website and they in return will be permitted by you to list link(s) to their website on your site. It is a trade off. However, there have been quite a lot of controversy in recent years about these linking arrangements.

    Do they work to help improve your page rank in search engines? Do they hurt your page rank? Should you bother investing in them? To answer these questions, you’ll need to take a moment and consider both sides of the equation. The bottom line, to most webmasters, is that they are capable of working for you.

    Why they may not be good

    When reciprocal links were first introduced, they were used as a trade off between one webmaster and another. If you were in the home decorating business, for example, it would be beneficial to work with and have a link to a company that provides windows. You both would benefit. When the webmasters did this, they found that their websites did in fact rank better. In fact, it worked so well that they went out and sought more and more of them.

    Therein lies the problem. Instead of working with other website owners to develop a relationship and create reciprocal links that benefited both parties, many website developers found that they could buy these links instead.

    Now, they did not have to go to the trouble of luring in those that they would like to have links from but they could just buy them. Okay, this is not so bad right? The problem was that people were buying and using thousands of reciprocal links on their website. This is completely unnatural and it just didn’t work well for them.

    The search engine factor

    The search engines soon became wise to this scheme of getting your website to rank well. They developed programs that would spot this problem and in fact people that used this large amount of reciprocal links, in this fashion, were ranked WORSE! They would spend top dollar to get these links from companies that were all too willing to sell them and would end up well back into the search pages.

    Keeping these thoughts in mind, you need to consider wisely if you should in fact use reciprocal links for the websites that you put up. In most cases, if you take the time to work at getting reciprocal links from qualified webmasters instead of buying large amounts of them, you will improve your ability to secure a sound method for increasing your page rank. If you decide to purchase hundreds of them and slap them on your website quickly, you will face a worst case scenario of lowering your page rank.

    Linking path of the least resistance

    Keep in mind as well that one of the best ways to increase traffic to your web page with links is to use one way links. You can get these by using article directory sites. There may not be a sure-fire way to take a brand new site and get it as number one in the search engines, you can gain some movement upwards if you use links properly.

    Give it all you got