TP Javeton WebNet

Category: Online Selling

  • Technology, Platform Choice & Photo Blogging


    Photo blogging appeal

    There is a significant number of people on the Web who believe that photo blogging is the most exciting kind of blogging that exists; and while building a photo blog – and maintaining it – is no more difficult than creating and updating a text-based blog, many people feel that the internet’s high speed and full-color technology reaches the pinnacle of its appeal with the transmission of images. But what may be the most appealing aspect of this technology is the ease with which bloggers of all skill levels can upload photographs to their blogs on a daily, weekly, monthly or even occasional basis.

    For those who like photography, photo blogging is a great way to highlight self expression while reaching viewers in an emotionally charged and aesthetically engaging way; and surfing photo blogs can also be helpful in getting a whole new perspective on this global society in which we live. It is important to keep in mind, however, that the selection of a blogging platform could play as important a role in photo blogging as shopping for the right camera. Choosing a blogging platform, whether it is free or requires payment, can feel overwhelming based solely on the many options to choose from.

    There are several large blog-hosting platforms that dominate the blogosphere, but there are also less popular, smaller platforms a photo blogger can take a look at. But whether you decide to join up with an established platform like Blogger, WordPress or Technorati, or you choose to sign on with a smaller, relatively new venture depends on what your priorities are. It is certainly reasonable to assume that, for most bloggers – text-based, photo/video-based or otherwise – reliability will be among the most important reasons for choosing, and might therefore be the best reason to opt for a large and well known blogging site.

    Thematic content

    Of course it should come as no surprise that, many image blog owners are also photographers by trade, although the popularity of photo blogging continues to be very high among amateur shutterbugs, hobbyists and photography enthusiasts; and it seems self-evident that a majority of the most popular photo blogs have gained that popularity because the pictures on them are of the highest artistic caliber. If you guessed that a lot of the people who run these visually striking blogs are graduates of prestigious art schools and possess impressive professional portfolios, you would be right.

    However, some of the most well-known and frequently visited photo blogs are as notable for their concepts as they are for the pictures themselves. Some popular photo blogs, like the popular blog, “Cute Overload,” (this blog announced on January 18, 2016 that it was closing down) which features picture after picture of adorable animals, are more about the thematic content of the pictures than they are about the style in which the snapshots were and are taken. Keep in mind also that photo blogs, like many other Web-based entities, have established forums to display the work of highly skilled artisans whose work range from playful collections of curiosity to more serious photo-journalistic work.

    This shows that photo blogging is a truly diverse form; and the fact that photo blogs are so easy to build as well as to update makes this kind of visual communication very democratic, while enabling people (bloggers) at all skill levels to become a part of the global conversation about the nature and value of photography today. But whether you are an artist or hobbyist who wants to create a photo blog; or you are just somebody who enjoys learning about new places and things, spending some time looking at the most popular photography blogs on the internet can be a very rewarding endeavor.

    The world via photo blogs

    You can travel to another place or another time by viewing pictures of faraway locations and long-ago eras; and you can see your own neighborhood with fresh eyes by discovering how local artists have photographed (depicted?) the town or city in which you live. Photo blogging enables people to communicate all of these things plus a lot more; and this makes it a very exciting part of the modern blogosphere. If you agree that the best thing about web technology is the capacity to help people reach each other in a very personal way from across great distances, then you may also agree that in many ways, a photo blog is the most successful kind of web site.

  • A Look at the Money-Making Aspects of Blogging


    Business blogging models

    With respect to making money via blogging, there are basically two types of business models used by Web marketers, enterprises and other entrepreneurs to generate money through their blogging activities. The first model, considered the most common method of turning a blog into a profit-making machine, is to sell advertising to different companies and brands that want to reach that blog’s readership. The second model helps a single brand to improve its image by creating positive associations between the blog and a particular product in the mind of consumers.

    Both models of money-making business blogs are capable of generating huge sums of money, especially if the blog owner/publisher has a an average to good understanding of Web marketing basics. In other words, it will help a great deal if you are a blog owner/publisher who already know which business model you prefer to employ, based on your writing style, your content type (text, photo, audio, video) and your targeted audience, since this preliminary information will go a long way in launching your blogging business in the most effective manner.

    Passive earnings

    That having been said, if you are blogging with a goal of selling advertising, there are a couple of ways you can go about it. Either recruit sponsors who want to put ads on your site, thereby letting someone else do all of the legwork; or do the work yourself and keep all of the revenue. Opting for the first method will place you among those many people who make money blogging by selling space through Google’s AdSense program. The advantages of this program are numerous, as it will require very little effort on your part to set the stage for income opportunities.

    Should you choose the Google AdSense method, however, it is important to understand that the increments of, and frequency of payments you receive may not be as large or fast as you might expect, since most people already participating in this program discover that they make less money through this method than they had hoped their blog would earn. The increments tend to be in mere cents as opposed to dollars; and the frequency could end up being semi-annually or annually, instead of monthly. Keep in mind that the more traffic you attract to your blog and click those AdSense links, the bigger and more frequent your payments are likely to be.

    The more lucrative aspect

    Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want opt for this route. People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers; and this can mean that you’ll have to do several months of work before you start to make money blogging.

    As blogging became an increasingly lucrative business, many established companies considered how they would get a piece of the action; and one way some companies have capitalized on the blog movement is by having blogs that provided a kind of friendly face for their corporation. A company would often employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in the minds of consumers who they wished to attract as customers.

    A course of action option

    More than one writer who never even dreamed that they can make money blogging have been approached by various companies and offered substantial sums of money to do blogging for these companies. So think about which money-making model of business blogging you’d prefer to employ in your own space, do your research on the available sponsors, customers and audiences that best suit your blogging method and get started blogging. But don’t expect overnight success, and don’t expect to see huge amounts of money to start rolling in, despite which model you use; because you have to put in the work, time and – in some cases – advertising money for maximum blog exposure, before you can reap the rewards. Good luck!

  • Use Video Blogging to Enhance Your Web

    Arrival of the vlog

    Video blogging is the process of posting (publishing to a blogsite) videos to the internet on a regular basis in much the same way that traditional bloggers post written text to their blogs. A video blog, casually referred to as vlog, is comprised of content that would otherwise be written in text, including the promotion of products, services and other ideas the vlogger may want his/her readers to know about.

    Sixteen years ago (January 2, 2000) when “Adam Kontras posted a video alongside a blog entry,” very few of us had heard of a vlog, since most bloggers at that time were engaged in the standard text blogging method. However, a huge swath of the blogging community use videos today, because they have been proven to provide several advantages over text; a better way of expression being only one of those advantages.

    Among some of the other advantages of vlogging, according to Debasis, in his article, What is Video Blogging and it’s Advantages, are:

    • Increased exposure
    • The ease with which videos go viral
    • Interactive and descriptive
    • Great for tutorials
    • Live video blogging
    • Money generating potential

    A videoblog requires a larger disk space on their respective sites, a faster server, and a whole new set of programs to support it; and vlogs can also be fed through RSS, the technology used to syndicate websites to other RSS aggregators. The video form of communication may entail a lot of resources, but it is certainly worth it in the view of those who would say that one picture is worth say a thousand words. There are even those who would say that video blogging far exceeds the picture-word ratio of that adage.

    Vlogging for Dollars

    Video blogging works for most people on the internet because it permits them to express themselves in the most basic form, the spoken word; but when view through the prism of a business opportunity or other such enterprising venture, the potential benefits could be numerous. In fact, video blogging has become one of the most powerful tools businesses use to show prospective customers the benefits of a product line or quality of their services. It’s akin to producing and airing a commercial for free; and if done through RSS, video blogging will be most instrumental in reaching a specific target market.

    Most folks like to see what they are going to buy, and some would even like to see proof and be sure that they are getting their money’s worth before laying out any amount of money on the product. When viewed in the context of a thirty-second commercial, the great exposure and enormous benefit derived from it, the effect of video blogging on a business’ marketing objectives can be very positive. Simply put, you show your product, potential customers watch it, and if they like it, they buy it; and if you present it well enough, they may buy the product even if they don’t need it.

    For many years things were pretty much static on the web, unlike TV, where there is continuous motion. So when a video blogger posts content that is mobile, that post is more likely catch an audience’s attention than not. Add to that medium, a clear, well-wrapped and beautiful looking image of your product parading across a video screen in all it’s glory made possible by video blogging, chances are you’ll get phone call orders in short order.

    Vlogging start-up tools

    If you are just starting a business you can create a video blog right at your own home, because all you need is your web camera, microphone, video software, and lights; and as long as you know how to use your camera you can start creating, and perhaps finish your video blog in less than twenty hours. This all supposes that you’ve invest in a good web camera – a higher resolution unit for better output, for example – which helps to present your goods in an optimum way to get the best video possible.

    You can make a short story or just capture your goods in one take as long as you make sure to get the best profile for each. Be as creative as you want to be, and in as many ways; and keep in mind that lights are important in any video production. Make sure you illuminate the area you are going to use (the production area) entirely, in order to create the best possible video blog. The brighter the area, the crispier the images will be; and you can also use lighting effects for added appeal to the presentation.

    Should you require sounds for your videoblog, you need a microphone; because it is important to record you voice as a voice over for promoting the product and its benefit to consumers. Sound is as important as images on a video blog; so it is advisable to make your sound effects as enticing in quality and tone as you make the lighting effects, in order to produce a great video.

    The flip side of vlogging

    You will also need video editing software, which can be any program, but you need this tool to finalize your work. With it, you can add sounds, delete some bad angles, or insert some still pictures as may be required. Some editing programs are user-friendly and can be used even with little or no knowledge about video editing. In fact, the editing tool need not be too sophisticated, because a simple video editing program should do the trick.

    While it is easy to overlook the background while concentrating on the more technical, style and design side of the production, it is important to carefully select your background, since background light has as much an affect on your presentation as foreground light; so make sure that the background and foreground light compliment each other.

    Video blogging is great for expression and provide all the other benefits listed above; but it also has a downside, in the sense that it could significantly slow down the computer so others may steer clear of it; and download time may also increase, especially if the customer is still using a dial-up connection. But don’t let these disadvantages prevent you from enjoying all the positive features of video blogging, which can certainly be be an alternative for you in any new business you’re contemplating.

    That having been said

    All that having been said, you may not even need any of the tools mentioned above to produce a video, because you can now transform any article into a video with just a few clicks and the right software. So keep text and pictures present in your blog posts, giving yourself the capacity to accommodate all possible visitors to your site.

    These days, the more creative you are in presenting your product to the market, the more you are likely to succeed; and video blogging offers an interactive way to promote and advertise whatever product or service you need to sell. Get your customers involve; because by doing so, you will impress upon them your content, your brand and any product advantages you offer. Sometimes, that’s all you need to make a sale!

  • Blogosphere Plus Pro-Blogging Equal Money!


    Blog use expanded

    A weblog – or simply blog – is a website that ‘publishes’ or features articles which are referred to as ‘entries,’ ‘blog posts,’ or simply ‘posts’ written by an individual or a group of people who utilize one or any combination of the many functions available in modern blogging software offered by the various platforms. Whereas the original blogging technology that existed two decades ago was limited to written content, the rapid advancement of digital technology has allowed blogging platforms to offer:

    • Straight text blogs;
    • Photograph or image blogs (photo-blogging);
    • Video blogs (video-blog);
    • Audio file blogs (audio-blogging), and;
    • Hyperlink blogs.

    Typically, a blog is arranged in reverse chronological order and can be used for a variety of different purposes; but the most frequent uses of blogs, traditionally speaking, have been online journals, web diaries, content management systems and Web publishing platforms. These uses are more adaptable to blogs because the type and variety of components found in the standard blog were, and still are for the most part, more conducive to these uses.

    Here are a few of those components:

    • Post date – The date and time of the blog entry
    • Category – The particular subject group to which a post most closely identifies
    • Title – The title or main theme of the blog, which should be relevant to the subject
    • Main body – What the writer actually conveys in the blog; the story told about a particular blog topic
    • RSS and trackback – A method of connecting blog “A” to several other blogs/sites via links
    • Comments – Commentaries added by readers (interaction) in the form of feedback and opinions
    • Permalinks – The method by which every blog post has its own unique URL
    • Other optional items – Calendar, Archives, Blogrolls, and various Add-ons and/or Plug-ins

    Blog types

    As in the same fashion that a blog is usually designed with a header, that same blog can also have a footer – found at the bottom of the blog – installed, if the owner so desires. Footers can show the post date, the author, the category, and the ‘stats’ (the number of comments or trackbacks). But a blog footer is not often as elaborate or stylish as the header, and therefore does not require a great deal of time spent creating it.

    In so far as a blog’s subject is concerned, there are numerous types of blogs, comprised of various themes, interests and industries, including, but not limited to the following:

    1. Political blogs – on news, politics, activism, and other issue based blogs (such as campaigning).
    2. Personal blogs – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.
    3. Health blogs – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.
    4. Literary blogs – also known as litblog.
    5. Travel blog – with focus on a traveler’s stories on a particular journey.
    6. Research blogs – on academic issues such as research notes.
    7. Legal blogs – on law (technical areas) and legal affairs; also known as ‘blawgs.’
    8. Media blogs – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.
    9. Religious blogs – on religious topics.
    10. Educational blogs – on educational applications, usually written by students and teachers.
    11. Collaborative or collective blogs – a specific topic written by a group of people.
    12. Directory blogs – contains a collection of numerous web sites.
    13. Business blogs – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.
    14. Personification blogs – focus on non-human beings or objects (such as pets, plants, robots, etc.).
    15. Spam blogs – used for promoting affiliated websites; also known as ‘splogs’.

    In amazing numbers

    Blogging is typically done on a regular (almost daily) basis, a frequency that is almost expected, in view of the fact that the term “blogging” refers to the act of authoring, maintaining, and/or adding an article to an existing blog at regular intervals; while the term “blogger” refers to a person or a group who manages and maintains the blog.

    Today, more than 152 million blogs can be found in the Internet; this according to Brandon Gaille, in his article titled, How Many Blogs are on the Internet. But the amazing thing is that, this figure is continuously growing; and as technology makes blogging software, tools, and other applications easier to use and more accessible for just about anyone to update or maintain a blog (even those with little or no technical background), who knows how much the number of blogs will increase.

    Because of the growth rate of blogs and a trend towards personal ownership, bloggers can be categorized into four main groups:

    1. Personal blogging – Bloggers who focus on a diary or on any topic that an individual feels strongly or passionate about.
    2. Business blogging – Bloggers who focus on the promotional and advertising aspect of expression, usually to sell products and services.
    3. Organizational blogging – Bloggers who focus on internal or external communication within a community or organization.
    4. Professional blogging – Bloggers who are hired or paid to do blogging.

    The money aspect of blogging

    As with any other industry or popular vocation, blogging has reached the point where just about everyone with a computer and access to the Internet wants a blog, but not everyone is capable of managing one or even conveying the message he/she wishes the world to know. Enter the professional blogger, or as is more casually referred to, the pro-blogger, which is someone who blogs for a profit. Pro-bloggers, to put it another way, are people who make money from blogging (as an individual blog publisher or a hired blogger), and can be very much in demand from time to time, and depending on the subject.

    Below are just some of the many money-making opportunities for pro-bloggers:

    • Advertising programs
    • RSS Advertising
    • Sponsorship
    • Affiliate Programs
    • Digital Assets
    • Blog Network Writing
    • Business Blog Writing
    • Non-Blogging Writing
    • Donations
    • Flipping blogs
    • Merchandising
    • Consulting and speaking

    Where there is a money-making opportunity, many entrepreneurial-minded, enterprising and talented (as well as some not so talented) will be attracted to the opportunity; and as such, pro-bloggers of all stripes will make their services available. But they must know and understand a few things if they are to be effective at, and achieve success in, pro blogging. There are as follows:

    1. They must be patient. Pro-blogging requires a lot of time and effort, not to mention a long-term vision;
    2. They must know their audience. Targeting a specific audience or group is a key to building a readership;
    3. They must be an ‘expert’ on the particular subject. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic, and;
    4. They must be willing to diversify. This requires them to experiment with various topics and add affiliate programs that enable them to make money online (aside from blogging).
    5. They must try not to bore their readers. Focusing on the blog layout can help in this area. White spaces, line spacing, and bigger fonts make a blog welcoming to read.

    A blogging entrepreneur?!

    If you have aspirations of becoming a pro blogger, it is quite possible that you will earn money from a vocation such as this; but keep in mind that in any entrepreneurial undertaking, it is necessary to take risks, and you must possess passion as well as a positive (be an optimist) attitude in order to be a successful entrepreneur, which is essentially what a pro-blogger is. Good luck!

  • Blogging for Beginners – A Reference Guide


    Originally, weblog!

    The blog – originally known as a weblog – is basically an online journal with which an individual can digitally write down, or record in a number of different ways, his/her thoughts, ideas, opinions and practically anything else that individual wants people to know about; and since blogs come in various styles, formats and settings – depending on user preferences – their rapid increase in popularity is hardly a surprise. In fact, many blogging platforms offer built-in features such as hyperlinks, straight texts, pictures and other formatting tools, and blogging platforms even allow you, the user, to place videos and mp3’s on your blogs.

    As you may already know, not everyone likes to write and, based on this aversion to writing, some bloggers choose to make their blogs more audio friendly by using spoken-word entries instead of writing texts. This is known as audio blogging, which often consist of the same subject matter as text blogs, except that it is spoken and not written. The same can be said about video blogs and pictorial (photo) blogs, which are often used by photographers and such other artists as may find the blogging medium conducive to their careers and other entrepreneurial pursuits.

    The basic blog contains these standard features:

    • The title – This allows you, the blog owner – or blogger – to label your post.
    • The body – This is your post content, whether its written, spoken or depicted.
    • Trackback – This is tool that allows other sites to be linked back to your blog.
    • Permanent link – The method used to provide every article you write with a URL.
    • Comments – This allow readers to interact, via the “comment box,” on your blog.

    Blogging: Useful for newcomers

    One of the advantages of blogging is the small number of templates as well as the simplicity of those templates; because unlike other websites which are made up of numerous individual pages, a few simple templates make it easier, more often than not, for blog users to create new pages since the blog already has fix settings that include slots for title, body of the post, category and tags.

    This is especially useful for first time bloggers because it provides the platform where they can start blogging right away without having to worry about site design, content for various pages, e.g. “About Us,” “Sitemap,” “SEO,” or other such concerns; and they can chose from a number of templates that the blogging platforms provide.

    Anyone who wants to start a blog can do so by becoming a member of one of the many available blogging platforms that suits his/her fancy or purpose; and once s/he becomes a member of a given platform, s/he will automatically be a part of that particular blogging community. of course, s/he can also browse through other bloggers’ pages, and link them back to his/her own blogs, in addition to making comments on other members’ blogs.

    An entrepreneur’s ad space

    Blogging is not just limited to personal usage, though; because there are a lot of blogs that follow specific themes such as: sports, politics, philosophy, social commentary, and an almost infinite number of other subject matters. These bloggers espouse on their specific themes; this way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

    Some bloggers even use their blogs as a place – digital as it may be – from which to advertise, like some authors that utilize personal blogs to advertise their books; while other bloggers use their blogs to shed light on current issues, events, news, trends and catastrophes. And let us not forget the education establishment which utilize blogs as a very important part of reaching students, faculty and financiers, among others. Professors use blogging to document the lessons they have discussed and taught, making it easier for students who missed classes to easily catch up with their assignments.

    Entrepreneurs, mentioned briefly in the second paragraph, benefit from blogging by promoting businesses on their blogs; and with millions and millions of people logging onto the Web everyday, blogging has – no doubt – become a lucrative activity for these entrepreneurs, whether they are operating sole proprietorships, small companies, or mid-sized companies. Some bloggers who run online businesses use their blogs to promote their merchandise, while others profit through advertisement and affiliate sales.

    Uniqueness. Individuality. Personality.

    But by far, the most popular blog type is that which takes the form of a personal journal; because this is the kind that is often used by first-time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, and other personal issues, find that blogging offers them a medium in which to express themselves.

    Bloggers often communicate within themselves; and this is truly one of the appealing things about blogging that attracts so many people to it. It creates a community of people sharing their ideas, passions, and comments with each other. But blogs vary in topics, themes, and set-ups which can be found in blog directories allow first-time users who want to get an idea of what the blogging world is all about to browse through multiple blogs using these directories. This way they can get an idea of what these blogging communities are like.

    Blogging is popular all over the world, because there are really no established rules in the blogosphere, although many bloggers try their best to adhere to “Best Practices.” But where self-expression and freedom of ideas are concerned, bloggers have the freedom to express themselves in any way they want. But the best thing about blogging is the fact that most blogging platforms are free; and there are numerous available on the Web to choose from, giving first time users an option of joining the specific blogging community that appeals to their interests.

    Begin with a directory!

    Just search any blogging directory and you will get a listing of numerous blogging platforms that are available on the Web. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are looking for. It can be said without much pushback, that blogging is really for everyone; and many users – seasoned bloggers and newcomers alike – find that it is fun, simple and easy to do!

  • Increasing Business Exposure Via the Blog


    Blog: Practical for business!

    The business blog has become a practical Web marketing tool that can save its owner thousands of dollars, while providing excellent and unique business opportunities with just a simple click of the mouse. Blogs have come to be known as user-friendly, customized and flexible media for disseminating useful information and posting effective propmotions of the owner’s products, services and/or brand cognizance.

    Companies that engage in business blogging are considered to have a definite edge over their competitors, although that edge is not always immediately evident; but some of those advantages that can be recognized and sufficiently described are evidenced below.

    Word-of-Mouth is the first such advantage and was identified in a survey conducted in the early years of blogging. It was determined at the time that 14 million blogs were in existence and 80,000 more were being added each day; but perhaps most stunning revelation during those years, was the finding which indicated that about 30 percent of the 50 million Web users at that time were blog readers.

    Essential to the business blog

    Of course the Web-use growth rate has exploded since those early days, but can you imagine how much benefit your company would have derived if your products and services were advertised through blogs even back then? And today, as was true then, information spreads so quickly via the Web that the advantages are even more pronounced, especially if an impressive write-up accompanies a particular product or service. Word-of-Mouth, if used strategically smart can ensure that your blogs will be shared with hundreds of potential customers.

    Awareness and loyalty is another of those advantages of business blogging, but is dependent on open communication with the business’ customers, if that business expects to create trust and loyalty among them. In other words, being there (available) to provide prompt and satisfactory responses to customers’ questions and comments make them all the more willing to sample the business’ products and services.

    Feedback is of course, a valuable resource of any business, and feedback from the readers of a business blog might be even more of an asset to that business because blogs have been proven to be good for product research and reviews in that regard. If you own a business, it would be easier to improve on your products by observing your customers’ thinking and behavioral patterns via your business blog; and you would also be able to take immediate action to allay your customers’ concerns.

    The daily trade show effect

    The community halo-effect, although not as distinctly identifiable as feedback, is nonetheless a desired result of the business blogger; because, as has been said on more than one occasion, bloggers are reasonable, friendly and helpful people who are more than willing to create a blogosphere of comments regarding any product they like, and if the product is yours, you get that benefit. The only thing you have to do is embrace ongoing events and take an active part in the culture which should lead to product being considered in their next stop to the supermarket.

    For better marketing results, actively promote your business blogs by submitting them to blog search sites and directories; but be mindful to paste your blog URL in with the title and description of your blogs; and be sure that your blogs contain exclusive information with value and are kept updated so as to keep readers visiting your site and reading your blog; and before moving on to the next site, clicking again for updates.

    A business blog is like a setup booth set up daily in the biggest trade show on earth with marketing possibilities just around the corner waiting to pump up sales volume. Add to that the Really Simple Syndication (RSS) feeds, which are as important as anything else mentioned already; and when used in conjunction with your blogs, RSS feeds will likely improve your business bottom line. Use effective keyword phrases to generate high ranking status in the search engine traffic, which will also help to improve the chances of people finding your website leading to your blog and increasing traffic which means more potential sales.

    Setting up the blogging project

    For this aspect of business blogging to be successful, you can use RSS for news update feeds, which can be read through the RSS reader application. This is a very useful tool for business blogs as well as internet marketing blogs. But if you are already convinced of the potential of a business blog for marketing and targeting sales increases, your company’s readiness for blogging should be complete. However, you must be in tuned with your company’s business objectives and determine if blogging will really help you achieve them.

    Consider the following when setting up your business blogging project:

    1. Many blogs are dedicated to teaching people the do’s and don’ts of blogging, so include in your reading materials blogs that are consumer-based to get a better idea.

    2. Setup several test blogs right away.

    If your initial effort with blogs worked well, you can start to set up your blogging enterprise along the lines of these modest suggestions:

    Blogging setup considerations

    1. Study blog design – Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your graphic designer to create a design and layout your blog site to match the company’s identity and needs.

    2. Choose a topic – Its good to have a line-up of topics you want for your blogs, but be sure they are relevant to your business objectives. This would be a test of your flexibility and open-mindedness, since results could go contrary to those objectives.

    3. Remember the following safety measures in blogging:

    • legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
    • corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
    • create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
    • avoid outright marketing blog or you will shy away your readers;
    • make content updated, relevant and fresh;
    • reinforce the company’s core values; and,
    • encourage employees to use it.

    4. Start blogging – complete 20 posts before going to marketing.

    5. Regularly monitoring – Keep tabs on the coming ins and outs of readers and get updates. Then, measure your results.

    6. Adjust if needed – You can always play with your designs in the blog site as long as it remains to match the company’s identity.

    7. Strive to be great – Be consistent with your topic at all times.

    8. Topic variation – Try to have unrelated topics with general and broad appeal.

    9. Schedule updates regularly – Monday, Wednesday and Thursday would be best to update blogs.

    Once you have done all these things, you can then ultimately enjoy the benefits of business blogging.

    As a token of our appreciation the free e-book titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

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