Category: Ebooks

Having to do with non-traditional hard cover and paperback books, ebooks are digitally created using online editors and your computer keyboard to write the content which is then formatted for publishing with a program from the Adobe Acrobat company. or other similar software. The entire process takes place online.

  • Entrepreneurs Making Millions On The Web – Hype or Fact?


    The hype or fact equation

    How much money can you, the entrepreneur, make on the Web? Are there really entrepreneurs making millions on the Web? Can it be both hype AND fact that entrepreneurs are making millions on the Web? All these questions have been asked and answered many times by entrepreneurs who did their due diligence in researching the possibilities of making money on the Web over the last 20 to 30 years. However, we will take another look at this topic.

    First and foremost let’s talk about the “hype or fact” element. Of course there are entrepreneurs making millions on the Web! And it is certainly reasonable to believe that you can be one of them. However, you should not allow any hype surrounding the emergence of opportunities cause you to lose your common sense.

    Entrepreneurs become millionaires by effectively assessing the needs of a market and having a product or service that addresses those needs. There is a lot of hype surrounding the issue of making money on the Web, but as was stated earlier, entrepreneurs can make millions on the Web.

    Before and after the Web

    The Web can greatly expand your methods of selling products and/or services, as well as the market to which you sell them. Some entrepreneurs have been able to use this marketplace to make a lot of money. Some companies that operate only on the Web have made Web millionaires of their entrepreneurial founders. There is probably little doubt that Google founder Larry Page and Facebook owner Mark Zuckerberg were young entrepreneurs who aspired to be millionaires before they actually became Web millionaires.

    NAVAN Global, the REAL SEAL!

    Let’s look at it this way. Before the Web there were auctions, but no eBay. With thousands of items sold daily, each one making a profit for eBay, there is no doubt that the founders must be entrepreneurs who had an idea for eBay – or something like it – and are now Web millionaires. And before the Web there were bookstores, but no Amazon.com. Today Amazon is outdoing traditional bookstores. Don’t you wish you were the entrepreneur who founded Amazon.com? Or, at least, one of the founding entrepreneurs?

    An idea and a belief in self

    Web entrepreneurs who become millionaires start with an idea and a belief in themselves. They find a way to set themselves apart from the rest. Like real world millionaires, they often have enough faith in their ideas that they risk their own money and even seek additional funding elsewhere. Once they get started, they make themselves big enough that the other competition does not threaten them.

    Entrepreneurs who become millionaires on the Web, start early in the game. For example, now that we have eBay, people often forget that there are other auctions. The only real competition Amazon.com has today is the traditional bookstores that were always there and since Amazon.com has expanded into several other product lines it is somewhat of and overstatement to refer to traditional bookstores as competition.

    When optimism outweighs pessimism

    If you, the entrepreneur, want to be a Web millionaire, think of a need that is still largely unfulfilled or a market that is largely untapped. After that, you will have to believe in your idea enough to take some financial risks. If it doesn’t work, you lose your investment. If it does however, you might join the ranks of entrepreneurs who became millionaires on the Web.

    In conclusion, let me pose this question: If you have what you think is a great idea, and you believe in it, wouldn’t your optimism that it WILL work outweigh your pessimism that it won’t? If your answer is yes, it follows then that although the risk of financial lost is real and you have taken that risk into consideration, it does not outweigh the prospects of success for your idea. If you agree with this conclusion, then you truly are an entrepreneur at heart!

    A primary business tool on hold

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • Home Based Web Business – A Network Marketing Affair


    If you have been in the eCommerce market for at least 6 months, you are already receiving offers from many companies promoting their products/services to you, and this will continue as businesses offer you the opportunity to become a distributor of those products and/or services. While many of these businesses offer the opportunity free of charge, others may require you to pay a fee similar to that of a franchise, based on their willingness to set up a website with your name on it and provide instructions on how to make it a success.

    Regardless of the motives behind their willingness to share knowledge, techniques and strategies, you’re still able to share in the wealth of their business operations. Where many people make the mistake, is in getting involved with a home-based Web business and then believing – mistakenly – that just by filling out the online forms and paying the required fees, they will immediately start on a money-making journey to riches, wealth and the realization of their dreams.

    This could not be farther from the reality of what actually happens after getting involved with a home-based web business. Failure to think long enough about how you came to be involved in this type of business, and the fact that someone was marketing this plan to you, can often lead to failure to grow your new business by marketing it to others; as many “others” as you possibly can during the early years of the new venture.

    So the time to relax is not in the beginning of your new business but after you put in the required time (10 to 18 hour days and 7 day weeks, for as long as it takes) to make your business a success. The major portion of your time, work and and money will be spent – or should be spent – promoting and advertising your new business.

    There are numerous ways to promote your home-based Web business, such as old-fashion advertising, handing out business cards or even putting you web address on the side of your vehicle to be seen while you drive to the grocery store or around town. All that may be good to draw a half dozen people or so to your new business venture, but to help it really grow and ultimately succeed, it may be necessary to rely more on the network marketing strategy.

    NAVAN Global, the REAL SEAL!

    Oil millionaire J. Paul Getty is often quoted as saying, he would rather have one percent of the efforts of 100 people, than 100 percent of his own efforts; and that is the basis of network marketing. The Kirby vacuum cleaner company devised its own form of network marketing as far back as 1935 before the phrase was coined and the concept totally understood.

    The KVC company knew that in order to sell their sweepers, a sit-down presentation was needed. They had a few dealers with whom they shared the profits of their sales and using their proven methods they taught others to sell the sweepers and each person who was brought in as a sales representative could also share in the profits off the efforts of others once s/he followed the proven success plan.

    While a few people may make a lot of money in a short period of time with network marketing, most must grow their business slowly, because of the learning curve, as well as the marketing tests (or test marketing as the case may be) that must take place if your home-based Web business is to be a success. Test marketing is a time-consuming activity which cannot be rushed.

    You owe it to your business and yourself (and family, if applicable) to devote the number of hours every day, week and month to learn all you need to know from and about the sponsoring company (if your business is network marketing or milti-level marketing in nature), and anything else you need to know about how to market the product or service you are selling.

    Once you educate yourself, you can train others to be successful by teaching them to market the product or service and make money from their sales as well. The more people they have working under them, the more money they can make; And since you devoted valuable time, money and resources to train them, you will also make more money which you would deserve.

  • Increase Traffic to Your Site With Five Proven Strategies


    There are so many ways that you can promote your Web business or website that it can seem overwhelming. Some methods are more effective than others. So how do you know which ones will work. These five methods are proven to generate traffic to your site as well as generating income for you.

    Offer good quality freebies

    One thing that appeals to everyone is “free.” If it is free people will take it. Think about all the samples of perfumes given away at department stores. Do you really want a small sample of perfume? Probably not! But you take it anyway simply because it is free and someone is nice enough to offer it to you. This same principle applies with information or services offered via your website. However, you must make sure that the freebie is of reasonable value.

    You can send out free newsletters, free email courses, or offer a free trial period. some traditional items that have been given away in the past – and still are in some instances – were free credit reports and free PC scans. These freebies are what we in the marketing field like to call “teasers”.

    By running the free credit report or PC scan, the vendor/marketer gives himself/herself the opportunity to do business with customers by repairing/removing their problem for a fee, if something unusual is actually found on the credit profile or PC. This can be an effective way to get information to your potential customers, create sales and generate traffic to your site.

    Provide useful information

    Your website contains information about a service or a product that you are very knowledgeable about. You can generate traffic to your site by writing articles in your area of expertise and have them published in an ezine or an article hub or directory. Submitting to directories is often free and can be very effective in generating links back to your site.


    The most effective way to use articles is to write them for free and ask in return that the publisher allow you to include a byline. A byline is a brief summary of the author and his/her credentials along with link back to his/her website. Your byline is a way in which readers will come to know you as an expert on a particular topic. This generates trust that your site is a source of credible information.

    Utilize pay-per-click programs

    Some search engines allow a website to purchase ranking. This is an excellent Web marketing technique in that it is effective and inexpensive. In the pay-per-click programs, your website is billed only for those who actually visit the page. This is a more effective strategy than banner ads which may be seen by millions but only used by a few.

    When using the pay-per-click programs you choose keywords relative to your site’s content and when those keywords are entered into the search boxes your site will appear. If the surfer chooses to view your site, you are then billed for that click. Many pay-per-click programs offer several other benefits as well, including updated lists of commonly used keywords and tracking.

    Network with other Internet marketers

    Remember that there are many other individuals out there trying to succeed in this business as well. You can choose to network with those who have similar marketing ideas. When networking, you share links and refer customers to each other.

    Always be very cautious when choosing a networking partner since everything that you recommend is a reflection of yourself or your product. Therefore, be certain that your networking partner is a reputable source of information. Know something about the product or service offered by reading, listening to, or by actually using the product.

    Utilize offline sources of advertising

    Simply because your website is online, doesn’t mean that all your advertising has to be on the Web. Advertise in newspapers, on TV or the radio. You can send out a press release to get your information to thousands of people all over the country. Pass out flyers and postcards in your neighborhood. Use your imagination to find unique ways of letting the public know about your product or service.

    Utilize any or all of the above strategies. These five strategies will ensure your Web marketing success when used consistently.

  • Driving Traffic To Your Website With Articles


    Click for your copy of the Storytelling Manual!

    A Web marketplace made to order

    Many people begin their road to their dream of Web wealth by putting up a website and trying to sell a product they created themselves. They may have written an e-book, recorded a CD of original songs, or published some great recipes accompanied by beautiful pictures of appetizing dishes.

    Enormous volumes of hype have been published with the claim that the Web is an easy, if not mindless, way to create wealth. The Web is now a global advertising grid, and millions of people surf each day for things they would like to buy, learn about, or discover. They search for the proverbial needle in an electronic haystack that suits their fancy for the moment. And adding to this convenience is the reality that shopping online has become reasonably safe.

    The first problem is, how will shoppers with their credit cards in hand and the urge to buy find your website? According to a Google blog post published July 25, 2008, there one trillion (as in 1,000,000,000,000) unique URLs on the Web at one time! That was just over 3.5 years ago at the time of this writing, so that number is likely to be much higher today. So getting exposure for your little website that promotes recipes to prospective customers may take a little work.

    Simple + informative = attractiveness

    Search engines use complex algorithms (mathematical formulas) to determine if the content of a website matches its owner’s claims. Self-proclaimed experts who follow this route for exposure must research every day to ensure their success. The search engine companies themselves keep their algorithms secret to avoid unscrupulous marketers taking unfair advantage of the whole internet shopping and surfing experience.

    So what is a recipe seller to do? Search engine experts can charge upwards of $25,000 to guarantee that your site might be the first to be found when someone enters a search. That’s a whole lot of appetizing recipes. Some very easy and free methods are available to drive traffic to your website. One of them is writing simple articles. You’re reading one such article right now, aren’t you?

     

    Hundreds of “article directories” exist on the Web just for this purpose. The main and simplest thing people search for on the Web is information, because they want to know about something, and often a good place to find a snippet of information is in an article directory. Thousands of 500-1500 word articles have been written and published online, and people love to read them. If they are short and informative, they will become popular to read, and not too time consuming.

    Start writing to attract visitors

    Then once your website is up on the Web, write a brief, helpful article about your product. Target the style and content of your writing to suit your friends and customers, as well as yourself. The average newspaper is written for a grade 9 level reader, and tabloids are written for a grade 6 level or lower. Writing on the internet runs the whole gamut of education. Explain a problem that needs to be solved, and at the end provide a solution. Sales copy is more involved than this, but an article should be entertaining, or fit the parameters of a possible search.

    The most important part of the article besides the content and the attention grabbing headline, is a live link to your website in the author’s box at the bottom. More often than not, the reader will click that link – if it is live – to see what other information might be available on the particular subject. This link must lead straight to your recipe website. A reader is less likely to copy and paste your website address into their browser if another similar article is listed in the directory.

    Write a short paragraph stating your expertise with cooking and recipes, and invite the reader to visit your website. This will be your “author’s bio”. If someone does read the whole article, they are often curious about who wrote it, if it covers the subject they are interested in. Most article directories will accept html code in the author’s bio box.

    Submit articles and traffic will come!

    Search for the words “article directory”, and make a list of as many as you can. Most directories are free to read and submit your articles to. Registration is usually necessary, with your email as the username. Get another free email address to use specifically for article submissions to avoid any trouble with spam.

    After you have submitted your article, it may take a few days for publication. Check back to the directory to see if your article is published and your link is working. Then do it all again. The articles will stay published forever, or as long as the directory exists. Over time, people will continue to read your article, and click back to your website. If you submit your article to 20 directories, and 40 people interested in recipes read it, that’s 800 more potential customers from one article. If you have the time to write 20 little articles and submit them to 40 directories, and 40 people read each one over time, well you can do the math.

    Article submission is one of the easiest ways to direct some website traffic your way. Although not necessarily the quickest, it is guaranteed to get results at almost no cost. Give it a try, you may be pleasantly surprised.

    Click for your copy of the Storytelling Manual!

  • Give Your Website A Traffic Boost

    Boosting website traffic: Basic steps

    Boosting your website traffic seems to be a simple enough statement, and if approached with the right mindset, tools and resources that simple statement can become a reality in less time than you think. But – and this is an important but – if your approach to boosting website traffic is lacking in any important areas, the simple statement will remain just that…a simple statement and nothing more because the traffic boost will be very long in coming, if at all. To begin, let’s take a look at some of those traffic sources.

    Directories help locate websites within specific or definitive categories. The difference between search engines and directories is that, directories feature only vetted websites – sites that have a certain standard and contain information of substance – and search engines cover just about all types of existing Web traffic.

    One aim when using directories is simply to boost traffic. To achieve this, you must choose to have your website featured in large, organized directories like Yahoo, DMOZ, and LookSmart. These will drive highly targeted traffic to your site (subject specific), increase significantly your website’s link popularity, and your website’s Google PageRank.

    To maximize your website exposure

    1. Find a category that is most relevant to your website. The category and subcategories must totally fit the subject of your site and its purpose. For example, if your website is a health related business the site must be featured under health and not business. Only then, will surfers seeking health related websites access yours. Do a keyword search that is relevant to your website on the directory. The directory will present categories relevant to those keywords. Choose one which is suited in all aspects.
    2. Create a title and description that will boost traffic not reduce it. The title must be “dead on.” It should include the most important key word and if possible start with a letter towards the beginning of the alphabet. Plus, the 15-25 word description should succinctly summarize the purpose and/or functions of your website. While being descriptive and informative, try and weave in as many keywords pertaining to your website’s subject as possible.


    Utilize Available Tools & Resources

    Prioritize your to-do traffic list

    • Purchase keywords from one of the pay-per-click search engines or directories
    • Make your website search engine-friendly.
    • Pay attention to text and image content. Heavy images reduce search engine visibility.
    • Use backlinks on appropriate directories and trade or business listings.
    • Check out the backlinks used by competitors.
    • Add new content regularly. This encourages visitors and search engine spiders to return. Make sure the content is keyword rich.
    • Start and maintain a web log or blog. This can become an active way to boost traffic while simultaneously disseminating information.
    • Market your website by printing its address on business cards, paper bags, packaging and so on. Distribute an e-zine or updates as newsletters regularly to customers and business associates.
    • Consider paying search engines for improved listings and fast appraisal of your site.
    • Direct content towards search engines by utilizing cloaking technology.
    • Run advertisements on related websites and mailing lists.
    • Adopt a reciprocal link program.

    Monitor, analyze, and be unique

    Maximize traffic by monitoring your traffic regularly. Analyze visitor movements and frequencies. Find out what is effective and what is redundant. Use cookies efficiently. Understand technology and use it to the maximum. Keep updated on new innovations and developments. Write down a workable website marketing strategy.

    There are simple steps to accomplishment: be different, make sure your website is refreshing and delivers what it promises; create a network of supporters; be honest in your business ventures; deliver on time at affordable prices; always be a diligent student, constantly innovate your website to keep stride with changing times and technology; carve out an exclusive niche and diversify in directions that are relevant to your business model.

    Create a daunting presence!

  • Traffic Creation Tips For Your Website-Part Two

    Google Adwords and similar resources

    The continuation of Traffic Creation Tips For Your Website begins with another method of generating traffic, albeit a paid method. Google AdWords.

    Another method of traffic generation is to buy it. Yahoo, Google, Bing, Overture and similar paid traffic sourses, sell advertising space. In the case of Google adwords you can pay to have you site on the first page but this can be an expensive proposition, $1 or more per click, to mere pennies. Why do people choose this method. First, it brings targetted traffic to your site. The advantage of targetted traffic is, the folks who come to your site are looking for your exact topic and thus are more likely to stay on your site, which results in higher conversion rates.

    The problem is although Google says it rewards content rich sites with lower click costs the truth is the better ad wins, not necessarily the better or most relevant site. To explain this further, Google will lower the cost of your clicks and even raise you in the list if more people are clicking through. The truth though is, you’re being rewarded for having a great ad that people want to click on.

    The advantage of this method is you are guaranteed traffic. The disadvantage is the costs and the time it takes to tweek your ads so they work at maximum efficiency. However I do know of businesses that survive on Google Adwords alone for advertising and make a very good turnover on their business products, so it works well for them. But again the greater demand for the keyword, the greater the number of competitors there are.

    Bang for your buck! Surfing programs!

    There is one way to reduce or eliminate the cost disadvantage. Simply choose to limit your target audience to a particular country, region or even city. Obviously the target audience is further limited by language. Not much point in advertising your English content site in Bulgaria because first, it’s not an English-speaking country and second, they may not have access to the Web. If you’re paying money for advertising on the Web make sure you are reaching the right audience for your ad(s).

    Another way to generate hits to your site is to join numerous surfing and traffic exchange programs that will create site activity. These exchanges will generate “hits” to your site so the traffic is not targeted as in paid traffic sources. In fact you can buy thousands of hits and get them in a very short space of time but although normally cheap e.g. $9 for 1000 hits, it has a myriad of disadvantages.

    First, you are only advertising to other exchange and surf members, many of them are competitors, already in the same programs as you, not really interest in your ad. I’ve found that you can build a down-line and contact list from surfing and exchange programs, however keep the ad or website display very basic. With a 15-30 second counter on most programs, people just aren’t going to read a Hollywood movie script even if its glowingly good, they are going to scan and then click the required button to move on to the next site. It that 15 seconds you’ve got to grab there interest.

    The best type of ads to use in TEs and surfing programs are free offers, appealing to their needs or wants. Often in this case a single page with an e-mail enrollment form is the best bet for getting results. One distinct advantage of most of these programs though is, if you build a downline with them the amount of free traffic you get increases.

    You can surf for traffic at your leisure if you can’t afford to pay for it, you might even find a program that perks your interest. Also in this category you can nclude banners, banner exchanges, text links, videos, etc., which work on the same principle of one hand washes the other. If you are interested in surfing programs the link below to free traffic hits is one suggestion.

    Longer term methods.

    I refer to these techniques as longer term methods because they require a greater work output on your part, but they can result in great traffic results. One such longer term method is article writing. Articles submitted to articles directories like Goarticles, Article Fever, Isnare, etc., act as a magnet for search engines. Content rich and quality controlled, if you get an article listed in one of these forums/libraries you have the ability to have a constant stream of traffic through attached links.

    Another long term method is to contact and link to other similar sites. You can do this by requesting other webmasters to do this or create you own sites and link them to one another. Another long term method is to create an op-in e-mail list and encourage people from your list to visit your ‘great’ site with your ‘unbelievable’ offer.

    Of course, creating a blog with interesting and fresh content doesn’t hurt either. In conclusion, I don’t recommend any method over the other. Each has its advantages and disadvantages. It depends only on what you are advertising and what fits best for your campaign. On the whole I don’t think you can go wrong if you do all the above methods as an encompassing Web marketing strategy. If you do, over time your internet presence will increase as will your total traffic.