Web Traffic is the topic of this category. Businesses that operate on the Web are similar to those that operate offline in one category. Traffic! Getting traffic – or potential buyers – to your product or service location is the most important thing a business person can do whether s/he be operating online or offline.

Web Marketing & Your Business

WM methods

In mid-year 2020 the question no longer relates to whether or not you’re marketing your business online, but rather, how you’re marketing your business online. What do I mean by, how? In order to answer this question I will make the assumption that you’re not a Web marketer, but a business owner seeking information, which suggests you may be interested in learning about some of the many ways businesses can be marketed on the Web today.

Hope I’m making the right assumption but, be that as it may, let’s take a look at a few of the specialized ways you can market your business on the Web:

  • Email & Newsletter Campaigns
  • Articles & Ebooks
  • Search Engine Optimized (SEO) Websites
  • Blogs
  • Trafic Exchanges
  • Message Boards & Forums
  • Social Media Networks
  • Hiring a Web Marketing Guru

Emails & articles

An Email Marketing Campaign[1] is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose, such as download a white paper, sign up for a webinar, or make a purchase with a provided coupon. In some instances those emails come in the form of newsletters.

An Article Directory[2] is a website with collections of articles written about different subjects. Sometimes article directories are referred to as content farms, which are websites created to produce mass content, where some are based on churnalism. An eBook is literature made available in digital form only, and is usually offered as a free gift containing information that is of interest to website visitors or email recipients in exchange for subscription to a particular email list.

SEO and blogs

SEO or Search Engine Optimization is the process by which website and some modern-day blog owners create content that is specifically meant to attract search engine robots (algorithms) by inserting popular keywords and key-phrases throughout the articles and posts in a way that the content still makes sense to human readers.

A Blog[3] “(a truncation of “weblog”) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.”

Traffic exchanges & forums

Traffic Exchanges are a group of websites (portals) created specifically for members who agree to click on each others links and visit their websites and blogs – many containing product offers – for a period of time ranging from 15 seconds to 1 minute. In return of clicks and visits members are awarded points that help to defray the cost of credits required for visits to multiple sites.

“An Internet Forum[4], or Message Board, is an online discussion site where people can hold conversations in the form of posted messages. Forums act as centralized locations for topical discussion. The Forum format is derived from BBS and Usenet. The most notable and significant Internet forums communities have converged around topics ranging from medicine to technology, and vocations and hobbies.”

Social media & WM gurus

Perhaps the most popular Social Media Network on the Web is Facebook based on membership numbers alone, but there are other Web destinations that serve the same purpose of interaction and sharing of ideas, opinions and other such information, the proverbial public square. Sites like Flickr, tumblr, Linked-In, Reddit, Pinterest, MySpace and Delicious, just to name a few, serve a particular social media demographic.

Hiring a Web Marketing Guru (Web Services Consultant) may be the easiest way for the business who only casually utilize the Web to get his/her business marketed on the Web, even though this method tends to be more expensive in the short term.

Value and benefits

Of course, If you are not already marketing your business online it is probably about time to start, especially in view of the current environment (Covid-19 Pandemic) in which we’re all forced to the Web anyway. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing.

First and foremost is the economic value. It is extremely affordable to market your business online, but other advantages to to doing so may reach the same level in value beginning with the ability to reach a large target audience, as well as the ability to reach potential customers globally and the option to customize marketing campaigns for different sectors of the target audience.

The cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through that site’s content. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Web as part of the cost but you most likely require Web access for other reasons as well so it is a completely worthwhile venture.

Reaching a large target audience is arguable the primary reason for marketing your business online. You may have to spent a great deal of time and energy doing market research and determine who your target audience is; but you may also have to spend time trying to figure out the best way to reach that audience. despited the time spent this is a very sound marketing principle, as oppose to advertising on local television, radio and print media where you audience may be very limited by comparison.

keeping in mind that the Web is available 24 hours a day the potential for your products/services to be available any hour of day or night that is convenient to those who need them is definitely to your benefit as a business owner. Shopping for products and services in person can at times be very difficult, especially for individuals who work long hours or those who work unusual hours; and in a pandemic the difficulty is increased ten-fold. These individuals would not have the same problems obtaining their household needs from a business on the Web.

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Web marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition you need to start figuring out how you can market your business online and keep pace with the competition.

 
 

References:

  • “Email Campaign.” Campaign Monitor. https://www.campaignmonitor.com/resources/glossary/email-campaign/. Accessed 19 Jun. 2020.
  • “Article Directory.” https://en.wikipedia.org/wiki/Article_directory. Accessed 19 Jun. 2020.
  • “Blogs.” Wikipedia. https://en.wikipedia.org/wiki/Blog
  • “Message Boards & Forums.” https://en.wikipedia.org/wiki/List_of_Internet_forums. Accessed 19 Jun. 2020.

 

Hiring a Web Marketing Consultant

Give it all you got

full throttle effort. full throttle rewards!

Pay for success

If you are thinking about getting into the world of Web marketing but lack necessary experience or formal training in this type of promotion, it is definitely worthwhile to consider hiring a consultant to help you establish yourself and/or business online and guide you through the many tasks involved in Web marketing. Hiring a consultant is important because s/he can do a great deal to ensure that your marketing effort is a success.

You may pay more for their services than you would to handle your Web marketing activities on your own but the results you will get from his/her involvement would likely be significantly better. Hiring a consultant to help you jumpstart a Web marketing campaign is a worthwhile investment even if you have some experience in this vocation, because if you are competing in a niche that proves to be one of the more competitive you’re really going to need professional help to accomplish marketing goals, if not objectives.

 
 

Hiring options

The key to hiring a consultant to help you navigate any Web marketing campaigns you want to start is to make sure you hire the right consultant because, if you haven’t already, you will find there are many different options available to you since Web marketing has become a huge and very specialized industry; and not all consultants are created equal. You may also find that some consultants can create significantly better results than other consultants, but this is true in just about any industry in which you do business.

There are however a few characteristics to look for when looking to hire a qualified Web marketing consultant and, surprisingly, cost is not among the most important considerations. Experience and past performance are much more important and since you can compare costs among consultants who are similarly qualified, using cost as a primary method of evaluation is not recommended.

The experience factor

Experience may be one of the top two qualifications to consider when selecting a consultant to assist you in a Web marketing campaign. In fact it is critical because consultants who have a great deal of experience is expected to have an excellent to superior knowledge of which techniques are most effective and those that are not as effective or simply get poor results. This can save you a lot of time and money due because the need to experiment in order to determine what works will be greatly reduced or eliminated, unlike the case with a consultant of less experience.

More experienced consultants will also be more skilled in dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Web marketing campaign(s). These are all important factors which must be considered and since you are paying for this service you’re probably going to be very interested in receiving progress reports and staying up to date on everything that is going on with your Web marketing campaign(s).

The resume

Searching for and finding a consultant in the Web marketing industry with an excellent resume and great reputation is most important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Needless to say, past performance is considered one of the best indications of future performance.

This does not to say that new consultants are necessarily going to perform poorly, but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Web marketing campaign(s) in the hands of a consultant who typically generates the type of results you are looking for; results that will be more in line with the goals and objectives you wish to accomplish.

Pricing

Once you have evaluated consultants on the basis of experience and past performance, it is time to start thinking about price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money.

However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate from among them is an easy decision. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.