The Keys To Success In Your Own Entrepreneurship

Success in your own entrepreneurship – or small business – may depend on a lot of different things, and many an entrepreneur would achieve instant wealth if they had the formula that could be patented and sold to other entrepreneurs; but there is no such formula. Many so-called experts will tell you what does NOT work for achieving entrepreneurial success, instead of what does.

It has been said that success in business has nothing whatsoever to do with salesmanship, and little to do with a knowledge of your company’s products or services. That also is incorrect, because the lack of salesmanship or product knowledge will surely be a one-way ticket to the dump heap of so many other once-promising enterprises whose owners didn’t bother to learn how to deal with their market or convey to that market why their product was worthwhile.

While salesmanship and/or product knowledge will not be the only qualities you need to succeed in business, when they are combined with other important and fundamental principles your success or failure at anything you do in life will certainly be determined. Those other principles are your A,B,C’s, Attitude, Belief and Consistency. Let’s take attitude for example.


Possibly the most important of the three principles mentioned above but useless on its own. It’s no good having the best attitude in the world if you sitting on one’s own in a closed room not talking to or exposed anyone else. So what is attitude apart from how one feels about oneself and others. Attitude can best be described as a shining through of your inner self.

Your face is transparent, totally transparent and your attitude shines through whether it’s positive or negative. The instant that a prospective customer sees you maybe even before you see him, your attitude comes through. The customer sees it, maybe only subconsciously and will react accordingly.

We all know that the first thing any salesperson has to sell is his/her self even s/he they begins to talk. If s/he can’t sell the public on who s/he is and what s/he represents then s/he might as well turn round and go home and go back to bed. If salespeople can’t sell themselves they wouldn’t be able to sell an iced cold drink to the most thirsty individual.

So when we get up in the morning and do our consistency things let’s get a really big warm smile from within feeling good about ourselves and keep that all day. When we go about our business we need to keep our good attitude with us. If we can’t also be in the place where we are physically there’s no point being there in the first place. It’s easier to ride a horse in the direction that it’s going.


An absolute and genuine belief in our business, it’s products and services and the benefits it can provide to ALL customers who use it. Belief is commitment. Total commitment to and in what you are representing to the marketplace. You have to be ready, willing and able to demonstrate to anyone in your presence how your product/service benefits YOU and your family; and why it is without question the best thing of its kind you have EVER seen in your life.


We get up every morning, we brush our teeth wash, get dressed have breakfast. We are consistent in our actions. We do it every day. We need to do the same with the tasks associated with our business for the days that we have chosen we are going to work, be it 1 or 7 days a week. We need to take mental notes of each positive action we perform and be prepared to repeat it whenever necessary.

LinkShare  Referral  Program

However, we need to do the same thing for the negative actions we took so we can avoid these kinds of actions at all costs. Developing good habits comes with repetition which means that we need to be consistent in positive actions, and just as consistent in the elimination of negative actions that can take down our enterprises. We need to concentrate on the actions not on the result. I’ll repeat that, we need to concentrate on the actions not on the results.

When we go mountain climbing, if we would continually look at the summit we would soon trip up and fall. We need to concentrate on each small step at a time, one after the other and as surely as the sun goes down we will reach our summit. So the combination of all the important ingredients which determine your success or failure must be taken and utilized together in order to be effective.

Today’s Entrepreneur is Yesterday’s Superstar Employee

Think about this headline for a little bit and then ask yourself this simple question: How did I get the confidence to start my own entrepreneurship? Understanding, of course, that your entrepreneurship is an extension of yourself, it’s reasonable to conclude that you have already proven to yourself that the skills, knowledge and experience needed to operate a business are all a part of your make-up, but had been honed during a former employment position.

You may have used this talent to catapult your employer’s company to super success status; but could not claim any more of the company’s success than what your position commanded, which was somewhat short of the value you added. Now that you are an entrepreneur with your own business that needs to be catapulted to success status, you’re betting on this same talent to take your business over the top; and that is certainly understandable.

However, you need a plan for your business and it cannot be the same plan used by your former employer; although the time and energy you put into it will undoubtedly be the same, if not more. Yes, you need a new plan for your new business. A plan that is just as good as or better than the one under which you became a superstar while carrying out the duties for your former employer. A plan to grow. A success plan.

Your strategy must be a proven one that has worked for small businesses as well as some of the larger companies; and it must be a strategy that is flexible enough to allow for the kind of adjustments that will become necessary as your business begin to grow and take on additional responsibilities, new staff and renewed objectives. Of this new staff, perhaps the most important part, is the sales staff whose function it is to promote and market your product/service, but also a positive image of your company.

Understand that no matter how small your company is, you can hire a sales force that can catapult company growth like you never imagined. Therefore your plan must supportive of astronomical growth and the strategy employed to execute such a plan must be instructive as well as thorough; taking into account that while you have a natural ability to build your own business, the help you will need to achieve massive success must also have “natural” ability or be capable of being taught to perform at the highest levels of achievement.

In other words, the kind of help you’re going to need is individuals who are considered to fit the profile of top producers in your type of business and you – based on your strategy – must be able to identify this type of individual based on a psychological profile, or the person’s past achievements. This type of person might be someone you can put in a bad situation with poor tools, no training, bad resources and still, within a few months, begin to out-perform any other individual within the same setting.

Since it will be your responsibility to select the kind of superstars you want for your company – as you had been when you were employed – you may be interested to know, if you don’t already, the two things that drive the superstar. They are both critical traits and they work perfectly together when you can find them. The first is empathy and the second is self esteem.

Empathy is described as the need to bond with others; to find something likable about every person. It is a wonderful trait to find in a salesperson and allows that individual to just keep going at the client every which way, trying to find more and more ways to serve that client, to please that client. Empathy is a key trait and part of your interview process – part of your overall strategy – must be specifically designed to find their empathy.

Self Esteem is described as a strong sense of self; and you have to recognize that great sales results come from people with very high self-esteem. Only a person with an extra dose of self-esteem persists with a client time after time even after the client has said no. People with weak self esteem will walk away after only a single rejection, because they fear rejection and therefore never actually close a sale.

Studies show that 48% of salespeople give up after only one rejection. Only 4% will try more than 4 times. Yet it takes 8.4 rejections to get a meeting, and even with eMail Marketing it takes 7 emails to a subscriber before the marketer makes a sale. What makes the difference between someone who will face that rejection one time and quit or 40 times and never quit, is purely personal self esteem.

Another aspect of a strong self esteem is personal ambition. Don’t you love it when you hire someone who innovates, expands upon and improves every single task you assign to them? You were that person with your previous employer, so it stands to reason that you will have a pretty good understanding of this type of individual, and as such will be profoundly empathetic to his/her desire to join your company’s sales staff.

Another characteristic of self esteem can be described as the need to please, which can make some people of this ilk seem overly eager-to-please in a job interview; but you shouldn’t let a little bravado put you off; it is the quintessential trait in every superstar. In an interview, the person is the product, so they must present themselves with confidence to assure you that s/he is the one you’re looking for. Such aggressive behavior will scare some employers, but it is exactly what you need in a salesperson, and something you know only too well.