Office is a term used to describe a place where professional individuals conduct business. Types of professionals that are most often conduct their business in an office include, attorney, accountant, real estate agents, mortgage brokers and lenders, dentists and other healthcare providers, insurance brokers plus many others.


Payroll, etc.

Bookkeeping is an interesting subject in more ways than one because of the intricacies involved as well as the extent to which it is utilized in our personal and business lives. So what goes on in the accounting and bookkeeping departments at big and small businesses alike? And what do these people we know as bookkeepers do on a daily basis? Well, one thing they do that is terribly important to everyone working in those businesses is payroll.

All the salaries and bonuses earned, and taxes paid by every employee every pay period have to be recorded. The payroll department has to ensure that the appropriate federal, state and local taxes are being deducted; and the pay stub attached to each employee paycheck is an ongoing record of these taxes and any number of other deducted items.


Such items usually include income taxes, social security taxes and other employment-related taxes that have to be paid to federal and state governments. Other deductions include personal items, such as retirement savings accounts like 401(k), IRA, RRB (Railroad Retirement Board Benefits, as well as vacation, sick pay and/or medical benefits. It’s a critical function, and for that reason, some companies have their own payroll departments while others outsource it to bookkeeping specialists.

The accounting department receives and records any payments or cash received from customers or clients of the business or service. The accounting department has to make sure that the money is sourced accurately and deposited in the appropriate accounts. They also manage where the money goes; how much of it is kept on-hand for purposes such as payroll, or how much of it goes out to pay what the company owes on its loans, to its vendors and other such obligations. Some may also be invested, depending on the particular business policies.


The other side of a receivables business is the payables area, or cash disbursements. A company writes many checks during the course of a year in order to pay for purchases, supplies, salaries, taxes, loans and services. The accounting department prepares all these checks and records whom they were disbursed to, how much and for what.

Accounting departments also keep track of purchase orders placed for inventory, such as products that will be sold to customers or clients. In addition to all these responsibilities, they also keep track of assets such as a business’ property and equipment, which often includes the office building, furniture, computers, and even the smallest items such as pencils, pens, notepads and other similar paraphernalia.


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The Write Approach for Email Marketing Content

Via email

Aspects of email marketing include sending advertisements via email to a large subscriber (or opt-in) list; publishing and distributing an e-newsletter; and sending informative emails with a soft-sell approach that encourages recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma; and that is writing the content which will appear in these emails. Writing content is critical because these emails may be the first impression a potential customer will get in order to make a determination about your products and services.

Superior content will provide potential customers with a good first impression which may make them more receptive to the idea of purchasing your products or services; and as such, this article will discuss some of the proven techniques which have been used to ensure that the content you include in your email marketing campaign will reap maximum benefits. Keep in mind that such benefits are not restricted to the purchase of products/services, but could consist of brand recognition, increased “like and trust” for you and your company from your subscribers and maximum credibility among those who like and trust you, as well as the broader market place.

Content sent to subscribers

As for content you send to subscribers, the importance of hiring a professional writer to assist you with your email marketing campaign cannot be stressed enough, if you are unable to create such content yourself due to time restraints, lack of confidence or lack of writing skills. As content is one of the most critical elements to the success of your campaign it is important that you approach the subject with the utmost care and seriousness; because although you may be a decent writer, or you may have a staff member who you think can do a good job creating the content for your email marketing, the quality of the work will likely not be of the same quality as a professional can produce.

On the other hand, if you or your staff member is a professional writer by trade, you can – by all means – proceed to create your own content. Approaching content creation in any less serious or careful manner can be very damaging, especially if your competitors are hiring writers to create their content. Writing content for email campaigns is not the same as writing posts for a personal blog; they are vastly different tasks in the sense that on a personal blog, readers prefer to communicate and subscribe to an individual using his/her own voice; whereas content for email campaigns content for email campaigns directly affect your brand and therefore must be seen by your prospective customers as professionally written, or at least be viewed as favorable and having been written by professionals.

Content considered effective

The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade recipients of the email to either make a purchase or visit your website.

Sending full length insightful articles which are likely to be of interest to the members of an email subscriber list is an excellent idea for your email marketing campaign, as providing such articles is considered a good idea since they will likely contain information which the recipients of your email will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit a website or product page without actually asking the recipient to do so.

Product reviews

Short product reviews can also be very helpful – if not of high value – when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention, especially when the reviews focus on the products you offer, and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by having the writer to simply specify certain features of your products and offering other concrete pieces of information as opposed to opinions of those products.

Advertising is quite often an important part of an email marketing campaign; and such advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link and reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website. The indirect marketing in an email marketing campaign is usually supportive of products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space in the email.

Please note

It is important to note here that recipients of marketing emails are usually well aware that these graphics and other inclusions of such emails are part of an advertisement and many of them will choose to click on these links when they have an interest in the products or services being offered. In fact, some recipients may even click on a link or banner to learn more about the quality of a product/service being advertised, or to learn more about the company behind such a product or service before expressingh an interest in making a purchase. So you never know exactly what might motivate (inspire?) a potential customer to take action; but you do know that if your content is deemed to be unprofessional by that potential customer, s/he won’t click on any link/banner for any reason.

A Few Proven Email Marketing Strategies

Email marketing: An evolution!

Over the last decade – and in some cases, dating back even further – email marketing has evolved into a popular method of doing business on the Web, despite the fact that many business owners knew little or nothing (something that is probably still true today) about creating, managing and completing an effective email marketing campaign. On the other hand, there are marketers who are well versed in all aspects of email marketing; those who possess the knowledge, skills and experience in the use of effective strategies that will likely hold a significant advantage over their competitors who lack similar skills.

This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing; and if, for any reason, you do not have a great deal of information about email marketing and do not fully understand the principles involved, one of the best ways of orchestrating a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor.

Similar to some traditional marketing methods such as radio, television and print media, the strategies governing email marketing are growing in popularity even while they are constantly changing. And as a business owner you probably already have enough on your plate trying to stay up to date on business practices in your own specialty, without having to use time, energy and finances necessary to also stay up to date on the latest changes in email marketing; so it is certainly understandable if your email marketing efforts come up a little short.

Hiring a consultant

So if you are that business owner who already have a full slate of responsibilities and obligations just to keep your current business running smoothly, it may be a worthwhile investment to hire an email marketing professional with a good reputation in the industry to manage your email marketing tasks for you. This individual would devote him/herself on a full-time basis to keep up to-date with the most effective email marketing strategies while designing an email marketing campaign for our business. This step alone would go a long way in helping you achieve your business-related goals.

That having been said, it is important to point out here – something that you should keep in mind – that selecting a consultant from the many available options on the Web can certainly be overwhelming, although this is not a sufficient enough reason to ignore such a crucial part of this powerful income-producing marketing specialty. Generally, you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.

Among the proven email marketing strategies frequently used by business owners who opt to do their own work, is offering an email correspondence course on a subject that closely relates to their website, or the products / services they offer. These correspondence courses usually include a number of short segments, useful information, interesting tidbits and business promotional material. The simplest way to promote your business without having your correspondence course deemed as spam is to use a soft sell approach which subtly urge readers to make a purchase or visit your website for more information.

DIY email marketing tasks

Perhaps the least burdensome approach to email marketing for existing business owners is publishing and distributing periodic e-newsletters, a strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed using conventional methods like postal mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles and short articles containing useful tips and product reviews. The e-newsletter may also contain graphical elements which could simply be graphic designs or graphics served via links.

In the case of links to serve graphics, they can be formatted to send traffic directly to your website, as well as to other websites. The important thing to remember is, any e-newsletters you send out should contain some type of soft sell approach as enticements for your readers to visit your site. You should not make any blatant sales pitch(es) as this may result in the e-newsletter being looked at as spam. Just make sure to include a call to action urging the readers to either make a purchase or visit your website for more information.

Test and evaluate!

Regardless of the method of email marketing you opt to employ, one of the most important strategies is to evaluate the effectiveness of that email marketing strategy on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise, elements of your marketing campaign strategy that shows a high degree of success should be utilized more often. A spike in sales or website traffic each time you issue an e-newsletter should be seen a sign to begin issuing e-newsletters more often. This type of evaluation and feedback can turn moderate success into a huge success.