A resume is a one- to two-page document summarizing your career objectives, professional experiences and achievements, as well as your educational background. A job search may require the searcher to prepare and send several copies of his/her resume before obtaining the desired job.

Hiring a Web Marketing Consultant

Give it all you got

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Pay for success

If you are thinking about getting into the world of Web marketing but lack necessary experience or formal training in this type of promotion, it is definitely worthwhile to consider hiring a consultant to help you establish yourself and/or business online and guide you through the many tasks involved in Web marketing. Hiring a consultant is important because s/he can do a great deal to ensure that your marketing effort is a success.

You may pay more for their services than you would to handle your Web marketing activities on your own but the results you will get from his/her involvement would likely be significantly better. Hiring a consultant to help you jumpstart a Web marketing campaign is a worthwhile investment even if you have some experience in this vocation, because if you are competing in a niche that proves to be one of the more competitive you’re really going to need professional help to accomplish marketing goals, if not objectives.

 
 

Hiring options

The key to hiring a consultant to help you navigate any Web marketing campaigns you want to start is to make sure you hire the right consultant because, if you haven’t already, you will find there are many different options available to you since Web marketing has become a huge and very specialized industry; and not all consultants are created equal. You may also find that some consultants can create significantly better results than other consultants, but this is true in just about any industry in which you do business.

There are however a few characteristics to look for when looking to hire a qualified Web marketing consultant and, surprisingly, cost is not among the most important considerations. Experience and past performance are much more important and since you can compare costs among consultants who are similarly qualified, using cost as a primary method of evaluation is not recommended.

The experience factor

Experience may be one of the top two qualifications to consider when selecting a consultant to assist you in a Web marketing campaign. In fact it is critical because consultants who have a great deal of experience is expected to have an excellent to superior knowledge of which techniques are most effective and those that are not as effective or simply get poor results. This can save you a lot of time and money due because the need to experiment in order to determine what works will be greatly reduced or eliminated, unlike the case with a consultant of less experience.

More experienced consultants will also be more skilled in dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Web marketing campaign(s). These are all important factors which must be considered and since you are paying for this service you’re probably going to be very interested in receiving progress reports and staying up to date on everything that is going on with your Web marketing campaign(s).

The resume

Searching for and finding a consultant in the Web marketing industry with an excellent resume and great reputation is most important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Needless to say, past performance is considered one of the best indications of future performance.

This does not to say that new consultants are necessarily going to perform poorly, but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Web marketing campaign(s) in the hands of a consultant who typically generates the type of results you are looking for; results that will be more in line with the goals and objectives you wish to accomplish.

Pricing

Once you have evaluated consultants on the basis of experience and past performance, it is time to start thinking about price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money.

However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate from among them is an easy decision. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.

A Few Words About Resume Writing Services


The resume writing pro

If you’ve never written a resume, you may wonder if it is easier to learn how to write a well-written resume and complete such a task yourself, or hire someone else to do it for you. Resume writing services concentrate on developing and writing resumes for professionals in any industry, with any caliber of experience. These services consist of professional resume writers who are skilled in formatting resumes; but they are also skilled in creating winning statements and cover letters that draw attention, and they know how to customize a resume to the industry or field in which you are interested.

In addition to their writing skills, resume writing professionals are familiar with the scanning software used by most companies for reviewing resumes to detect certain key words. If you are unsure of whether or not a resume writing service will be a worthwhile investment for you, consider the following circumstances and how the job/position you’re seeking will be impacted by the quality of your resume:

  • If you have never written a resume and you don’t know anyone who can assist in the process;
  • If you have not written a resume in years and are unsure of the appropriate format that translates well online
  • If English is not your first language, or if you know that you typically have problems with spelling or grammar.

How a resume writer can help

A resume writer can be of assistance by first collecting your information and understanding your career objective; and if you have an existing resume, even if it is not the most up to date, you should make sure that you give it to the writer as a starting point. When you work with a professional resume writer you can expect that they can help you in composing your career objective statement, listing your responsibilities in a concise manner, and perfecting the final document.

Additionally, a resume writer will be able to help you address any concerns a potential employer may have about your resume document, such as explaining a change of career or gaps in your professional history. There are really no downside to using a resume service to compose a well-written resume for you, but there are certainly some things you should consider in order to get the best service for your money.

While some people recommend writers who are accredited or certified as professional resume writers, this is not the key to finding someone who will do a great job on your behalf. Make sure that you speak with the writer, and have him/her address any concerns or questions you have about composing your resume. They should be able to provide you with a sample of a “before and after resume” they have recently completed for a client, as well as professional references.

To hire a resume writing service

Don’t be afraid to ask questions about their writing process; and ask about their background also (e.g. what other writing services do they provide?), as well as their writing and editing process, turnaround time and a detailed explanation of their fees. If you receive a draft of your resume, and you are not satisfied with the format, or there are discrepancies, ask for the writer to address your concerns before accepting the final document.

The costs will vary, depending on the professional’s experience; but make sure that you understand what is involved in the cost. It is also in your best interest to talk to a couple of different professionals, so that you can get a better idea of the cost range. Most importantly, however, make sure that you feel comfortable with the writer and the terms of your agreement with him/her before you decide to hire that service to work on your resume.

Trust and understanding will result in the best working relationship you can expect to establish with any resume writing service, which will ultimately result in producing the best resume for your career objective. So do your research, ask your questions and, most of all, make sure you are comfortable with the particular service, and then put your chosen resume writing service to work on your behalf and in your best interest.


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Avoiding Some Typical Resume Mistakes


Resume information complexities

If you have ever written a resume for yourself or tried to write one for someone else, you’re probably fully aware of how difficult such a task can be; made even more complicated by the large amount of information that often goes into a resume.

From the individual’s career objective to listing his/her qualifications, a resume should be personal, it should convey confidence and it should be presented in the best possible way to impress a potential employer.

About resumes, cover letters and interviews

However, in view of the fact that creating a winning, well-written resume is not easy, it is of crital importance that the resume writer pays special attention to some of the most typical mistakes made in resume composition, and take the necessary steps to avoid and/or eliminate them. Some of those mistakes are elaborated upon in the following paragraphs.

Including references to personal web sites

You may wonder why referencing a personal web site may be a mistake, since you might have a sample of your graphic design work on a site that you want your potential employer to see; but this is a good idea only if the site you are referencing is limited to work-related content.

Unfortunately, many people make the mistake of including their personal web sites, most of which contain information that a potential employer may find irrelevant, which in his/her view is a waste of company time if not inappropriate altogether.

As a rule, do not include your personal web site if it contains yours, or other photos that may be viewed as inappropriate; including jokes (even if they are clean), or your blog. In other words, if the site you have is entirely for personal purposes, it’s best leaving it off your otherwise well-written resume.

Include a link to your web site if the pages are set up specifically to showcase your professional portfolio, a copy of your resume, reference letters, presentations, photos taken for professional use, or your web development skills.

Using small fonts to compress content

Sometimes you just cannot squeeze all the information required on a resume into a single page, especially if you are presenting twenty or thirty years of education, experience and skills; because it will not format will and can otherwise be very challenging.

As a rule, well-written resume should not exceed two pages; but in recent years it has become commonplace for professionals to change jobs frequently, and if you’re a member of this group, you know that listing all your experiences, as well as your career objective, education, qualifications and references, can certainly take up a lot of space.

However, you should refrain from using a small font in order to fit everything into your resume; because there is not a single area in your resume that should have a font size of less than 10 points. Keep in mind what font type you are using and stick to the basics.

Arial and Times New Roman are the standard font type for resume writing, and are therefore recommended for use in writing your own resume. So instead of changing the font size, review and revise your resume to make sure that statements made are more concise.

Employer and school listing errors

Some critical errors that are sometimes made on a resume without the realization that they’re being made is the preparer’s failure to refer to past employers and/or school(s) they attended by their full and correct names; and this should be avoided in all instances; so do not use variations of company and school names; and don’t use abbreviations unless they are in fact part of the name.

In other words, if you have attended New York University, list the complete name, not just NYU – even though it’s commonly known and your employer will likely recognize it. You definitely do not want to appear sloppy, or unable to pay attention to details.


Lengthy descriptive paragraphs and typos

In order to list those responsibilities you’ve had in your past professional experience, it is best to use bullet points that begin with action verbs; such as managed, developed, etc. You really don’t need to use full sentences, and you certainly don’t need to use a paragraph format.

Using full sentences in a paragraph format make the information in your resume overwhelming and difficult to review quickly; so make your statements brief and clear; and don’t add words simply to fill in space.

What may be the most important factor in achieving a winning and well-written resume is proof reading; and since you want to put your best foot forward it is absolutely unforgivable for your resume to contain grammar and spelling problems which by themselves are enough to give your potential employer the impression that you are not detail-oriented, or even negligent.

About resumes, cover letters and interviews

Of course it is understandable the difficulty in proofing a document you have been working on so closely; so use spell check – but be ware, it will not catch everything – and ask your friends/family for help, or meet with a career counselor. Do your best to present the most polished resume to your potential employers, and begin with eliminating simple mistakes.