Web Marketing & Your Business

WM methods

In mid-year 2020 the question no longer relates to whether or not you’re marketing your business online, but rather, how you’re marketing your business online. What do I mean by, how? In order to answer this question I will make the assumption that you’re not a Web marketer, but a business owner seeking information, which suggests you may be interested in learning about some of the many ways businesses can be marketed on the Web today.

Hope I’m making the right assumption but, be that as it may, let’s take a look at a few of the specialized ways you can market your business on the Web:

  • Email & Newsletter Campaigns
  • Articles & Ebooks
  • Search Engine Optimized (SEO) Websites
  • Blogs
  • Trafic Exchanges
  • Message Boards & Forums
  • Social Media Networks
  • Hiring a Web Marketing Guru

Emails & articles

An Email Marketing Campaign[1] is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose, such as download a white paper, sign up for a webinar, or make a purchase with a provided coupon. In some instances those emails come in the form of newsletters.

An Article Directory[2] is a website with collections of articles written about different subjects. Sometimes article directories are referred to as content farms, which are websites created to produce mass content, where some are based on churnalism. An eBook is literature made available in digital form only, and is usually offered as a free gift containing information that is of interest to website visitors or email recipients in exchange for subscription to a particular email list.

SEO and blogs

SEO or Search Engine Optimization is the process by which website and some modern-day blog owners create content that is specifically meant to attract search engine robots (algorithms) by inserting popular keywords and key-phrases throughout the articles and posts in a way that the content still makes sense to human readers.

A Blog[3] “(a truncation of “weblog”) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.”

Traffic exchanges & forums

Traffic Exchanges are a group of websites (portals) created specifically for members who agree to click on each others links and visit their websites and blogs – many containing product offers – for a period of time ranging from 15 seconds to 1 minute. In return of clicks and visits members are awarded points that help to defray the cost of credits required for visits to multiple sites.

“An Internet Forum[4], or Message Board, is an online discussion site where people can hold conversations in the form of posted messages. Forums act as centralized locations for topical discussion. The Forum format is derived from BBS and Usenet. The most notable and significant Internet forums communities have converged around topics ranging from medicine to technology, and vocations and hobbies.”

Social media & WM gurus

Perhaps the most popular Social Media Network on the Web is Facebook based on membership numbers alone, but there are other Web destinations that serve the same purpose of interaction and sharing of ideas, opinions and other such information, the proverbial public square. Sites like Flickr, tumblr, Linked-In, Reddit, Pinterest, MySpace and Delicious, just to name a few, serve a particular social media demographic.

Hiring a Web Marketing Guru (Web Services Consultant) may be the easiest way for the business who only casually utilize the Web to get his/her business marketed on the Web, even though this method tends to be more expensive in the short term.

Value and benefits

Of course, If you are not already marketing your business online it is probably about time to start, especially in view of the current environment (Covid-19 Pandemic) in which we’re all forced to the Web anyway. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing.

First and foremost is the economic value. It is extremely affordable to market your business online, but other advantages to to doing so may reach the same level in value beginning with the ability to reach a large target audience, as well as the ability to reach potential customers globally and the option to customize marketing campaigns for different sectors of the target audience.

The cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through that site’s content. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Web as part of the cost but you most likely require Web access for other reasons as well so it is a completely worthwhile venture.

Reaching a large target audience is arguable the primary reason for marketing your business online. You may have to spent a great deal of time and energy doing market research and determine who your target audience is; but you may also have to spend time trying to figure out the best way to reach that audience. despited the time spent this is a very sound marketing principle, as oppose to advertising on local television, radio and print media where you audience may be very limited by comparison.

keeping in mind that the Web is available 24 hours a day the potential for your products/services to be available any hour of day or night that is convenient to those who need them is definitely to your benefit as a business owner. Shopping for products and services in person can at times be very difficult, especially for individuals who work long hours or those who work unusual hours; and in a pandemic the difficulty is increased ten-fold. These individuals would not have the same problems obtaining their household needs from a business on the Web.

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Web marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition you need to start figuring out how you can market your business online and keep pace with the competition.

 
 

References:

  • “Email Campaign.” Campaign Monitor. https://www.campaignmonitor.com/resources/glossary/email-campaign/. Accessed 19 Jun. 2020.
  • “Article Directory.” https://en.wikipedia.org/wiki/Article_directory. Accessed 19 Jun. 2020.
  • “Blogs.” Wikipedia. https://en.wikipedia.org/wiki/Blog
  • “Message Boards & Forums.” https://en.wikipedia.org/wiki/List_of_Internet_forums. Accessed 19 Jun. 2020.

 

Free Web Advertising – Priceless!

After the cleanse comes the restore!
Good. Restore. Navan. Period.

Free internet advertising is one very important method for promoting your products and services to thousands of free classified ads.

Most of these free classified ads web sites give you the power to facilitate marketing with features such as classified ads submitter forms. Features like this give free Internet advertising an extremely fast way of getting your products or services on line. It is accessible 24/7 allowing you access anytime, it’s very effective and efficient and most of it comes free. No downloads. No sign-up fees. No hidden charges. No annual or monthly fees. No sales fees. It is absolutely free.

Free internet advertising makes it easy for you to put free ads on several of the premier quality web sites whenever you want, for free. This kind of benefit you get from free internet advertising can only do, to say the least, miracles for your business. Most of these free internet advertising companies give you 3 slots to advertise any product or service for free.

Free internet advertising is the perfect way and best way to make your products or services known to the millions of prospective consumers in the Internet and make your web site start producing money. There is an enormous audience for free internet advertising that is present in the Internet, that the probability of anyone needing your services or wanting to buy your products is very high. There are free services out there that may suit your services, products and web site. Browse the internet for the best free internet advertising for assessment on their amenities and features how to advertise or join your web site for free internet advertising.

Most web sites promoting free internet advertising have features like classified ads submitter where you can get a enormous exposure with instant results and expand your sales by large volumes over night, opt-in email lists non-spam bulk emailing program, guaranteed 100% legal. Opt-in email lists are created by people who have volunteered or ‘opted-in’ their email addresses to these lists. These lists are very effective for creating personalized email to prospective clients.

Free internet advertising provides a great technique for building traffic. People constantly search on online free internet advertising ads for specific services or products. Free internet advertising target clients inclined to buying a particular kind of product or service in mind. And the best reason to advertise in free internet advertising is because it is absolutely free.

 

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