Using a Website to Market Your Business

There are many different ways to advertise your business on the Web. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Web marketing. Another Web marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways.

Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful.

One great advantage to using a website to market your business on the Web is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Web when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.

Another advantage to marketing your business on a website is you can use the website to not only market but also sell your products directly. Again this can give you an edge over the direct competition. Consumers who use the Web to research products and services are often very anxious to make their purchases and they would be more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over a retailer or service provider who only allows for purchase in a store or via phone.

Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience. The Web essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location. Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.

Adding to the advantages of using a website to market your business is the fact that Web availability is 24 hours a day around the world. This essentially offers you a storefront which is open 24 hours a day. While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day.

This is especially important for reaching potential customers in other time zones and for reach customers in your own area who are simply too busy to shop for products or services like the ones you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours.

One final advantage to using a website to market your business is you can actually generate a profit from your website in other ways than through sales to customers. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the Web. However, care should be taken when advertising on your website.

First of all you should not sell advertising space to direct competitors. This is important because this may cause you to lose potential business if potential customers opt to purchase product or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers. You should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your business and may cause you to lose potential customers.

Hiring a Web Marketing Consultant

Give it all you got

full throttle effort. full throttle rewards!

Pay for success

If you are thinking about getting into the world of Web marketing but lack necessary experience or formal training in this type of promotion, it is definitely worthwhile to consider hiring a consultant to help you establish yourself and/or business online and guide you through the many tasks involved in Web marketing. Hiring a consultant is important because s/he can do a great deal to ensure that your marketing effort is a success.

You may pay more for their services than you would to handle your Web marketing activities on your own but the results you will get from his/her involvement would likely be significantly better. Hiring a consultant to help you jumpstart a Web marketing campaign is a worthwhile investment even if you have some experience in this vocation, because if you are competing in a niche that proves to be one of the more competitive you’re really going to need professional help to accomplish marketing goals, if not objectives.

 
 

Hiring options

The key to hiring a consultant to help you navigate any Web marketing campaigns you want to start is to make sure you hire the right consultant because, if you haven’t already, you will find there are many different options available to you since Web marketing has become a huge and very specialized industry; and not all consultants are created equal. You may also find that some consultants can create significantly better results than other consultants, but this is true in just about any industry in which you do business.

There are however a few characteristics to look for when looking to hire a qualified Web marketing consultant and, surprisingly, cost is not among the most important considerations. Experience and past performance are much more important and since you can compare costs among consultants who are similarly qualified, using cost as a primary method of evaluation is not recommended.

The experience factor

Experience may be one of the top two qualifications to consider when selecting a consultant to assist you in a Web marketing campaign. In fact it is critical because consultants who have a great deal of experience is expected to have an excellent to superior knowledge of which techniques are most effective and those that are not as effective or simply get poor results. This can save you a lot of time and money due because the need to experiment in order to determine what works will be greatly reduced or eliminated, unlike the case with a consultant of less experience.

More experienced consultants will also be more skilled in dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Web marketing campaign(s). These are all important factors which must be considered and since you are paying for this service you’re probably going to be very interested in receiving progress reports and staying up to date on everything that is going on with your Web marketing campaign(s).

The resume

Searching for and finding a consultant in the Web marketing industry with an excellent resume and great reputation is most important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Needless to say, past performance is considered one of the best indications of future performance.

This does not to say that new consultants are necessarily going to perform poorly, but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Web marketing campaign(s) in the hands of a consultant who typically generates the type of results you are looking for; results that will be more in line with the goals and objectives you wish to accomplish.

Pricing

Once you have evaluated consultants on the basis of experience and past performance, it is time to start thinking about price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money.

However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate from among them is an easy decision. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.

Making A Profitable Amazon Affiliate Site

If you ever wanted to create an online store that brings in handsfree, passive income the first thing you will need is some kind of presence online; and in order to establish an online presence there are a couple of different methods you can utilize to accomplish such a goal. The first method you can employ is installing your own blog.

The installation (or creation) of your own blog option can work for you if you don’t mind putting in more work and are familiar with registering domains, buying hosting and installing WordPress. WordPress is quick to install, but if you are short on time you can quickly get lost in all the options available for appearance, security, functionality, and other such tasks that are normally associated with creating, managing and maintaining a WordPress blog.

I’m not going to give you a step-by-step guide to building a blog-site with WordPress, because there are thousands of those online already which can be found with a simple search on Google or YouTube if you need a tutorial on how to build a site with WordPress. It’s a lot easier than you probably think! However, if you want to use this option you’ll need the following:

  • Domain name, purchased through NameCheap or other registrar
  • Hosting, purchased through NameCheap, HostGator, or other Web hosting company
  • WordPress, free and easy installation often included by most hosting providers
  • A WordPress theme, free or paid.

Once you have a basic website built, next up, you need to start adding content. You can create this content yourself, or hire someone to do it for you – or use the trick we’ll explain in the next chapter to have it done fro you. Just make sure the content is well-written, grammatically correct, and interesting, because Google has become a lot more strict about the quality of any content it indexes.

Get a closer look at the ShopABot model for delivering viral traffic!

The second method you can use to create your blog-site and simultaneously set yourself up to establish that needed online presence is to use a software program known as ShopABot. The creators of ShopABot wanted to make it as simple as it has ever been to blog online. They give you a website and will even host it for you if you want. All you need to do is just tell them the niche you want to use and then add your Amazon affiliate details, and in about 30 seconds it’s built for you. When you create your ShopABot account, you’ll also get the option to ‘go pro’ which gives you a blog connected to your done for you store so you can make the most of traffic from Google too.

Just so you know, I’ve been blogging for over 10 years on three different platforms. The first site-building platform I was introduced to during my early years on the Web was Blogger (Blogspot) which was a Google-owned blogging platform that permitted me to add content, but limited my control of functionality, although it is described as “…a blog-publishing service that allows multi-user blogs with time-stamped entries […], developed by Pyra Labs, which was bought by Google in 2003 […] and allow blogs to be served from a custom domain owned by the user (like www.example.com) by using DNS facilities to direct a domain to Google’s servers.” You can learn more about Blogger on its Wikipedia page.

Several of the first websites I used to publish content to the Web during my early years were created on Weebly, the second platform I used and learned many of the things I know today about website creation, blogging, content creation, coding and other needed skills required to do many of the self-expression, promotional or marketing tasks on the Web. Then I found the WordPress-hosted version of their blogging platform before moving on to the self-hosted version where more work was involved, but almost full control of the blog software was at my disposal. I controlled the look and feel, functionality and styling (among many other features), which was always something that was important to me.

However, all that having been said, I must be totally honest with you and poinjt out that if I had the opportunity back then to grab something as powerful and simple to use as ShopABot, I would have jumped on it without hesitation. Of course the technology was not yet available… didn’t even exist. I believe the time it took me to learn the techniques necessary to get domain names, find good Web hosting, create websites & blogs, get traffic and maintain the blogs & sites would have been cut in half had the opportunity existed for me to utilize the ShopABot system for site/store creation, blogging, viral traffic and, ultimately establishing an online pressence. Bad timing for me, but maybe not for you. Learn more about ShopABot here and you can have your own store live and ready for sales just minutes from now. Good luck!

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