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A Good Fit: Email Marketing & Your Business?!

To email market or not
If you are connected to the Internet as most of us are these days – circa 2018 – chances are that you have an email account or multiple email accounts, beginning with the one provided by your ISP (Internet Service Provider) and perhaps one or more free email accounts provided by Google for personal use (GMail) and for business use if you operate a business. For those who do not own or manage a business the decision about how you use your email account is a simple and straightforward one which need not be explained here; but for those who own businesses, big and small, the use of email account(s) creates the need to make a few critical decisions.
First and foremost, when you own a business and have to decide whether or not your email account should be used for, or dedicated to, Email Marketing (EM) and whether this type of marketing is a good fit for your business, your decision-making process can be a difficult one; because although the concept of email marketing is very simple to understand, the process of determining whether or not it is right for your business can be significantly more complicated.
Factors to consider
This is because you have to consider a number of different factors before making your decision. Such factors often include members of your target audience and their tendency (or lack thereof) to use the Internet; whether or not your message can be effectively stated in an email; and whether or not your message is likely to be misinterpreted as spam. These factors and many others are important and devoting serious thought to them can go a long way in helping you determine whether or not email marketing is a good fit for your business.

That having been said, among the most important factors which must be considered when deciding whether or not to , energy and time into email marketing is understanding the extent to which a significant percentage of your target audience will use the Internet regularly. This is important because an email marketing campaign is not worthwhile if members of your target audience are not likely to use the Internet to purchase or research the products or services you offer; and even if they use the Internet for other purposes it may not be worthwhile if they are not likely to become online customers for your products or services.
Message to the audience
On the other hand, if your target audience is comprised of significantly more members who are very likely to use the Internet when making purchases of products and/or services, including those offered by you/your company, and to research these items online then an email marketing campaign may be a very good fit for your business. In this case it is absolutely worthwhile because you will be providing information that the members of your target audience will find useful, information which they may already be looking for elsewhere.
Next you should consider the products and services you offer in an effort to determine whether or not your message can be effectively stated and delivered in an email. This is important because if you offer a product or service which is difficult to explain, the emails you use for marketing are not likely to be understood or well received by members of your email subscriber list. This is critical because you want to be able to convey to potential customers the need that exists in the marketplace for products and services you offer, instead of making them feel more confused.

Refine your subject
Perhaps the most important aspect of email marketing to consider is the possibility that your email messages will be viewed as spam. This is a mistake that you never want your audience to make because emails which are viewed as spam are not likely to be well received by recipients and may not even make it to recipients’ inboxes if their spam filters tag these emails as spam. And on those occasions when your emails do reach the intended recipients, keep in mind that many Internet users have grown accustomed to weeding out spam rather quickly and therefore recipients will likely be quick to delete your messages, without reading them since they’ve mistakenly regarded them as spam.
In order to avoid such a mistake on the part of your recipients it is important to consider the subject of your business, and therefore the emails you send out. In other words, the subject of your emails must be as closely related to the theme of your website and the nature of your business as it can possible be so as to immediately alert your recipients that the content of your message is relevant to them and consist of information which is useful and, perhaps, valuable to them. This exercise is important because certain subjects such as weight loss pills are likely to be viewed as spam more quickly than other subjects…
Diligence begets a good fit?!
Meaning that if you are in the business of marketing products/services that would likely cause your emails to be viewed as spam, an email marketing campaign may not be a good fit for your business, unless you’re willing to create and test a number of specialized promotions to cover certain aspects of your company, brand or selected professional employees that could set your business apart from the negative connotation(s) associated with certain products similar to those which you offer. But creating such promotions entail even more thought, money and time in addition to difficult decisions, so be careful.

03/16/2018
Build Your Subscriber List Quick and Easy
Subscriber List: A thing of value
It would be quite understandable if you have looked at the title of this post and muttered to yourself something along the line of, this guy (meaning me, the writer) is crazy, there’s no such thing as “quick and easy” when building a subscriber list. You might express even more disbelief if you had started a subscriber list that did not work out as well as you had expected. So if this sounds familiar I’d ask that you don’t click away yet, and don’t give up on building your subscriber list yet either, because we may be able to help each other.
Of course, I’m assuming that a subscriber list is something you still value and would like to have; and if that is true then let me suggest that you make a fresh start by utilizing the suggestions outlined further down this page; but before we proceed it might be helpful to share some of our previous efforts to build a subscriber list, because it is important to recognize and separate methods that failed from those that work so we can avoid the former and utilize the latter.
If you’re like I was I discovered the subscriber list-building methods that really work, you probably have read countless articles and success stories of people creating small fortunes with subscriber lists and sought expert advice on how to create a subscriber list of your own. Then when you thought you knew everything there is to know about building subscriber lists and have followed their advice to the letter and still weren’t able to create a list you can make a profit with, you became upset and this led to disappointment and, ultimately surrender; and you stopped trying.
Proper research
Then you decided to invest your money in a different way by hiring professional email marketers, subscriber list builders and content writers to help you out, but quickly realized that the expenses you incurred, when compared to the very small percentage of your subscribers who actually bought anything from you, it was clear that you were still in an unprofitable position; especially after seeing the statistics and sales figures yielded by campaigns you launched with the help of those so-called professionals.
So you asked yourself, what could have gone wrong? Why have others succeeded where you have failed? Could it have been that you committed the common mistake of launching email marketing campaigns without the proper research? Or that you chose a topic you thought to be quite popular but it turned out not to be the case? One lesson which is learned from proper research is that list subscribers do not buy a product or service instantly simply based on their subscriber status or because the email marketer (you or I) sent them offers.
I’ve learned that the first and most important step you can take in order to build a profitable subscriber list is to get your potential customers to know, like and trust you after which they are more likely to take a chance on your products; because let’s face it, just launching an subscriber list would not make you an expert and a believable seller. You have to put some acquaintance work into the process by publishing a number of articles on your chosen topic, presumeably the subject you know best and feel most passionate about.
Consistency
If your chosen topic is not the one you know most about, then change it and write about the topic you know well, and make sure your overal website theme is based on the same topic so that your articles, blog posts and website theme conform to the same topic. This is known as consistency and it is the one element that helps to establish expertise and create trust between a website publisher and audience more than any other.
In addition to consistency of topic in your articles and website theme, it is certainly helpful to gain some knowledge about your website visitors; because knowing a little about their preferences, likes and dislikes will help you to create the kind of content that will more likely win them over. You can gain this insight by asking your visitors to complete a brief survey from time to time, or even at the end of each article or blog post you publish.
Similar information can be obtained through forums, in the sense that these sites allow you to provide expert advice as it pertains to the topic of your expertise. This is another instance in which the results will not come instantaneously, but rather in time as your participation is recognized as helpful, valuable and – in some cases – indispensable to other forum participants. The expert advice and opinions you provide at these forums should be as forthright and factual as those you provide in your blog posts and, as a result, forum members will follow you to your site and may end up being part of your customer base.
Highlighting value
At the point you feel that people trust you, you will then be able to start your own subscriber list which could consist of subscribers from various sources; and after that you can build a customer base from these same sources which could end up consisting of website visitors, forum participants, survey responders and even your own friends, who can usually be good customers once you let them know about your website. just email them a link to your site so that they will be able to see what your business is all about. It is important to understand that the money will only come in when consumers and subscribers know, like and trust you.
As for your product or service it is important to know and understand that most people looking to lay out their money to buy something is no different to you and I; they want a product or service that they believe will be a good exchange for their money. They are simply not going to buy something on your recommendation if they don’t know and trust you, but they also will not buy an item if it is not worth the money, so you need to find a product or service that people want and need.

You don’t have to be the product maker as long as you have researched and learned about it well and have determined that it is of high value. Invest your time, effort and money to learn what you can sell to the satisfaction of your customer and subscriber base, thereby keeping them happy and you in their good graces. Even if it is a product you don’t want (you don’t necessarily have to like it either), it may well be something your customers need, so do your research well and you would see the results can be very positive (and profitable). It often helps to provide your subscribers with promotional material that they could actually use and spread around, so a free ebook can get generate a lot of interest and positive results.
A profitable subscriber list
By now you’ve probably heard about the joint venture (JV) whereby subscriber list owners cross sell each other’s lists. This technique works only after you have built your own subscriber list; but it might be quite helpful to make friends with other subscriber list owners anyway. This can be most beneficial, especially if it is someone who has already launched a successful subscriber list and have the experience in this venture. Because – as they say – experience is still the best teacher. While there are many articles available on the Web for you to read and learn from, there is nothing like getting a first hand account from someone you trust, so if you’re going to pursue a joint venture it helps to know (and probably like) the other marketer as well.
Experienced subscriber list owners as joint venture partners will make sure you know what to do and what not to do since they also value their lists that they will be entrusting to you (your product and/or service) and therefore must make sure that you do nothing to tarnish their reputation with their subscribers. So while different situations occur for different people, the general concept can still be very helpful to you and them. There are many things to avoid and it is in the interest of your joint venture partners to tell you which ones are most critical.
Building a profitable subscriber list don’t just happen overnight. There is much preparation and effort involved in the process; and since a subscriber list should be built from scratch you will do well to diligently maintain the quality of your list as it grows; keep it organized, manageable and even if you have to get or hire help just make sure that your subscribers are happy and satisfied, and they will be willing to buy from you continuously.
Just for the record, “quick” as used in the title of thisd post is a relative term, so think of it in the context of a subscriber list that serves your purposes (profitable, well-maintained and consisting of list members who know, like and trust you, as opposed to continued failure and disappointing efforts which could go on forever. Hope this helps… Good luck!

10/11/2017
Smart Secure Way to Use Banks for Saving Money

FDIC protected
Do you think, as many people do, that putting your money in a bank is the most safe and secure way to save? If your answer is yes, then you are absolutely right if for no other reason than the $250,000 insurance policy put in place by FDIC to protect you against loss. Yes, your money is safe and secure while on deposit in a bank, but you must be wise in your interaction with the bank in order to make sure you get the most out of this relationship.
Banks are not charitable institutions, they are profit-driven entities that charge a variety of fees and costs for all sorts of schemes to take away some of your money. That having been said, the amount savings you can derive just by utilizing some awareness in making bank transactions can really add up after a period of time and let you use your money where you want to. So included in the following paragraphs are some proven techniques you can utilize in your bank dealings and saving objectives.
Check the opportunity cost
Think about the factors that are affecting your money in the bank. Are there fees that the bank is asking you to pay for keeping and using your own money? How much? Are they requiring a minimum balance for holding an account? You might be interested in other alternatives which are available and simply awaiting your investment.
You should always factor in the opportunities that you are deprived of because your money is being held in a bank. Just sitting there and doing nothing else for you! You might also be interested in taking a look into the policies and terms of other banks. Probably the bank that can best suit your needs is out there waiting for you to discover it.
Checkbook balancing, ATM taming
Always keep in mind that you should have your checkbooks balanced at the end of every month. Issuing bounced checks can cost you a lot. The average fee for issuing checks with insufficient funds is $35. If you are not aware of the problem, you can easily issue several bounced checks in a certain period of time and this is very costly indeed.

The best practice in using ATM machines is to avoid using ATM machines at other banks, supermarkets, casinos? (definitely not those at casinos), restaurants, malls or any location other than your bank or any of its branches. Why? Because the cost of ATM fees has increased just like any other cost and can range from 1.50 to $3.50, depending on where you are. Of course it would help if to know other banks which do not charge fees.
Embrace ebanking
With the advent of globalization, everything is becoming electronic. This is also true in the banking world, and technology is quickly becoming a benchmark of competition. E-banking can save you some money from transportation costs and more importantly, it will save you time. The time you spend waiting at the bank can be used for some other productive activities.
Truly, putting your money in the bank is a safe and secure method of saving money, but only if you are smart and wise enough to prevent the bank from chipping away your wealth. In saving, it is not only the benefits such as annual returns which you should consider, you should always think about the costs involved in the process.
As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!
Digital & Electronic Products – Unbeatable in Quality and Price!

09/20/2013