marketing campaign – TP Javeton WebNet

A practical truth

Generally, a practical answer to the title question is, always; but the true answer is much more in depth. Of course Web marketing is worthwhile but, as with any type of marketing, it is only worthwhile if it is done well. For example, you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or those commercials do not reach your target audience and generate sales, the advertising will have been worthless.

So perhaps a more appropriate answer to this question would be, Web marketing is worthwhile when it works. This is kind of a more nuanced answer, but in this article we will take a closer look at the issue and do our best to remove any vagueness in the answer, as well as explain how you can make Web marketing work for your business.

One of the most basic principles of marketing is to make sure your ads reach the target audience you intend them to reach. This is so important because your target audience is the people who will likely have some interest in purchasing your products or services. It is much easier to sell your products/services to those who already have an interest in what you have to offer, than it is to convince those who are not interested in those products/services at all.

For instance

As an example, consider a business that sells fishing rods. The owner(s) will want to market products to those who enjoy fishing, either competitively or as a leisure activity, because among this audience you are likely to find people who may be interested in purchasing a new fishing rod. It would also make sense to place an advertisement for your business on a website marketing bait and tackle or a website which organizes fishing trips in exotic locations.

Conversely it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience here. There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

Another factor to consider when purchasing advertising space on other websites is traffic; meaning the amount of traffic the other websites receive. This is significant because you want to place your advertisement on those websites that are closely related to your own and likely to attract a similar audience, but you also want your advertisement to receive a large portion of attentive readers.

For this reason it is important that your advertisement appear on a website which receives a great amount of traffic each month because this will help to ensure that your business is getting a great deal of exposure through this advertising.

Web advertising

When it comes to Web advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spammers.

Web users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. However, Web users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

Effectiveness

In any Web marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully.

One way to do this is to place special coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.

Initial email marketing efforts

If you plan to do some Web marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Web marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not utilizing this type of marketing can cause your business to lose out on a great deal of new revenue.

By not appealing to potential customers via email, your business may lose a great deal of revenue and market share to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating a subscriber or opt-in list. In this article we will discuss some popular options currently being used very successfully by other Web marketing professionals which we hope will help you to learn more about what is acceptable and what is not when it comes to email marketing.

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email subscriber list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it.

Avoid for-sale lists

The problem with purchasing an email list is you have no way of knowing whether or not the members of that list would have any interest at all in your products or services. This is very important because while you want to reach as many subscribers as possible with your email marketing campaigns you also want these subscribers to be members of your overall target audience. In other words, when you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received since the message was not solicited.

Internet users are very quick to delete material they believe to be spam without even opening or reading such material. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are merely suspected to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam and “suspected” spam. Therefore you run the risk of having your email marketing efforts result in a complete failure and an even bigger waste of time if the majority of recipients never even receive or open the message(s).

Build a list from scratch

A far better way to create an email subscription list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send promotional emails or create digital newsletters for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This is a better method of approaching email marketing, because the information you send will be valued by your list members and may help persuade them to try your products and services. You might also want to include useful links to your website as well as other websites which may be of interest to your readers. Content you provide should also contain a portion which urges readers to take a specific action such as making a purchase, or at least, learning more about a certain product or service.