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Tag: an email marketing campaign

Decision: To End an Email Marketing Campaign

To end your EM campaign
There is generally a lot of discussion relating to the launch or creation of one or more email marketing (EM) campaign(s); but very little is said – by comparison – about how and when an email marketing campaign should be bought to a conclusion, because making a decision to end one can be the source of some consternation and/or procrastination for many business owners, especially if the campaign is successful. Generally speaking, business owners will have to evaluate a number of different criteria to make such a decision, even as no one specific formula will work for all business owners.
The decision is one which many business owners may struggle with on a regular basis; because it can be difficult both in situations when the email marketing campaign is enjoying a great deal of success, as well as situations in which the email marketing campaign is failing. In this article we will take a look at three different scenarios which include a successful email marketing campaign that is approaching a logical conclusion, an email marketing campaign that is failing, and an email marketing campaign that is successful and therefore may be able to run indefinitely.
Scenario #1
The first scenario is that of a successful email marketing campaign that is approaching a logical conclusion which, in some cases, it may be logical for a business owner to conclude his email marketing efforts. The most obvious example of this scenario is a campaign that is focused on achieving a specific goal and not selling products or services; such a campaign might be political in nature which may start off slowly, peak during a time when voters are most interested in obtaining information about the issues and then begin to wane as the voting process begins and the majority of voters have already made their decision.
Similarly an email marketing campaign which is focused on collecting donations for a specific charity will logically end as the contributions goal is reached. And while these email marketing campaigns and others similar to them may be highly successful there is simply no reason to continue them beyond the point at which the stated objectives have been reached. In fact there are certain laws that may prevent the continuation of these campaigns beyond the monetary goals being met due to the non-profit nature of organizations possessing 501 (c)(3) approval, certificates and other such designations.
Scenario #2

The next scenarion we will take a look at is that of case of an email marketing campaign that is not achieving its goal in which case, deciding when to end an email marketing campaign of this nature can be difficult because it will involve a number of different factors. A good example of this scenario is when a business owner is investing great sums of money and a great deal of time into an email marketing and not generating results, despite an honest effort. In other words, it may be time to end this marketing campaign because it is a drain on the business’s resources.
On the other hand, if the business owner has not invested a great deal of time, money and energy in the email marketing campaign and still has a few remaining ideas for turning the campaign into a success, it might be worthwhile to continue running such a campaign under such circumstances for a little longer to see if the desired goals (and objectives) can be met. So you see, under this scenario there are specific criteria that can be used for ending an email marketing campaign at a given time, as well as to continue that campaign when circumstances and desire are favorable.
Scenario #3
Finally, it is important to note that email marketing campaigns do not always have to come to an end. Why? Consider a niche topic such as search engine optimization (SEO) that a business owner who has been producing and distributing monthly eNewsletters on this subject, and have been receiving a positive response to these email marketing tools. Under such a scenario there is absolutely no reason for him/her to discontinue such a campaign as long as s/he is still capable of producing the eNewsletters.
Similar to the way many magazines have been in publication for years and years, it is possible for an eNewsletter to remain active for as long s there is a need and an interest in the information being provided. In our example of a business owner publishing a SEO newsletter, the need for this product remains because SEO is continually evolving and recipients of the eNewsletter may anticipate receiving the eNewsletter each month to get more information on current trends in an industry such as Internet technology and all that it encompasses, including but not limited to Internet marketing, Web development, content development and eCommerce, just to name a few.
As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!
12/21/2016
The Culprits of Email Marketing Failures

When EM campaigns fail
Whether you are already involved in an email marketing campaign or you’re simply considering the possibility of launching an email marketing campaign it is important to understand that email marketing (EM) does not always work as effectively as expectations may set forth. This means that sometimes, despite your best efforts, or sometimes in spite of your best efforts, the email marketing campaign you create will either not generate the degree of success you anticipated or may not generate any success at all for a variety of reasons.
Some of these reasons may be a lack of interest from your target audience, failure to properly execute your email marketing strategy, poor planning of your strategy, or poor execution of that strategy. This article will take a look at some situations in which email marketing is not effective, and will offer some suggestions for dealing with these situations.
Let’s consider for a moment the reason that a lack of interest from target audience members can result in a failed email marketing campaign. It is already a known fact that some target audiences have often been the recipients of offers and information in which they have absolutely no interest or use for; this occurs when marketer(s) fail to complete sufficiently adequate research that would otherwise identify those offers, and that content which the particular audience(s) have expressed interest in.
Importance of research
So that having been said it is critically important that before you – as an email marketer – invest time, energy and money into an email marketing campaign, you might find it worthwhile to hire a consultant and task him/her with conducting market research which should provide valuable feedback such as demographics for the target audience and information on the probability of these target audience members being responsive to email marketing. This last piece of information in particular should help the business owner to determine whether or not s/he should pursue email marketing as an advertising option.
In other wordsm, if market research indicates that members of your target audience are not likely to purchase the products or services you offer online, or they don’t even use the Internet to research these products or services, investing in an email marketing campaign is not worthwhile. You may enjoy a small degree of success from this marketing effort but it is not likely significant enough to warrant the time and effort required to achieve this small degree of success.

Another aspect of email marketing which can cause your marketing campaign to result in failure is the inability to properly execute your marketing plan. Attention to such execution of whatever marketing plan you have in place is important because even the best formulated marketing strategy can flounder if you are not able to properly execute the steps required to accomplish the plan’s objective.
Sloppy work spells doom
For example, you may plan to use digital newsletters – or ebooks – as a critical component of your email marketing campaign; but if these digital information products do not appear to be professionally designed and written, or they frequently arrive late and do not offer valuable information, readers are not likely to invest in your products or services based solely on these digital offerings. In each aspect of your email marketing campaign, you should strive to ensure that information you provide to your email recipients is informative, accurate and interesting, if not compelling. This type of copy is more likely to pique the interest of readers.
Finally, poor planning can cause an email marketing campaign to falter. For example, if you were to issue a component of your email marketing campaign hoping to generate a huge interest in your products and receive a great deal of interest, you should be well prepared and have the ability to sell your products. Not having enough stock on hand after you undergo a marketing effort can be a critical mistake because potential customers may lose interest if they have to wait for the products.
Poor planning = less profits
This is just one example of poor planning causing problems; but poor planning can cause a host of different problems including potential customers losing interesting, the creation of confusion regarding your products and services and even potential customers being angered by your email marketing. In any scenario under which poor planning – and/or poor execution of a solid plan – can be identified as the reason for failures of email marketing campaigns, the results will almost always be loss of potential and existing customers which, when translated, is a loss of revenue and profits for your business.
As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!
11/25/2016
Measuring Reaction to Your Email Marketing

How-to: Market via email
Many business owners do not invest a great deal of time, energy or money into orchestrating an email marketing campaign because they mistakenly believe all email marketing is viewed as spam; but email marketing can actually be much more effective than these business owners, and some other Internet users, think because the view that email marketing is spam has absolutely no merit. It’s just not true! Ask those business owners who have discovered how to market via email successfully, and are enjoying a great deal of success, how they feel about this type of marketing. You will certainly get a starkly different perspective!
This article will discuss how email marketing can be successful and will provide some insight into how to determine the reception of your email marketing by both actual and potential customers, as well as regulatory agencies (FTC [CAN-SPAM Act enforcer], Consumers Affairs, etc.); but before we can discuss how to determine the reaction to your email marketing campaign, it is important for business owners to understand how to plan and execute a successful email marketing campaign. Perhaps one of the most important elements of such a campaign is to ensure your marketing efforts are not viewed by the recipients as similar to, or mistake it for, spam.
Making the distinction
One way to distinguish your email marketing campaigns from spam is to carefully develop your email distribution list; because although you may be able to reach a tremendous audience by sending out your email marketing materials to a large email list, this is not the most effective method of email marketing, especially in view of the fact that you know little, or nothing, about the list members (or subscribers); and you probably know even less about whether or not these subscribers will even be interested in your products or services. The point therefore is that, reaching a huge audience is not more important than reaching a highly targeted audience.
Focusing your email marketing efforts on millions of recipients who do not have a specific interest in your products or services is not nearly as effective as focusing your email marketing efforts on only hundreds of email recipients who are likely to be very interested in your content and your brand, as well as the products or services you provide. This is because you are much more likely to generate sales from a small, targeted group than you are from a large group without a specific focus.
Measuring effectiveness
Now that you know a little more about email marketing than perhaps you knew before, and how it can be effective, you might wonder how you can determine the true effectiveness of your email marketing efforts in the long run. This is important because it is not worthwhile to invest a great deal of time, energy and money into an email marketing campaign if your efforts are not generating positive and measurable results.

Likewise, if your email marketing campaign is wildy successful, you might want to consider organizing additional marketing efforts to further your success. One of the most important tools you will need, if you don’t already have one, is an autoresponder which can be obtained through a service that specializes in autoresponders.
Surveys and website traffic
That having been said, customer surveys have been proven to be one of the best ways to evaluate reaction to your email marketing campaign. Asking customers to fill out simple surveys when they make a purchase can provide a great deal of insight depending on the questions you ask. Questions such as where the customer learned about your products/services may seem rather innocuous but this information can actually be rather useful to the business owner.
Getting feedback related to where a customer learned about the products and/or services you offer provides excellent information about which of your marketing efforts are generating the most interest. If you receive a great deal of responses stating that customers learned about your products/services through emails, this is a good indication that your email marketing campaign is effective.
Another very popular way to evaluate the reaction to your email marketing efforts is to closely monitor your rate of sales, as well as your website traffic immediately after you issue a new email to members of your subscriber list. This can be helpful because an increase in sales or website traffic after an email was sent out is a strong indication that the email was well received and encouraged recipients to visit the website and make purchases.
Avoid simultaneous campaigns
However, there is one caveat to this method of evaluation. It can be quite difficult to determine whether or not the emails caused the increase in website traffic and sales if more than one marketing effort was made at the same time; so try to avoid starting an email marketing campaign at the same time as you launch a banner ad, otherwise you will not be able to determine which one is more effective and is therefore driving the increase in sales and traffic.
As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!
10/06/2016
When Your Business Embraces Email Marketing

A competitive edge
Are you a business person who recently incorporated an email marketing campaign with your Web marketing objectives? If so, a self-congratulatory sentiment is in order, because you’ve embraced what is widely considered one of the most effective types of online marketing for your business. And while many business owners tend to shy away from email marketing campaigns based on a belief – erroneous as it may be – that such campaigns are always viewed as spam, others realize the importance of this marketing type (which ultimately is another kind of advertising) and are willing to invest a great deal of time, money and effort into organizing email marketing campaigns.
Business owners who have added email marketing campaigns to their overall marketing strategy will likely find that they are able to enjoy an advantage over their competitors who do not take the time required to implement an effective email marketing campaign. So if you are already using email marketing as part of your marketing and advertising strategy you may soon be reaping the rewards of your decision to do so – if, in fact, you have not yet achieved such objectives. However, if you have not yet embraced this type of marketing, you may wish to read on, because in this article will discuss a few of the steps necessary to organize an effective email marketing campaign.
One of the first elements you should consider when making a decision to start an email marketing campaign is the type of information you wish to include in your marketing emails to potential clients. This is very important because the information you provide will help your email recipients to determine whether or not they think your products or services are worthwhile.
EM professionals for hire
What this means is that you can include a variety of techniques in marketing emails which may include, but is not limited to, full length informative articles, short articles enticing readers to visit your website for more information, links to other websites which may be of interest to your readers, links to your own website and even advertisements for your products and/or services, as well as other products or services your customers may appreciate.
Once you determine the type of content and information you wish to incorporate into your email marketing, it is then time to consider how you want to structure your email marketing messages. Two of the most common structures include an informative email with subtle advertising, or an in depth e-newsletter with a wealth of information, which also includes subtle advertising as well as a few images (graphics). Deciding on the format of emails you will be sending out are important because they will dictate the staff you will need to assist you in your email marketing efforts.

You might require the assistance of a professional writer to assist you with the content in either emails or e-newsletters; that is if you are unable to write your own content. But keep in mind that if you opt for an e-newsletter you should also consider hiring a graphic artist to assist you in designing an attractive layout and creating graphics that will most likely be needed to create an appealing layout for your e-newsletter.
Opt-in lists from scratch
Next you should consider how you plan to create an email distribution (or opt-in) list. This is important because simply purchasing an email list is not likely to be effective due to the “hit-and-miss nature of such lists. In other words, when you purchase an email list, you may reach hundreds, thousands or even millions of Internet users by sending emails to all of the members of this email list, but there is no guarantee that any of those recipients will have an interest in your products or services. However, if you build your own email list of previous customers who have specifically requested additional information, as well as potential customer who have also requested additional information you will have a well formulated list which includes mostly members of your target audience.
A targeted list is ideal because you are much more likely to sell products or services to members of your target audience than you are to sell products or services to members of an email subscriber group which does not consist of subscribers who have expressed an interest in your unique content and therefore may have absolutely no interest in the products or services you offer. The underlying reason for creating your own list of opt-in subscribers is because they would have visited your website, blog or Web page and expressed a special interest in your content based on its uniqueness (niche quality), and wish to obtain more information from you on a continuous basis.
Such requests for more information and desire to learn about your company, products or affiliate service lays the foundation for long standing relationships which, in the long term, is most beneficial to your business as well as the subscriber. Once all of these preliminary decisions have been made, you can begin to create the actual emails themselves and can begin to distribute these emails; and after you have sent out your first batch of emails, you can take some time to evaluate the effectiveness of the first email before you send out the second batch.
Evaluation
This will be useful because if you determine the first batch was not very successful you can solicit feedback and make changes to the second batch before sending it out. If the second email is more successful than the first, you can conclude the changes you made were required and, in fact, beneficial.

09/06/2016
The Viability of Email Marketing for Your Business
A few email marketing basics
While the concept of email marketing can might be very simple to understand and comprehend, analyzing the benefits of this marketing type and making a decision as to whether or not it is right for your business can be much more complicated. The decision-making process is difficult because a business owner has to consider a number of different factors before making his/her decision. So whether or not email marketing could or will be a good idea for your business entails a decision-making process that, while difficult, must encompass some of the important factors that have been considered integral. Factors such as:
- Target audience having the propensity to utilize Internet tools and resources;
- Effectively stating an objective in messages delivered to that audience;
- Eliminating any probability that the message(s) can viewed as spam.
Answers to these and other important factors must be carefully thought out, as the audience must be identified, the objective must be stated and the message must definitely be clear, unambiguous and to the point. It is only after careful consideration of these basic elements of email marketing that a business owner can determine whether or not this popular Web-based marketing type is right for his/her business. That having been said, of all the factors that must be carefully considered, perhaps the most important is the degree of certainty a business owner feels that a particular target audience will use the Web on a consistent basis. Before a business owner begins to invest money, energy and time into email marketing, s/he should at least qualify the target audience.
Qualifying a target audience
Qualifying your target audience is important because an email marketing campaign is not worthwhile if members of your target audience are not likely to use the Internet to purchase or research any products or services you offer. Even if they use the Internet for other purposes it is not worthwhile because they will not be likely to become online customers for your products or services.
However, if you have a target audience who is very likely to use the Internet to purchase products or services you offer, and to research these items, email marketing is a great idea for your business. In this case it is absolutely worthwhile because you will be providing information which members of your target audience will find useful and which they may already be looking for elsewhere.

Avoid the spam look-alike message
Next you should consider the products and services you offer in an attempt to determine whether or not your objective can be effectively stated in an email message. This is important because if you offer a product or service, the value and objective of which is difficult to explain, any emails you use for marketing are not likely to be understood or well received by the recipients of your email distribution list. This aspect of email marketing is important to understand before you get started because it is essential that you are able to convince potential customers of the need for your products and services in a clear and concise manner, not make them feel more confused.
Finally, an important concept to consider is the possibility that your email messages might be viewed as spam if care is not taken to eliminate such a possibility. This is a very important concept because emails which are viewed as spam are not likely to be well received by recipients and may not even make it to the recipients inbox if their spam filters tag these emails as spam. Even if the emails do reach the intended recipients’ inbox, many Internet users have grown accustomed to weeding out spam rather quickly and will be quick to delete, without reading first, emails which are suspected to be spam.
Therefore, in determining whether or not the possibility exists that your emails could to be viewed as spam, it is important to consider the subject of your business and therefore the emails you send out. The importance of this aspect of email marketing is highlighted when dealing with certain subjects such as weight loss pills, which are likely to be viewed as spam more quickly than other items. So if you are in the business of marketing products or services that would likely cause your emails to be deemed spam, orchestrating an email marketing campaign may not be worthwhile, because such emails may never reach their intended recipients.
As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!
07/28/2016