Proper Length Could Make Articles Money-Plush

 

Traditionally, literary professionals aspired to make their work entertaining by conveying a compelling story to their audience, whether the vehicle for such conveyance was an expansive work like a hard cover book, a novel, or a short story; but even in the case of an article, capturing a reader’s rapt attention was the favored goal of many traditional authors.

This goal could not be accomplished, however, without properly formatting the work which meant it had to consist of a beginning a middle and an end. Such formatting required authors to compose articles that were rather lengthy and, as a result, required editing which frequently slashed complete sentences – and sometimes paragraphs – from the literary work; but seldom did such traditional authors write articles that would be considered effective for Internet marketing, and by affiliation, article marketing since there was not yet an Internet to write for.

Nevertheless part of the strategy that those traditional authors employed must still be utilized today by writers who do write for the Internet. Today’s article writers must simultaneously make their articles compelling and relevant for human readers, and attractive to inhuman readers (search engine crawlers and bots) without repelling either audience; so while we should similarly format articles with a beginning, middle and end, we must avoid the danger of “wordiness.”

When writing (or choosing) an article for your website, make sure that its length is optimal for search engine optimization efforts on the one hand, and relevant as well as engaging on the other; but keep in mind that articles which are as short as 400 words or as long as 500 words should fit snugly into the ideal length of a search engine; but never forget the other audience you are writing for.

Even in cases when search engine optimization is not your goal, it is still a good idea to keep your articles at the suggested length for your reader’s sake, because they are likely to not finish your page if it is any longer; and allowing readers to click away from your article having read only a portion of it could leave them with only half of the information you wanted them to have due to the wordiness of your article.

Most Internet readers do not read a website page as they would a book, so the shorter the better. Even if this means splitting one long article into four/five different pages. Be sure to label them so that the reader can pick and choose which part they want to read, or so they will know what is coming up next to help them determine if they want to continue reading; but always keep both audiences in mind when outlining your articles and never forget to format them with a beginning, a middle and an end. Good luck!