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When formatting your resume

In today’s job market, having a well-formatted resume is almost as important as having a well-written resume, as most employers receive a stack of resumes from qualified candidates and scan them quickly before they decide whether or not they want to read further. In addition to key words, the thing that stands out most about any resume is its format, which is essentially the first thing people will notice, whether the resume is formatted on paper or in electronic form.

With that in mind there are a number of rules you should adhere to when formatting your own resume. First among them is to avoid using templates that are already available in Microsoft Word, as these templates are outdated and therefore will make your resume appear generic and unattractive; and while the generic templates may be well formatted in Microsoft Word, they will not translate well when emailed or uploaded to job search websites.

Of course you can always find resume samples on the Internet by running a simple search for resumes as they relate to your industry, and these samples might also make most sense for the job you are seeking. Then all you will need to do is work on a blank page to replicate the look and feel of a particular resume style which appeals to you.

Keep it neat, clean and simple

Ideally, your well-written resume should fit on one page; but if you have extensive experience simply limit your resume length to two pages, while listing only experiences and skills that are relevant to your career objective. Even if you are applying for a job in a creative field, avoid inserting images or pictures into your resume, since showing off your creativity – if that is your intention – can be done in a separate portfolio of your work.

The page on which you’re structuring your resume should have one inch margins all around: top, bottom, right and left; and as a rule you should use left justification; so do not center the content of your resume. The font and font size should be consistent, while your name and headlines (if any) should be displayed in the same manner. Typically, the headlines will be bold and in all caps; and avoid underlining any of the information in your resume.

In the world of Internet-driven job applications, underlining in a document implies a web link, making the use of any underlining for emphasis inappropriate. The font size for headlines should not exceed 14 points, while the remaining text in your resume should be no larger than 12 points; and when trying to align your resume, be aware of spacing and tabbing; and stay consistent in the way you are spacing out information on the page.

Review for accuracy and consistency

Use tabs rather than spaces, because you always have to anticipate that the person to whom you are sending your resume may have a different version of the software than you do, and therefore may not see exactly the same resume you are sending, since it is possible the margins will reset, paragraphs will shift, bullet points will change shape and so forth. This is why it’s important to keep the spacing consistent, while attempting to keep the font and bullet points as basic as possible.

As a last formatting check point, ask your friends or your family for help in reviewing the resume you’ve just put so much time into structuring and formatting. Send the resume file via email to a few of your friends ask them to review the resume and make sure nothing seems out of place. Print out the resume on paper and review it to make sure that margins are accurately set, and the content doesn’t appear crowded on the page. Keep in mind when it comes to your resume, sleek simple appearance combined with great writing will give you the best chance of securing the job you’re interested in.

The questions about SEO

With today’s sophisticated technology tools and resources, Search Engine Optimization (SEO) software, IT pros and the techniques they employ are light years ahead of where they were only a decade ago; and SEO is immense; so there are no secrets on how to rank high with the major search engines. However, there are still be a few questions relating to SEO and how it can be used to improve a Web business’ bottom line. Let’s first understand how search engines work before we start getting into details about how a business can benefit from SEO.

Search engines generally specialize in providing their users with the most relevant and up-to-date information, intended to match certain search terms which those users place in search boxes to find specific items, topics, or people they’re interested in. Search engines are some of the most sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase; and the results mean nothing to users if the information they get back does not relate to the search term, or if the results are old.

Users expect fresh, new, relevant information from their searches, which is why webmasters and website owners update their websites everyday by adding fresh, new content intended to help them get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to increase traffic and boost sales.

The effectiveness of SEO

Keep in mind that over 90% of a business’ sales and revenue will likely come directly from search engine results; and for that reason, it is absolutely important for a business to optimize its website for search engines in order for it to have the largest number of visitors, amount of interest and eventual sales. With this thought in mind, it is understandable that the most practical description of SEO is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status.

There is no doubt that the internet has grown at what has been said to be the fastest pace of any entity, era, or industry in history; and competition for the best search engine position has created an enormous market. Thus, a better understanding of the fundamental elements of SEO is vital for the success – and in many cases the very survival – of an online busines; so making use of effective search engine optimization techniques will improve the page rank of your website.

There are many tricks that can be used to increase page rank; the most effective method being, to provide high quality content on a consistent basis; and while this may seem like a simple concept, there are many websites that fail to provide content that visitors may find interesting. Sites that provide content that is interesting (compelling?), well-written and regularly updated create highly engaged visitors who are more likely to return to the website at regular intervals.

Developing a viable SEO strategy

Consider setting your website apart from those boring, lifeless sites by providing the kind of content outlined above, but do it as a routine and according to a set schedule, and you’ll establishing yourself as a credible and reliable source of information while putting your site a step closer to achieving high page rank through search engine optimization.

Another significant aspect of effective SEO is the inclusion of keywords and phrases within your site’s content; but in order to do this you must also take steps to properly target your (niche?) market by making sure that the keywords and phrases you place on your site are the keywords and phrase that the website is actually optimized for. Said another way, the more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you use these techniques your overall SEO will increase and boost your page rank.

Try also to develop a linking strategy as a part of your overall SEO strategy, as such a strategy will not only provide free advertising for your site, but it gives the impression that your site is imperative because of its affiliation with links of other interesting sites with topic relevance and similar content. For each link you have pointing back to your site is another chance for your potential customer to find you. The more inbound links you have pointing to your site, the higher you will be ranked in the search engines.

Website plus content and SEO equals…

Developing a content stratagem have been proven to be effective in SEO success, because people who get to search the internet are almost always looking for information; so the more information you provide for them, and the more helpful it is, the more likely you are to make the sale. Writing articles is the most effective way to build up content for your site; but when writing articles to post on your site, you must make sure to develop a clear and consistent method of arranging their content.

You can write articles, arrange them and post them per the above suggestion by simply adding a new page to your site, as this will allow room for extra articles to be added when you write them, and will allow you to build up an archive of articles which will be maintained with the intent of attracting online visitors. Make sure also that your archived articles have been included in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

Is your site doing SEO?

Always keep in mind that search engine optimization methods are important in developing your site’s status; and with that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site’s popularity and attract increased interest in your online business through a consistent flow of visitors to your site.