The Home-Web Business Link

Web-based and home-based businesses share some common features, but also have distinct differences that can impact your decision on which type to pursue. Consider the following breakdown.

The similarities

Treasure vis-a-vis pleasure!

  • Flexibility – Both offer flexibility in working hours and location. You’re not tied to a traditional office schedule or commute, allowing you to work when and where you’re most productive.
  • Lower Overhead Costs – Compared to traditional brick-and-mortar businesses, both typically have lower overhead costs in terms of rent, utilities, and equipment. This can be especially helpful for startups and bootstrapping businesses.
  • Global Reach – Both can access a global market through the internet, reaching customers beyond your local area.
  • Potential for Scalability – Both can scale relatively easily depending on the business model. You can adapt and grow your reach without being limited by physical space.

The Differences

  • Physical Workspace – A web-based business doesn’t necessarily require a dedicated physical workspace at home. You can work from cafes, libraries, or even co-working spaces. Home-based businesses, on the other hand, generally have a dedicated workspace within the owner’s residence.
  • Customer Interaction – Web-based businesses often rely on digital channels for customer interaction, such as email, live chat, and social media. Home-based businesses may have more frequent in-person interaction with customers, depending on the business type.
  • Legality and Zoning – Home-based businesses may need to comply with specific zoning regulations and obtain permits depending on the local laws. Web-based businesses generally have fewer location-specific legal restrictions.
  • Professional Image – Depending on the industry and target audience, some customers may perceive a web-based business as less professional than a home-based business with a physical storefront.

Ultimately, the best choice for you depends on your specific needs and business model. Consider factors like your budget, the nature of your work, your comfort level with technology, and your desired level of customer interaction.

Business on the Web

While there’s no single dominant type of web-based business, some categories consistently exhibit high popularity due to their accessibility, scalability, and potential for profit. Here are a few noteworthy examples, excluding programmer and software development-related businesses:


  1. E-commerce – Online shopping has exploded in recent years, making e-commerce one of the most popular web-based businesses. You can sell physical products, digital downloads, or subscription boxes, catering to diverse audiences. Platforms like Shopify and WooCommerce make setting up and managing an online store easier than ever.
  2. Content Creation – Whether you’re a blogger, YouTuber, podcaster, or social media influencer, creating engaging content online can be a lucrative web-based business. Building a loyal audience and monetizing through advertising, sponsorships, or paid content can offer significant income potential.
  3. Consulting and Coaching – If you have expertise in a specific field, you can offer online consulting or coaching services. This could involve marketing, finance, personal development, or any other area where you can guide clients remotely. Online platforms and video conferencing tools facilitate easy communication and delivery of services.
  4. Online Education – The e-learning market is booming, offering opportunities for educators and subject matter experts to create and sell online courses, tutorials, or webinars. Sharing your knowledge and skills globally through platforms like Udemy or Skillshare can be a rewarding and profitable web-based business.
  5. Freelancing and Online Services – A vast array of freelance work can be done remotely, from writing and editing to graphic design, translation, virtual assistance, and social media management. Platforms like Upwork and Fiverr connect freelancers with clients, making it easier to find and land projects.
  6. Affiliate Marketing – This involves promoting other businesses’ products or services on your website or social media channels and earning a commission for each sale generated through your unique affiliate link. It requires building traffic and creating compelling content, but can be a good passive income stream.
  7. Online Marketplaces – Creating a platform where buyers and sellers can connect, like an online Etsy shop for handmade goods or a digital marketplace for specific niche products, can be a successful web-based business. It requires curation, marketing, and managing buyer-seller interactions, but can be quite rewarding.

These are just a few examples, but it is important to understand that the success of any web-based business ultimately depends on various factors like your niche, marketing strategy, and dedication. Choose something you’re passionate about and research the market thoroughly before venturing into the exciting world of online business!

Business in the home

Oxygen. Money. Done! Any questions?

Home-based businesses have existed throughout history, but their popularity has fluctuated depending on various factors like technological advancements, economic conditions, and societal norms. Following are notable periods where home-based businesses were particularly prominent.

Early History

Pre-industrial Societies – Craftsmen, artists, and food producers often worked from their homes, selling their wares directly to customers or at local markets.

Cottage Industry – During the 17th and 18th centuries, textile production was often done in homes, with families working together on spinning, weaving, and other tasks.

19th and Early 20th Centuries

Women’s Work – Home-based activities like sewing, baking, and childcare were common ways for women to generate income, especially during economic hardship or times of limited opportunities outside the home.

Rise of Services – As the service sector grew, more people offered services like tutoring, bookkeeping, and secretarial work from their homes.

Mid-20th Century

Post-War Boom – Many returning veterans and women who had entered the workforce during WWII started home-based businesses due to limited job opportunities or a desire for flexible work arrangements.

Direct Selling – Companies like Avon and Tupperware pioneered home-based direct selling models, empowering women to become entrepreneurs.

Late 20th and Early 21st Centuries

Personal Computers and the Internet – The rise of personal computers and the internet in the late 20th century revolutionized home-based work, enabling businesses in fields like software development, writing, and online retail to flourish.

Gig Economy – The growth of the “gig economy” in the early 21st century further contributed to the popularity of home-based work, with platforms like Uber and Airbnb connecting workers with tasks and opportunities outside traditional employment structures.

Present Day

Make these tools your tools!

COVID-19 Pandemic – The pandemic-induced lockdowns and shift to remote work further fueled the rise of home-based businesses, with many people transitioning from traditional office jobs or starting new ventures from their homes.

It’s important to note that these are just general trends, and the popularity of home-based businesses can vary depending on specific regions, industries, and economic conditions. However, it’s clear that throughout history, people have found ways to be productive and entrepreneurial from their homes, and technological advancements and changing societal norms are likely to continue to shape the future of home-based work.

An Extensive Checklist for Franchise Buyers

Big ideas

Franchise businesses like Wendy’s, McDonald’s, and Jack-In-The-Box have experienced significant success over the past few decades. This suggests that those who formulate franchise ideas and establish businesses possess a keen eye for profitable opportunities.

However, it is crucial for potential franchise buyers to thoroughly investigate and analyze the franchise they are considering before investing any money. To aid in this investigative process, we have compiled a list of questions you should ask. Remember, it’s not just about asking these questions; obtaining satisfactory answers is equally important. Here is the checklist:

Due diligence

1. Has your attorney carefully examined the franchise contract and thoroughly discussed it with you? Do both of you approve it without any reservations?

2. Does the franchise require you to engage in any illegal, borderline illegal, or questionable activities in your state, county, or city?

3. Does the franchise offer you an exclusive territory for the entire franchise term, or can the franchisor sell additional franchises in your territory?

4. Is the franchisor affiliated with any other franchise companies that handle similar products or services?

5. If the answer to the previous question is yes, what safeguards are in place to protect you from potential competition within your territory?

Exit ramps

6. Under what circumstances can you terminate the franchise contract, and what will be the associated costs?

7. If you decide to sell your franchise, will you be compensated for the goodwill or will it be lost?

8. How many years has the franchise company been in operation?

9. Does the company offering you the franchise have a reputation for honesty and fair dealing among its franchisees?

10. Has the franchisor provided certified figures indicating the exact net profits of one or more franchisees? Have you verified these figures with the franchisees personally?

11. Will the franchisor assist you with: a) Management training; b) Employee training; c) Public relations and advertising programs; d) Capital investment; e) Credit availability; f) Merchandising ideas?

Location, stability, training

12. If necessary, will the franchisor help you find a suitable location for your franchise?

13. Is the franchisor financially stable enough to execute its stated plans?

14. Does the franchisor possess competent, well-trained management?

15. What specific benefits or advantages does the franchisor bring that you cannot achieve on your own?

16. Has the franchisor conducted a thorough evaluation of your capabilities to ensure a mutually profitable operation?

17. Does your state have a law regulating the sale of franchises, and has the franchisor complied with this law to your satisfaction?

18. What amount of equity capital will you need to purchase the franchise and operate it until your income covers your expenses?

Promising success stats

If you are able to obtain satisfactory answers to each of these questions, then you are likely considering a promising franchise opportunity. However, if any doubts arise, make certain to conduct further research to gather accurate answers before making any investment or signing any agreements.

Buying a franchise can provide a sense of security and, in some cases, a guaranteed profit. Research shows that less than 20 percent of franchised businesses fail, in contrast to the 60 to 80 percent failure rate for new businesses started annually in the country.

You can find information on specific franchising ideas in franchise directories that are typically available at your local library. Additionally, franchise outlets may display notices relating to franchises for sale.

Oxygen. Money. Done! Any questions?

If you have the financial means to enter this venture, remember that statistics are in your favor. Armed with caution and a comprehensive checklist, you now possess a roadmap to guide you through the process of purchasing a franchise.

For all your Tax Tools & Financial Calculators, or to schedule an appointment to get your taxes prepared and e-filed, please visit Concierge Tax Pros, our highly recommended tax preparation office website.