Have you ever…?
Have you ever asked yourself, what does it take to be successful in my own Home-Based Business (HBB)? If so, have you found an answer to your question yet? And if your answers to these questions are “Yes” and “Yes” then perhaps you are well on your way to achieving your financial goals via your own home-based business, and probably have no need to read further; but if your answers to these questions are “No” and “No” this information may have no value to you whatsoever, in which case you’d probably click away from this page at any time before reading further.
However, if your answers to these questions are “Yes” and “No” then I encourage you to read on because it is quite possible that you will find information of value which you can use towards starting your own home-based business or taking a new HBB you’ve recently started to the next level of accomplishment; but before we continue to the main article I’d like to share with you – in the way of an introduction to the main article – an excerpt of ‘Three “Surprise” Success Obstacles’ from the generous and very talented author, John Forde of The Copywriter’s Roundtable. This excerpt, ‘Obstacle #3,’ is from CR #623:
‘”BECAUSE SOMEONE ELSE WILL DO IT…”‘
‘The simple truth is that, in copywriting and everything else except taking naps, good results demand good effort. Come to think of it, being a good nap-taker probably takes some extra effort too. Among the greats in any field — this one included — there are few natural born geniuses. To really succeed, you’ve simply got to log the hours, do the work, and make it happen. Or don’t bother showing up at all.
World Backup Day
I can’t tell you how many times I’ve heard from people who WANT success with this career… but haven’t gotten around to getting started. I’m not naming names, but these are the otherwise-smart and hopeful people who tell me they’ve ordered the course… been to the boot camps… and have downloaded the eBooks… but haven’t quite gotten around to anything beyond that.
It’s like the person that buys the exercise bike in January… only to start using it as a towel rack by February. You can also hear them thinking, “Gee, exercise bikes don’t really work… what piece of exercise equipment can I buy and not use next?” You know who you are.
But what can I do, some will say, in the middle of the “Long Recession?” Yep, these are rough times. Very rough. Here’s where I put on a “crusty ol’ grandpa” mask (no, I am not a grandpa nor do I think they are, by default, crusty)… and say, “times like these remind me of the last big-enough downturn in 1991.”
Those were the days when yours truly, a graduate student halfway to earning a corporately unappreciated masters in classical studies… took an internship job that paid $15 a day. A pittance even then, but it put me in the spot that put me in the spot that lead to the opportunity to get someone to take a chance — out of desperation — on teaching me how to write copy.
I was lucky. But I had to make sacrifices and put in a lot of late nights studying marketing books and old promos, researching and writing to get there. In short, if you ever craved a kick in the pants… let this be it. Ask yourself, if you’re trying to start your career… what have you really done so far to get there?
Have you gotten on the mailing lists of your prospective clients? Do you REALLY read as many winning direct response letters as [you] claim to? Have you written any of them out by hand, as every mega-smart copywriter I know recommends? Naturally, you’d love to make the big bucks… but have you ruled out trying to start locally, just to get a writing gig under your belt? If push comes to shove, are you truly willing to work on “spec?”
I know, some highly respected pros making a pretty good recommendation on why you shouldn’t do it — “spec” means you pick a client and offer to write the copy free if he or she decides not to use it, but for pay if they do — but as someone who learned a lot working for nothing, in exchange for the chance to learn, I still think it can be a good idea. Especially when you’re still trying to get your name out there and to get samples into your portfolio.
Already-working copywriters, of course, can get sloth-like too. Do you still do all the research you need to do? Or do you just find yourself re-writing fluff to fill space? I find I’ve got to update or improve my style and even my writing process at LEAST once every six months. I also find I’ve got to re-evaluate some of the projects I’ve accepted.
Products change… prospects change… market environments change. The world is marching. I can’t imagine anyone else escapes that fact. Are there more obstacles than these? Of course there are. But starting here would be a very, very good start on your road to stardom.’
You can sign up for $78 worth of free gifts at The Copywriter’s RoundTable.
Intro to the formula
Following are the opening paragraphs of the article titled, Construct of a Success Formula which you can download free of charge (PDF format) in its entirety; so the objective here is fairly simple. If you like the first two paragraphs, simply download the article as my gift to you. If what you read doesn’t interest you then thanks for reading this far. The one thing I will ask if you download the free article is to share it with everyone you know who you think can use it. It’s a rather long article so make yourself comfortable. 🙂
Excerpt & free download
The term, success formula, has been talked about in a variety of different ways for a very long time by and between a large number of people from both ends of the economic spectrum and in the middle; and in most cases the kind of success being referred to is financial. We all want a “formula for success”, and if we had the opportunity to question those we believe to be financially successful in a way we’d like to be, more often than not we might ask of them, what’s your “success formula?”
Entrepreneurs from all walks of life have sought a success formula for as long as there was a country called America, and long before that; but it is in American society that entrepreneurial lifestyles developed and thrived – although the entrepreneur was defined as far back as 1723 by the Irish-French economist Richard Cantillon. Many of America’s entrepreneurs became very successful, especially during the 19th and 20th Centuries, thereby creating the models for many others to follow in their footsteps. So there are formulas for success in existence.
Here’s the download link: Construct Of A Success Formula: A Mini eBook