Category: Web Traffic

Web Traffic is the topic of this category. Businesses that operate on the Web are similar to those that operate offline in one category. Traffic! Getting traffic – or potential buyers – to your product or service location is the most important thing a business person can do whether s/he be operating online or offline.

  • Essentials and Benefits of Building an Opt-in List

    Emergence of Web marketing

    Since the discovery of online marketing as a viable business model there have been a number of creative individuals who sought to introduce a wide assortment of systems, gadgets, methods and formulas to influence and enhance the growth of this business type. Some of these creative products have endured and were successful in varying degrees, while others failed to catch on and find a niche in the marketplace.

    As more Web-based businesses are put up, the need to develop new marketing skills and tools specific to this new medium have emerged. More and more marketing strategies are being discovered and developed on an ongoing basis to cope with the rapid change taking place on the Web and, indeed, in the business world; and with such developments there is sustained growth that helps to attract more participation.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    With growth in any industry comes added demand, and Web marketing is no different; because as we see more participation in this business, the demand for Web marketing tips, strategies, tools and resources have grown exponentially giving birth to a business within a business: Web Marketing Strategies!

    The business of teaching others how to market products and services on the Web has benefitted from the immense success of entities such as Google, Facebook, and Amazon, just to name a few; but not everybody can be a Larry Paige, Mark Zuckerberg or Jeff Bezos, but in trying to emulate them creates a demand.

    Elements of opt-in marketing

    While there are companies and individual entities that are all too eager to help you – for a fee – with website creation, Web-based business building, and clientele development, it is important to keep in mind that there also many cost-free ways in which you can spread the word about your website’s existence on the Web that are direct and as effective as the fee-based methods; and one such cost-free method used by many marketers is Opt-in email marketing (permission marketing).

    Opt-in marketing requires the permission of a willing customer to subscribe to the marketing materials of a Web marketer, with the understanding that such materials would be comprised of suitable and acceptable content in the form of catalogs, newsletters, and promotional mailings via e-mail; and the marketer understands that the more opt-in marketing email s/he can send, the more chances s/he has to make sales. But such an email marketing business can only be done by building a list consisting of all individuals who wants to subscribe to your content and marketing materials.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    From your list you can expect to get targeted customers who have already shown interest in what you have to offer and sell, since they have willingly signed up to your list. Obviously, these are people who liked what they have seen on your website and have decided they want to see more, and maybe even purchase a few of the products and/or services offered by your company and promoted on your website.

    Building an opt-in list

    There is a perception that list-building is very time consuming and involves a lot of hard work, especially in collecting all the names and addresses of subscribers. However this is not the case when list-building is done correctly, but it does take patience and effective strategies to build a list.

    You can open your website and your business to a whole new world of target marketing; and with some effort on your part, take your business to a new level with increased traffic, more sales and good profits. So if this is the kind of results you want from a Web-based business, you need an opt-in list.

    There are many sources and articles available on the Web for anyone to read and follow in building a list; and while the material may seem confusing because of the vast number and wide variety of of sources, you can avoid the confusing aspects by choosing the one you’re most comfortable with and working with it.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    Different groups of people would have different approaches in building an opt-in list, but no matter how diverse the many methods are, there are always some crucial steps that must be taken in order to build a list, and the following paragraphs discusses them in more detail.

    Good Web form and impressive homepage

    Installing a good web form on your website that immediately follows the end of your content has been shown to be one of the best ways to attract a visitors attention to your opt-in list; and while there are those who might say that this is too soon to invite a website visitor to subscribe to your list, it is important to remember that your homepage provides a quick good impression of your overall website and business, whereas if somehow a website visitor finds something s/he doesn’t like on another page and has a negative reaction to it s/he could be lost forever.

    besides, a good web form for subscribing to an opt-in list is really not hard to do, since it requires a short and simple written statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail addresses, and this web form will automatically save and send you the data that was inputted; and your list will grow proportionately as more people sign in.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    As mentioned earlier, the homepage (landing page) of a website is the most important page on that site because it is often the first page an individual sees when s/he visits the site, so it’s critical that you make your homepage as impressive as you can. You need to have well-written articles, attractive graphics and a well-defined description of your website; and, depending on what your site is all about, you need to capture the visitor’s fancy.

    In other words, make your site useful, very easy to use and easy to navigate; and to do this you have to keep in mind, while creating the site, that most your visitors are probably not tech savvy and therefore may not understand the reasons for the presence or absence of certain website features. Investing in good programming for your site in order to make your graphics beautiful and page loading fast will be helpful, but try not to overdo it, because too much can sometimes be as bad as not enough.

    Don’t waste your time making the homepage overly large and bulky megabyte-wise since this can lead to the page opening too slow and your visitors will not have the patience to sit there waiting for it to open. This is especially important when approached from the viewpoint that not all people have dedicated T1 connections; so the faster your site gets loaded, the better it is for your visitors which works to your advantage in the long run. Keep your website design, content and navigation simple but not overly so, and be mindful of serving up too much sophisticated knowledge.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    Quality products and great service

    Providing good products and unmatched service to your visitors and supporters is great way to impress them and win their loyalty, since a return customer is more likely to bring in more business; and as is often repeated by seasoned business pros, new customers referred by a satisfied customer is the best kind of new customers any business can expect. Word of mouth and recommendations alone can rake in more business than an expensive ad.

    As your clientele roster grows so will your list; and with more members on the list, the more people will get to know about what you have to offer, both new and favorite products. Also important is the need to keep a clean and private list, which will go a long way in helping you to maintain the level of trust your customers have in you.

    The importance of doing everything you can to keep your subscribers’ confidence cannot be overstated; so understand that if you send e-mails to your list that can be construed as spam, they will click the “unsubscribe link” and prevent you from ever contacting them again; so remember that a good reputation will drive more traffic and subscribers, which in turn will strengthen your customer base and their loyalty, whereas a flawed reputation will quickly drive you out of business.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

    List-building the easy way

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • Blogging Basics


    Blogging for beginners

    This post could have easily been titled, Blogging 101, because it consists primarily of information about the blogging vocabulary, which any blogging enthusiast would agree, is essential to a thorough understanding of what comprises a blog.

    In other words, every newcomer to to know the meaning of terms such as blog, platform, domain, domain name and web host; and once s/he has mastered these key elements of blogging, s/he can enter any conversation about blogging with confidence.

    In fact, after the new blogger understands exactly what a blog is, s/he will then be on the way to passing the critical test of choosing an appropriate topic about which to blog. Such a topic should be recognizable and compelling, but must also be presented in a way that extends to readers an invitation, as well as the opportunity, to participate in an ongoing dialog with the blogger and with each other. At times the mere definition of “blog,” which is short for weblog, poses a problem for some who are not familiar with the term or the activity; but the term weblog is defined by Dictionary.com as:

    Essentials of a blog

    “a personal Web site that provides updated headlines and news articles of other sites that are of interest to the user, [and] also may include journal entries, commentaries and recommendations compiled by the user;” and although the word blog have at times been defined in other ways, this contemporary definition should be enough to clear up any misconceptions of what a blog is. Articles written and published (publishing is the process by which content is placed on the Web) to a blog are described as posts and are presented in reverse chronological order.

    So essentially, a blog is comprised of articles, journal entries, commentaries and other such content posted and updated on a regular basis. And although the majority of blogs are in text form, there are also photo blogs and video blogs which may sometimes incorporate text content on a given blog-site, or may be the singular kind of .

    There are that are mostly technical in nature, but should be studied or researched by individuals who are thinking about setting up their own blogs for the first time. Such terms as blogging platform, web host, domain and domain name cannot be avoided or ignored by individuals – including bloggers – who intend to publish content to the Web, because the terms describe integral components of blogging in particular and Web publishing in general.

    Technical aspects of blogging

    So let’s take a closer look at these technical terms.

    Blogging Platform is a computer software program that allows individuals to write posts and to update their blogs. A blogging platform is also used to design the look of a blog, in terms of color scheme, formatting and font size. Some platforms are WordPress, Blogger, Linked-In and Tumblr (a photo blogging platform).

    Web Host (or host) is an entity that provides the space which a blog or website occupies on the Web. Hosting can be described as a virtual file cabinet where the blog (and other content) is stored and made available to visitors; but without hosting for such content, it cannot get on the Web.

    Domain is the Web address of a website, Web page, video or blog that is published to the Web; and while most domains might end in .com, there are some that will end in .net, .info, .biz or one of several other extensions, depending the kind of blog being published, and the purpose for which it is being published.

    Domain Name is what the domain is actually comprised of and can also be the name or title of a blog or website, but may also differ from the blog title. For example, in the Web address, “www.tpjaveton.net,” the domain name is “tpjaveton” and, as is true for this blog, the online address differs from the blog title, which is TPJaveton WebNet, although the title could easily have been identical to the domain name.

    Your uniquely creative blog

    In conclusion, having a relatively good understanding of what a blog is, as well as a working knowledge of the technical terms of like domains, domain names and Web hosts will be exceedingly helpful to new bloggers from all backgrounds and professions who aspire to share their own unique stories with interested members of the larger WWW (Wide Word Web) community.

    As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • About Blogging Sites: Niche, Nuance, Style!


    Due to what seems like an infinite number of blogs – and websites about blogs – on the internet, it can be tough for a casual user or Web surfer to distinguish one blogging site – yours – from the many others in existence; and whether you are starting a new website aimed at bloggers, or looking to make your existing , the key to building and maintaining a site that will capture the interest and attention of the blogging community is in finding your niche.

    If you can fill a unique need in a way that no other blog or website does, you’ll be able to build a lasting readership from the online community. Keep in mind, however, that the discovery of such a niche does not mean your work is done; because there will still be a lot of work to do, even though the point at which you is the place to begin carving out your own unique place in the online universe.

    Every great blogging site starts with a great idea, because you really can’t without one; and since there are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is so fierce, it is important to make your blog stand out from the pack; so you will need to offer something that no other site is currently offering; or if you have to do the same thing that an already popular site is doing, you will have to do it in a more impressive and valuable way.

    One way to discover an site is to look at the sites that have already been successful in capturing a blogging audience, and then determine whether or not you can utilize similar strategies to help realize your vision. Of course, you may also need to add somewhat of a unique flair to your project in order to stand apart from your competition, but that should be less tasking than creating the niche itself.

    Many people agree that websites which do the best in today’s market are those sites that have the most personality; and they also agree that the fiercely individual surfers (rugged individualists?) who are bloggers, are a demographic that responds especially strong to personality; so consider how you can give your site a unique and attractive nuance by lending your own voice and sensibility to your site’s design and content.

    Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality; the next step is figuring out how to get the word out to the blogging community. In the long run, a great idea just isn’t enough to . You will need to draft a smart and realistic marketing plan in order to draw readers to your site.

    Once you have attracted the attention of, and enticed bloggers to visit your site, you can keep them coming back with interesting and compelling (great?) content; but it is vital to get that first glance of your site, or it won’t have a chance to shine.

  • Some Email Messaging Mistakes to be Avoided




    Attract and keep subscribers

    There are many reasons why a subscriber list (also opt-in list) should be handled with care, and many things to consider in order to avoid complications that often arise if such a list is mismanaged or abused. When you decide to create a subscriber list, it is important to understand that the list is not just a matter of sending promotional newsletters or catalogs to your subscribers, but rather to manage all aspects of the list.

    While there are many ways to invite and entice people to subscribe to your list, there are also a number of steps which must be taken in order to give subscribers incentives to want to remain on your list; and as cumbersome a task this may seem, the more important job is to avoid any problems with the law (CAN-SPAM Act), as well as the internet service provider (ISP) from which the email capability originates.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    Probably the most important thing an email marketer can do to protect his/her business is acknowledge and adhere to the many rules and laws governing email messaging that were enacted to help protect the privacy of the internet users from spamming and unwanted commercial emails. With the popularity of electronic mail as a medium for marketing due to its low cost, many companies have seized upon this medium to do their marketing, and some have, unfortunately, flooded the e-mail accounts of consumers with promotional emails.

    List management includes opt-outs

    A subscriber list, which is comprised of individuals who requested information by “opting in,” is meant to avoid the annoyance of unwanted email because the list members specifically stated – by their opt-in authorization/confirmation – that they want to receive the newsletters and promotional materials offered by a given email marketer. These subscribers have consented to being on the list by providing a little information about themselves and their email addresses.

    However, just as important as getting subscribers to opt-in to their lists, email marketers must recognize the responsibilities they have to their list members, one of which is to provide them with an “unsubscribe” or “opt-out” feature, so that each list member can feel free to stop the emails at any time by simply unsubscribing from the list; because there many reasons a subscriber may want to unsubscribe, as in the case when his/her information was used erroneously to opt-in to the list.

    Another responsibility marketers must meet is to keep subscriber lists clean and manageable, which can be done by utilizing the many available tools and technologies applicabler to email marketing in general and opt-in list in particular. Meeting these and certain other responsibilities will go a long way in protecting a marketer’s investment and marketing strategy, as well as increase exposure (more traffic) which will likely be converted into sales and profit.

    Marketers must also keep themselves and their businesses out of trouble and potential run-ins with the law and the internet service providers, as mentioned earlier; because keeping their operations legit and clean will enhance the marketers’ credibility and reputation as legitimate business persons, since legitimate sites depend on the site owners – in this case the marketers – being straight and true email marketing strategists.

    The following paragraphs consist of some additional thoughts, tips and basics pertaining to email marketing and the nuances involved in managing a subscriber list, as well as a few best practices.

    Understanding the unsuccessful deliveries

    Unsuccessful deliveries, or undeliverable messages are often referred to as bounced emails, which are those messages that were not successfully received by the intended recipient for a number of different reasons. Bounced emails might be the result of the server being busy at the time delivery was attempted, but can still be delivered at a later time; There are also bounces because the inbox of some recipients may be full at that time.

    However, some bounced messages are simply undeliverable forever; and among the reasons for such delivery failure may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased from the server already. So in view of the various reasons that email messages might not be delivered, it is important to understand what those reasons are and take steps to make the appropriate corrections.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    Marketers can manage their lists by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area changing “.com” to “.con.”

    Utilizing the “unsubscribe” option

    There is really no other way to says this: Always provide an unsubscribe feature in your site and an unsubscribe link in your emails. That having been said, giving your subscribers – or anyone else to whom you send email messages – the option to “unsubscribe” or “remove” their name(s) from your email list is required by law (See CAN-SPAM Act).

    So when someone in your list requests to be unsubscribed, always take that request seriously, because if you don’t remove them from your after such a request, all subsequent emails sent to that person will be considered spam mail. When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

    Pornographic, shocking and disturbing email content? Taboo!

    DO NOT send in your newsletters – or provide in any other manner, way or format – content that can be construed as pornographic, shocking or disturbing. It is hard to decipher the age of a recipient and many complaints will likely arise from subscribers receiving this kind of content. Controversial issues should also be avoided so that marketers can prevent themselves from being branded in a negative way by subscribers. They should simply stick to the topic of their website and business.

    Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

    If you are an aspiring email marketer, it may help to always remember some of the things covered in this article so that you can have a healthy relationship with your subscribers, as well as operate within the boundaries of what is allowed in sending emails to a subscriber list.

    As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

  • Making Residual Affiliate Programs Work for You




    Affiliate payment structures

    The term residual income, when used in the context of long-term income, can be replaced by the term, leveraged earnings which might be the most coveted source of income in the sales profession. The most significant difference between the two methods of earnings might be that residual income is earned repeatedly for a single sale by the individual salesperson, whereas leveraged income is earned repeatedly based on the sales of others (recruits/sub-agents).

    It is important to understand however, that leveraged income can be earned without residual payments when group leaders, managers, recruiters and other such agents have utilized their leadership skills to hire, train and motivate other people to go out and make sales that are considered “one and done” with no prospects for repeated payments on the sold item; unlike sales of magazine subscriptions, insurance policies or membership dues, which are paid for on an ongoing basis.

    But staying on the subject of affiliate marketing and the various programs and payment structures utilized by online merchants, if you are a webmaster in need of additional income; or you are planning to but you do not have a product or service to sell, affiliate marketing may be the best solution for your particular situation, since you really wouldn’t need to worry about creating a product because the merchants will provide them.

    Affiliate-merchant relationships

    All you would need to have is a website with interesting content that is related to any product or service you decide to market. By joining a particular affiliate program, or by becoming an independent affiliate representing various merchants, you can start earning money right away thereby meeting the financial demands of your unique situation; but in order to ensure that your earnings from sales can be relied upon to come repeatedly, you will have to align yourself with those merchants that offer residual income, a task that may be easier said than done.

    To be a good or and make the kind of money you expect to make it is important to understand the nature of affiliate marketing as it relates to the kind of business relationship that established between merchant and affiliate. In affiliate marketing, an affiliate agrees to direct traffic to a merchant’s website or product page, and if that traffic is converted into the visitor taking any kind of action like making a purchase subscribing to a service, the directing (referring) affiliate will be compensated.

    Compensation may take the form of either a percentage of any sales made in the form of a commission or a fixed fee predetermined upon the application of the affiliate with the merchant’s affiliate program. Based on this kind of arrangement between affiliate and merchant, both having mutual interests in its success and deriving mutual benefits from it, affiliate marketing has become one of the most popular Web marketing methods today.

    Set fee versus residual income

    In fact, almost every merchant or retailer site today offers an affiliate program that any one can join; and most retailers would entice people to become affiliates or members of their program by promising great , lifetime commissions, click through incomes and various other benefits; but would it be reasonable to think that all these affiliate programs offer the same benefits? Read on to learn how reasonable such a thought might be.

    Most affiliate programs would pay affiliates a one-time commission for every sale or lead referred to the merchant’s website by those affiliates; and such one-time commissions are usually large – ranging from 15% to a high of about 60%. Other affiliate programs would pay a fixed fee for every click through or visitor referred to the merchant’s site by any affiliate; and programs like this often pay a smaller amount for every click through – usually not amounting to any more than half a dollar, even in the case when no purchase is made but the visitor becomes a lead.

    Residual affiliate programs usually pay only a small percentage of a sale as commission for every sale referred by the affiliate to the merchant’s site. This commission is often in the range of 10% to 20% of sales made; and because of this many people ignore residual affiliate programs and opt rather, for the higher paying one-time commission offered by other affiliate programs. So depending on their financial objectives and individual preferences, marketers make their choices.

    Contrasting income modes

    However, for a marketer to ignore residual affiliate programs based solely on the fact that fees or commissions are smaller would be to forego a reliable and – over the long term – substantial income stream; because despite the fact that residual affiliate programs pay at a lower rate, merchants offering such programs would generally pay regular and ongoing commissions for a single affiliate initiated sale. That means you, as an affiliate of a affiliate program can get paid on a regular and ongoing basis.

    Just to elaborate a little further, suppose there are two online merchants both offering web hosting services on their sites. The first merchant offers a one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale. The second merchant also offers an affiliate program, but it is a residual affiliate program that pays only $10 monthly for every single affiliate initiated sale for every customer that opens a hosting account.

    Naturally an affiliate may get attracted to the larger commission of $80 being offered by the first merchant, instead of the smaller amount of $10; but by thinking things over before actually getting involved with one or the other, the affiliate may be able to better understand that the second merchant is offering more of an opportunity to earn a larger amount of money since the $10 will be made on a continuous basis for as long as the customer has the account.

    A primary business tool on hold

    Making the choice

    So for the same effort of getting one customer to subscribe to the merchant’s service, you get paid monthly in residual affiliate programs while you only get paid once in a one-time commission type of affiliate programs. That having been said, are residual affiliate programs worth promoting? Definitely yes, because you from these types of affiliate programs in the long run; and would residual affiliate programs work best for you? It depends, but with the benefits that residual affiliate programs can provide, it would really be unwise to ignore such programs.