Traffic Converted to Buyers Equals Money

Find product. Sell product!

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I recently viewed a video in which the presenter said, “there are two things you need to do in order to make money online. The first is to to promote and sell, and the second is to find an audience…” (a market) to sell that product (in this case product refers also to service) to. With that in mind the product can be your own which you developed and created yourself, or belonging to someone else, in which case you can get authorization from that person/vendor to promote and sell the product as an affiliate and get paid a percentage of the sale in the form of a commission.

The first part of this equation – finding a product to sell – has been made exceedingly easy over the two decades since the introduction of digital products – created and made available – via the WWW (World Wide Web), so anyone looking for can take his/her pick from among the vast numbers available in the eCommerce marketplace. It is the second part of the equation and all the various aspects of finding an audience, as well as the inherent challenges that must be dealt with in pursuading – friendly, though it may be – that audience to buy a product from you.

Traffic to your

Of course it is understood in most marketing circles that the first step in finding an audience is getting exposure for your product, which is another way of saying attracting Internet users, also referred to as traffic to your website or product page

In order to achieve this most basic of goals many Web marketers advertise their utilizing some of the more popular advertising resources such as Google AdWords, Facebook Ads, and Bing/Yahoo! Ads, while others utilize the more economical methods like Traffic Exchanges, Link Exchanges and Email Marketing Campaigns. A third category of website owner relies on their own SEO techniques and formatting directly on their sites to induce the search engines to place their site on the SERPs (search engine results pages) which they expect would gain the site maximum exposure.

The conversion principle

It is important to point out at this juncture that whether a owner succeeds in getting traffic that is costly, economical or free s/he must still convert that traffic into an audience that knows, trusts and likes who s/he is and what s/he represents (reputation and credibility) before that audience will buy a product s/he is promoting and selling. Therefore certain steps must be taken by the website owner in order to achieve this goal.

This is where the importance of conversion rates comes into play, along with the steps needed to convert visitors into buyers, and the skill with which to adebtly initiate and execute the conversion process. It is only then that a website owne, Web marketer, product owner or any other entity attempting to promote and sell a product that s/he will be successful in doing so.

The cold, hard cash factor

In the Ebook, 110 Bite-Sized Tips to Boost Website Conversion Rates, the author states that, “A lot of factors are involved with ensuring that visitors click on, and then actually buy items they see. There are many things you can do to get the most conversion rates possible which means those website views and random clicks actually turn into cold, hard cash (otherwise known as sales).” It is in the manner of this approach that an affiliate marketer or product owner shoud view the traffic that s/he manages to attract to a website or product page.

It is possible however, that many do not devote enough time and/or attention to this important aspect of selling products, while others simply ignore it altogether. If you are a member of either group today might just be your lucky day, because TPJaveton WebNet is giving away a free Bonus copy of the Ebook, 110 Bite-Sized Tips to Boost Website Conversion Rates, which will be a big help to you in your efforts to convert traffic into buying customers and money in your pockets. Get the Bonus Ebook AND Free Report Here! Good luck with it and Thank you!

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If you get a lot of traffic – or a little traffic – to your website, but can’t seem to make any sales, today might just be your lucky day; because TPJaveton WebNet is giving away a free Bonus copy of our Traffic to Buyers Conversion Manual, which we hope will be a big help to you in your efforts to convert traffic into buying customers and money in your pockets. Get the BONUS Manual Plus A Second FREE Report Here! Good luck with it and Thank you!

 
 
 
 
 
 

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The Role of Articles in Building Your List

Comparative excellence

What are you waiting for?

Getting visitors to your site should always be ranked as high in importance as the quality of the products and services you provide. This objective should go hand in hand with providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should be as superb as well so that customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing, and with an opt-in list you get the opportunity to introduce your site and products in an agreed-upon time frame. An opt-in marketing strategy is a marketing strategy that is actually low-cost and not time consuming, simply because you get the consent of your website visitors to subscribe to your emails, newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing is a process

Since opt-in marketing is the process by which you send emails to your list of subscribers, these emails can include almost any content you wish to send to your subscribers as long as such content is in good taste, legal and useful to the subscribers. For this reason, it is therefore essential that you present your promotional items in a manner that will attract the interest of your subscribers to keep them wanting (craving?) for more; and the best way to do this is to provide fun, entertainment and informational – if not interesting – articles.

Well written article content that consists of helpful tips and useful information will be crucial in building your list as increased numbers of your website visitors will be enticed to subscribe to your list. When they read the samples of your website content, they will be intrigued as to what will come next and subscribing to your newsletter is one way for them to get a glimpse of what you have to offer next.

Placing importance

It is a known fact that many sites and companies have come to accept and, indeed, place a high value on the importance of articles as they also help in improved search engine optimization; and as more people head to the internet for their information needs, serving the right information to them via articles via your website will increase the flow of your website traffic. And with more traffic, the percentage of your sales will grow, which in many cases can be converted into more profit.

The rise in importance of well written, information-rich, keyword-packed articles for website content has certainly been noticed and encouraged by major search engines for over two decades, and this has led to a craving for quality content by all sectors of the Internet marketplace. Today, any content that can be described as interesting and/or compelling is placed very high on a website’s must-have list. This includes newsletters, ebooks, blog posts and any other article inclusive product; because these articles provide the information which are sought by many Internet users, and if your site has them, more people will visiting that site for information and research.

Reputation & credibility

It is also true that well-written articles would boost your sites reputation, and if they are filled with a lot of useful information you will be regarded as well-informed and an expert on the subjects you write about. Of course, your articles must be well researched so that Internet users who visit your website will trust you, and when you have gained their trust, they will always come to you for the information they need about the topic on which they view you as the expert.

As a matter of course you must write articles or commission them to be written on subjects that are closely connected with your type of business. So if you have a site dealing with matters of medicine or offering remedies for a certain disease, your articles must be about that disease and its potential cures. On the other hand, if you sell materials for home improvement you must write and publish articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such, but if you provide relevant articles to your customers and you gain their trust, they will always go to your site for help and advice, as well as for your products.

Loyalty

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have; and if you provide them with the answers for their needs, they will be happy to be receiving your emails, newsletters and other promotional materials to keep them well informed. Others may even forward your emails to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people read it and wish to read more, they can click on the link and go to your site. With the articles you’ve published to your site that are good, they may decide to sign up as well to your opt-in list. This will build your list and make it bigger, but make sure to keep your subscribers happy and interested in your newsletters and promotional materials.

Keep on posting and writing good articles for your site and newsletter, and if you have no interest in writing them, or if you just don’t have the time, there are many available, well experienced and knowledgeable writers available to help you compose interesting and compelling articles on the topic of your choice. This is an investment that will pay for itself in time.

 

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