TP Javeton WebNet

Category: Products & Services

  • Email Marketing Evaluation: A Must!

    A promotional method

    Email marketing can be a very effective promotional method to reach target audiences around the world, despite the fact that in many cases, the marketing efforts of a business owner or promoter may not reach full potential unless s/he invests the necessary time, energy and money into evaluating the email marketing strategy which s/he has put into action.

    It is during such an evaluation that a business owner can determine whether or not email marketing is a method that can enable him/her to reach stated marketing objectives. The same evaluation can be used to determine if email marketing as a strategy is having an adverse affect the business productivity.

    Useful information

    That having been said, there are a few ideas pertaining to the importance of evaluating email marketing that we’d like to discuss in this article, and will also offer what we consider useful information on how to initiate and complete the email marketing evaluation process. To say such a process, done on a regular basis, is important would be an obvious understatement since frequent evaluation of any email marketing strategy is not only important, it is crucial to the success of the business or individual that puts it into effect.

    So it follows that one’s failure to evaluate his/her email marketing strategies can have adverse effects on finances and overall business objectives, including failure to produce results and loss of customers to his/her competitors.

    Avoid shortcuts

    Consider for a moment that an existing email marketing campaign is not effective because it does not reach members of the particular target audience. An evaluation will certainly reveal the reasons for this failure, one of which may very well be that the distribution list to which this campaign is being sent consists of recipients who have little or no interest in the being offered via the emails.

    Business owners who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are simply not interested in any product(s) or service(s) they offer. In this scenario the email marketing is likely to generate very few sales or website visits. However, reevaluating the email distribution list to include recipients who are interested in the products or services being offered will likely result in significantly more sales and website visits.

    Remove ALL semblances of spam!

    Now consider a situation in which your email marketing is being construed as spam by recipients. If you have taken precautions to ensure your emails are reaching members of your target audience, but your emails seem like over the top sales pitches, the members of your email distribution list may view your emails as spam and not take your advertisements seriously. When this happens members of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.

    In fact, one of the subtle ways you could use to remind yourself that any likeness to spam must be avoided at all costs, is getting in the habit of refer to your list as an “opt-in subscriber” list and not a distribution list. Think of this excercise in these terms:

    You can buy distribution lists. But you must create, build, and nurture subscriber listscreate, build, and nurture subscriber lists by offering interesting (compelling?), useful (valuable?) and free content on your website to attract and encourage visitors who become repeat readers and, ultimately valued subscribers. get the difference?

    Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind you might want to consider the path to meet this goal as an indication of whether or not the email marketing is working. If you’re interested in reading more about email marketing take a look at this recently published post – Alternatively, you can evaluate your email marketing efforts by soliciting customer feedback.

    Ask for customer feedback

    Asking customers for their opinions about your email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element is a simple and straightforward way of getting direct and unvarnished answers from your target audience.

    Based on this information you should have a good indication of whether or not the email marketing strategy is effective. If it is not effective you should consider making changes to create more interest in your products or services. The changes you make should reflect any feedback you receive, and ensure you are not making changes that will cause even less interest from the members of your subscriber list.

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  • The Role of Articles in Building Your List

    Comparative excellence

    What are you waiting for?

    Getting visitors to your site should always be ranked as high in importance as the quality of the products and services you provide. This objective should go hand in hand with providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should be as superb as well so that customers are provided with the same satisfaction.

    One of the ways you can combine marketing and customer service is through opt-in marketing, and with an opt-in list you get the opportunity to introduce your site and products in an agreed-upon time frame. An opt-in marketing strategy is a marketing strategy that is actually low-cost and not time consuming, simply because you get the consent of your website visitors to subscribe to your emails, newsletters and other promotional materials such as catalogs and free promotions.

    Opt-in marketing is a process

    Since opt-in marketing is the process by which you send emails to your list of subscribers, these emails can include almost any content you wish to send to your subscribers as long as such content is in good taste, legal and useful to the subscribers. For this reason, it is therefore essential that you present your promotional items in a manner that will attract the interest of your subscribers to keep them wanting (craving?) for more; and the best way to do this is to provide fun, entertainment and informational – if not interesting – articles.

    Well written article content that consists of helpful tips and useful information will be crucial in building your list as increased numbers of your website visitors will be enticed to subscribe to your list. When they read the samples of your website content, they will be intrigued as to what will come next and subscribing to your newsletter is one way for them to get a glimpse of what you have to offer next.

    Placing importance

    It is a known fact that many sites and companies have come to accept and, indeed, place a high value on the importance of articles as they also help in improved search engine optimization; and as more people head to the internet for their information needs, serving the right information to them via articles via your website will increase the flow of your website traffic. And with more traffic, the percentage of your sales will grow, which in many cases can be converted into more profit.

    The rise in importance of well written, information-rich, keyword-packed articles for website content has certainly been noticed and encouraged by major search engines for over two decades, and this has led to a craving for quality content by all sectors of the Internet marketplace. Today, any content that can be described as interesting and/or compelling is placed very high on a website’s must-have list. This includes newsletters, ebooks, blog posts and any other article inclusive product; because these articles provide the information which are sought by many Internet users, and if your site has them, more people will visiting that site for information and research.

    Reputation & credibility

    It is also true that well-written articles would boost your sites reputation, and if they are filled with a lot of useful information you will be regarded as well-informed and an expert on the subjects you write about. Of course, your articles must be well researched so that Internet users who visit your website will trust you, and when you have gained their trust, they will always come to you for the information they need about the topic on which they view you as the expert.

    As a matter of course you must write articles or commission them to be written on subjects that are closely connected with your type of business. So if you have a site dealing with matters of medicine or offering remedies for a certain disease, your articles must be about that disease and its potential cures. On the other hand, if you sell materials for home improvement you must write and publish articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such, but if you provide relevant articles to your customers and you gain their trust, they will always go to your site for help and advice, as well as for your products.

    Loyalty

    With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have; and if you provide them with the answers for their needs, they will be happy to be receiving your emails, newsletters and other promotional materials to keep them well informed. Others may even forward your emails to other people when they find a certain article interesting.

    You should provide links in your newsletter so that when other people read it and wish to read more, they can click on the link and go to your site. With the articles you’ve published to your site that are good, they may decide to sign up as well to your opt-in list. This will build your list and make it bigger, but make sure to keep your subscribers happy and interested in your newsletters and promotional materials.

    Keep on posting and writing good articles for your site and newsletter, and if you have no interest in writing them, or if you just don’t have the time, there are many available, well experienced and knowledgeable writers available to help you compose interesting and compelling articles on the topic of your choice. This is an investment that will pay for itself in time.

     

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  • Subtlety in Email Marketing

    Know the distinctions!

    Typical Web users receive tons of emails encouraging them to purchase certain products or visit specific websites owned or managed by the email senders or merchants with whom they are affiliated; and while these emails arrive in inboxes of unsuspecting web users each day, most of them pay very little attention to such emails. This is because emails which are blatant advertisements are often viewed as spam, and most Web users have very little tolerance for spam; but it is very important to understand the distinction between these two types of communication.

    One distinction is the reaction of recipients, which is to say that reactions to spam tend to range from simply ignoring such emails and having the email addresses blocked from sending future communications, to reporting such emails to their Internet service providers (ISPs) for further investigation. We realize many Web marketers have difficulty keeping their email marketing subtle and, as such, this article will provide some information which we hope will be useful in determining how email marketing can be kept subtle so it is not viewed as spam.

    Criteria for subtlety

    Among the most important criteria for ensuring your email marketing is done in as subtle a manner as possible and not be viewed as spam is to provide something of quality to your recipients. This thing of quality may consist of insightful articles, interesting quizzes or other useful facts which members of the target audience are likely to find useful, if not valuable.

    The simple fact is when email recipients realize that an email they received is offering them something worthwhile such as knowledge or information about a particular niche subject they are much more likely to spend some time reviewing the email and therefore will not likely consider the email to be spam. In addition to using the creation of something qualitative to convince recipients that the email is not spam, business owners can also take advantage of qualitative content to provide subtle advertising which may include product references in the articles or links to his/her website throughout the email.

    Avoid outrageous claims

    Avoiding language which makes outrageous claims can also help to keep advertising quite subtle since the opposite – using certain superlatives and adjectives of greatness with which to describe specific products – is likely to be viewed as blatant advertising. When such language is used, it is highly unlikely that email recipients will believe there is validity in anything contained within the email because they will believe the entire email is simply one big advertisement for the senders’ products or services.

    One method proven to be most effective in keeping advertisements subtle when running email marketing campaigns is to only send your email(s) to those who are likely to be extremely interested in your products and services. This is important because when email recipients receive an email that does not reflect their interests in any manner or form, they are not likely to take the email seriously and may very well view such email(s) as a blatant advertisement or spam.

    Blatant advertisement is taboo

    However, when emails are sent only to those who share a common interest the email seems more personalized and therefore, those email recipients are not likely to view every product reference as a blatant advertisement since they understand there is sometimes a need to mention products or services in emails of high quality content which are sent legitimately.

    Finally email marketing is considered subtle – and remains so – when the content of campaign emails is written as though it is not coming directly from the business owner. In other words, the copy might discuss products and services as though they are being offered by a third party. This method makes the advertising seem more subtle because it does not appear to come directly from the business owner.

    Be minful of perceptions

    Of course, business owners can help to ensure their email marketing efforts are not viewed as blatant advertisements by keeping reference to their own website to an absolute minimum, while being mindful of the fact that most Web users often view links from one website to another strictly as advertisements. For this reason it might be advisable for business owners who are promoting products/services via an email campaign to keep links to a minimum and to carefully weave these links into even the most quite benign copy.

    The links should be provided as though they were only included to provide readers with an opportunity to learn more about certain products/services and not as a way to encourage them to purchase these products/services. It might be worthwhile for business owners to consider hiring a writer with this type of skill and experience to ensure the copy conveys desired message, message formats and message intent which should therefore convey the desired effect to the email recipients.

     

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  • Email Marketing to Reach a Target Audience

    Marketing basics applied

    In theory email marketing is not any different to other types of marketing, simply because basic principles of marketing which are applied to most other types of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching a designated or “target” audience; because the ability to reach an audience you have designated as your target audience and convince them to make a purchase cannot be underestimated. In this post we will discuss a few approaches that Web marketers can use to effectively reach their target audience(s).

    The simplest way to reach your target audience is to allow existing customers as well as potential customers to register on your website and decide whether or not they want to receive emails with additional information and advertisements. When the users register they should be required to enter a name and email address and, as a result of this registration process, you will be able to compile a list of names and email addresses from each potential customer who expressed an interest in receiving additional information.

    Sending your email marketing materials to members of this subscriber list is much more effective than sending out a mass email to recipients whose email addresses you purchased simply because the group of email addresses you compiled all have an interest in the products/services you offer while there is no information on the other set of email addresses to indicate whether or not those list members will even have the slightest interest in the products or services you offer.

    Capturing their interest

    There are a number of tips published on the Web for reaching a target audience, and one of the most important of those is to do adequate research to determine how you should communicate with members of your target audience. Such communication may include changing the language of your emails to suit the preferences of target audience members, designing the layout and colors of the email so that it can be appealing to them and tailoring the emails to include content which is of interest to members of the target audience. This type of research can really pay off because it will make your emails significantly more effective.

    Still another tip for reaching your target audience via email marketing is to keep your message simple in the sense that being subtle is important so your email does not seem like a blatant sales pitch, but it is also important to present your message in a clear and concise manner which can be easily understood by the members of your target audience.

    If you have any doubts your target audience will be able to understand your message, you can certainly leave information for the email recipients to contact you with your questions. This interaction can prove to be extremely useful because it is only through communication that you can learn about the needs of your target audience and how you can better tailor your email marketing strategy to meet these needs.

    In conclusion

    Finally, it is important to solicit feedback from the members of your target audience to ensure you are meeting their needs with your email marketing campaign. This should be done on a continual basis as the needs of your target audience may change over time. However, when you solicit feedback from your target audience you must be sure to ask specific questions which require answers that can easily be interpreted, especially because the ease with which these answers are interpreted will greatly impact your ability to further refine your email marketing efforts to conform with the expectations of your target audience members.

  • How Effective is Your Email Marketing?

    A question of effectiveness

    If you are a business owner who utilizes email marketing campaigns to promote your products or services and advertise your brand, the question of how effective your email marketing is might occupy a prominent place in your mind. In fact, questions regarding the effectiveness of any type of marketing effort should be entertained as frequently as deemed practical in order to ensure that such marketing efforts are producing desired results. Asking these questions on a regular basis and continually evaluating the effectiveness of email marketing campaigns will help to determine their effectiveness on an ongoing basis, especially in those instances when changes are made to the marketing strategy.

    In view of the above, this article will discuss the importance of frequently evaluating email marketing strategies, while also providing a few tips which we hope will be helpful to you in evaluating your email marketing strategy.

    First and foremost

    First and foremost, it is important to evaluate your email marketing strategy on a regular basis because failure to do so might very well result in a complete waste of your time, money and efforts; and although email marketing may be a cost effective way to advertise your business the activity doesn’t get done without input from you, the business owner/advertiser. There is still some time, money and energy involved in planning and executing email marketing campaigns. In other words, if an email marketing campaign is ineffective and nothing is done to attempt make more effective your business is wasting resources by continuing to invest in this type of marketing strategy when it is not generating profit for the business or even creating interest in your products or services.

    Second, and perhaps just as important, is the frequency with which a business owner or marketer evaluates the effectiveness of his/her email marketing strategy without setting goals before s/he begins the evaluation process. The importance of goal-setting is highlighted here because failure to do so might help to undermine the email marketing efforts of any business or marketer.

    This is due to the fact that without goals it can be difficult to determine whether or not such email marketing efforts are effective. If, for example, you set a goal to increase the number of sales you make per month, then it will be rather simple to determine the results based on the number of monthly sales generated and therefore just as simple to evaluate the effectiveness of that particular email marketing campaign.

    Deciding on method

    Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing. Of course, if you have more than one marketing strategy in use simultaneously you cannot be sure which strategy is driving customers to make purchases, or attract visitors to your website.




    When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing campaign(s). This will help to prevent confusion about which type of marketing is producing the desired results. It will also help to prevent business owners from mistakenly believing email marketing is producing a positive results when, in fact, it is another marketing strategy that is actually generating all the positive sales and traffic activity.

    Customer surveys

    While on the subject of evaluating effectiveness, one strategy that comes to mind is the use of customer surveys to evaluate the effectiveness of marketing campaigns. Asking customers how they heard about your products or services have proven to be an excellent way to determine whether or not customers are making purchasing decisions based on one marketing strategy or another; so this strategy can also be utilized to evaluate the effectiveness of your email marketing campaigns.

    Additionally, these surveys can be used to obtain more detailed information about email recipients’ reaction to a particular email marketing campaign. Customers can, and often does, provide valuable feedback about topics such as the layout and appearance of email and the ease and readability of content included in the email. This feedback and other customer-generated information can help a business owner determine how to design future emails designed to achieve the most positive results in a campaign. Armed with such information the business owner can design subsequent emails that might incorporate many of the qualities previous customers found to be useful, and avoid qualities that were viewed to be useless.