TP Javeton WebNet

Category: Making Money

Profiting from the sale of personal or business items. Working for pay. Investment purchase at below market prices and reselling at or above market value. leveraging one’s time and resources through the efforts of others for residual income.

  • Key to Building a Subscriber List: Trust!

    Fashion world descends upon us

    Trust earned begets loyalty

    Let me begin by saying that there are many elements of a home-based business that are specific to that business type in the same way that there are those elements of a Web-based business that are specific to that business type; but there is a set of elements shared by both business types in today’s business landscape and many of those common elements have been discussed in many of the posts of this site. One such element is trust.

    While the rest of the world have developed many barriers and protections to keep their email accounts spam-free, there are also those who subscribe to emails that promote their products, services and websites because this particular group of subscribers want to know more about what these sites are offering that may be beneficial for them. They subscribe because they wish to be kept informed about marketplace aspects that interest them as well as new trends and developments in the field they’ve chosen.

    Most businesses would be fortunate to have this type of subscriber as representative of their customer base; but attracting and cultivating such subscribers would require the business to demonstrate the one basic element needed to do so. That element is trust. However, it is a known fact – offline as well as online – that before consumers will entrust a business with their time, information and money they must first know and like that business. Only then will consumers trust the business, after which they will reward it with their loyalty.

    Enhanced security steps

    This is evidenced by the fact that many internet users have gone to great lengths to protect their email accounts from spam mail, supported by the steps taken by some free-mail internet providers and internet service providers (ISPs) to offer spam protection while others incorporated the added step of screening the incoming emails of their users. These considerate and well meaning steps taken by the free-mail providers and ISPs have led businesses and email marketers to adopt guidelines set forth by the CAN-SPAM Act and require anyone wanting emailed information to authorize such emails by providing their name and email address via an “opt-in” (subscriber) Web form.

    An opt-in or subscriber email list therefore consists of members who have agreed to receive email sent by the business or email marketer which might contain promotional material such as newsletters, catalogs and marketing media which should be permitted through by ISPs (although some are still held up). When intended recipients are able to read and view email sent by the business it is considered a successful transfer of information; but it starts with securing the trust of internet users not previously known to the business, and vice-versa.

    Credibility begets trust

    The entire process of getting consumers to know, like and trust you and your business is no doubt a huge accomplishment and, in the realm of Web marketing, major achievement; but it is worth every minute spent in doing so. That having been said the following paragraphs provide a few suggestions as well as some steps a business – both Web-based and home-based – can take to gain the trust of potential list members.

    Although described above as a process it does not mean that getting the trust of website visitors should not be too difficult a task, especially if you have a legitimate business; because part of getting your customers’ trust is undoubtedly based upon your expertise, and people tend to rely on professionals who know what they are talking about. So demonstrating credible knowledge, trends and industry norms about the business you chose is a good first step in getting consumers to pay attention to your business; and if you are not yet in an established business, a display of such know-how and industry savvy could go a long way toward that objective.

    Put another way, show your prospective subscribers and customers that you know what you are talking about by provide them with helpful hints and guidelines that pertain to what you are promoting and/or selling. Talk about how to install a roof if you’re into hardware products, or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an subscriber list. If your customers see you as someone who knows what s/he is doing and saying, they will trust you quicker than otherwise.

    Trust builds reputation

    Be true to your customers in the sense that if you want to hype your products/services it enhances your credibility to provide guarantees, because the more satisfied your customers are the more of a probability that they will recommend you to others; and those recommendations and referrals would help to build your reputation in the marketplace since it is a known fact that most people tend to trust someone they know and when that someone recommends you there is a greater probability that you’ll be more of an acceptable choice. Some of these recommended folks will go to your site just to check it for themselves and others will go to make a purchase.

    Another tip in getting a customer to trust you quickly is to provide them an escape out of any agreement or contract they signed with you. This shows them that you are not there to trap them into something they really don’t want. A good example of how to do this is by providing a link at the bottom of each email you send that would enable them to unsubscribe anytime they want. In addition you can modify your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service whenever they want to, thereby removing any reason for them to be wary (leery?) about signing up in the first place.

    It may help to keep in mind that when you get the trust of your website visitors and potential customers and clients you must do everything within your power to keep that trust, because if you don’t cherish (place the highest value) on it, chances are you won’t have it for too long. For example, if you do anything with their email addresses like sell them or farm them out to others who should not have them, you will lose many members of your list as well as members of your customer base. The quickest way to degrade the quality of your subscriber list and collapse your customer base is to disappoint those who have recommended others to you. So keep the trust.

  • Proven Steps for Building a Subscriber List

    Birth of the WMS model

    According to Internet Growth Statistics provided on the Internet World Stats website, in December 1995 only 0.4 percent of the world’s population used the Internet; by December 2005 that percentage had risen to 15.7 percent (fueled in part by addition of the World Wide Web, circa 1997); and by June of this year (2017) the number stood at 51.7 percent of the world’s population using the Internet. So it is reasonable to state that there was a growth rate of Internet use which was indeed rapid.

    That having been said, it is probably as reasonable to state that the growth rate of online marketing have surged just as rapidly as that of the Internet (Web), except that it did not cover the same period of time; but as more Web-based businesses were created and vied for a share of the eCommerce marketplace, the need to develop new marketing skills and information products became more evident and, as a result, an increased number of marketing strategies were being discovered and developed to cope with the changing face of business in the eCommerce world.

    Needless to say, such growth could not have occurred without a demand for the services provided via the Web and the new business type it fostered. However, there was also demand for online marketing tips and strategies which resulted from the astronomical number of new businesses that were created on the Web and continue to be created, leading to the birth of a new Web-based business known as Web Marketing Strategies (WMS). Part of understanding this seb-set of Web Marketing is accepting the nature of business, the market it serves, and its motivating factor which is profit.

    Staple of email marketing

    So it follows that while there are companies engaged in WMS activities that are all too eager to help your Web-based business build a clientele for a fee, there are also a number of methods you can utilize to promote your website in a more cost effective – and in many cases – free way. One of these methods is Email Marketing (EM), also known as permission marketing, in which Web-based business owners (known as merchants) can actually engage by getting permission from site visitors to send them emails about their company and/or product offers. Those who grant such permission become subscribers to such emails and are considered members of a subscriber list maintained by the merchant.

    The staple of email marketing is a subscriber list which, as stated above, requires permission from website visitors, supporters and past customers of a merchant or publisher (website owner) who are willing to subscribe to marketing materials, newsletters, catalogs and other promotional material via email; and the more marketing emails are sent by the merchant or marketer, the more chances s/he has of making sales and perhaps encouraging more future purchases. To do this s/he, the email sender, must build a list consisting of all those who wish to subscribe to the list.

    From this list the merchant or email marketer will be able to designate certain members of the subscriber list as target customers for some product types and other members for different product types. This is considered a good list since these different sections of it will have already shown interest in different product offers the merchant has to show and sell. As list members have a preference for what they’ve seen on the merchant’s site, and have decided they want to see more, and maybe even purchase whatever product or service the merchant – through his/her website – offers they will have the opportunity to follow through on that preference.

    Strategic patience

    In view of the above many people may harbor the opinion that building a subscriber list takes a lot of hard work and a lot of time to build and collect names and addresses; and when approached in the wrong way this could indeed be true. However, if the correct steps are taken, the process takes a bit of patience and a few solid strategies that have been proven to be effective in building subscriber lists. Such a list-building process can be instrumental in a publisher’s ability to open his/her website and business to a whole new world of target marketing.

    The central point here is that simply making the effort to build a subscriber list by utilizing strategies that have been proven effective can take your business to a new level which will often result in increased traffic and decent profit, if that’s your objective, and can ultimately do wonders for your business venture. keep in mind that there are many sources and articles which are accessible from the Web to anyone wanting who wish to build a subscriber list, even though they can sometimes be confusing because there are so many sources; and seldom do they all promote the same approach.

    And while different groups of marketers, “gurus” and tutorialists have different approaches in building subscriber lists, be assured that there are certain fundamentals that must be adhered to when building your own list; and some of those fundamental steps are outlined in the following paragraphs.

    Steps one & two

    Step one – requires that you install a good, workable, legible web form on your website which can be located immediately following each of your articles and/or blog posts, or in the side bar of your website. While some may say that immediately placing a web form on a newly created website is too soon ask visitors to subscribe to a list, there is really no best or ideal time to ask a visitor to opt-in to your list. As long as your homepage provide a quick, good (first) impression and a website visitor finds something s/he likes, that might just be enough reason for signing up.

    A good web form for opting into a subscriber list is not hard to come by, and asking your website visitor opt-in to your list is really not hard to do. Simply write a simple short statement inviting your visitors to see more and get updated information about the site and what it stands for. Then there should be an area where they could put in their names and e-mail addresses. This web form will automatically save and send you the data entered on the form; and as more people sign in, your list will grow accordingly and proportionately.

    Step two – requires your site’s home page (or landing page if other than your home page), as mentioned in the first step, be as impressive as you can make it; and the articles, as well as the description of your website should be clear, well-written and free of any derogatory language or graphics. Depending on what your site is all about, you need to capture your website visitor’s interest while making your content useful and your site easy to navigate. Do not expect everyone to be tech savvy! Invest in having good programming on your site and make your graphics beautiful while making sure to not overload it.

    Don’t waste your time making the homepage or landing page overly large megabyte-wise, since there is a strong possibility that all visitors to your website will not have dedicated T1 connections; so the faster your site gets loaded (a consequence of reduced number and size of the graphics placed on it), the better experience your visitors will have. Go for a look that borders between simplicity and sophisticated knowledge.

    Steps three & four

    Step three – requires that any products or services you offer via your site be of high quality, value and reliability which in turn will have the affect of satisfying any customer who makes a purchase, and can therefore result in very positive responses. Remember that a returning customer is more likely to bring in more business; and a satisfied customer will more likely recommend new customers that do business. Word of mouth and recommendations alone can rake in more and better business than an expensive ad. As your clientele roster grows, so too will your list; and with more members on the list even more people will get to know about what you have new to offer.

    Step four – requires that you maintain a clean and private list while never losing the trust your customers who have entrusted to you their email addresses and other private information; and remember this rule if you don’t remember anything else you’ve read thus far: NEVER, NEVER, NEVER engage in unlawful activities by sending SPAM email to anyone! Bad news has a tendency of spreading fast, and such illegal activities will reach your subscriber list members quicker than you can compose a one-line email.

    Be assured that many of your subscribers will most likely unsubscribe from your list as a result of such activity, or even accusations of doing so. Keep your reputation untarnished, because a good reputation will drive more traffic and subscribers to your site/business, as well as strengthen the loyalty of current customers.

  • Build Your Subscriber List Quick and Easy

    Woman in a neon triangle

    Subscriber List: A thing of value

    It would be quite understandable if you have looked at the title of this post and muttered to yourself something along the line of, this guy (meaning me, the writer) is crazy, there’s no such thing as “quick and easy” when building a subscriber list. You might express even more disbelief if you had started a subscriber list that did not work out as well as you had expected. So if this sounds familiar I’d ask that you don’t click away yet, and don’t give up on building your subscriber list yet either, because we may be able to help each other.

    Of course, I’m assuming that a subscriber list is something you still value and would like to have; and if that is true then let me suggest that you make a fresh start by utilizing the suggestions outlined further down this page; but before we proceed it might be helpful to share some of our previous efforts to build a subscriber list, because it is important to recognize and separate methods that failed from those that work so we can avoid the former and utilize the latter.

    If you’re like I was I discovered the subscriber list-building methods that really work, you probably have read countless articles and success stories of people creating small fortunes with subscriber lists and sought expert advice on how to create a subscriber list of your own. Then when you thought you knew everything there is to know about building subscriber lists and have followed their advice to the letter and still weren’t able to create a list you can make a profit with, you became upset and this led to disappointment and, ultimately surrender; and you stopped trying.

    Proper research

    Then you decided to invest your money in a different way by hiring professional email marketers, subscriber list builders and content writers to help you out, but quickly realized that the expenses you incurred, when compared to the very small percentage of your subscribers who actually bought anything from you, it was clear that you were still in an unprofitable position; especially after seeing the statistics and sales figures yielded by campaigns you launched with the help of those so-called professionals.

    So you asked yourself, what could have gone wrong? Why have others succeeded where you have failed? Could it have been that you committed the common mistake of launching email marketing campaigns without the proper research? Or that you chose a topic you thought to be quite popular but it turned out not to be the case? One lesson which is learned from proper research is that list subscribers do not buy a product or service instantly simply based on their subscriber status or because the email marketer (you or I) sent them offers.

    I’ve learned that the first and most important step you can take in order to build a profitable subscriber list is to get your potential customers to know, like and trust you after which they are more likely to take a chance on your products; because let’s face it, just launching an subscriber list would not make you an expert and a believable seller. You have to put some acquaintance work into the process by publishing a number of articles on your chosen topic, presumeably the subject you know best and feel most passionate about.

    Consistency

    If your chosen topic is not the one you know most about, then change it and write about the topic you know well, and make sure your overal website theme is based on the same topic so that your articles, blog posts and website theme conform to the same topic. This is known as consistency and it is the one element that helps to establish expertise and create trust between a website publisher and audience more than any other.

    In addition to consistency of topic in your articles and website theme, it is certainly helpful to gain some knowledge about your website visitors; because knowing a little about their preferences, likes and dislikes will help you to create the kind of content that will more likely win them over. You can gain this insight by asking your visitors to complete a brief survey from time to time, or even at the end of each article or blog post you publish.

    Similar information can be obtained through forums, in the sense that these sites allow you to provide expert advice as it pertains to the topic of your expertise. This is another instance in which the results will not come instantaneously, but rather in time as your participation is recognized as helpful, valuable and – in some cases – indispensable to other forum participants. The expert advice and opinions you provide at these forums should be as forthright and factual as those you provide in your blog posts and, as a result, forum members will follow you to your site and may end up being part of your customer base.

    Highlighting value

    At the point you feel that people trust you, you will then be able to start your own subscriber list which could consist of subscribers from various sources; and after that you can build a customer base from these same sources which could end up consisting of website visitors, forum participants, survey responders and even your own friends, who can usually be good customers once you let them know about your website. just email them a link to your site so that they will be able to see what your business is all about. It is important to understand that the money will only come in when consumers and subscribers know, like and trust you.

    As for your product or service it is important to know and understand that most people looking to lay out their money to buy something is no different to you and I; they want a product or service that they believe will be a good exchange for their money. They are simply not going to buy something on your recommendation if they don’t know and trust you, but they also will not buy an item if it is not worth the money, so you need to find a product or service that people want and need.

    You don’t have to be the product maker as long as you have researched and learned about it well and have determined that it is of high value. Invest your time, effort and money to learn what you can sell to the satisfaction of your customer and subscriber base, thereby keeping them happy and you in their good graces. Even if it is a product you don’t want (you don’t necessarily have to like it either), it may well be something your customers need, so do your research well and you would see the results can be very positive (and profitable). It often helps to provide your subscribers with promotional material that they could actually use and spread around, so a free ebook can get generate a lot of interest and positive results.

    A profitable subscriber list

    By now you’ve probably heard about the joint venture (JV) whereby subscriber list owners cross sell each other’s lists. This technique works only after you have built your own subscriber list; but it might be quite helpful to make friends with other subscriber list owners anyway. This can be most beneficial, especially if it is someone who has already launched a successful subscriber list and have the experience in this venture. Because – as they say – experience is still the best teacher. While there are many articles available on the Web for you to read and learn from, there is nothing like getting a first hand account from someone you trust, so if you’re going to pursue a joint venture it helps to know (and probably like) the other marketer as well.

    Experienced subscriber list owners as joint venture partners will make sure you know what to do and what not to do since they also value their lists that they will be entrusting to you (your product and/or service) and therefore must make sure that you do nothing to tarnish their reputation with their subscribers. So while different situations occur for different people, the general concept can still be very helpful to you and them. There are many things to avoid and it is in the interest of your joint venture partners to tell you which ones are most critical.

    Building a profitable subscriber list don’t just happen overnight. There is much preparation and effort involved in the process; and since a subscriber list should be built from scratch you will do well to diligently maintain the quality of your list as it grows; keep it organized, manageable and even if you have to get or hire help just make sure that your subscribers are happy and satisfied, and they will be willing to buy from you continuously.

    Just for the record, “quick” as used in the title of thisd post is a relative term, so think of it in the context of a subscriber list that serves your purposes (profitable, well-maintained and consisting of list members who know, like and trust you, as opposed to continued failure and disappointing efforts which could go on forever. Hope this helps… Good luck!

     

  • Marketing Types that Compliment Email Marketing

    Multifaceted email marketing

    If you are already engaged in promoting products and services via email marketing you may already realize the potential this type of marketing holds; and if so you probably also realize that it is not reasonable to expect your business to thrive with email marketing as the only marketing strategy you opt to utilize. Of course this is not unusual since most businesses do not typically have a great deal of success unless they make the decision to incorporate more than one marketing type into their overall marketing strategy. With such other marketing options in mind, this article will examine a few of these Internet marketing alternatives which have, and can be used, in conjunction with email marketing.

    Email marketing in itself can be multi-faceted in the sense that it may include sending out mass emails, distributing digital newsletters, creating relevant website content, and even offering correspondence courses via email. Implementing only one of these email marketing strategies may result in a small increase in either website traffic or sales, but implementing more than one strategy at a time can create a more significant effect.

    Similarly it is definitely worthwhile to incorporate other types of Internet marketing into promoting your business on the Web if you are not already doing so; because this can help you to enjoy a greater degree of success if you apply the strategies correctly. Some of the other types of marketing strategies you may wish to employ include placing banner ads, participating in industry related message boards and starting an affiliate program.

    Banner ad placements

    Of the other types of Internet marketing available, placing banner ads may be the most expensive option. In many cases your business will have to pay another website for the privilege of placing your banner ad on their website. Choosing a website which sells products which complement, without competing with, your business is worthwhile. However, there are some free options for banner ads including exchanges, as long as you are not required to place more than one banner ad on your website for each time your banner ad appears on another lineup, as doing so can create a very crowded and confusing site with will drown out any content you provide.

    Additionally, such agreements could compromise your ability to control the type of website(s) your banner advertisements are displayed on; and for this reason it is worthwhile to pay for ad space so you can have more control over where your banner ads are displayed.

    Participation in industry-related forums can be another way to promote your business online. Message boards are online meeting places where individuals who share a common interest can get together to discuss those interests as well as pertinent issues in addition to asking and answering questions from each other. Most message boards allow users to place a link to their website in their signature line. If you regularly participate on an industry-related message board and include a signature line with a link to your website you can reach a high concentration of members of your target audience.

    Message boards & affiliate marketing

    When using message boards to promote your business it is very important to follow all message board guidelines and to avoid techniques which may be deemed as spam, such as posting your link when it is not appropriate, introducing off-topic information, blatantly promoting a particular product/service, or inserting hyperlinks where they are not welcomed or acceptable.

    Last, but certainly limiting the number of marketing options to those mentioned here, is the affiliate marketing program which is another type of online marketing that can be used in conjunction with email marketing. Affiliate marketing involves allowing website owners to place advertisements for your business on their website. These website owners are known as affiliates, and each time one of their advertisements causes an Internet user to click through the advertisement or purchase an item, the affiliate is compensated by the merchant (in this case, you of you are the one providing links and banners) who created the product/service to which that clicked link leads.

    This compensation schedule makes affiliate marketing incredibly cost effective. Essentially you do not pay your affiliates unless the advertising generates a specific reaction from Internet users such as making a purchase or generating website traffic. The amount of compensation should be determined beforehand and may be based on a flat fee or a percentage of the sale. Business owners have to embed code into the affiliate ads to determine which ads are generating profit or traffic so they know which affiliates to compensate, but this information is also useful for determining which advertisements are most effective.

    More marketing methods

    The above marketing types are a few additional options business owners and entrepreneurs can use to compliment their email marketing efforts on the Web and fine tune the overall marketing strategy. Other marketing types which we do not have space or time to discuss in this post are Article Marketing, Niche Marketing, Blog Marketing, Video Presentations, Pod Casts, Network Marketing and Multi-level Marketing (MLM), among others. Simply do a search for any of these other marketing methods if you need more information. Good luck!

  • The Culprits of Email Marketing Failures

    When EM campaigns fail

    Whether you are already involved in an email marketing campaign or you’re simply considering the possibility of launching an email marketing campaign it is important to understand that email marketing (EM) does not always work as effectively as expectations may set forth. This means that sometimes, despite your best efforts, or sometimes in spite of your best efforts, the email marketing campaign you create will either not generate the degree of success you anticipated or may not generate any success at all for a variety of reasons.

    Some of these reasons may be a lack of interest from your target audience, failure to properly execute your email marketing strategy, poor planning of your strategy, or poor execution of that strategy. This article will take a look at some situations in which email marketing is not effective, and will offer some suggestions for dealing with these situations.

    Let’s consider for a moment the reason that a lack of interest from target audience members can result in a failed email marketing campaign. It is already a known fact that some target audiences have often been the recipients of offers and information in which they have absolutely no interest or use for; this occurs when marketer(s) fail to complete sufficiently adequate research that would otherwise identify those offers, and that content which the particular audience(s) have expressed interest in.

    Importance of research

    So that having been said it is critically important that before you – as an email marketer – invest time, energy and money into an email marketing campaign, you might find it worthwhile to hire a consultant and task him/her with conducting market research which should provide valuable feedback such as demographics for the target audience and information on the probability of these target audience members being responsive to email marketing. This last piece of information in particular should help the business owner to determine whether or not s/he should pursue email marketing as an advertising option.

    In other wordsm, if market research indicates that members of your target audience are not likely to purchase the products or services you offer online, or they don’t even use the Internet to research these products or services, investing in an email marketing campaign is not worthwhile. You may enjoy a small degree of success from this marketing effort but it is not likely significant enough to warrant the time and effort required to achieve this small degree of success.

    Another aspect of email marketing which can cause your marketing campaign to result in failure is the inability to properly execute your marketing plan. Attention to such execution of whatever marketing plan you have in place is important because even the best formulated marketing strategy can flounder if you are not able to properly execute the steps required to accomplish the plan’s objective.

    Sloppy work spells doom

    For example, you may plan to use digital newsletters – or ebooks – as a critical component of your email marketing campaign; but if these digital information products do not appear to be professionally designed and written, or they frequently arrive late and do not offer valuable information, readers are not likely to invest in your products or services based solely on these digital offerings. In each aspect of your email marketing campaign, you should strive to ensure that information you provide to your email recipients is informative, accurate and interesting, if not compelling. This type of copy is more likely to pique the interest of readers.

    Finally, poor planning can cause an email marketing campaign to falter. For example, if you were to issue a component of your email marketing campaign hoping to generate a huge interest in your products and receive a great deal of interest, you should be well prepared and have the ability to sell your products. Not having enough stock on hand after you undergo a marketing effort can be a critical mistake because potential customers may lose interest if they have to wait for the products.

    Poor planning = less profits

    This is just one example of poor planning causing problems; but poor planning can cause a host of different problems including potential customers losing interesting, the creation of confusion regarding your products and services and even potential customers being angered by your email marketing. In any scenario under which poor planning – and/or poor execution of a solid plan – can be identified as the reason for failures of email marketing campaigns, the results will almost always be loss of potential and existing customers which, when translated, is a loss of revenue and profits for your business.

    As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • Email Marketing Advertisements: Contrasting Views

    Internet marketers debate

    There has long been a debate among Internet marketers about whether or not advertisements should be made a part of marketing emails which are sent to subscribers; and more specifically, whether such ads and promotions in the form of product links and banners would be considered acceptable to the overall marketing community. The topic has been hotly debated for years, with some Internet marketers being strongly in favor of placing advertisements in email marketing while others having been strongly against the use of any kind of advertisements in email marketing.

    As is often the case with most debates, there is the group which consists of those who take a more neutral stance and therefore are not either firmly for or against the use of advertisements in email marketing campaigns. This article will take a look at both sides of the argument in an effort to raise the level of awareness about this subject, invoke reasonable thought on the issue, and allow the reader to formulate his/her own opinions on whether or not this subject is worthy of discussion and the attention paid to it by marketers as well as other entities, not the least of which is the FTC.

    Two sides of the debate

    Let’s start with the group of Internet marketers who are strongly favor the inclusion of advertisements in emails that are distributed for marketing purposes. Those who favor the use of advertisements view the sale of advertising space in email marketing materials, such as emails or enewsletters, as a way to generate profit from any given email marketing campaign based on the belief that this tactic puts less pressure on an Internet marketer to meet expectations of email distribution list members, since emails are already generating a profit, even if they do not entice the email recipients to make a purchase.

    On the other hand, those marketers who are firmly against the use of advertisements in email marketing are of the opinion that such inclusions make the emails seem more like spam and less like interesting and valuable information which just happens to include marketing materials. Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot in a given email. They believe the original emails are acceptable but additions to them are spam.

    Could neutrality be a guide?

    Still others are someone in between (on the fence) because they haven’t taken a position in this debate, perhaps for several reasons; but some of the reasons they have not taken a position could be revealing in the sense that any of these reasons – or none of them – could determine whether or not marketing emails that include advertisements is as important an issue as the the two previous groups have insisted it is. In other words, if the main reason for this group’s neutrality is indifference then there is not much to be revealed; but if the main reason is that, legality or best practices adhered to by the email marketer renders his/her emails acceptable whether or not it contains advertisements, then perhaps the rest of us might need to follow their example.

    In most cases these ‘neutral’ individuals might believe it is acceptable for advertisements to appear in marketing emails as long as the ads do not overshadow other, more useful and valuable information which, in most email marketing campaigns, is the original intent of such emails. Understanding therefore, that this middle of the road concept could define the position of certain Internet marketers who adhere to it as not firmly for or against placing advertisements in emails which are distributed for marketing purposes as long as the email marketer (email sender) adheres to industry best practices and does not violate the CAN-SPAM Act.

    In the grey

    In view of the above, it is important to point out here that information in this article is vague by design because it leaves more of an opportunity for you, the reader, to form your own opinion about this issue. Such vagueness is important because the subject is largely a matter of personal preference where each reader must decide for him/herself whether or not s/he agrees with either side or chooses to take a middle of the road stance. As readers of this article may have opinions that could be influenced by whether or not they are considered to be marketers or consumers we understand the delicate nature and significance of the subject matter and how their preferences can be impacted.

    One the one hand consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they might feel it distracts from the original products. On the other hand however, marketers may be more apt to be accepting of such advertising because they can understand the financial gain which is possible. So when evaluating opinions about the use of advertising, it is important to note whether or not the individual offering an opinion is involved in advertising, as it may be more worthwhile to seek out opinions from consumers since they are more likely to share the beliefs of your potential customers.

    As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

    Digital & Electronic Products – Unbeatable in Quality and Price!