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Category: Making Money

Profiting from the sale of personal or business items. Working for pay. Investment purchase at below market prices and reselling at or above market value. leveraging one’s time and resources through the efforts of others for residual income.

  • A Resume Specific to Health Care Professionals


    The HCP resume enhancements

    It has been said on more than a few occasions that resume writing for and by professionals in the health care industry differs from resumes of all other corporate professionals based on certain elements of professional experience and education that play a significant part in the health care industry and fundamental difference in attracting the attention of potential employers. Therefore, in order to compose winning a resume – if you are a health care professional (HCP) – you might want to take a look at and, perhaps, consider a few points from the following paragraphs.

    Indicate on your resume how many patients or clients you have taken care of; because whether you are a nurse in a large hospital, or you manage financial accounts at a small doctor’s practice, it is important to indicate to your future employer how many people you have dealt with on a daily basis, and how you have addressed any concerns that arose from taking care of people in sensitive situations.

    List all the training you have acquired, beyond your education, that makes you qualified for a specific area in the health care industry. Beyond the training you have completed that is job specific, consider listing any other training in management, communications, ethics, or other such areas. It is important to understand that, while this type of training may not be required for the job you’re seeking, it does show your potential employer that you have transferable skills, while demonstrating your interest in, and understanding of, the broad aspect of the industry.

    Demonstrate knowledge and ability

    Certifications and licenses are critical credentials of the health care industry, so make sure you list all your licenses, in addition to their valid dates. Also consider any programs, continuing education courses, or government regulations with which you are compliant, and include all such items on your resume. Keep in mind that the inclusion of such items on your resume, not only highlight your qualifications, but provides assurance to your potential employer that you meet all the required city, state and federal regulations permitting you to be employed in this field.

    Your professional summary must list a clear professional goal, as it is important that you demonstrate to potential employers that you have a vast knowledge of the health care industry, and that you also have a career path in mind. If you are new to health care, use the professional summary to highlight your education and practical work that qualifies you for the particular position you are seeking.

    Use industry jargon, but exercise caution while doing so while trying to avoid replacing certain medical terms with common phrases; but feel free to demonstrate your knowledge of the field by using terminology that is specific to health care. However, don’t over use the same terms or phrases; and don’t use jargon excessively. While you want to give an impression that you know what you are talking about, you don’t want to overuse jargon and turn off the recruiter that may be the initial contact for your resume review.

    Tech-friendly HCPs

    Technical skills are necessary, and therefore, should be listed on your resume. Indicate your skills in specific software programs, and don’t be shy about making your computer literacy known to a potential employer. Health care industry relies heavily on technology and employers actively look for candidates with specific computer skills. Make sure that your resume clearly outlines any technical qualifications you possess.

  • Listing Certifications and Licenses in a Resume


    A resume depiction

    From an individual’s education, summer internships and publications to his/her technical skills, it is extremely important that a resume prepared (self-prepared or otherwise) for that individual includes anything that would help him/her get the job in which s/he is interested.

    Let’s remember that when you prepare a resume you are actually compiling the experiences, acquired skills and relationships formed during your professional life, but somehow many professionals make the mistake of focusing only on experience and education; and as a result, they disregard any additional information that would enhance their ability to stand out from other candidates.

    Any professional certifications and licenses that impact your career and the ability to do a job satisfactorily, or even exemplary, should be listed on your resume. This concept is especially relevant for those professionals who cannot actually perform their jobs without having a license to do so; jobs for teachers, real estate agents, medical professionals, and other such licensees.

    The professional credentials section

    So if you are in a profession that requires a special kind of certification and/or license, your resume should contain a section specific to this type of information. The heading of such a resume section should be “Professional Certifications” or “Professional Licenses” and you should list, in reverse chronological order, any certifications and licenses you have acquired throughout your professional experience.

    about resumes, cover letters and interviews

    That having been said, it is a lot harder to consider this information and include it on your resume if your professional field does not require any certifications or licenses. For example, having a certificate from a seminar on managing multiple projects may not be required in order for you to do your job effectively.

    However, such a certificate can be very helpful in virtually any field and, if included on your resume, it can help you stand out from the crowd of other professional candidates and catch the employer’s attention; and while it is important to consider any courses or training seminars you attended in your professional career, you need not forget to include the courses you may have taken as part of the training at a current or previous job.

    Highlighting your strengths

    One example is if you have completed a course on using Microsoft Access Database as part of the training on your current job, and you know that you will be required to work with this program in a new position you are seeking. Simply treat the list of licenses and certifications as you do your professional experience; and make a list, in reverse chronological order, while paying special attention to which of those listed items are most relevant to your professional goals and objective.

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    Your resume should have no more than five most recent certifications and licenses with the date you obtained the certificate or license listed appropriately. If you took a course over time, for example, indicate the completion date in form of month and year only; and the exact title of the certificate or license should also be listed, along with the issuing organization.

    No additional information is necessary for this area of your resume, but make sure to highlight any certification and licenses in the cover letter if they promote your qualifications for the job you are seeking; and if the listing of licenses or certifications is lengthy you can include the related information on a separate sheet of paper.

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    Important use of your cover letter

    However, make sure to always list a few of the most recent items; and if the listing exceeds five items let the potential employer know that additional information is available upon request. Your resume or cover letter can refer to this information, as well as highlight those elements – and only those elements – that promote you as the candidate best suited for that job.

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  • Buttress Your Resume with a Cover Letter


    Importance of the cover letter

    Most of us, when preparing a resume, devote a lot of time to making that resume the very best because of its significance to, and representative of us as individuals and potential employees of the company to which the resume is sent. What some job seekers fail to do however, is to send a cover letter along with their resumes; and while the reasons for excluding a cover letter may vary, such exclusion often reduces the chances that your well-formatted, well-written resume will ever get reviewed.

    We must understand the importance of having a cover letter for the simple reason that without one, we defeat the purpose of preparing and sending out the resume in the first place. It is a known fact that job seekers who omit a cover letter from their job applications appear unprofessional to potential employers; but those who include a well-written, personalized cover letter allow potential employers to get an insight into who they are, how they communicate and how they present themselves as professionals.

    Buttressing your resume

    If you are in search of a particular job or position and sending your resume via email, the cover letter can be included in the body of the email or sent in an attachment, if the employer accepts such attached documents (most employers prefer not to receive attached documents), but the important thing to do is make sure a cover letter is sent along with your resume; and even if you are faxing or sending your resume by regular USPS mail, make sure that the cover letter serves as an introduction to the resume.

    While cover letters can take various forms, there are a few basic guidelines that should be adhered to when preparing one for yourself. Please continue.

    Knowing the goal of your cover letter

    Know what the goal of your cover letter is, and express it clearly and concisely. Sell yourself in the best possible light; make sure also, that you sound confident and professional in your cover letter. Concentrate on the positives while highlighting those qualifications that make you a perfect candidate for the job; and even if you feel insecure about your qualifications, or think that you may be slightly under-qualified for the job, use your best interpretation of the qualifications.

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    Addressing and customizing the cover letter

    Address your cover letter to the appropriate person. The biggest mistake some professionals make is not taking the time to address their cover letter to the appropriate person, such as the recruiter or the hiring manager. Take the time to address your cover letter to the appropriate person; if the job description does not include a person as a contact, take queue from the text and address the letter to the team listed as the contact. Using generic lines, such as “To whom it may concern,” is not acceptable on a cover letter.

    Customize your cover letter to the position you are applying for. It is very important that your cover letter address why you are the best person for the job you are seeking. This includes indicating the job title in your cover letter. Generic statements, or statements indicating that you are interested in any open position with the company, make you appear unprofessional and unprepared.

    A strong close to your cover letter

    Answer these two questions: why do you want this particular job? And, what can you do for the company? These two questions must be addressed in the cover letter in order to let your employer know that you are serious about your interests, and that you have considered the opportunity, how it fits with your professional goals, and what you are willing to bring to the table in order to benefit the organization you want to work for.

    Knock ’em Dead Resumes: A Killer Resume Gets More Job Interviews!

    Proof your cover letter. Errors and misspellings leave a poor impression on any employer.

    Close the cover letter by indicating to your potential employer when you intend to follow up on your application. Do not end the letter with a statement that leaves it up to the employer to call you at their convenience. Let the employer know that you want to follow up, when you will follow up, and how you will do so. This confirms your interest in the position, and your professional etiquette. Note, you must follow up when and how you indicate on the cover letter.

  • How to Make Your Resume Scanner-friendly


    Resume meets scanner

    In this era of technology-driven industries and speedy, high powered communication tools, most job applications are done electronically, and most employers – no matter the job level – request a resume from job applicants. That having been said, we must be mindful of the extremely time consuming task these employers have in reviewing so many resumes. However, when we learn that employers don’t actually review every resume they receive, it begins to make sense that they would want to review resumes from various candidates for their job offers.

    In this day and age companies use various types of software to scan the resumes they receive for key words and content specific to their available positions, especially the first round of resume review. In other words, if you are a job applicant who submit a resume to one of these employers, your resume must first make it pass a computer-generated scan before it can into the hands of a hiring manager, or other decision-making department head. So the number of resumes submitted to that potential employer is less problematic than we think.

    Now that we’ve settled that question, think about your own well-formatted, well-written resume to which you’ve devoted so much time in perfecting. There is one more question you have to answer about your awesome resume: Is it scan-friendly? The answer to this question may lie in the number (or lack) of calls you’ve received from from potential employers, despite your excellent qualifications for the job. Put another way, your resume might not be scan-friendly; so take a look at the following tips for making your resume scan-friendly:

    Making the resume scanner-ready

    Special Formatting – Any kind of formatting that is not standard could cause certain letters to touch and blend into one character. This is especially true if a word is bold or italicized; so make sure that you review your resume and revise any parts where letters are joined together, so that the words can be scanned.

    Font Type and Size – Since the type and size of your fonts are very important for both your printed and electronic resume when being scanned, it is important that the font is recognizable by the software; so stick to basic fonts, such as Ariel and Times New Roman. Also use standard font sizes such as 10 or 12 point.

    about resumes, cover letters and interviews

    Underlined Words and Phrases – In an electronic format, underlined words/phrases implies links to other documents and/or a web sites. Another feature that must be avoided is lines in the resume that touch the text, as this will prevent your resume from being scanned properly.

    Alignment – All the text in your resume should read from left to right so that your resume can be properly scanned. Your should also avoid special formatting such as tables and columns within your electronic resume document.

    Fine tuning resume before submission

    Special Characters – Special characters may not be recognized by scanning software and could therefore render your resume useless to the employer. Special formatting such as bullets, use of ampersands, percent signs, copyright signs, or any other characters that may not be easily recognizable by scanning software should be removed. If you are quantifying information on your resume, make sure to spell out the percentage instead of using “%” as you are indicating increase in sales, for example. Whenever possibly, avoid using signs or special characters in your resume.

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    Numbered Pages – Even if you submit a printed resume, the document may still be scanned for key words to match your qualifications with available positions, so it is very important that your submission is on plain white paper and in basic font type and size. If you are submitting multiple pages, make sure that all the pages are numbered, and have your name in the top left corner. Do not staple multiple pages, because doing so will prevent all pages, except the top page, from being scanned.

    Keywords and Power Words – The most important element of a scan-friendly resume is the selection of active keywords and power words. Do your research and make sure that you use the appropriate keywords which are relevant to the position you are seeking in your resume. Having appropriate keywords throughout your resume makes it easier for the software to find matches when scanning the document.

    Research and review

    Helpful tip: review the employer’s job requirements for keywords, and find out what the required qualifications for the job are, so you can make sure that your resume contains the same terminology as that on the job description, without direct copying from the text. When your functional resume is scanned the software will pick up these key words and you will be one step closer to landing your dream job.

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  • The Pros and Cons of Electronic Resumes


    New era resume versions

    The two most frequently used methods of resume submissions are:

    1. To upload them to employers’ websites and/or resume banks; and
    2. To e-mail them directly to employers who offer the jobs/positions that applicants have interest in.

    In this era of “high speed” Internet connections, “instant” messaging, and “e” interactions of every other kind, faxing a resume or sending one via “snail mail” has been rendered virtually obsolete; especially since employers are relying heavily on software programs that scan resumes for key words related to the available positions at their organizations.

    However, printed resumes are necessary for interviews; and therefore, as professionals, we essentially must have two different versions of our resume; and while there are numerous resources for composing a more traditionally formatted resume, many professionals are not sure how to create electronic resumes that will get noticed. In view of this practical and seemingly required skill – or lack thereof – we thought it would be helpful to provide a few of the pros and cons involved in creating and submitting electronic resumes.

    Resume formatting and sending

    Pro – Create a plain text file of your resume. While you want certain items on your resume to stand out, you should still have a plain text file (.txt file) of that resume, keeping in mind that most employers request a plain text file, because they can run the file through computer software that scans resume for key words related to the available jobs. When creating a text file however, make sure that you take the time to format the resume; and check spacing while adjusting any lines of text that seem out of place.

    Pro – Follow the instructions of your potential employer. If a potential employer is asking that resumes be sent in the body of your e-mail, do not send them an attachment. Just copy and paste the plain text resume you have created into the body of the email; but take the time to check for potential formatting changes, and do not try to format the text by making portions of your resume bold, or change the font size or type. While you may have the email editor which allows for this formatting, your potential employer may only accept plain text messages. Stick to the basics for a successful transmission of your resume.

    Testing and saving the resume

    Pro – Test your electronic resume by sending it to a few friends via email. Because they may be using different e-mail providers, or have different software than you do, they can let you know how your resume appears to them. This will help you in uncovering and correcting potential formatting problems, thereby making sure that your resume is in great form by the time it reaches potential employers.

    Con – Saving your resume in PDF format. Avoid using his file type for your resume, as it typically makes the fonts larger in size, and is not very common for an electronic resume. A resume sent in this format could be the reason that leads a potential employer to completely discard your email.

    Emailing your resume

    Con – To assume that your email body should include only the resume. Make the assumption that a resume in the body of an email is the only information you should include in your message to potential employers is not the way to go; because even if the resume is copied into an email, you still need to let a potential employer know a little bit more about yourself via a cover letter. However, since your address will be shown at top of the email, your resume could begin with a career objective instead of a name and address heading.

  • About Affiliate Systems and Search Engines


    Affiliate system for business

    Considered by many Web-based businesses to be the catalyst that drives website visitors and converts them from simple referrals into paying customers, affiliate systems will often enable a business to generate a lot of traffic, thereby boosting sales through promotion by third party entities via their websites. Affiliate marketing is also a cost effective method by which a company can advertise its products and services, as they pay for only those efforts that result in actual sales.

    That having been said, if you own a business – Web-based or otherwise – and you’re considering setting up your own affiliate system, you should understand that such a project will require a few hours of good planning and diligent research; because it can either be relatively easy or stressfully overwhelming, depending on how many affiliates you want to recruit. However, despite how much planning and research you do, there is still a more important aspect of an affiliate program: your payment policy and the type of product you will be offering.

    As for the actual affiliate systems, there are basically two options that might be suitable for your business – outsourcing the entire system or run your own affiliate system through your web hosting account. Each one boasts unique advantages as well as disadvantages. If you decide on a small number of affiliates you can run your own affiliate software; but if you plan to recruit a large number of affiliates, then you will probably need to outsource, because dealing with a large number of sign ups, track payments and monitoring clicks could be overwhelming.

    Types of affiliates

    There are numerous types of affiliates out there to choose from; but pay per sale may be the most advantageous, since the affiliate is paid only if a sale is generated from his/her link. Of course it’s the least attractive method to affiliates, unless the product is in high demand and the most profitable for their business.

    Another affiliate type is the pay per lead, where you – merchant or product page owner – pay only for traffic. With this type, the affiliate is paid only if a visitor is generated from his/her site; and this method is attractive to affiliates although more costly to merchants or product page owners due to the possibility of non sale visits.

    Considerations

    When setting up an affiliate program, something to take into consideration is whether or not you will approve affiliates manually or automatically. It’s normally recommended to start affiliate programs with your established customer sites then progress to new ones, because existing customers are known quantities who have already shown their loyalty, possess firsthand knowledge of your product(s) and are trustworthy. Any new affiliate applicants can be approved manually until you feel comfortable with, and can afford the expected fallout from, automatic approval.

    Also, if you are dealing with a pay per click system, you may have to control the affiliates since the quality of visitors will be a huge factor when it comes to the generation of sales; and by manually reviewing this category of affiliates, you’ll also be able to evaluate the website of each individual affiliate to see if it’s in the best interest of your company.

    If you decide to use your own affiliate system, one of your biggest challenges will be how to pay affiliates a percentage of what you end up receiving from customers. To do this, you can rely on software such as Affiliate shop to help you track and manage commissions.

    Keep in mind that there are other concerns of affiliate programs and the overall affiliate marketing business that must also be taken into consideration when embarking on an affiliate program/system installation. One such concern is how your affiliates’ actions/activities reflect on your business in terms of spam, fraud, plagiarism and the search engines; and while we will not delve into all those areas at this time, it is important to touch on one of these topics.

    Marketing through search engines

    The landscape of search engines have gone through some drastic changes over the years; not only with technology, but also with various partnerships among the many different search companies as well; and having a workable knowledge of these changes will have a significant impact on your affiliate program; because knowing where your traffic is originated from will be instrumental in reducing fraud, spam and theft.

    In other words your potential customers, as well as your affiliates, could be running their search engine queries on a particular search engine, although the company which is actually generating the results could be a totally different entity altogether. So we’ve put together a list of popular search engines which are credible and trusted by most so you will be able to recognize certain traits as they relate to each one:

    Google, Yahoo and Bing

    Google provides the primary search engine results to Google AOL Search as well as Netscape. Google also supplies paid listings to Lycos, Ask, Netscape, AOL Search, and HotBot; while supplying secondary results to HotBot and receiving it’s directory data from DMOZ.

    Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

    Bing is the most recent of the big three search engines and was introduced to the Web by Microsoft. It was previously known as Live Search, Windows Live Search, and MSN Search; but in July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search, whereby all of Yahoo! Search global customers and partners would be transitioned to the new entity. Transition was completed in 2012.

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    Secondary search engines

    Lycos, Hotbot and Ask – Receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google AdWords.

    HotBot – Receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google AdWords.

    Ask – Provides primary results to Ask, HotBot, and Lycos. It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google AdWords.

    In relations to marketing in general, and affiliate marketing in particular, search engines can provide anything you want to know; and if someone is looking for something they normally refer to the search engines. When they type it in, the highest sites on the engines will show – which is normally where the visitor will go (hopefully your product page will be one of the destinations).

    By keeping good position on the search engines, you’ll be one of the first sites for visitors who are looking for a certain product that you offer. You can make a lot of money with search engines as well, if you know what you are doing; but you can also coordinate search engine traffic with your top and most trusted affiliates in a way that will award the affiliates while keeping those referrals in the fold for nurturing and eventually converting into paying customers.

  • Keeping Your Resume Short and Concise


    Appropriate resume length

    One of the most common misconception of resume writing is that a person’s entire professional history has to fit within one page of white paper; and while the resume length may seem to be a rather basic understanding of how to prepare and properly format a resume, the question which persists is, does everything have to be put on the same page? The truth is, you should present a well-written resume that is concise, and it should promote your qualifications in the best possible manner.

    That having been said, if making the very best presentation is impossible to do on a single page, by all means, extend it to multiple pages with the appropriate consideration, depending on your career level. Understanding that resumes cannot be designed in a cookie cutter fashion where one size fits all, it may be helpful to adhere to a few guidelines when preparing your own resume. Here are some helpful tips:

    Chronological Resume Template: Resume Solution, What you Need to Creat your US and Canadian Resume (Template, Resume, Functional, Jobs, Opportunities)

    A few resume-shortening tips

    Be concise – Being as concise as you possibly can is critical, and therefore you should avoid using lengthy sentences and paragraph forms to disclose your experience and education. Employers want straightforward statements that highlight your qualifications; so keep in mind that a resume is no place to showcase creative writing skills.

    Perfect your resume – Since you have only a second or two to catch your potential employer’s attention, you must make sure that your resume is properly formatted, and you are not trying to fit too much copy on a single page of paper. Create appropriate and professional sections for your resume because your potential employer is more concerned with your resume content – and perhaps its look – than with its length.

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    Longer is not better – When you don’t have the experience to meet your career objective, don’t try to embellish the resume with irrelevant information. If you are new to the job market, changing careers, or have had only one job, stick to a one page resume; and if you don’t have the experience to meet your career objective – for whatever reason – do not apologize for it, simply do your best to highlight your transferable skills, and stick to the “short and sweet” resume version.

    Write enough to meet career objective

    Unless you are applying for an executive-level job, or are composing curriculum vitae, your resume should not exceed two pages, because the purpose of a well-written resume is to sell yourself as the best candidate for the job with a confident and a straight-forward approach. Do not oversell your skills; and do not list more than three to five previous positions you’ve held. Stick to those skills and experiences that best meet the job requirements and your career objective.

    The most relevant information has to be included on the first page, and the second page should be numbered, with your contact information included as well (just in case the pages are separated when printed, you don’t want your potential employer to discard the second page of your resume completely). If you find yourself going over two pages, review your resume and make sure that you are not including information that is irrelevant to your goals or to the position you are seeking.

    Pages commensurate with history

    Make sure that your professional history warrants a resume that is three pages or longer, before you start adding information that could be viewed as an attempt to embellish. As mentioned above, unless you are a senior- or executive-level professional, or you are composing curriculum vitae, your resume should not extend to over two pages; but if you have a longer resume, you will have to make sure that every statement on the resume is applicable to your career goals and objective.

    If you have had decades of leadership experience for example, demonstrate that by using the reverse chronological resume style and only list those jobs that best qualify you for the position you are seeking. If you need to include an extensive list of publications or certifications, your resume can take up more than three pages; so make sure that the important information is still listed on the first page. This includes your career objective and professional profile, and your current or most recent professional experience. All subsequent pages should be numbered, and include your contact information in the heading.