Category: Making Money

Profiting from the sale of personal or business items. Working for pay. Investment purchase at below market prices and reselling at or above market value. leveraging one’s time and resources through the efforts of others for residual income.

  • Technology, Platform Choice & Photo Blogging


    Photo blogging appeal

    There is a significant number of people on the Web who believe that photo blogging is the most exciting kind of blogging that exists; and while building a photo blog – and maintaining it – is no more difficult than creating and updating a text-based blog, many people feel that the internet’s high speed and full-color technology reaches the pinnacle of its appeal with the transmission of images. But what may be the most appealing aspect of this technology is the ease with which bloggers of all skill levels can upload photographs to their blogs on a daily, weekly, monthly or even occasional basis.

    For those who like photography, photo blogging is a great way to highlight self expression while reaching viewers in an emotionally charged and aesthetically engaging way; and surfing photo blogs can also be helpful in getting a whole new perspective on this global society in which we live. It is important to keep in mind, however, that the selection of a blogging platform could play as important a role in photo blogging as shopping for the right camera. Choosing a blogging platform, whether it is free or requires payment, can feel overwhelming based solely on the many options to choose from.

    There are several large blog-hosting platforms that dominate the blogosphere, but there are also less popular, smaller platforms a photo blogger can take a look at. But whether you decide to join up with an established platform like Blogger, WordPress or Technorati, or you choose to sign on with a smaller, relatively new venture depends on what your priorities are. It is certainly reasonable to assume that, for most bloggers – text-based, photo/video-based or otherwise – reliability will be among the most important reasons for choosing, and might therefore be the best reason to opt for a large and well known blogging site.

    Thematic content

    Of course it should come as no surprise that, many image blog owners are also photographers by trade, although the popularity of photo blogging continues to be very high among amateur shutterbugs, hobbyists and photography enthusiasts; and it seems self-evident that a majority of the most popular photo blogs have gained that popularity because the pictures on them are of the highest artistic caliber. If you guessed that a lot of the people who run these visually striking blogs are graduates of prestigious art schools and possess impressive professional portfolios, you would be right.

    However, some of the most well-known and frequently visited photo blogs are as notable for their concepts as they are for the pictures themselves. Some popular photo blogs, like the popular blog, “Cute Overload,” (this blog announced on January 18, 2016 that it was closing down) which features picture after picture of adorable animals, are more about the thematic content of the pictures than they are about the style in which the snapshots were and are taken. Keep in mind also that photo blogs, like many other Web-based entities, have established forums to display the work of highly skilled artisans whose work range from playful collections of curiosity to more serious photo-journalistic work.

    This shows that photo blogging is a truly diverse form; and the fact that photo blogs are so easy to build as well as to update makes this kind of visual communication very democratic, while enabling people (bloggers) at all skill levels to become a part of the global conversation about the nature and value of photography today. But whether you are an artist or hobbyist who wants to create a photo blog; or you are just somebody who enjoys learning about new places and things, spending some time looking at the most popular photography blogs on the internet can be a very rewarding endeavor.

    The world via photo blogs

    You can travel to another place or another time by viewing pictures of faraway locations and long-ago eras; and you can see your own neighborhood with fresh eyes by discovering how local artists have photographed (depicted?) the town or city in which you live. Photo blogging enables people to communicate all of these things plus a lot more; and this makes it a very exciting part of the modern blogosphere. If you agree that the best thing about web technology is the capacity to help people reach each other in a very personal way from across great distances, then you may also agree that in many ways, a photo blog is the most successful kind of web site.

  • Mobile Blogging: A Cutting Edge Phenomenon!


    The rise of moblogs

    Mobile blogging, the most exciting phenomenon to have swept the blogosphere since the World Wide Web was created in 1999, is one of the reasons so many bloggers are attracted to this activity; in addition to the enjoyment they get from it and the convenience of being able to make frequent updates to keep their visitors up to speed with current trends, issues and other relevant matters. Mobile blogs – also referred to as “moblogs,” – take blogging to a previously unreachable level by allowing users to post events literally as it happen.

    This new wave of moblogs via the seemingly non-stop activity of mobloggers, keep web users up to date with matters of importance – both good and bad – as they occur all over the world, thereby helping to make global communication faster and more accurate. Many people feel that the limitations of traditional (text) blogging have a lot to do with geography which – after all – is evidenced by simple physics, since the degree to which a blog could have been made current was directly related to how quickly the blogger returned home and boot up in order to update it; and the limitations were many.

    However, similar to how creation of the Web helped to fuel Internet growth to new and astronomical heights post Web/Internet integration, mobile blogging was the beginning of a thrilling new era when web-based communication could occur spontaneously from any location. Moblogging devices meant that there was almost nowhere on the planet which remained off-limits for bloggers once technology caught up with the desire of bloggers to expand their market to a global audience. But there was a time, not very long ago, when such expansion may have seemed unattainable.

    Desire outpaced technology

    The first moblog technology became available over fifteen years ago, but it is only the past five to six years that mobile web devices were made user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, an increasing number of bloggers were getting away from their desks and hitting the streets. Moblogging was becoming much more widespread than it was in previous cycles, and mobloggers were quickly attracting a lot of attention from the blogging community.

    It is clear today (circa 2016) that moblogs have become a dominant force in the blogosphere, and for all intensive purposes, is expected to maintain such dominance for many years to come. So yes, by all implications moblogs are here to stay, if for no other reason than logistics; because, as indicated earlier, mobile devices make it possible to blog from the actual sites where events are unfolding, which is probably the most compelling reason why mobile blogging had – and still has – so many thrilling and compelling characteristics to have revolutionized the blogosphere.

    Moblogs fueling Web growth

    Consider for a moment that a moblogger with a camera phone can post blog entries from an auto show, ski event, or even at the foot of a podium during a presidential speech; or even from the stands during those final moments of the world series. These real life instances enable bloggers to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of mobility and individual control that moblogging provides places mobloggers on the cutting edge of modern communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow for decades into the future.

  • Use Goal-Setting to Achieve Email Marketing Success

    Goal-setting parameters

    As has always been a widely accepted truism about goal-setting, the task of setting clearly defined short-term and some long-term goals, often enables the goal setter to measure his/her progress, achieve personal satisfaction and, after successfully meeting the goals set, establish parameters for future goals and objectives. Charting one’s progress will also enable him/her to actually see the stages of completion leading to actual realization of goals, thereby eliminating that sense which always seems to sneak into a goal setter’s thinking, that the journey towards achieving such goal is a pointless grind.

    The act of charting the progress of a particular goal or objective also instills within the goal setter, a sense of self-confidence and a level of competence which will go a long way to improve goal-setting skills and refine the process, while heightening awareness of the goal setter’s capabilities as s/he complete or achieve the set goals. Keep in mind that the basics of goal-setting is an open secret known and adhered to by top-caliber athletes, successful business people and numerous other high achievers in all different fields.

    Breaking down goals

    In other words, the basics of goal-setting provide you – if you are the goal setter – short-term and long-term motivation and focus. Goals help you to focus, and maintain that focus, on the acquisition of critically important knowledge needed to help you plan and organize your resources, as well as your time, so that you will be able to get the best out of both your personal and professional life. Goal-setting basics often involve decisions pertaining to what you really want to do with your personal life, and what short-term and long-term goals you need to achieve in order to get it.

    Of course, you always have to reduce goals into smaller, more manageable targets which you must complete on your way to achieving your lifetime targets; and once your list is complete, you should waste no time in tackling the overall goals you’ve set. One effective manner in which you can have a manageable list is to create daily and weekly sets of goals; and by doing this you will always be in a position of going towards you life plan goals. Everyday will give you the opportunity to fulfill a certain goal, thereby creating within yourself, the feeling of accomplishment.

    Following are a few tips that should help in the goal-setting/process.

    Attitude • Time • Education •

    Attitude – This controllable characteristic plays a very big role in setting and achieving your goals and, as such, you must ask yourself if any part of you or your mind could be impeding the progress in completing your simplest goals. And if you can identify any part of your behavior that is a hindrance to your plans or throws them into disarray, it is important that you immediately address this problem. Some solutions may include a visit to your doctor or psychiatrist in an effort to control your emotions.

    Time Management – Many a career have been made as a result of good time management practices, while failing in a career have often been attributed to bad time management. Most successful business people will attest to the fact that a career requires a lot from the individual; and the kind of commitment an individual must make in order to achieve a successful career can become a consuming force in the life of that individual. To avoid this destructive side of “commitment to your craft,” make sure to plan how far you want to go into your career and stick to your plan.

    Education – This is key to achieving your goals, especially if those goals require you to have a certain kind of degree, require a certain specialization or demand a certain skill to be developed; so make the necessary plans to get the appropriate education where and when applicable.

    Family! Finances! Physicality!

    Family – Your family should never be left out of any plans you make pertaining to your career choices. If you are just starting out then you have to decide if you want to be a parent, or when you want to be a parent. You should also considerable thought to whether or not you would really be a good parent, and how well you would relate to extended family members.

    Personal Finances – An individual’s personal financial situation will probably always play a major role in achieving his/her goals, since almost everything s/he does, or is able to do, is predicated upon affordability. That having been said, if you are that individual it is important that you have realistic goal on how much you really want to earn. You also must be able to create plans or stages by which you will be able to reach your earning potential.

    Although it is not something most of us can control, physical ability is another characteristic that can be categorized when setting goals; meaning that physically gifted individuals are also able to achieve sports-related goals, whether they compete in the NBA (National Basketball Association), NFL (National Football League) or MLB (Major League Baseball; so determining your physical capabilities should be one of your priorities, since physical limitations could sometimes be conquered with proper planning.

    Plan good and work hard

    While it is important to plan good and work hard, it is just as important to rest and have a little fun along the way. According to the old adage, which you’re probably familiar with, ‘All work and no play makes Jack a dull boy’, or something to that effect; and which this saying is probably true down to the last the letter, giving yourself a little pleasure (rewarding yourself for accomplishing your goals?) should be included in all your plans.

    A good way to start achieving your lifetime goals might be to set a quarter of a century plan, then break it down to 5 year plans, then break it down again to 1 year plans, then 6 month plans then monthly plans, then weekly, then daily. After that, create a things-to-do list for the day; but always review your plans and prepare for contingencies, and the basics of goal-setting should really not be as difficult as some folks make them out to be, once you become familiar with the process.

  • The Documentary Quality of Personal Blogging


    Blogs as documentaries

    There are plenty of blogs on the Web dealing with a wide variety of topics and vastly diverse functions; but many blogs primarily catalog of the life experiences of their owners; so from this perspective it can be said that personal blogging, when discussed in terms of genre, probably falls more frequently in the category of documentary than any other genre. And even though there are quite a number of blogs that focus on the collection of poetry and other forms of creative writing, the vast majority of personal blogs are most likely to be categorized as documentaries.

    When you think about it over the span of many years, making a documentary was meant to be an objective act of reporting the sights and sounds that the filmmaker, writer or photographer encountered. However, in contemporary times there was movement towards embracing that degree of subjectivity inherent in the documentary form. This means that modern documentaries often reflected the distinctive voice and sensibility of their creators, making today’s documentaries to revolve around personality, thereby – more often than not – blurring the lines between documentary and memoir.

    Blogs fall somewhere between these two genres, muddying the distinctions even further, an indication that the personal blog, documentary and memoir are now irrevocably intertwined for better or for worse. Although few bloggers think of themselves as making documentaries in any formal sense, every time someone sits down in front of a computer and types up a record of their day, s/he is documenting a personal historical moment. Examples of this kind of blogging are those things we take for granted in our daily lives.

    Fascination-driven

    Things like the way we use specific modes of transportation, or the kinds of products we buy, which may seem quite fascinating to people who live outside our environments, and are therefore fascinated with our lot is at the heart of many documentary projects. When people think about blogging, documentary is not very likely to be the first description they envision, but a few decades down the road it is very likely that todays blogs will be seen primarily as very subjective documentaries of our era. People of tomorrow will almost certainly look to the blogs of today for insight into our historical moment.

    Documentary may not be the aim of most people who spend time posting their thoughts and ideas on the Web; but in some ways, the documentary aspect of blogging is more of a side effect than a primary goal. However, the fact that so many people are interested in publishing these public Web diaries shows that personal blogs are about more than just rumination. The fact that bloggers are so stimulated by, and interested in, sharing their ideas with each other reinforces the idea that personal blogs are – in some ways – documentaries meant for public consumption.

    A perspective-based niche

    An undeniable truism is that documentaries appeal to people who are curious about alternate ways of life, and many people who regularly read personal blogs written by others are looking for this same kind of new perspective. However, this is not to say that vocations such as poetry and other forms of creative writing are deemed less appealing to blogging audiences worldwide; but rather, that each niche commands the attention of a specific section of the marketplace, with documentaries occupying the single largest share.

  • A Look at the Money-Making Aspects of Blogging


    Business blogging models

    With respect to making money via blogging, there are basically two types of business models used by Web marketers, enterprises and other entrepreneurs to generate money through their blogging activities. The first model, considered the most common method of turning a blog into a profit-making machine, is to sell advertising to different companies and brands that want to reach that blog’s readership. The second model helps a single brand to improve its image by creating positive associations between the blog and a particular product in the mind of consumers.

    Both models of money-making business blogs are capable of generating huge sums of money, especially if the blog owner/publisher has a an average to good understanding of Web marketing basics. In other words, it will help a great deal if you are a blog owner/publisher who already know which business model you prefer to employ, based on your writing style, your content type (text, photo, audio, video) and your targeted audience, since this preliminary information will go a long way in launching your blogging business in the most effective manner.

    Passive earnings

    That having been said, if you are blogging with a goal of selling advertising, there are a couple of ways you can go about it. Either recruit sponsors who want to put ads on your site, thereby letting someone else do all of the legwork; or do the work yourself and keep all of the revenue. Opting for the first method will place you among those many people who make money blogging by selling space through Google’s AdSense program. The advantages of this program are numerous, as it will require very little effort on your part to set the stage for income opportunities.

    Should you choose the Google AdSense method, however, it is important to understand that the increments of, and frequency of payments you receive may not be as large or fast as you might expect, since most people already participating in this program discover that they make less money through this method than they had hoped their blog would earn. The increments tend to be in mere cents as opposed to dollars; and the frequency could end up being semi-annually or annually, instead of monthly. Keep in mind that the more traffic you attract to your blog and click those AdSense links, the bigger and more frequent your payments are likely to be.

    The more lucrative aspect

    Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want opt for this route. People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers; and this can mean that you’ll have to do several months of work before you start to make money blogging.

    As blogging became an increasingly lucrative business, many established companies considered how they would get a piece of the action; and one way some companies have capitalized on the blog movement is by having blogs that provided a kind of friendly face for their corporation. A company would often employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in the minds of consumers who they wished to attract as customers.

    A course of action option

    More than one writer who never even dreamed that they can make money blogging have been approached by various companies and offered substantial sums of money to do blogging for these companies. So think about which money-making model of business blogging you’d prefer to employ in your own space, do your research on the available sponsors, customers and audiences that best suit your blogging method and get started blogging. But don’t expect overnight success, and don’t expect to see huge amounts of money to start rolling in, despite which model you use; because you have to put in the work, time and – in some cases – advertising money for maximum blog exposure, before you can reap the rewards. Good luck!

  • A Few Proven Email Marketing Strategies

    Email marketing: An evolution!

    Over the last decade – and in some cases, dating back even further – email marketing has evolved into a popular method of doing business on the Web, despite the fact that many business owners knew little or nothing (something that is probably still true today) about creating, managing and completing an effective email marketing campaign. On the other hand, there are marketers who are well versed in all aspects of email marketing; those who possess the knowledge, skills and experience in the use of effective strategies that will likely hold a significant advantage over their competitors who lack similar skills.

    This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing; and if, for any reason, you do not have a great deal of information about email marketing and do not fully understand the principles involved, one of the best ways of orchestrating a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor.

    Similar to some traditional marketing methods such as radio, television and print media, the strategies governing email marketing are growing in popularity even while they are constantly changing. And as a business owner you probably already have enough on your plate trying to stay up to date on business practices in your own specialty, without having to use time, energy and finances necessary to also stay up to date on the latest changes in email marketing; so it is certainly understandable if your email marketing efforts come up a little short.

    Hiring a consultant

    So if you are that business owner who already have a full slate of responsibilities and obligations just to keep your current business running smoothly, it may be a worthwhile investment to hire an email marketing professional with a good reputation in the industry to manage your email marketing tasks for you. This individual would devote him/herself on a full-time basis to keep up to-date with the most effective email marketing strategies while designing an email marketing campaign for our business. This step alone would go a long way in helping you achieve your business-related goals.

    That having been said, it is important to point out here – something that you should keep in mind – that selecting a consultant from the many available options on the Web can certainly be overwhelming, although this is not a sufficient enough reason to ignore such a crucial part of this powerful income-producing marketing specialty. Generally, you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.

    Among the proven email marketing strategies frequently used by business owners who opt to do their own work, is offering an email correspondence course on a subject that closely relates to their website, or the products / services they offer. These correspondence courses usually include a number of short segments, useful information, interesting tidbits and business promotional material. The simplest way to promote your business without having your correspondence course deemed as spam is to use a soft sell approach which subtly urge readers to make a purchase or visit your website for more information.

    DIY email marketing tasks

    Perhaps the least burdensome approach to email marketing for existing business owners is publishing and distributing periodic e-newsletters, a strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed using conventional methods like postal mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles and short articles containing useful tips and product reviews. The e-newsletter may also contain graphical elements which could simply be graphic designs or graphics served via links.

    In the case of links to serve graphics, they can be formatted to send traffic directly to your website, as well as to other websites. The important thing to remember is, any e-newsletters you send out should contain some type of soft sell approach as enticements for your readers to visit your site. You should not make any blatant sales pitch(es) as this may result in the e-newsletter being looked at as spam. Just make sure to include a call to action urging the readers to either make a purchase or visit your website for more information.

    Test and evaluate!

    Regardless of the method of email marketing you opt to employ, one of the most important strategies is to evaluate the effectiveness of that email marketing strategy on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise, elements of your marketing campaign strategy that shows a high degree of success should be utilized more often. A spike in sales or website traffic each time you issue an e-newsletter should be seen a sign to begin issuing e-newsletters more often. This type of evaluation and feedback can turn moderate success into a huge success.

    As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

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  • Use Video Blogging to Enhance Your Web

    Arrival of the vlog

    Video blogging is the process of posting (publishing to a blogsite) videos to the internet on a regular basis in much the same way that traditional bloggers post written text to their blogs. A video blog, casually referred to as vlog, is comprised of content that would otherwise be written in text, including the promotion of products, services and other ideas the vlogger may want his/her readers to know about.

    Sixteen years ago (January 2, 2000) when “Adam Kontras posted a video alongside a blog entry,” very few of us had heard of a vlog, since most bloggers at that time were engaged in the standard text blogging method. However, a huge swath of the blogging community use videos today, because they have been proven to provide several advantages over text; a better way of expression being only one of those advantages.

    Among some of the other advantages of vlogging, according to Debasis, in his article, What is Video Blogging and it’s Advantages, are:

    • Increased exposure
    • The ease with which videos go viral
    • Interactive and descriptive
    • Great for tutorials
    • Live video blogging
    • Money generating potential

    A videoblog requires a larger disk space on their respective sites, a faster server, and a whole new set of programs to support it; and vlogs can also be fed through RSS, the technology used to syndicate websites to other RSS aggregators. The video form of communication may entail a lot of resources, but it is certainly worth it in the view of those who would say that one picture is worth say a thousand words. There are even those who would say that video blogging far exceeds the picture-word ratio of that adage.

    Vlogging for Dollars

    Video blogging works for most people on the internet because it permits them to express themselves in the most basic form, the spoken word; but when view through the prism of a business opportunity or other such enterprising venture, the potential benefits could be numerous. In fact, video blogging has become one of the most powerful tools businesses use to show prospective customers the benefits of a product line or quality of their services. It’s akin to producing and airing a commercial for free; and if done through RSS, video blogging will be most instrumental in reaching a specific target market.

    Most folks like to see what they are going to buy, and some would even like to see proof and be sure that they are getting their money’s worth before laying out any amount of money on the product. When viewed in the context of a thirty-second commercial, the great exposure and enormous benefit derived from it, the effect of video blogging on a business’ marketing objectives can be very positive. Simply put, you show your product, potential customers watch it, and if they like it, they buy it; and if you present it well enough, they may buy the product even if they don’t need it.

    For many years things were pretty much static on the web, unlike TV, where there is continuous motion. So when a video blogger posts content that is mobile, that post is more likely catch an audience’s attention than not. Add to that medium, a clear, well-wrapped and beautiful looking image of your product parading across a video screen in all it’s glory made possible by video blogging, chances are you’ll get phone call orders in short order.

    Vlogging start-up tools

    If you are just starting a business you can create a video blog right at your own home, because all you need is your web camera, microphone, video software, and lights; and as long as you know how to use your camera you can start creating, and perhaps finish your video blog in less than twenty hours. This all supposes that you’ve invest in a good web camera – a higher resolution unit for better output, for example – which helps to present your goods in an optimum way to get the best video possible.

    You can make a short story or just capture your goods in one take as long as you make sure to get the best profile for each. Be as creative as you want to be, and in as many ways; and keep in mind that lights are important in any video production. Make sure you illuminate the area you are going to use (the production area) entirely, in order to create the best possible video blog. The brighter the area, the crispier the images will be; and you can also use lighting effects for added appeal to the presentation.

    Should you require sounds for your videoblog, you need a microphone; because it is important to record you voice as a voice over for promoting the product and its benefit to consumers. Sound is as important as images on a video blog; so it is advisable to make your sound effects as enticing in quality and tone as you make the lighting effects, in order to produce a great video.

    The flip side of vlogging

    You will also need video editing software, which can be any program, but you need this tool to finalize your work. With it, you can add sounds, delete some bad angles, or insert some still pictures as may be required. Some editing programs are user-friendly and can be used even with little or no knowledge about video editing. In fact, the editing tool need not be too sophisticated, because a simple video editing program should do the trick.

    While it is easy to overlook the background while concentrating on the more technical, style and design side of the production, it is important to carefully select your background, since background light has as much an affect on your presentation as foreground light; so make sure that the background and foreground light compliment each other.

    Video blogging is great for expression and provide all the other benefits listed above; but it also has a downside, in the sense that it could significantly slow down the computer so others may steer clear of it; and download time may also increase, especially if the customer is still using a dial-up connection. But don’t let these disadvantages prevent you from enjoying all the positive features of video blogging, which can certainly be be an alternative for you in any new business you’re contemplating.

    That having been said

    All that having been said, you may not even need any of the tools mentioned above to produce a video, because you can now transform any article into a video with just a few clicks and the right software. So keep text and pictures present in your blog posts, giving yourself the capacity to accommodate all possible visitors to your site.

    These days, the more creative you are in presenting your product to the market, the more you are likely to succeed; and video blogging offers an interactive way to promote and advertise whatever product or service you need to sell. Get your customers involve; because by doing so, you will impress upon them your content, your brand and any product advantages you offer. Sometimes, that’s all you need to make a sale!