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Category: Linking

  • Grow Your Business With Viral Marketing!

    Add creativity to your marketing style

    New and creative content is widely recognized as one of the most compelling features a website must reflect if it is to be a leading force in a race that is – at times – described as ruthless competition which exists among Web-based businesses. With so much competition and rivalry going on, every conceivable method of marketing and promotion must be utilized in order to operate a successful enterprise.

    It matters not that you have a killer product or a fantastically designed website, if people don’t know about your business, or even that you exist; nothing you do will matter to them and you will not be able to achieve any noticeable degree of success on the Web if you cannot compete. Worse of all, your business will just wither away and die.

    While there are so many methods and schemes used by eCommerce sites and business owners today, there are still some that can help you with an extra boost in the popularity ratings. One of these methods you can derive benefit from is known as Viral Marketing.

    While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary while a virus might infect computers and possibly damage them – we’ve all had enough of all those pop up ads and spyware programs – Viral Marketing is a method of spreading your message.

    Viral Marketing overview

    Viral Marketing, also known as Viral Advertising, is a marketing technique used to build public awareness of a product or company. It utilizes various forms of media to reach the public without actually promoting a product; but by employing other forms of attractive media that can catch a person’s interest in an addictive-like manner in the sense that, s/he feels obliged or amused to actually pass it on, and with it, the product or company advertisement being promoted.

    In a nutshell, companies ride on the idea that if people like the content of a particular media they will pass it on to their friends and family. Companies therefore sponsor the certain media, such as a cool flash game, funny video, amusing story or some such media which, when a user passes it on to another with the company’s brand or logo, or the product description or any other content, the goal of getting word out about the company or its product would have been achieved.

    Viral marketing has become a popular means of advertising and marketing because is it relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product information to another (friend, family member, co-worker, etc.). If recipient sees the name of a person they s/he knows as the sender, s/he probably won’t block it, but instead would open it and with that opening the marketer’s objective would have been accomplished.

    Many companies offer incentives such as discounts and rebates when they enlist help in spreading their viral marketing. They rely on the number of recipients a viral marketing campaign can deliver through the efforts of one person in determining the amount or size of the incentive that can be attributed to that campaign.

    Use Viral Marketing to your advantage

    The primary and most sought after advantage of viral marketing is the degree of publicity and public awareness the advertiser’s site and company gets. A viral marketing company gets to generate a flow of traffic that is actual visitors who eventual could be customers. With a little ingenuity and imagination, plus the right kind of incentives and prizes, you can really reach out to a great number of people and announce your existence.

    Many of the sites and companies that are serious marketers are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could relegate your business to relative obscurity and eventual non-existent. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

    Viral marketing: A little sneaky but it works!

    Viral Marketing is truly a sneaky way to get people to know about you and your company. You get them to pass your advertisement along and it is a very low cost method that does not require investing a lot of resources. All it takes is a great idea, a good addicting game, a funny story or use of some ideas that are still out there. Create a gossip or a buzz, many movies are promoted by using scandal and gossip to make them more popular. Remember the movie “The Blair Witch Project”?

    Many big companies that have tried viral marketing and have had a number of success stories as a result. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. Now it’s your turn to use viral marketing to work wonders for your Web business. Act now and reap the benefits Viral Marketing will provide for you and your bottom line.

  • Low-Cost Traffic Generation Methods

    Drum up traffic on a limited budget

    There is one hard and fast rule in generating income for your website: A steady flow of website traffic! If no one goes to your site, it has a little to no chance of generating income, as many sites have tried and failed in their attempts to generate traffic, which resulted in the sites’ demise.

    It takes money to maintain an income generating site which, according to the old adage “it takes money to make money”, should come as no surprise…

    …But, it doesn’t require a total liquidation of your bank account contents to generate website traffic for yours or any other website. There are a number of free and low-cost traffic-generation methods available to anyone who is willing to put in the time required to get positive results from these methods.

    Ever wonder how big businesses drive traffic to their sites? Most of them have spent, and are spending, tons of money to drive traffic to their sites by investing in various advertising campaigns and different forms of marketing schemes and techniques. This was all worthwhile because they had deep enough pockets to finance the marketing that made them what they are now… high earning, big hitting websites.

    You don’t have to do this if you don’t really have their resources. As mentioned earlier, there are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford, and we will talk about a few of those ways in the following paragraphs. Even if you are only successful in converting a small percentage of visitors into clients, it still works especially if you get a high number of website traffic.

    The link exchange method

    This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

    An important prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the provision of service and information that is of interest to your target audience.

    Exchanging links also boosts your chances of getting a high ranking on the search engine result pages. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic to your website without the high advertising costs.

    The traffic exchange approach

    This is like exchanging links but on a larger scale. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing the sites of other members, while you earn credits when someone views yours.

    The viewing of another member’s site or page is done in a give-and-take manner where a site can use your site(s) content and vice-versa. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.


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    Article writing and sharing invites traffic

    There are many eZines and directories on the internet which provide free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are also many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

    Write articles that are themed with the niche of your site and write something on a topic in which that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to visit your site. Write articles that provide tips and guidelines relating to the subject or niche your site is based around.

    Include a resource box at the end of your article that will link them to your site and write a little about yourself and the topic discussed on your site. If you provide a light, information-rich and interesting article, they will go to your site and return for more.

    Newsletter publishing will create traffic

    This may sound like hard work because of all the articles you may need to use to build a newsletter, but on the contrary, this is not as difficult as you may think. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will provide free advertising for them as well.

    As your newsletter gets passed around, you can widen your sphere and public awareness of your site while building an opt-in list with members that can regularly visit your site.

    Traffic from forums and online communities

    This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

    Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

  • Utilizing Search Engine Optimization Reaps Rewards


    The traffic is in the SERPs

    eCommerce is a cut throat business in which you have to arm yourself with proper know-how, as well as the tools to make your site a cut above the rest. Each day more and more sites are clambering to optimize their rankings in search results and if you let down your guard, you might just get trampled on and be left in an abyss, already filled with so many failed eCommerce sites.

    Search Engine Optimization or SEO is a term widely used by the vast majority eCommerce sites to describe one manner in which a website can attract Web users. For the past few years search engines were the most used resource on the Web to generate traffic and they are expected to continue in that role for the foreseeable future. Since Web users have made search engines the most widely used internet tool to find the sites they wish to visit for the product or information they need, Web marketers and eCommerce businesses seek to use these search engines to attract buying customers.

    Most people that use search engines view only the top ten search results of the first page; so making it to the first page is a barometer of a sites success in SEO, and to a lesser extent, the same can be said of the top three pages. Your ad (or website link) will achieve a higher probability ratio of being clicked on when you rank high on the SERPs (search engine results pages); and this ranking often results in more traffic for your site and more sales for your business.

    But, it is essential to grab hold of that spot or make your ranking even better. As mentioned earlier, each day is a new day for all eCommerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

    Proper SEO will get your site noticed

    So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one in the SERPs, or maybe at least make your site competitive in the income generating arena.

    With search engine optimization you can get the benefits of generating high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if any at all.

    So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods that make your site a top-ranking competitor in the search engines results pages (SERPs). Getting yourself on the first page and better yet in the top 3 to 5 results on that page will ensure that your site generate public awareness of its existence and subsequently generate more traffic, which ultimately, could lead to potential income and increased business.

    Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site’s structure to achieve proper search engine optimization. These will include getting lots of information about the keyword/keyphrases that are popular in regards to your sites niche or theme.

    Begin with relevant keywords and key-phrases

    You may also need to rewrite your sites content so that you could get the right keywords or key-phrases in your site’s content without making it too commercial but light and informative. There are certain rules and guidelines that should be followed while making your site’s content applicable and conducive to search engine optimization.

    You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffic generated by sites among others are one of the components search engines uses to rank sites.

    Try to search the internet for many useful tips, guidelines and methods for search engine optimization which are plentiful. Reading top rated articles on the subject should also help you optimize your site in search engine results. The more knowledge and information you gather the better your chances in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

    A primary business tool on hold

    Outsource the optimization work if necessary

    If you can part with a few dollars, there are many sites on the internet that can help you with search engine optimization. There are many sites that specialize in tracking keyword phrases that can help improve your site’s rankings. There are also some content writers that have lots of experience in making good content with acceptable keyword density levels for your sites to have good or great quality, depending on the dollars you are willing to spend.

  • Use A Tell-A-Friend Script To Drive Traffic


    Traffic flowing from viral marketing

    An increasing number of webmasters have the recurring dilemma of exactly how to increase the flow of traffic to their websites. During the past few years a variety of approaches and methods have been created to deal with this predicament; and while most of these approaches could work – some certainly did – most of them would not make even a small impact.

    One of the methods that have spawned many success stories in driving traffic to websites is viral marketing. Viral marketing makes use of an individual’s desire to share something s/he finds interesting, and/or informative as well as entertaining, with others in his/her sphere of influence.

    Many companies rely on this behavior to create interest in their products and increase the popularity of their company brand or website. Viral marketing makes use of multiple media forms in order to entice this behavior. Such behavior might be in the form of an interesting story, an addicting flash game, an amusing video, or a number of other activities that might attract a person’s interest.

    This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. One reason for this is simple; the benefit greatly outweighs the cost or efforts to initiate such a marketing scheme. Any website would greatly benefit from the proper implementation and utilization of viral marketing.

    A tell-a-friend script traffic solution

    It bis somewhat ironic however, that one of the easiest methods used to implement viral marketing is the utilization of a tell-a-friend (TAF) script. TAF is a simple programming script that you can attach to the programming functions of your website. More specifically, tell-a-friend scripts are installed in pages where a media program is placed so that a person can easily send the media to any friends or family members s/he chooses.

    The basic concept of a tell-a-friend script is to enable an individual to enter his/her name and e-mail address, as well as the recipient’s e-mail address, and send that media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail s/he would not think of the mail as spam mail because s/he would see the sender’s name as someone s/he knows and trusts.

    Tell-a-friend scripts eliminate to a great extent, the chances of being blocked, because they use information provided by the sender. This allows for wider spreading of such a unique and relatively unfamiliar marketing method. It can be quite sneaky, but it is very effective.

    With the e-mail sent and opened, the attached media will either be read, viewed or played. Also, along with the mail, would be a brief description of the company or site that sponsors the sent media. This allows for the introduction of either the site, company name or its products; and along with it, another tell-a-friend script.

    Then the process begins again, because as more individuals use the tell-a-friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside such an mail who liked what they see would go and click on the link and visit the site. This drives traffic to the originating site which results in a greater number of potential customers.

    Availability of tell-a-friend scripts

    A tell-a-friend script is very simple and does not require a complicated method of programming. In fact, you can copy & paste a script and simply put it on an intended page. Finding one is even simpler, since all you have to do is go to a search engine and type in the search box “tell a friend script,” and then press enter or click go.

    In the search engine results page (SERP) you will see many links that will direct you to a site where you can get a tell-a-friend script. It would then be just a simple matter of looking and searching for the script and copying it to your intended web page.

    With a tell-a-friend script viral marketing strategy, you can drive traffic to your site which could potentially result in huge profits. This is a simple and harmless script that offers great benefits at low cost, coupled with great creativity and foresight.

    List-building the easy way

    It is imperative that you have patience in your use of a tell-a-friend script. If your chosen media doesn’t get the mileage that you anticipate and desire, it may take some time before it is spread around or shared. But certainly there are many people who will see your ads, and there is a great probability that they will visit your site, thereby increasing your traffic flow.

  • Monetizing Your Traffic for Maximum Profit


    Customers generated from traffic

    Establishing your own E-commerce site is not like what it used to be. There are thousands of competitive sites doing everything possible to get a bigger share of the profit pie. So every scheme, method and technique you can find to augment your sales must be utilized in order to derive any benefit or achieve what can reasonably be considered success.

    We obviously have to admit to ourselves that most of us are in it for the money, otherwise why would we go about wasting our time, effort and money just for the fun of it. Of course we also must understand that while some of us take a measured approach, many others would not wait very long to see their profits. They would never take things lightly or take the measured approach because they are bent on grabbing an ever bigger portion of the profit pie.

    So what is this commodity that gives any one business a competitive edge over another? Customers! It is common knowledge that without customers we have no business, because without customers to buy our product or service we can’t get sales which is ultimately the fuel that powers the engine of your business, mine and any other.

    In Internet terms, large numbers of customers are generally referred to as traffic which represents all the people that get a chance to see what you have to offer, and it is therefore reasonable to conclude that the more people who see your products/services, the more people might decide to buy them.

    Seldom does anybody put up an E-commerce without expecting to make a profit, especially when there is startup capital that needs to be recovered. With a consistent traffic flow, we may at least have a fighting chance to achieve that profitability, and monetizing your traffic would optimize your chances of making the best out of it.

    Making money out of your traffic

    The best and most proven method of making a profit out of your traffic is using advertising. The Internet generates hundreds of thousands upon hundreds of thousands of traffic streams everyday and most of them are searching for something. While some are just looking for information there is also a good percentage that is shopping for something that they need.

    The Internet has proven to be a very reliable source of finding what was once deemed to be a very unsearchable products and in this respect, the internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia or Beijing.

    Generating traffic is not an easy task though. You have to contend with a great number of sites to generate a reasonably satisfactory traffic flow; but if done correctly this could open up a Pandora’s Box of possibilities with one of the benefits derived is the monetization of your traffic flow.

    So, to get to the core of it the more traffic you generate the more likely you are considered a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with a good advertising scheme you can use your traffic flow to your advantage.

    When you have above average traffic you’ll most likely have an above average potential to grab what can be considered a respectable share of customers that are willing to pour money into your coffers. Other than those who will buy from you directly, there are also those that can be redirected to sponsored links that are willing to pay you for a sizable portion of the traffic that you have generated.

    This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that occurs would result in more profits.

    Traffic from affiliate programs

    Another method of monetizing your traffic is the utilization of affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site. The basic idea is, traffic generated from your site will go to another site which can offer a product or service that you do not carry. Many programs can keep track and make records of transactions that was made possible because of this site linkage.

    When purchases are made by customers that sent by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need to carry or promote a certain product.

    There are so many ways and methods to monetize your traffic with the only requirement being a bit of hard work and the desire to successfully launch a profit-generating site. The Internet is a veritable source of information, tips and guides which are offered everywhere on how to monetize your traffic and make your site a good profit producer. Ultimately a traffic-generating site is a profit-producing site.

  • Utilizing Free Traffic Generation Methods


    Traffic is a start-up business essential

    Starting up a company would of course include a number of steps; and to be quite frank, the most important of these steps is acquiring the start-up capital needed to sustain your business until you start to make a profit; because, as you know, “it takes money to make money” despite the kind of enterprise you are creating. But with the versatility internet offers there are several methods an individual could utilize to help optimize the traffic generating potential of his/her business website, thereby increasing revenue and ultimately growing the business.

    While there are ways to jump-start traffic flow, many start-up businesses don’t have the resources that might be required to generate a constant flow of website traffic. So it becomes necessary for these business owners to find creative ways that will be instrumental in reducing expenditures.

    To accomplish this objective, you will need the proper mindset and a healthy dose of eagerness. You should also possess the drive and perseverance necessary to do hard work and research that must accompany any quest for business success.

    Paying for traffic vs earning free traffic

    That having been said, it would indeed be a great accomplishment to have more traffic for your business website without spending a single cent; but that is, in many cases, easier said than done. We know that many sites publish articles that offer tips and guidelines on how to generate traffic using only free methods. But to be quite honest, all the methods and techniques promoted in these articles will take time – sometimes extended periods – to produce desired results.

    Although you will get better results by paying for your advertising, you still have a fighting chance with some of these free methods discussed in the following paragraphs

    Traffic from online forums and communities

    The great thing about forums and online communities is that you can target a certain group that fits the specific demographic you are looking for. You can have discussions about lots of things that relate to the niche your offer represents. Another great advantage is that you know what you are getting into and you will be prepared.

    With online communities and forums you can build a reputation for your company. Show them what you are made of and win them over with your range of expertise about the subject. With that you can build a reputation and build trust with the people in your sphere of activity and knowledge.

    Newsletter-generated traffic

    Provide people with a catalog of your products in interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people, including their own spheres of influence. The more people who signs up for your newsletter, the more people there will be that will go to your site thereby increasing your traffic.

    Traffic from link trading and other sources

    Trading links with other sites does not require you to spend any money. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts put forth by both sites benefit each. Every visitor that goes to the link partner site could potentially click on the link to your site and visit it as well. This works well, especially when both sites feature the same niche-type.

    Write articles on interesting topics – Articles that could pique interest and draw the attention of people that want to learn more about your niche and product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

    Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

    Create good content for your site – Many search engines track down the keywords and keyphrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content creator. You could do your own but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

    Generally, internet users use search engines to find what they are looking for. Search engines in turn use keyword searching in providing their search results. With the right keywords, you could get high rankings in search engine results without the cost.

    All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.