Category: References

When Email Marketing Efforts are Ineffective…


Help with email marketing

Most savvy business owners understand the importance of email marketing even if they lack the know-how to run an effective email marketing campaign. Simply put, these business owners realize the imperative to run email marketing campaigns to help them meet the needs and expectations of their target audiences, but they might not possess the skills, or have the time required to orchestrate an email marketing campaign that could yield truly effective results.

Fortunately for these business owners, they don’t have to know a great deal about email marketing because there are many Internet-based marketing consultants who can assist them in planning and running an effective email marketing campaign. So in this article, we will provide a few tips for locating a capable consultant to assist business owners and companies of all sizes – including your business, if you lack the time or required skills – in the creation, administration and completion of an email marketing campaign.

One of the most important criteria in any consultant you seek out and hire to assist you with your email marketing campaigns is experience, which must specifically pertain to results and degree of past success s/he can demonstrate (or document). This is important because one of the best indicators of how well a consultant will perform for you is how well s/he has performed in the past; meaning that if a consultant was able to help multiple past clients to attain their company goals through email marketing, that consultant will likely be able to assist you in achieving similar results.

EMC hiring criteria

Another important criterion which should be taken into consideration when hiring a consultant to assist you in your email marketing efforts is the opinions of that consultant’s past clients; so before making a commitment to work with a particular consultant you should request references from past clients, with the understanding and intent to contact each of the past clients provided and question them about their experiences with the consultant. Follow through at this stage is vital in order to to obtain accurate feedback, so you should not just site on these references, you must contact them and get their opinions about the consultant’s work.

An important point to keep in mind is the fact that most consultants will likely only provide references whom s/he is confident will offer positive opinions of services s/he provided. That having been said, you can still learn a great deal about the consultant’s style, personality and techniques through the references you obtain. This is important because the consultant’s personality, as well as his/her skills and abilities are also as important as any other aspect of the of the Email Marketing Consultant (EMC) hiring process.

 

Keep in mind that – like anything else in life, or any other relationship – there is the possibility that you do not get along with the consultant, or you may have difficulty communicating with him/her, a situation which could make it difficult to work with him/her altogether. On the other hand, if you are not providing the consultant with enough information, or offering feedback which could help him/her to adjust proven email marketing strategies to better meet your expectations it might be hard for you to meet your stated business goals. So a good working relationship (chemistry) with your chosen consultant will also be very important.

Qualified, objective reviews

While it is true that skills, knowledge and experience are all important characteristics of a good email marketing consultant, sometimes none of these factors matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making a hiring decision; and one way to influence your personal opinion is to contact the Better Business Bureau (BBB) to get objective independent reviews of the email marketing consultant you are considering hiring.

The BBB can provide you with a great deal of information regarding the past performance of most email marketing consultants who have been in business for a number of years and does not have any unresolved complaints with the BBB. This additional research will be a good indication the consultant performs adequately and treats clients fairly. Conversely a consultant with a number of unresolved complaints against him/her is not likely to be a good choice.

Drawing conclusions

Similarly a consultant who has a number of independent reviews raving about the quality of services s/he has provided to past clients will likely be a good choice to assist you in your email marketing efforts, while a consultant who has a number of poor reviews on the Internet is not really a good candidate for the job. Obviousdly you can draw your own conclusions based on reviews of the consultant’s historic profile; but if past clients were not happy with the services s/he provided, you will likely also not be happy with these services.

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A Few Words About Resume Writing Services


The resume writing pro

If you’ve never written a resume, you may wonder if it is easier to learn how to write a well-written resume and complete such a task yourself, or hire someone else to do it for you. Resume writing services concentrate on developing and writing resumes for professionals in any industry, with any caliber of experience. These services consist of professional resume writers who are skilled in formatting resumes; but they are also skilled in creating winning statements and cover letters that draw attention, and they know how to customize a resume to the industry or field in which you are interested.

In addition to their writing skills, resume writing professionals are familiar with the scanning software used by most companies for reviewing resumes to detect certain key words. If you are unsure of whether or not a resume writing service will be a worthwhile investment for you, consider the following circumstances and how the job/position you’re seeking will be impacted by the quality of your resume:

  • If you have never written a resume and you don’t know anyone who can assist in the process;
  • If you have not written a resume in years and are unsure of the appropriate format that translates well online
  • If English is not your first language, or if you know that you typically have problems with spelling or grammar.

How a resume writer can help

A resume writer can be of assistance by first collecting your information and understanding your career objective; and if you have an existing resume, even if it is not the most up to date, you should make sure that you give it to the writer as a starting point. When you work with a professional resume writer you can expect that they can help you in composing your career objective statement, listing your responsibilities in a concise manner, and perfecting the final document.

Additionally, a resume writer will be able to help you address any concerns a potential employer may have about your resume document, such as explaining a change of career or gaps in your professional history. There are really no downside to using a resume service to compose a well-written resume for you, but there are certainly some things you should consider in order to get the best service for your money.

While some people recommend writers who are accredited or certified as professional resume writers, this is not the key to finding someone who will do a great job on your behalf. Make sure that you speak with the writer, and have him/her address any concerns or questions you have about composing your resume. They should be able to provide you with a sample of a “before and after resume” they have recently completed for a client, as well as professional references.

To hire a resume writing service

Don’t be afraid to ask questions about their writing process; and ask about their background also (e.g. what other writing services do they provide?), as well as their writing and editing process, turnaround time and a detailed explanation of their fees. If you receive a draft of your resume, and you are not satisfied with the format, or there are discrepancies, ask for the writer to address your concerns before accepting the final document.

The costs will vary, depending on the professional’s experience; but make sure that you understand what is involved in the cost. It is also in your best interest to talk to a couple of different professionals, so that you can get a better idea of the cost range. Most importantly, however, make sure that you feel comfortable with the writer and the terms of your agreement with him/her before you decide to hire that service to work on your resume.

Trust and understanding will result in the best working relationship you can expect to establish with any resume writing service, which will ultimately result in producing the best resume for your career objective. So do your research, ask your questions and, most of all, make sure you are comfortable with the particular service, and then put your chosen resume writing service to work on your behalf and in your best interest.

As a token of our appreciation the free ebook titled, Storytelling Marketing can be yours if you have any interest in the art of storytelling. All you have to do is download it here, enjoy the reading and learn how storytelling can be a powerful ally in any business or marketing pursuit!

Digital & Electronic Products – Unbeatable in Quality and Price!