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Category: Subscriber Lists

  • The Vital Elements of Affiliate Marketing




    The fact of the matter is…

    There is an aspect of affiliate marketing that many seasoned affiliates – those who are struggling and some who have found success in varying degrees – are hesitant to discuss due to a perception that disclosure would make it more difficult to attract newcomers (newbies) to the business. This particular aspect is the cold hard fact that over 90%, but less than 95% of affiliates will actually make less than $100 a month; and those who exceed earnings of $100 a month, but haven’t reached the pinnacle of success, probably comprise another 8% to 9% of the affiliate workforce, leaving only one to two percent at the elite status of super affiliate marketers.

    It is therefore important for any aspiring or newbie affiliate marketer to understand that s/he should not count on making a full time income unless and until s/he is able to acquire the tools, resources, online marketing skills and relationships necessary to launch the type of affiliate marketing business that will be sustainable for the first few years, and could eventually generate revenue on a consistent enough basis considered enough to meet the high bar of success as it pertains to the affiliate marketing business.

    Basic elements and traffic flow

    The basic elements required for kicking off an affiliate marketing career are:

    • A good web site that converts!
    • Adequate search engine optimization (SEO)!
    • Interesting if not compelling content!
    • Website visitors, or traffic in AM jargon!
    • Supporters: returning visitors who like you (via your site)!
    • Reputable and reliable merchants
    • Great products to promote!

    The one thing an affiliate marketer must have in order to succeed is a constant flow of traffic from which s/he could establish relationships which will produce the base of followers/supporters some of whom, with minimum prodding or coersion, will purchase products via the affiliate’s website. However, this traffic-to-relationship-to-buyer conversion is a lot easier said than done, which is one of the reasons that over 90% of affiliates make $100 or less a month. Consider this ratio for a moment: 1:200 is the number of visitors who will buy products via a typical affiliate’s website!

    So unless the affiliate is promoting high-end luxury products with big price tags (cars, yachts, jewelry, real estate, etc.), s/he will need a substantial traffic flow on a daily basis, and that’s where adequate SEO can be instrumental in getting that affiliate’s website listed in the search engines (preferrably on the first page) so more people will be able to find it. That having been said there is a misconception about affiliate marketing that oo many people buy into, and when they learn the truth about how they should actually do affiliate marketing it is often too late.

    Dispelling the misconception

    But contrary to popular opinion – or misconception – affiliate marketing is not a get rich quick type of program; and success is not achieved by placing a few product links and banner on a website (poorly optimized or not) and then money will start rolling in; and those who hold this belief should not be surprised if they never make a single sale or any money at all. There is a lot of time, work and creativity involved in developing and nurturing a successful affiliate marketing business, some of which have alreay been mentioned above; and even when the time and work have been put in, there is still more to be done.

    Understand also – if you are that aspiring affiliate marketer – that there are no guarantees of success, or even that you will ever make your first $100 or how long it will take you make; because, as with every other affiliate marketer, how much money you make depends solely on how much time, effort and money you are willing to put in. If you are a quick learner and really good at affiliate marketing, you could make 2,000 in 2 years; and this is based entirely on whether or not you’re starting from 0 with another full time job that prevents you from devoting a lot of time to your affiliate marketing program.

    In view of everything already said on this page, if you decide to give affiliate marketing a try, you would be doing so with the realization that it is not an easy business; but you should also know that the toughest part are the challenges you will be confronted with in the first five to six months; and if you check your stats and see that you are only making a few dollars, you might find yourself wondering if all the hard work was worth it; but the important thing to remember is to stay committed with your hard work, and the commissions should start growing as you keep working.

    Practical expectations, realistic results

    One of the biggest factors in affiliate marketing is the traffic that goes through your website; because even though you’ll get a lot of traffic passing through your website, only a fraction of the traffic will be buyers. The key however, is knowing your visitors and then being able to determine which affiliate programs you can offer to meet their needs. There is also the concept of pre-sale, which is the ability to put your visitors in the required mindset for them to actually click on one or more of your prduct links.

    By sticking with affiliate marketing, you’ll learn more and more over the years; but you shouldn’t expect to be the best when you first start out, it will take a lot of hard work and dedication. Just keep in mind that by putting the time and effort into your programs, and building the necessary relationships and base of supporters, you’ll be well on your way to making it in the very profitable and exciting world of affiliate marketing, even if you have to endure a few years of growing pains before seeing measurable and/or acceptable results. Good luck!

  • Safeguarding Your Affiliate Commissions




    An ounce of prevention…

    It is a known fact shared by many in the affiliate marketing business that affiliate commissions have been, and still are, subject to theft perpetrated by some unsavory individuals; and while it is not easy to catch the perpetrators of such thievery, it may be both simple and practical for affiliates to safeguard their earnings from theft with the use of a few software products that are affordable as well as effective.

    These special types of software programs range in price from 15 to 50 dollars and can be used to assist you in protecting commissions derived from your affiliate marketing business – or any other business for that matter. Keep in mind however, that the effectiveness and ease of use provided by these programs vary greatly, so before you buy one, it is important that you learn as much about the particular program as you can possibly can.

    You might be familiar with the kind of software referred to as it is discussed in the following paragraphs.

    Banner servers

    Banner servers not only serve banners, but many of the more recent servers will display text links as well. The link coding that is associated with served ads is normally extensive in length, so that a visitor to your website whose intentions may be suspect will not be able to see where the redirect is heading as it appears on the status bar.

    Click-tracking software

    Click counting software will not show the target URL because the links point inwards to the software, which is normally installed on your own website. Once someone has clicked on the link, the click tracking application will then redirect a visitor to the URL that you have specified within the script. The click tracking software will also provide a great way to monitor the usefulness of your ads and not just relying on the reports that merchants will provide.

    Protecting your commissions is extremely important, as you want to get paid for your hard work and long hours. So although commission theft is something that occurs affiliate marketing and other Web-based businesses, you can protect yourself. There are certain techniques and tactics fraudsters use in their day-to-day activities, and if you know what to protect against, you can certainly safeguard yourself from such online fraud.

    Proceed with vigilance

    If you own your own business, the last thing you want is to experience either credit card fraud or affiliate fraud; and since you now know (if you didn’t before) that this type of crime does happen on a regular basis, you’ll need to make sure to take the necessary steps to protect yourself, because those who do not will suffer the loss of income as well as other valuable items, depending on the particular circumstance.

  • Super Affiliate Success and Your Inner Overachiever




    A perplexing Web-based marketplace?

    The Web-based business structure is a bit more puzzling than the standard offline business prototypes most of us have been familiar with before being introduced to all the new technology driven businesses that have sprung up over the last two decades; and if you are not really knowledgeable about Web-based business models and the digitally advanced marketplace in which exist, then it may be doubly perplexing.

    It’s a cold, hard fact, but those who fall into the “not-really-knowledgeable” category will be left completely blank, asking themselves what type of online business is best for them; but if and when they find the answer to that question, it may very well have something to do with affiliate marketing, a business model defined by revenue sharing relationships between advertisers, merchants and sales driven networks (merchants, for purpose of this post); and Web-based publishers and affiliates (affiliates, for the purpose of this post).

    Affiliate marketing is a low cost marketing method which many merchants utilize to sell their products and services. In this type of Web-based business, a merchant doesn’t have to take as many risks as compared to other businesses because s/he is not required to pay an affiliate unless, and until, the affiliate’s activities result in a sale. Once a customer is referred by an affiliate and that customer makes a purchase, a portion of the profit from the sale to that customer will be paid to the affiliate as commission.

    The cream of the affiliate crop

    Usually an affiliate receives a commission for referring clicks, leads or sales to the merchant’s website; but the affiliate income can be a fixed dollar amount or a percentage of sales produced. From this simple commission-based referral system, some affiliates become experts on this field. In fact, some of them have been known to earn more than five figures every month as a result of their prolific marketing methods and the resulting sales.

    However, among the thousands of affiliate marketers on the Web, it is only a very low percentage (between 1 to 5) of them that have attained the level of success which can be referred to as super affiliate; and if you’re among the lucky ones who achieve this so-called elite level, you can then be aptly referred to as a “super” affiliate.

    This means you are capable of achieving noteworthy percentages of product sales, or traffic to your merchant’s website. Super affiliates are not only experts on search engine optimization, they are also excellent operators in methods such as newsletter marketing, email marketing, reciprocal linkages, keyword optimization, link exchanges, advertising in forums and other methods to advertise and promote their products and services.

    from affiliate to super affiliate

    So the question is, how does an average affiliate (or average John/Jane Doe) become a super affiliate? And how can s/he overachieve a way into super affiliate stardom? If you, as an aspiring super affiliate, wanted to make your way to super affiliate stardom, the first thing you will need to know and accept is the fact that it will not be as easy as you might imagine; and it surely won’t happen overnight. Keep in mind that you will need to embrace some tactics, get active in effective online business strategies, and of course, make a hefty time commitment to that objective.

    You can’t be a super affiliate without the requisite blood, sweat and some tears that the super affiliate trailblazers have experienced on their way to success; and you certainly can’t do it without the following traits: patience, persistence and thirst for knowledge. Matched with an effective, efficient strategy, these three traits will provide you with a workable formula towards super affiliate stardom.

    Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on them. First, look for a unique and exceptional niche and focus on it. Keep in mind that the reason individuals in the affiliate marketing business didn’t turn out to be very successful is because they tried to offer too many varied products (everything under the sun?), instead of devoting all their attention in a particular niche market.

    Focus, focus, focus!

    If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well. The next step you must take after you have established your affiliate store house is to promote it. Most affiliates resort to pay-per-click engines; but what’s more advisable is to learn how you can create organic search results. Or better yet, hire a search engine marketing company; and through this entity, you can avoid losing your profits on pay-per-click search engine ads.

    Then, familiarize yourself with your product and know your audience. Remember that credibility builds trust, and you can only provide information that boosts your credibility through your knowledge of the products and services you offer via your website. If your target audience don’t trust you, how could you expect them to purchase from your affiliate storehouse? Moreover, if you take time to learn the products and services you are recommending, it will be very easy for you to establish a website that converts well, which will enhance your affiliate income in return.

    Try to promote and resell products from different merchants, as there is absolutely nothing wrong with this strategy since it is just a way of protecting your business and broadening your horizons. This methodical expansion helps to protect you from the so-called famine effect. Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from. This strategy will also make you aware on what your visitor want to see; and it can also help you find out how well various merchants perform against each other.

    List-building the easy way
    Thirsting for knowledge is a positive trait

    As mentioned earlier in this page, a super affiliate wannabe should have this trait – thirst for knowledge. It is because this trait can help him/her stay up-to-date and remain on top of the trends. If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at today. So it is important to seek knowledge and make sure that you are updated on what’s new about affiliate marketing on a daily basis.

    Keep in mind also, that super affiliates take time to read, learn and embrace the changes in other Web-based marketing businesses. Ultimately what is most important is to never, ever give up; because being engaged in the affiliate marketing business is hard, that’s why you must be equipped with patience and persistence. Check your statistics and find out what things are working and those that are not; and make changes if the situation demands.

    These are just few suggestions and ideas you could study and utilize if you really want to boost your affiliate income. However, this is important enough for me to reiterate: you have to be patient, persistent and knowledgeable. Then, you must adhere to the above mentioned strategies, and you could really find yourself on the road to super affiliate stardom.

  • Is Super Affiliate Status in Your Future?




    From the J-O-B to your H-BB

    The monotonous exercise of going to the office day after day to do a routine 9-5 shift – seems more like a chore at times – can often feel like an arduous task to those who have lived all their lives doing these jobs that have, at times, been described as being “in a rut.” This is why the convenience of working at home under amazingly flexible working hours is a alluring proposition to them.

    Doing work from home that is as fulfilling as having a career working from a computer on the 19th floor of a skyscraper, is already a possibility in today’s technology-driven world. This is because the super accessible, super competitive, super connected, multi-faceted network we know as the internet has given birth to a business type that has provided some people with practically new lives as home-based business (H-BB) owners.

    This particular business type allows people to work at home under flexible working conditions, and in an atmosphere where there is no boss to scream at, and put pressure on, them and all their co-workers about deadlines that must be met. In addition, working at home eliminates the clutter of messy paperwork which would otherwise need to be completed in the soonest possible time (ASAP?).

    The affiliate marketing option

    Conveniences such as those described above as being enjoyed by home-based business owners are being experienced by many in the affiliate marketing business, a business which is considered one of the newest ways to earn money without having to go through all sorts of uninspiring and laborious routines that exist with regular office jobs.

    Those who have been in the affiliate marketing business long enough can attest to the fact that it can be a lucrative business. Indeed, one that can actually provide people with possessions (both luxury and of necessity) that they could not possibly have obtained or experienced under previously described workplace conditions.

    The business known as affiliate marketing involves an affiliate marketer’s promotion of a merchant’s product site pursuant to an arrangement under which a website owned by the affiliate is used to advertise and market websites owned by the merchant through the affiliate program they use to automate their businesses.

    Growing from basic affiliate to super affiliate

    Under this scenario, whenever a visitor to the affiliate’s site clicks on a product link (which leads) to merchant’s website that affiliate is paid a commission in recognition of his/her efforts in helping the merchant make a sale. That having been said, it is important to point out here that systems employed to automate affiliate marketing make it seem easy, but doing it right and achieving success often take a lot of time, diligence and perseverance.

    Those who want to get into this type of business should possess the skills necessary to be able tread through the industry with confidence and determination. And while there may be other factors new affiliates must deal with in order to really break through, knowledge of the affiliate marketing business, in general, and the chosen product/service in particular, is very important as it dictates the activities and level of success of those who participate in the business.

    Those who have achieved success as affiliate marketers are considered leading figures in the business and are casually referred to as super affiliates. Essentially, a super affiliate marketer is basically a commercial e-mail communicator (marketer?) who has collected, and still collects, large databases of e-mail addresses through previously sent and ongoing newsletters.

    Knowledge and tools of the super affiliate

    But make no mistake, s/he has a thorough knowledge of the affiliate marketing business and industry, a knowledge which even exceeds that of affiliate managers. Anyone wanting to become a super affiliate should know that such an objective is not easy to achieve, since so much enormous sacrifice of time, energy and resources involved; this should not be a deterrent however, because proper focus and commitment should help any affiliate to master his/her marketing craft.

    Of course an affiliate should have the proper tools if s/he expects to attain a super affiliate status; and foremost among these tools is your own website and autoresponder, if you are that aspiring affiliate. These tools will help a lot in facilitating the business: The website for promoting product links and banners; the autoresponder for building your own subscriber list.

    Creating a loyal customer base and taking care of it is one of the secrets that successful super affiliates have protected for many years; in addition to that, establishing and maintaining good customer relations practices are among the most important activities (characteristics?) that would-be super affiliate must adopt.

    Attributes of the super affiliate

    Continuing to market to the people on your list is another critically important action an affiliate must take if s/he wants to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage, as products are marketed better whenever enough information is provided about them.

    Fashion world descends upon us

    You’ve probably heard how important traffic is to any online marketing objective, and building traffic to an affiliate’s website is really no different. Traffic is one of the most essential requirements in the affiliate marketing business; and getting maximum exposure to affiliate links/banners will allow the affiliate to build a strong relationship with visitors as well as customers, enabling him/her to market to them over and over again.

    The most important thing a new or recently established affiliate marketer should remember if s/he wants to become a super affiliate s/he must treat affiliate marketing as a business first and foremost. If he is capable of doing this, then s/he will never have to go back to the dull and monotonous existence of the 9-5 shift. As super affiliate, an individual will have created the kind of business that will change his life forever, replace any existing job and be a model for others.

  • Monetizing Your Traffic for Maximum Profit


    Customers generated from traffic

    Establishing your own E-commerce site is not like what it used to be. There are thousands of competitive sites doing everything possible to get a bigger share of the profit pie. So every scheme, method and technique you can find to augment your sales must be utilized in order to derive any benefit or achieve what can reasonably be considered success.

    We obviously have to admit to ourselves that most of us are in it for the money, otherwise why would we go about wasting our time, effort and money just for the fun of it. Of course we also must understand that while some of us take a measured approach, many others would not wait very long to see their profits. They would never take things lightly or take the measured approach because they are bent on grabbing an ever bigger portion of the profit pie.

    So what is this commodity that gives any one business a competitive edge over another? Customers! It is common knowledge that without customers we have no business, because without customers to buy our product or service we can’t get sales which is ultimately the fuel that powers the engine of your business, mine and any other.

    In Internet terms, large numbers of customers are generally referred to as traffic which represents all the people that get a chance to see what you have to offer, and it is therefore reasonable to conclude that the more people who see your products/services, the more people might decide to buy them.

    Seldom does anybody put up an E-commerce without expecting to make a profit, especially when there is startup capital that needs to be recovered. With a consistent traffic flow, we may at least have a fighting chance to achieve that profitability, and monetizing your traffic would optimize your chances of making the best out of it.

    Making money out of your traffic

    The best and most proven method of making a profit out of your traffic is using advertising. The Internet generates hundreds of thousands upon hundreds of thousands of traffic streams everyday and most of them are searching for something. While some are just looking for information there is also a good percentage that is shopping for something that they need.

    The Internet has proven to be a very reliable source of finding what was once deemed to be a very unsearchable products and in this respect, the internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia or Beijing.

    Generating traffic is not an easy task though. You have to contend with a great number of sites to generate a reasonably satisfactory traffic flow; but if done correctly this could open up a Pandora’s Box of possibilities with one of the benefits derived is the monetization of your traffic flow.

    So, to get to the core of it the more traffic you generate the more likely you are considered a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with a good advertising scheme you can use your traffic flow to your advantage.

    When you have above average traffic you’ll most likely have an above average potential to grab what can be considered a respectable share of customers that are willing to pour money into your coffers. Other than those who will buy from you directly, there are also those that can be redirected to sponsored links that are willing to pay you for a sizable portion of the traffic that you have generated.

    This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that occurs would result in more profits.

    Traffic from affiliate programs

    Another method of monetizing your traffic is the utilization of affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site. The basic idea is, traffic generated from your site will go to another site which can offer a product or service that you do not carry. Many programs can keep track and make records of transactions that was made possible because of this site linkage.

    When purchases are made by customers that sent by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need to carry or promote a certain product.

    There are so many ways and methods to monetize your traffic with the only requirement being a bit of hard work and the desire to successfully launch a profit-generating site. The Internet is a veritable source of information, tips and guides which are offered everywhere on how to monetize your traffic and make your site a good profit producer. Ultimately a traffic-generating site is a profit-producing site.

  • Home Based Web Business – A Network Marketing Affair


    If you have been in the eCommerce market for at least 6 months, you are already receiving offers from many companies promoting their products/services to you, and this will continue as businesses offer you the opportunity to become a distributor of those products and/or services. While many of these businesses offer the opportunity free of charge, others may require you to pay a fee similar to that of a franchise, based on their willingness to set up a website with your name on it and provide instructions on how to make it a success.

    Regardless of the motives behind their willingness to share knowledge, techniques and strategies, you’re still able to share in the wealth of their business operations. Where many people make the mistake, is in getting involved with a home-based Web business and then believing – mistakenly – that just by filling out the online forms and paying the required fees, they will immediately start on a money-making journey to riches, wealth and the realization of their dreams.

    This could not be farther from the reality of what actually happens after getting involved with a home-based web business. Failure to think long enough about how you came to be involved in this type of business, and the fact that someone was marketing this plan to you, can often lead to failure to grow your new business by marketing it to others; as many “others” as you possibly can during the early years of the new venture.

    So the time to relax is not in the beginning of your new business but after you put in the required time (10 to 18 hour days and 7 day weeks, for as long as it takes) to make your business a success. The major portion of your time, work and and money will be spent – or should be spent – promoting and advertising your new business.

    There are numerous ways to promote your home-based Web business, such as old-fashion advertising, handing out business cards or even putting you web address on the side of your vehicle to be seen while you drive to the grocery store or around town. All that may be good to draw a half dozen people or so to your new business venture, but to help it really grow and ultimately succeed, it may be necessary to rely more on the network marketing strategy.

    NAVAN Global, the REAL SEAL!

    Oil millionaire J. Paul Getty is often quoted as saying, he would rather have one percent of the efforts of 100 people, than 100 percent of his own efforts; and that is the basis of network marketing. The Kirby vacuum cleaner company devised its own form of network marketing as far back as 1935 before the phrase was coined and the concept totally understood.

    The KVC company knew that in order to sell their sweepers, a sit-down presentation was needed. They had a few dealers with whom they shared the profits of their sales and using their proven methods they taught others to sell the sweepers and each person who was brought in as a sales representative could also share in the profits off the efforts of others once s/he followed the proven success plan.

    While a few people may make a lot of money in a short period of time with network marketing, most must grow their business slowly, because of the learning curve, as well as the marketing tests (or test marketing as the case may be) that must take place if your home-based Web business is to be a success. Test marketing is a time-consuming activity which cannot be rushed.

    You owe it to your business and yourself (and family, if applicable) to devote the number of hours every day, week and month to learn all you need to know from and about the sponsoring company (if your business is network marketing or milti-level marketing in nature), and anything else you need to know about how to market the product or service you are selling.

    Once you educate yourself, you can train others to be successful by teaching them to market the product or service and make money from their sales as well. The more people they have working under them, the more money they can make; And since you devoted valuable time, money and resources to train them, you will also make more money which you would deserve.