TP Javeton WebNet

Category: Niche Marketing

  • Do You Need A Business Plan to Sell eBooks Online?


    Is selling ebooks a business?

    In order to address the question of whether or not a business plan is needed in order to sell ebooks online, we must first determine if ebook sales can be considered a business, an entrepreneurship or just something you do on the side to make a few extra bucks for your nights out with the boys/girls.

    Another point we should touch on is the interchangeable uses of business and entrepreneurship. There is very little difference between the two terms based on the usage of each term. Since every entrepreneur is technically a small business person and entrepreneurship is simply the act of being an entrepreneur, then it follows that a small business can at any time be referred to as an entrepreneurship and vice versa.

    How to define success

    That having been said, it is an accepted principle that every small business is launched with the goal – or objective, if you like – of achieving certain levels of monetary success, notwithstanding the service it provides to the local community. Entrepreneurs want to succeed at their particular crafts and therefore should have a clear idea of what it takes to succeed. Most successful business owners will tell you however, that whatever that idea is, it must be in written form.

    Success online depends on having a plan, or more specifically a business plan. Very often, aspiring Web entrepreneurs contact a designer with a burning passion to have a new website designed, built and launched. FAST! But success takes more than waking up bug-eyed in the wee hours of the morning with the brainstorm of the century. You need to outline and complete a real business plan and make adjustments before the official launch.

    The think-it-through phase

    Mentioned earlier was and if it is to be a serious endeavor then it has to be considered an online eBook business, in which case the aspiring entrepreneur will have to provide enough information to satisfy the requirements of a business plan writer or to fill in the blanks of a pre-printed BP form. Thinking through the questions and answers is a vital step towards developing a good business plan. For example:

    • Do you have a company?
    • Do you have a logo for your company?
    • If no logo, what color scheme do you like?
    • How many products (eBooks) will you offer?
    • Are they all written and ready to go?
    • Do you have cover art for your books?
    • What system of e-commerce do you intend to use?
    • Will you offer just pdf or exe formats, or both?
    • Do you have the domain, plus registration and hosting?
    • Do you have a projected launch date scheduled?
    • How many affiliate products do you have to offer?
    • Etc.

    Defining what you do, your market, and how you intend to be different are vital considerations for starting your online ebook business. You only get one chance to make a good first impression.

    For an eBook online business, the competition is fierce and filled with some shady characters. When you begin the process of planning before jumping in, consider your image first and then answer “How will I establish credibility in the early going?”. Weave this into your business plan and you should do well. Don’t act before thinking or you may be perceived as just another online marketeer.

    In summary

    Your image comes first – It is recommended that you have a stunning set of graphics for your corporate image to make a favorable first impression. Hire a pro if it’s in your budget.

    Credibility is a close second – Although it does take time to build a solid reputation in your marketplace, you can help yourself in this area by soliciting opinions from trusted people to give honest feedback about first impression and how credible they think you are.

    And of course your Plan must guide your operating activities – If you can’t hire a financial/accounting pro to write your business plan, I’m sure there are Outlines or templates for creating a business plan available free online. Get one. Use it. Be flexible, and change as you go.

    A final word

    I know that many startup online entrepreneurs neglect creating a business plan. Selling eBooks online without physical inventory except bits and bytes seems so easy that you will be tempted to just dive in to a ebook sales opportunity with both feet and not give the plan a second thought. But keep this thought in mind: Your chances for success will improve tremendously with a real business plan.

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • First Steps Towards Your Own Web Entrepreneurship


    First steps: Choosing the business

    When starting an Web-based business there are a few things you should consider must-have requirements.

    1. Business Name – Domain
    2. Web Hosting
    3. Advertising (Marketing) Budget
    4. Web Marketing Tools

    Among the most important requirements when starting your Web-based business is the business name. Since you will also need a domain name to make it possible for Web users to find your business, it will serve you well if you can get a domain name that is the same as, or very similar to your business name. Reason being, in the case of a Web-based business, your website IS your business; so having a domain name and business name that is the same will improve your marketing and optimization efforts.

    Web Hosting is to your Web-based business as commercial space is to your offline (brick and mortar) business. You need a space in which to operate, where your customers can come and visit your store, look around, browse and perhaps make a purchase. Web Hosting provides that space for your web-based business. The Web Hosting company may be viewed as similar to your offline – retail space – landlord. They both provide the space from which you operate your business, making it a must-have requirement.

    Exposure for your business

    Now that you have your business/domain name and your Web hosting, you’re going to need exposure for your business. This aspect of your Web-based business can also be compared to an offline – brick and mortar – business in that advertising is essential to the success or failure of the brick and mortar and is even a more crucial element to your Web-based business because you would not have the benefit of “walk-in” traffic with a Web-based entity. So you must have an advertising and marketing budget.

    In order to be as proficient in marketing your Web-based business – as you must assume your competitor is – you will need a Web marketing toolkit consisting of the kind of Web marketing tools you’re most comfortable with to facilitate your marketing campaigns. This is an area in which you will find several options. Web marketing tools you will be able to choose from include (it’s assumed that you’ll have a computer and internet connection):

    • Website/Blog
    • Lead Capture Software
    • Autoresponder
    • Video Producer
    • Web Conferencing
    • WYSIWYG or Other HTML Editor

    You will also have at your disposal a number of Web marketing methods, techniques and resources that are proven to get results based on prior use by many successful and well established Web business owners who came before you. Types of marketing I refer to are:

    • Content Creation (Article Marketing)
    • Social Media Marketing (Social Networking)
    • Copywriting (Salesletter Composition)
    • PPC (Pay-Per-Click) Campaigns
    • Traffic Exchange Surfing
    • SEO (Search Engine Optimization)

    Profitability: The ultimate goal

    Some of these methods you may not be familiar with in the early days of your Web-based business. However, you will always have the option of hiring someone who is an expert in one of these areas to do a professional job for you, which is why an “advertising and marketing” budget is among your must-have requirements.

    After you’ve put together the best combination of your must-haves, Web marketing tools and types of marketing you intend to utilize, you can then decide whether or not you want to do most of the work, hire professionals to do the work or automate – as much as possible – your Web-based business so as to reduce your workload.

    Let’s not forget what may be the most important element of your Web-based business. It must be Profitable! You may requireme that the business have the potential to generate at least $1,000 per month in profit, so as to replace the income from your job, thus making your Web-based business your full time job.

    Only you will know the amount of revenue you want your Web-based business to generate. Once you’ve set a monetary goal and your other must-have requirements are in place, you can be off to the best start expected of any Web-based entity. Good Luck!

  • Home Based Web Business – A Network Marketing Affair


    If you have been in the eCommerce market for at least 6 months, you are already receiving offers from many companies promoting their products/services to you, and this will continue as businesses offer you the opportunity to become a distributor of those products and/or services. While many of these businesses offer the opportunity free of charge, others may require you to pay a fee similar to that of a franchise, based on their willingness to set up a website with your name on it and provide instructions on how to make it a success.

    Regardless of the motives behind their willingness to share knowledge, techniques and strategies, you’re still able to share in the wealth of their business operations. Where many people make the mistake, is in getting involved with a home-based Web business and then believing – mistakenly – that just by filling out the online forms and paying the required fees, they will immediately start on a money-making journey to riches, wealth and the realization of their dreams.

    This could not be farther from the reality of what actually happens after getting involved with a home-based web business. Failure to think long enough about how you came to be involved in this type of business, and the fact that someone was marketing this plan to you, can often lead to failure to grow your new business by marketing it to others; as many “others” as you possibly can during the early years of the new venture.

    So the time to relax is not in the beginning of your new business but after you put in the required time (10 to 18 hour days and 7 day weeks, for as long as it takes) to make your business a success. The major portion of your time, work and and money will be spent – or should be spent – promoting and advertising your new business.

    There are numerous ways to promote your home-based Web business, such as old-fashion advertising, handing out business cards or even putting you web address on the side of your vehicle to be seen while you drive to the grocery store or around town. All that may be good to draw a half dozen people or so to your new business venture, but to help it really grow and ultimately succeed, it may be necessary to rely more on the network marketing strategy.

    NAVAN Global, the REAL SEAL!

    Oil millionaire J. Paul Getty is often quoted as saying, he would rather have one percent of the efforts of 100 people, than 100 percent of his own efforts; and that is the basis of network marketing. The Kirby vacuum cleaner company devised its own form of network marketing as far back as 1935 before the phrase was coined and the concept totally understood.

    The KVC company knew that in order to sell their sweepers, a sit-down presentation was needed. They had a few dealers with whom they shared the profits of their sales and using their proven methods they taught others to sell the sweepers and each person who was brought in as a sales representative could also share in the profits off the efforts of others once s/he followed the proven success plan.

    While a few people may make a lot of money in a short period of time with network marketing, most must grow their business slowly, because of the learning curve, as well as the marketing tests (or test marketing as the case may be) that must take place if your home-based Web business is to be a success. Test marketing is a time-consuming activity which cannot be rushed.

    You owe it to your business and yourself (and family, if applicable) to devote the number of hours every day, week and month to learn all you need to know from and about the sponsoring company (if your business is network marketing or milti-level marketing in nature), and anything else you need to know about how to market the product or service you are selling.

    Once you educate yourself, you can train others to be successful by teaching them to market the product or service and make money from their sales as well. The more people they have working under them, the more money they can make; And since you devoted valuable time, money and resources to train them, you will also make more money which you would deserve.

  • Traffic Void? Use Manual Traffic Exchanges!

    List-building the easy way

    Can manual traffic exchanges fill the traffic void for you? MTEs come a dime a dozen on the Web. Just do a search of the term and you will get about 3,930,000 results. That having been said, they are people who say traffic exchanges really work, and others who feel that they are a waste of time. However, as with most other systems on the Web, there is a method of using manual traffic exchanges that will help you to get the best results, so you need to do your homework.

    Traffic exchange solution viability

    There are many manual traffic exchanges that depend on bells and whistles to attract members, they present games to play, bonus credits for answering questions while surfing, (some of the questions are to discourage cheating, and failure to answer them correctly could result in the suspension of your account); but first you need to know your target audience.

    Most people who use traffic exchanges – manual and auto – are not looking to join your program or buy your product, they are looking for the same thing you are. How to get more traffic to their website or product page. They are looking for information. Information is what sells on traffic exchanges, information on how to get more traffic to the members’ websites/pages.

    Traffic exchanges can be useful

    So how does this help you if you are not selling information? The answer is splash pages and squeeze pages! Use splash pages and squeeze pages to collect leads, then develop personal relationship with them and introduce them to your product or service.

    Next you’ll need to find the best traffic exchanges for your purposes. Different people have success with different traffic exchanges even when they promote the same page. Why? The answer to this question will depend on a number of things… What time you surf, how often you surf, etc.

    To join a few traffic exchanges for driving traffic to your website, you will need a tabbed browser such as Firefox or Chrome. Firefox is highly recommended because of the extra virus protection it provides, but some have had issues with that browser, so if Firefox won’t work for you try Google Chrome, which is also tabbed, or another tabbed browser of your choice.

    Learn the TE features and procedures

    Set up your traffic exchanges in groups according to their timer. Timers run anywhere from 10 to 60 seconds, and the closer the timers the smoother your surfing will be. Try to surf no more than 5-8 traffic exchanges at a time, but no more than 10, and keep a look out for the same pages as many pages have the member’s name and/or a photo on them.

    If you see the same page over and over, one of two things are happening. One, the member has put his/her page in the exchange more than once – which is encouraged by some traffic exchanges – or; Two, most likely you really are seeing the same page over and over.

    If this is the case you don’t want to waste your hard earned credits in that particular traffic exchange. If in doubt use the traffic exchange(s) with a built-in hit ratio. This tells you what percentage your page(s) will be viewed by unique members each day. Some owners only care about the quantity of clicks and not the quality of those clicks – but more often than not – quality will be preferred over quantity, although both are important in the traffic exchange arena.

    Use traffic exchanges that deliver best results

    Set a certain time to surf, twice a day if possible and the amount of time you can devote to surfing each day. Surf each exchange about an hour each day, for instance if you have three hours to surf each day divide your traffic exchanges into three groups. Whatever time you can allot to surfing, it’s a good idea to divide it up evenly.

    You also have to track your pages to see which ones are working and which ones you need to change. If a page works in some exchanges and not in others, simply change the ones that are not working or remove them from the traffic exchange that it isn’t working in. Make sure to always have an extra splash page ready to try in your traffic exchanges.

    And remember that the bigger the exchange the more people see your page, but that doesn’t always mean that it is the best exchange. You may get more signups from some of the smaller exchanges than the biggest ones. So if you want more bang for your click, don’t just settle for bells and whistles, do your “Due Diligence” and select the best traffic exchange that suit your traffic needs.

    Digital & Electronic Products – Unbeatable in Quality and Price!

  • How Web Entrepreneurs Make Money


    Methods

    There are three basic ways of earning money which include trading time for money, trading money for money and trading expertise and/or value for money.

    Society and the formal education system promote the first method of earning money which involves trading time for money. In other words, you work for someone else for a specific amount of time and then they pay you. Working for someone else drains your energy and you don’t make much money.

    The second way to earn money is utilized by a small portion of the population and involves trading money for money. In other words, you are earning money through investing. Investing can be risky because if you lack know-how and reserve funds then it’s probably not wise to invest money in the first place. Therefore, many people can’t even try this option because they only have enough money to pay their bills.

    The third way to earn money is the best option. This is the entrepreneurial option which involves trading expertise/value for money. This is the strategy utilized by entrepreneurial experts. You have a flexible schedule, work less, and earn more once you invest enough time upfront to set up your entrepreneurship. You can make thousands of dollars a day with this option.

    Image and branding

    In order to earn money through trading expertise/value for money you need to first figure out who you are as an entrepreneur and what you can give to others. What information do you have that could help others? You can find value from previous work experience or even from your hobbies. From this you can create your intellectual property.

    What is Intellectual property? How big is the market for Intellectual property? Is there room for you in the Intellectual property market? These may be a few of the questions you may have when you are researching the information marketing business.

    First of all, anyone can create intellectual property. You don’t need to be a philosopher, doctor or lawyer. Heck you don’t even need to be a college graduate. You just need to have an area or expertise, or access to an expert, and a drive to succeed.

    Intellectual property combines eCommerce and book publishing. For example, you can write and sell an eBook on the Web via your own website or through an affiliate program that you set up. Recent research has found that approximately 6 out of every 10 American adults surf the Web on a daily basis seeking out entertainment and education, as well as to shop for products.

    Plus a lot has changed from the early days of the Internet. One such change is the confidence with which people use the Web. They are more comfortable buying online today than in the past. The market accessed through the Web is global and encompasses millions of people, so you can be comfortable in knowing that the information marketing business has room for everyone!

    Entrepreneurial spirit

    When you market on the Web, you market to your niche. Therefore, you don’t have to worry whether or not your neighbor will want to buy your product. The Web opens many niche markets for you.

    If creating and selling intellectual property on the Internet is so simple, why isn’t everyone doing this? The simple answer is that formal educational systems and previous societal beliefs are at fault. In our youth, we are taught to finish school and then “find a good job” which translates to become an employee at a company. The entrepreneurial spirit is not promoted; in fact it is almost shunned.

    Don’t let societal beliefs stop you from pursuing your goals. The intellectual property market is wide, diverse, and ready to fill your bank account, if you are ready to meet the challenge of entrepreneurship, work hard and pursue your goals diligently.

    Fashion world descends upon us

  • Traffic Creation Tips For Your Website-Part Two

    Google Adwords and similar resources

    The continuation of Traffic Creation Tips For Your Website begins with another method of generating traffic, albeit a paid method. Google AdWords.

    Another method of traffic generation is to buy it. Yahoo, Google, Bing, Overture and similar paid traffic sourses, sell advertising space. In the case of Google adwords you can pay to have you site on the first page but this can be an expensive proposition, $1 or more per click, to mere pennies. Why do people choose this method. First, it brings targetted traffic to your site. The advantage of targetted traffic is, the folks who come to your site are looking for your exact topic and thus are more likely to stay on your site, which results in higher conversion rates.

    The problem is although Google says it rewards content rich sites with lower click costs the truth is the better ad wins, not necessarily the better or most relevant site. To explain this further, Google will lower the cost of your clicks and even raise you in the list if more people are clicking through. The truth though is, you’re being rewarded for having a great ad that people want to click on.

    The advantage of this method is you are guaranteed traffic. The disadvantage is the costs and the time it takes to tweek your ads so they work at maximum efficiency. However I do know of businesses that survive on Google Adwords alone for advertising and make a very good turnover on their business products, so it works well for them. But again the greater demand for the keyword, the greater the number of competitors there are.

    Bang for your buck! Surfing programs!

    There is one way to reduce or eliminate the cost disadvantage. Simply choose to limit your target audience to a particular country, region or even city. Obviously the target audience is further limited by language. Not much point in advertising your English content site in Bulgaria because first, it’s not an English-speaking country and second, they may not have access to the Web. If you’re paying money for advertising on the Web make sure you are reaching the right audience for your ad(s).

    Another way to generate hits to your site is to join numerous surfing and traffic exchange programs that will create site activity. These exchanges will generate “hits” to your site so the traffic is not targeted as in paid traffic sources. In fact you can buy thousands of hits and get them in a very short space of time but although normally cheap e.g. $9 for 1000 hits, it has a myriad of disadvantages.

    First, you are only advertising to other exchange and surf members, many of them are competitors, already in the same programs as you, not really interest in your ad. I’ve found that you can build a down-line and contact list from surfing and exchange programs, however keep the ad or website display very basic. With a 15-30 second counter on most programs, people just aren’t going to read a Hollywood movie script even if its glowingly good, they are going to scan and then click the required button to move on to the next site. It that 15 seconds you’ve got to grab there interest.

    The best type of ads to use in TEs and surfing programs are free offers, appealing to their needs or wants. Often in this case a single page with an e-mail enrollment form is the best bet for getting results. One distinct advantage of most of these programs though is, if you build a downline with them the amount of free traffic you get increases.

    You can surf for traffic at your leisure if you can’t afford to pay for it, you might even find a program that perks your interest. Also in this category you can nclude banners, banner exchanges, text links, videos, etc., which work on the same principle of one hand washes the other. If you are interested in surfing programs the link below to free traffic hits is one suggestion.

    Longer term methods.

    I refer to these techniques as longer term methods because they require a greater work output on your part, but they can result in great traffic results. One such longer term method is article writing. Articles submitted to articles directories like Goarticles, Article Fever, Isnare, etc., act as a magnet for search engines. Content rich and quality controlled, if you get an article listed in one of these forums/libraries you have the ability to have a constant stream of traffic through attached links.

    Another long term method is to contact and link to other similar sites. You can do this by requesting other webmasters to do this or create you own sites and link them to one another. Another long term method is to create an op-in e-mail list and encourage people from your list to visit your ‘great’ site with your ‘unbelievable’ offer.

    Of course, creating a blog with interesting and fresh content doesn’t hurt either. In conclusion, I don’t recommend any method over the other. Each has its advantages and disadvantages. It depends only on what you are advertising and what fits best for your campaign. On the whole I don’t think you can go wrong if you do all the above methods as an encompassing Web marketing strategy. If you do, over time your internet presence will increase as will your total traffic.