The term “content is king” sums up this category! The Web is a content-driven network, but written content has taken on more importance than any other content type, and there are several types, including photos, videos, and other images. Great content attracts interested readers/visitors which some refer to as traffic.

To Build a List of Eager Subscribers

Business growth via email

The goal of every business (Web-based, home-based or otherwise) is to deliver great enough service that provides satisfaction among its customer base, with the primary objective being that, as each and every customer expresses satisfaction with products purchased or service delivered by the business, there is a greater chance that s/he will be transformed from just a casual customer to a returning customer and make more purchases. Better yet, they will recommend the business to other people that could generate even more sales – now and into the future – for that business and its representative website.

It is already a foregone conclusion that as more traffic is driven and attracted to your website the chances of enticing many of them to subscribe to your mailing list or opt-in list grows; and such a list will be comprised, essentially, of website visitors who agree to receive emails from you that include promotional materials such as newsletters, catalogs and other such content designed to keep them updated about your site and/or the topic or niche upon which that site is based. These promotional materials are sent via email to members of the list at different time intervals.

The low-cost marketing tool

When using email as the medium by which to broadcast your marketing and advertisement agenda, you accomplish two goals. First you eliminate the need for high costs associated with this activity, because email is free. And second, if you can manage to make your own promotional ads and content you can save a bundle there also, especially with opt-in subscribers whom you are pretty sure will be interested in what you are sending and therefore will receive it, open it and read it, instead of simply relegating it to the trash folder. All this is made possible because these subscribers have signed up for the service and have consented to receive your emails.

This means that you (your business/company) can deliver constant reminders to subscribers about all your existing products, any new products you create and your great service, as well as any promotions and special deals you are planning to introduce. There is also the chance that your emails can be forwarded to other potential customers as current customers/subscribers tell their friends and families about your business and website.

Of course, it is important to keep in mind that subscribers do have the right – by law – to unsubscribe, and may do just that when they feel that they are not getting what they signed up for or expected. This is the one aspect of list-building and email marketing that you must pay special attention to by making sure that they are satisfied with your opt-in marketing approach and overall strategy, thereby keeping them excited and eager to receive your newsletters and catalogs.

Begin the list-build process

The following paragraphs provide a few tips designed to help you build a list of eager subscribers.

Begin with the premise that most people are turned off by dull, uninteresting content – even if it is materially factual – that will put them to sleep; but by setting such a premise then you’ll find that will write in a way that makes your promotional materials interesting and fun to read. At the same time you might try to be a little creative without being too artsy; and when the extra work generates positive results and feedback you will probably agree that it’s worth putting in the time and energy to get it done. It is important, however, to build around your product or service and what your business is all about.

Building around your product(s) and service(s) should not be too difficult since you probably know more about what you do on a daily basis than something you do occasionally; so for example, if you sell refrigerators and other kitchen appliances, put some pictures of what is new in the world of appliances, like a new stainless steel unit with automatic ice maker; or a new dish washer that actually wash, dry and places dishes back into the dish rack (dish washers don’t perform all these funtions…yet, but you get the idea). In other words, give your readers everything they need in order to be as informed as they can be.

Another important aspect of your email marketing should certainly be honesty and credibility; so while you’re trying to keep your content interesting and fun, make sure to do good (adequate?) enough research about what people are actually looking for in an attempt to stay one step ahead of them all the time, and by making this extra effort you will be their bearer of great new information that is both interesting and credible. Make a habit of doing these two things and your subscribers will be eager to receive what you are sending to them and they might also get in the habit of knowing that you always have fresh and new information and ideas to share with them.

Well written content pays

Keep this little tidbit in mind: Sloppy written articles can turn off readers as quickly as dull, uninteresting, dishonest content; so make sure to write good articles and never cut corners on the quality of your writing. Naturally, if your subscribers enjoy the articles you send them they will go to your website by clicking the links you include so they can read some more of what you write. You can provide articles that will connect to many people, but be diverse in your approach by inserting a little humor and then placing some informational eye-openers in the articles when possible.

Look, I understand that everybody is not fond of writing, and therefore may not be too eager to write even a paragraph of content; and if you are among this group of marketers, don’t worry too much because there are many professional and experienced article writers that can do the job for you at minimal rates. They know what they are doing and can fill the email marketing void that may otherwise exist in your marketing strategy. They can provide the content you need for your newsletters, and the money that you pay for your articles will probably be one of the best investment you make as measured by the many sign-ups and potential profit from sales will result.

The digital book

One of the many promotional tools that get overlooked by Web marketers is the ebook (what I like refer to as digital book) which can increase your exposure and boost your brand in ways that other tools cannot; so whether you write the digital book or pay to have it written, you should create and send a digital book to your customers about anything that is related to your business or website. For its contents you should rely heavily on your knowledge and expertise in the field you have chosen to help other people with and those who are similarly interested.

Offer this digital book for free, because you can write about anything informational and helpful to your subscribers, including how-to manuals and guides in so many different areas. Keep in mind that if you do a good enough job creating the digital book it may very well be used as a reference guide by many of your subscribers, as well as their family and friends. Share this digital book with everyone, even other sites; but make sure they don’t change the links you placed in the book that are designed to lead people to your website.

If you want, you can always get one of the professionals mentioned earlier to write it for you just as with your articles. Your investment once again will be covered by the great marketing this will generate; and when coupled with ecoupons in your digital newsletters that help them take advantage of special discounts, subscribers will be delighted to receive your marketing emails, recommend them to others and come back for more. If your subscribers can derive benefits from your marketing emails and inclusions, they will be very eager to receive them as long as you don’t flood your mailing list with emails and annoy those subscribers.

Email Marketing Strategies That Work

Effective marketing via email

Email marketing has become one of the more popular methods by which to effectively promote and sell products and services, but the popularity of this marketing technique is by no means an indication that all business owners have the ability to run an effective email marketing campaign. The simple fact is that those who are well versed in the functions and nuances of email marketing, while having the experience in utilizing popular strategies effectively, are likely to gain a huge advantage over their competitors who do not possess these skills.

In this article we will provide information which we think will be useful for business owners who are looking to improve their sales or website traffic via effective email marketing. So if you don’t have a great deal of information about email marketing and do not fully understand the principles involved, one of the best ways to initiate and launch an effective email marketing campaign is to hire a consulting firm to assist you in your goals and objectives using this marketing technique; but keep in mind that the consultant should have a proven track record in promoting business through email marketing.

The consulting firm

The consulting firm strategy may well be the most expensive of any that will be discussed in this post, but it is quicker than educating yourself through trial and error or taking a course on the subject, and may prove less expensive than one or both of these alternatives when the time it takes to accomplish either is translated into loss revenue. But that’s a conversation for another time. The fact is that any business in need of additional revenue can incorporate email marketing into its overall marketing strategy by immediately starting a search for a consultant who is well versed in email marketing and, with his/her help, launching a campaign in as little as two weeks.

Similar to traditional marketing methods like radio, television and print media, those strategies known to be most popular within the email marketing community have been subject to constant change over the years and continue to evolve today. Such change suggests that enough time must be devoted to studying new trends, best practices and most effective techniques; and as a business owner you probably already have enough to deal with just trying to stay up to date on your basic business practices and may not have the time, energy or finances to stay up to date on the latest changes in email marketing also.

For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for your business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming; because you should look for a consultant who has a great reputation a proven track record and credible experience, who will also listen to your questions carefully and explain concepts simply while making your project a priority.

The hands-on approach

There are those business owners who prefer a more hands-on approach in their business’ overall marketing strategy, and if you are among this group then you would probably be eager to learn the proven strategies pertaining to email marketing, including this popular strategy pursuant to which is to offer an email correspondence course on a subject closely related to your business (website) or the products/services you offer.

These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed as spam is to use a soft sell approach subtly urging readers to make a purchase or visit your website for more information.

The digital newsletter

You might also consider publishing and distributing a digital newsletter (or eNewsletter if you like), which is another proven and very popular email marketing strategy that has been deemed to be highly effective. An digital newsletter is very similar to a newsletter which is printed and distributed using conventional methods such as USPS (snail) mail delivery. The bulk of a digital newsletter should be quality content in the form of featured articles and shorter articles which includes useful tips and/or product reviews.

The digital newsletter may also contain graphical elements which can simply be graphic designs, or they may be graphics that also serve as links which direct traffic to your website, product pages or other interesting and useful information. Finally, your digital newsletter should contain some type of soft-sell sales pitch, but make sure of the subtlety of your sales pitch because if it appears to be too blatant you run the risk of your digital newsletter being considered spam. Finally, the newsletter should contain a call to action urging readers to either make a purchase or visit your website for more information.

Test and evaluate

Regardless of the method of email marketing you prefer to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of any email marketing campaign that are not working should be weeded out. Likewise elements of your marketing campaign which are generating a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue a particular issue, it might be worthwhile to begin issuing digital newsletter more often. This type of evaluation and feedback can turn a moderate success into a huge success.

Grow Your Business With Viral Marketing!

Add creativity to your marketing style

New and creative content is widely recognized as one of the most compelling features a website must reflect if it is to be a leading force in a race that is – at times – described as ruthless competition which exists among Web-based businesses. With so much competition and rivalry going on, every conceivable method of marketing and promotion must be utilized in order to operate a successful enterprise.

It matters not that you have a killer product or a fantastically designed website, if people don’t know about your business, or even that you exist; nothing you do will matter to them and you will not be able to achieve any noticeable degree of success on the Web if you cannot compete. Worse of all, your business will just wither away and die.

While there are so many methods and schemes used by eCommerce sites and business owners today, there are still some that can help you with an extra boost in the popularity ratings. One of these methods you can derive benefit from is known as Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary while a virus might infect computers and possibly damage them – we’ve all had enough of all those pop up ads and spyware programs – Viral Marketing is a method of spreading your message.

Viral Marketing overview

Viral Marketing, also known as Viral Advertising, is a marketing technique used to build public awareness of a product or company. It utilizes various forms of media to reach the public without actually promoting a product; but by employing other forms of attractive media that can catch a person’s interest in an addictive-like manner in the sense that, s/he feels obliged or amused to actually pass it on, and with it, the product or company advertisement being promoted.

In a nutshell, companies ride on the idea that if people like the content of a particular media they will pass it on to their friends and family. Companies therefore sponsor the certain media, such as a cool flash game, funny video, amusing story or some such media which, when a user passes it on to another with the company’s brand or logo, or the product description or any other content, the goal of getting word out about the company or its product would have been achieve.

Viral marketing has become a popular means of advertising and marketing because is it relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product information to another (friend, family member, co-worker, etc.). If recipient sees the name of a person they s/he knows as the sender, s/he probably won’t block it, but instead would open it and with that opening the marketer’s objective would have been accomplished.

Many companies offer incentives such as discounts and rebates when they enlist help in spreading their viral marketing. They rely on the number of recipients a viral marketing campaign can deliver through the efforts of one person in determining the amount or size of the incentive that can be attributed to that campaign.

Use Viral Marketing to your advantage

The primary and most sought after advantage of viral marketing is the degree of publicity and public awareness the advertiser’s site and company gets. A viral marketing company gets to generate a flow of traffic that is actual visitors who eventual could be customers. With a little ingenuity and imagination, plus the right kind of incentives and prizes, you can really reach out to a great number of people and announce your existence.

Many of the sites and companies that are serious marketers are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could relegate your business to relative obscurity and eventual non-existent. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral marketing: A little sneaky but it works!

Viral Marketing is truly a sneaky way to get people to know about you and your company. You get them to pass your advertisement along and it is a very low cost method that does not require investing a lot of resources. All it takes is a great idea, a good addicting game, a funny story or use of some ideas that are still out there. Create a gossip or a buzz, many movies are promoted by using scandal and gossip to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies that have tried viral marketing and have had a number of success stories as a result. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. Now it’s your turn to use viral marketing to work wonders for your Web business. Act now and reap the benefits Viral Marketing will provide for you and your bottom line.