About Affiliate Systems and Search Engines

Affiliate system for business

Considered by many Web-based businesses to be the catalyst that drives website visitors and converts them from simple referrals into paying customers, affiliate systems will often enable a business to generate a lot of traffic, thereby boosting sales through promotion by third party entities via their websites. Affiliate marketing is also a cost effective method by which a company can advertise its products and services, as they pay for only those efforts that result in actual sales.

That having been said, if you own a business – Web-based or otherwise – and you’re considering setting up your own affiliate system, you should understand that such a project will require a few hours of good planning and diligent research; because it can either be relatively easy or stressfully overwhelming, depending on how many affiliates you want to recruit. However, despite how much planning and research you do, there is still a more important aspect of an affiliate program: your payment policy and the type of product you will be offering.

As for the actual affiliate systems, there are basically two options that might be suitable for your business – outsourcing the entire system or run your own affiliate system through your web hosting account. Each one boasts unique advantages as well as disadvantages. If you decide on a small number of affiliates you can run your own affiliate software; but if you plan to recruit a large number of affiliates, then you will probably need to outsource, because dealing with a large number of sign ups, track payments and monitoring clicks could be overwhelming.

Types of affiliates

There are numerous types of affiliates out there to choose from; but pay per sale may be the most advantageous, since the affiliate is paid only if a sale is generated from his/her link. Of course it’s the least attractive method to affiliates, unless the product is in high demand and the most profitable for their business.

Another affiliate type is the pay per lead, where you – merchant or product page owner – pay only for traffic. With this type, the affiliate is paid only if a visitor is generated from his/her site; and this method is attractive to affiliates although more costly to merchants or product page owners due to the possibility of non sale visits.


When setting up an affiliate program, something to take into consideration is whether or not you will approve affiliates manually or automatically. It’s normally recommended to start affiliate programs with your established customer sites then progress to new ones, because existing customers are known quantities who have already shown their loyalty, possess firsthand knowledge of your product(s) and are trustworthy. Any new affiliate applicants can be approved manually until you feel comfortable with, and can afford the expected fallout from, automatic approval.

Also, if you are dealing with a pay per click system, you may have to control the affiliates since the quality of visitors will be a huge factor when it comes to the generation of sales; and by manually reviewing this category of affiliates, you’ll also be able to evaluate the website of each individual affiliate to see if it’s in the best interest of your company.

If you decide to use your own affiliate system, one of your biggest challenges will be how to pay affiliates a percentage of what you end up receiving from customers. To do this, you can rely on software such as Affiliate shop to help you track and manage commissions.

Keep in mind that there are other concerns of affiliate programs and the overall affiliate marketing business that must also be taken into consideration when embarking on an affiliate program/system installation. One such concern is how your affiliates’ actions/activities reflect on your business in terms of spam, fraud, plagiarism and the search engines; and while we will not delve into all those areas at this time, it is important to touch on one of these topics.

Marketing through search engines

The landscape of search engines have gone through some drastic changes over the years; not only with technology, but also with various partnerships among the many different search companies as well; and having a workable knowledge of these changes will have a significant impact on your affiliate program; because knowing where your traffic is originated from will be instrumental in reducing fraud, spam and theft.

In other words your potential customers, as well as your affiliates, could be running their search engine queries on a particular search engine, although the company which is actually generating the results could be a totally different entity altogether. So we’ve put together a list of popular search engines which are credible and trusted by most so you will be able to recognize certain traits as they relate to each one:

Google, Yahoo and Bing

Google provides the primary search engine results to Google AOL Search as well as Netscape. Google also supplies paid listings to Lycos, Ask, Netscape, AOL Search, and HotBot; while supplying secondary results to HotBot and receiving it’s directory data from DMOZ.

Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

Bing is the most recent of the big three search engines and was introduced to the Web by Microsoft. It was previously known as Live Search, Windows Live Search, and MSN Search; but in July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search, whereby all of Yahoo! Search global customers and partners would be transitioned to the new entity. Transition was completed in 2012.

Secondary search engines

Lycos, Hotbot and Ask

Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords.

Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.

Ask provides primary results to Ask, Hotbot, and Lycos. It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords.

In relations to marketing in general, and affiliate marketing in particular, search engines can provide anything you want to know; and if someone is looking for something they normally refer to the search engines. When they type it in, the highest sites on the engines will show – which is normally where the visitor will go (hopefully your product page will be one of the destinations).

By keeping good position on the search engines, you’ll be one of the first sites for visitors who are looking for a certain product that you offer. You can make a lot of money with search engines as well, if you know what you are doing; but you can also coordinate search engine traffic with your top and most trusted affiliates in a way that will award the affiliates while keeping those referrals in the fold for nurturing and eventually converting into paying customers.

The Affiliate Marketer’s Quest for Effective SEO

The questions about SEO

With today’s sophisticated technology tools and resources, Search Engine Optimization (SEO) software, IT pros and the techniques they employ are light years ahead of where they were only a decade ago; and SEO is immense; so there are no secrets on how to rank high with the major search engines. However, there are still be a few questions relating to SEO and how it can be used to improve a Web business’ bottom line. Let’s first understand how search engines work before we start getting into details about how a business can benefit from SEO.

Search engines generally specialize in providing their users with the most relevant and up-to-date information, intended to match certain search terms which those users place in search boxes to find specific items, topics, or people they’re interested in. Search engines are some of the most sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase; and the results mean nothing to users if the information they get back does not relate to the search term, or if the results are old.

Users expect fresh, new, relevant information from their searches, which is why webmasters and website owners update their websites everyday by adding fresh, new content intended to help them get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to increase traffic and boost sales.

The effectiveness of SEO

Keep in mind that over 90% of a business’ sales and revenue will likely come directly from search engine results; and for that reason, it is absolutely important for a business to optimize its website for search engines in order for it to have the largest number of visitors, amount of interest and eventual sales. With this thought in mind, it is understandable that the most practical description of SEO is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status.

There is no doubt that the internet has grown at what has been said to be the fastest pace of any entity, era, or industry in history; and competition for the best search engine position has created an enormous market. Thus, a better understanding of the fundamental elements of SEO is vital for the success – and in many cases the very survival – of an online busines; so making use of effective search engine optimization techniques will improve the page rank of your website.

There are many tricks that can be used to increase page rank; the most effective method being, to provide high quality content on a consistent basis; and while this may seem like a simple concept, there are many websites that fail to provide content that visitors may find interesting. Sites that provide content that is interesting (compelling?), well-written and regularly updated create highly engaged visitors who are more likely to return to the website at regular intervals.

Developing a viable SEO strategy

Consider setting your website apart from those boring, lifeless sites by providing the kind of content outlined above, but do it as a routine and according to a set schedule, and you’ll establishing yourself as a credible and reliable source of information while putting your site a step closer to achieving high page rank through search engine optimization.

Another significant aspect of effective SEO is the inclusion of keywords and phrases within your site’s content; but in order to do this you must also take steps to properly target your (niche?) market by making sure that the keywords and phrases you place on your site are the keywords and phrase that the website is actually optimized for. Said another way, the more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you use these techniques your overall SEO will increase and boost your page rank.

Try also to develop a linking strategy as a part of your overall SEO strategy, as such a strategy will not only provide free advertising for your site, but it gives the impression that your site is imperative because of its affiliation with links of other interesting sites with topic relevance and similar content. For each link you have pointing back to your site is another chance for your potential customer to find you. The more inbound links you have pointing to your site, the higher you will be ranked in the search engines.

Website plus content and SEO equals…

Developing a content stratagem have been proven to be effective in SEO success, because people who get to search the internet are almost always looking for information; so the more information you provide for them, and the more helpful it is, the more likely you are to make the sale. Writing articles is the most effective way to build up content for your site; but when writing articles to post on your site, you must make sure to develop a clear and consistent method of arranging their content.

You can write articles, arrange them and post them per the above suggestion by simply adding a new page to your site, as this will allow room for extra articles to be added when you write them, and will allow you to build up an archive of articles which will be maintained with the intent of attracting online visitors. Make sure also that your archived articles have been included in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

Is your site doing SEO?

Always keep in mind that search engine optimization methods are important in developing your site’s status; and with that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site’s popularity and attract increased interest in your online business through a consistent flow of visitors to your site.